Iczm Oceanarium Prefeasibility Study

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Gujarat Ecology Commission

Pre-feasibility Assessment of

Marine Research,

Conservation & Information

Centre

Final Pre-Feasibility Report

June 2009

This report contains 173 pages GEC_Final Pre Feasibility_140609.doc

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Disclaimer

• The report contains KPMG’s analysis of secondary sources of published information and incorporates the inputs gathered through meetings with industry sources. Information obtained from the public domain has not been verified for authenticity.

• Our analysis is based on the prevailing market conditions and regulatory environment and any change may impact the outcome of our review.

• In performing this engagement and preparing this Report, KPMG:

• has used and relied solely on data and material gathered through research reports as well as discussions with personnel within KPMG and our networks within the industry

• has not independently investigated or verified such Information.

• assumes no responsibility for the accuracy and completeness of the Information and will not be held liable for it under any circumstances.

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1 Executive Summary

iv

2 Objectives of this assignment

1

3 Scope of Work

2

4 Approach and Methodology

3

4.1 Overall A&M 3 4.2 Phase-wise details 3 4.2.1 Phase 0 3 4.2.2 Phase 1 4 4.2.3 Phase 2 5 4.2.4 Phase 3 7 4.2.5 Phase 4 7

4.3 Key Timelines and Deliverables 9

5 Findings 10

5.1 Understanding Marine Facilities 10

5.2 Key Concepts for a Marine Facility 11

5.2.1 Features of a Marine Facility 11

5.2.2 Defining the Concept for a Marine Facility 11

5.2.3 Identified Concepts for a Marine Facility 12

5.3 Selection of suitable Concept for the proposed MRCI Centre 29

5.3.1 Framework for selection of Concept 29

5.3.2 Selection of a suitable Concept 29

5.4 Location Assessment 31

5.4.1 Identifying the potential locations 31

5.4.2 Framework for assessment of locations 31

5.4.3 Evaluation of locations 32

5.4.4 Selection of suitable location for the proposed MRCI Centre 40

5.5 Environmental/Ecological Assessment 41

5.5.1 Objective 41

5.5.2 Key Considerations 42

5.6 Technological Assessment 45

5.6.1 Objective 45

5.6.2 Key Technical Considerations 45

5.7 Regulatory Assessment 50

5.7.1 Objective 50

5.7.2 Relevant Acts and corresponding Rules and Regulations 51 5.7.3 Summary of regulatory approvals, challenges and mitigation 58

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5.8.1 World Association of Zoos and Aquariums (WAZA) 61

5.8.2 Benefits to the MRCI Centre 62

5.8.3 Challenges for the MRCI Centre 62

5.9 Primary Survey 62

5.9.1 Objective 62

5.9.2 Implementation of the survey 63

5.9.3 Methodology 64

5.9.4 Findings of survey with end customers 65

5.9.5 Response from Schools 76

5.9.6 Response from the Tour Operators 83

5.10 Finalized Concept for the MRCI Centre 84

5.10.1 Features 84

5.10.2 Positioning 86

5.11 Socio-Economic Benefits 86

5.11.1 Ecological Benefits 86

5.11.2 Social and economic benefits 86

5.12 Financial Feasibility 87

5.12.1 Key Assumptions for the Financial Model 87

5.12.2 Key Financial Results 100

5.12.3 Key Scenarios 103

5.13 Public Private Partnership for the MRCI Centre 103

5.13.1 Types of PPP arrangements 104

5.13.2 Project Risks and Mitigation 106

5.13.3 PPP arrangement for the MRCI Centre 111

5.14 Implementation Plan 112

5.14.1 Details of Key Steps 112

5.14.2 Time schedule 113

6 Appendices 115

6.1 Questionnaires for primary survey 115

6.1.1 Questionnaire for primary survey in Dwarka 115

6.1.2 Questionnaire for primary survey in Ahmedabad/ Vadodara/

Saputara 129

6.1.3 Questionaire for Primary Schools 144

6.1.4 Questionnaire for primary survey with Tour Operators 156

6.2 Concept Cards 160

6.2.1 Concept Overview Card 161

6.2.2 Features Card 163

6.3 Meetings Held 165

6.3.1 Meetings facilitated by GEC 165

6.3.2 Others 165

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1 Executive Summary

Gujarat Ecology Commission (GEC) intends to establish an MRCI Centre. In relation to this; KPMG is assisting Gujarat Ecology Commission (GEC) in assessing the preliminary feasibility for setting up an MRCI Centre, with private sector participation.

As part of this project, a high level assessment of potential interest for the MRCI Centre has been carried out along with detailed financial, ecological, technical and regulatory feasibility assessment. In addition, suitable location for the project has also been identified.

Concept Selection

Various marine facilities across the world have been studied to gain an in-depth understanding of the various features defining the concept of a marine facility. Four Key Concepts have been identified across the world. Each of the Key Concepts has been assessed for suitability to GEC based on sync with GEC objectives and various enabling factors. Evaluation across the identified parameters revealed the difference across suitability levels for each Key Concept. The most suitable concept for GEC has been identified as Small sized Marine Facility.

Location Identification

Five locations namely Dwarka, Shivrajpur, Okha, Positra and Narara have been identified across the Gulf of Kutch as potential locations for setting up the MRCI Centre. Each of the locations was assessed for suitability for setting up the MRCI Centre based on four parameters - importance as a tourist location, connectivity infrastructure, accommodation infrastructure and future prospects. Evaluation of the locations across the identified parameters has shown that Dwarka is the most suitable location.

Ecological, Technical and Regulatory Feasibility Assessment

The key ecological considerations for setting up the MRