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:+886-3-5917288

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Client:

Contractor:

2010 / 12 / 31

Cloud Computing Industry

Recommended Industries

Recommended Industries

for

for

Foreign

Foreign

Investment

Investment

in Taiwan

in Taiwan

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Copyright 2010 ITRI

Industry Definition and Scope

Vendor/Research

Institute

Definition

Gartner

A style of computing where

scalable and elastic

IT-enabled capabilities are

provided as a service to external customers using

Internet

technologies

IDC

Cloud computing can be considered a

highly elastic

and

extensible

computing

center that provides users with applications they require and

billed according to

the amount of resources used

.

Forrester

Cloud computing is a

computing network platform

with

on-demand

IT

capabilities that can be requested, supplied, delivered and consumed over the

Internet

.

Google

Cloud computing = All the required application software and resources are

stored on the

Internet

and can be accessed through the browser on any device.

IBM

Cloud computing can be considered a style of computing. The computing

resources are

dynamic, easily scalable

,

virtualized

and are often provided over

the

Internet

. The user does not need to understand the details of the "Cloud"

infrastructure, does not need to be equipped with the relevant professional

knowledge and does not need to have direct control either.

Source: IBM; IDC; Forrester; Google; Gartner; IEK (2010/01)

‡

Provided as a service:

All the IT resources required by the user (applications, development tools and

computing resources i.e SaaS, PaaS, IaaS) are provided to the user over the Internet. The user does not need to

purchase or maintain the hardware and is only billed on the resources used.

‡

Improve the effectiveness of existing IT architecture:

Use the introduction of virtualization

technology to allow dynamic allocation of IT resources so the user can realize centralized administration,

improve system utilization, reduce energy consumption and ultimately reduce costs.

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Copyright 2010 ITRI

Current state and trends in the global and Taiwanese market

„ The above projections only cover the Public Cloud Service (IaaS, PaaS, SaaS) and do not cover the conversion of internal IT architecture by businesses.

„ The majority of growth in the IaaS and PaaS market between 2008 and 2010 came from the adoption of cloud services by new

startups and small users. More concerns over cloud introduction among medium and large enterprises means growth will begin to slow in 2010.

„ SaaS service is the main source of growth in cloud services. Between 2009 and 2011 the main market was in non-core operations.

„ Improvements in virtualization and IT security technologies in the second half of 2011 are expected to drive new growth in the

overall services market.

„ The industry output from architecture conversion is still counted as part of On-premise IT spending. Initially, the main hardware demand will come from cloud service providers' data centers with demand from SaaS service providers growing at the fastest rate. Next is the demand from conversion of IT architecture by SMEs.

„ IaaS is the main source of revenue in the Taiwanese cloud services market, accounting for 91.2% of the overall Taiwanese service market in 2009.

„ SaaS has market growth potential but was worth only NT$490 billion in 2009, or just 8.8%.

Projected output of the global cloud services industry,

2008 - 2013

0.00 10.00 20.00 30.00 40.00 50.00 60.00 2008 2009 2010(e) 2011(f) 2012(f) 2013(f) SaaS PaaS IaaS

Projected output of the Taiwanese cloud services industry,

2006 - 2010

Source: ITRI IEK (2010/06)

Source: ITRI IEK (2010/06)

NTD:MILLION

Note: IaaS includes server hosting, remote backup and SOC service; SaaS covers any software leasing services that are provided on-demand over the network Source: MIC. 2009/05

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Copyright 2010 ITRI

Division of labor in the Taiwanese and global industry chain

Datacenter

Hardware Virtualization System Integration Management Tool / OS Operations IT Outsourcing

Platform OS/Software

Platform Equipment Terminal Application Providers Application Server 英業達 緯創 華碩 神達 技嘉 凌華 Server IBM HP Dell Networking Cisco HP Juniper Brocade NEC Networking 智邦 達創 建漢 廣達 Virtualization VMware Citrix Xen Microsoft IBM Data Center Planning Rackable Liebert (力博特) Adaptivity SI IBM VMware HP Cordys System Management IBM VMware Novell VMops Abiquo Hosting Amazon IBM Navisite Rackspace GoGrid OS/Software Platform IBM Microsoft Oracle Google Commercial Software IBM Microsoft Oracle Google Salesforce Symantec NB HP Dell Sony Lenovo Toshiba Fujitsu Mobile Phone Nokia Apple Samsung LG Blackberry Disk Array 喬鼎 世仰 廣盛 普安 Power supply 台達電 康舒 全漢 Other (Non-ICT) 新光保全 SI 敦陽 關貿 聚碩 中華系統整合 華電聯網 晉泰 統一資訊(Retail) 騰雲 財金(Financial) 精誠(Financial) 凌群 System Management ITRI (End of 2010) Hosting 中華電信 (是方電訊) 遠傳 精誠(金融) 凌群 安碁 英業達 SeedNet NB Acer ASUS MSI Mobile Phone Acer ASUS HTC General Software Microsoft Google Commercial Software 趨勢科技 General Software 訊連科技 Hardware consists mainly of ODM and OEM. Lacking in hardware system integration capability. Lacking in cross-industry IT consulting capability. Tend to be small companies specializing in specific industries.

Has advantage in cost (hardware, networking) but is lacking in system management capability.

Too far behind large vendors in business software market share and R&D capability. Gap in domestic industry chain

Gap in domestic industry chain

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Copyright 2010 ITRI

International Comparison of Foreign/Overseas Chinese Investment

Advantages in Taiwan - Cloud Computing

Encourage foreign investment Encourage overseas investment Tax incentives

2

2

2

4

3

Government incentives and support Policy

4

1

2

3

3

Completeness of upstream/downstream industry chain Support system Cost of capital

Availability of professional expertise (incl. international expertise)

Accessibility for transportation and logistics

3.5

2

2

4

3

Accessibility to water/electricity Production factors

Product yield rate

New product development rate Specification definition

Technical innovation

Control of key technologies

3

1

2

3

3

R&D capability Technology

Domestic market threshold Control of international channels National product quality image Domestic market growth rate Domestic market size

4

1.5

2

3.5

3

Total exports (incl. China)

Market China Hong Kong Singapore Korea Taiwan Sub-indicators (scoring guide)

Aspect

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Copyright 2010 ITRI

Advantages of the Taiwanese cloud industry and attractions for

overseas/compatriot investors

„

Industry advantage

Complete ICT hardware industry cluster

Leading global OEM and ODM vendors for server and networking hardware

Local hardware vendors have a long relationship with top international cloud vendors

Shares a common cultural background with the world's largest domestic

market - China

Stable political-economic environment

„

Attractions for overseas/compatriot investors

Joint R&D in cloud hardware is fundamental to cloud development

Cloud data center construction is fundamental to providing cloud services Data center hardware must be adjusted according to software or business needs

Hardware vendors are an important channel for cloud service/product sales. VMware and Microsoft, for example, sell virtualization software through server vendors.

Stability of the political environment affects vendor control over data

IT security regulations and protections vary greatly between countries and this affects the vendor's business model

Google's threat to withdraw from China showed how national policy has a major impact on vendor control over

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Copyright 2010 ITRI

Industry opportunities: Rapid expansion of data centers and

burgeoning demand from the Asian market means Asia is a

key future market for cloud

Cloud data center R&D/Design center Operations center

IBM owns or supports 450 data

centers worldwide; has research

labs in Europe, the US and

China. Will continue to help

vendors build data centers in

the future

Amazon/ Oracle

services target North

America and Europe

Microsoft's main

cloud services

market is currently

North America.

Future expansion in

Europe and Asia

planned.

‡The cloud data centers of international vendors are generally located in North America, continental Europe and

Asia. Based on the growth in demand from Asia and IBM's roll-out strategy, the next key market for Microsoft,

Amazon and Oracle's cloud services will be Asia as well.

‡As the main ICT hardware supplier, Taiwan will become an important partner in future data center construction.

The establishment of R&D centers by foreign companies is therefore very important in the short-term.

References

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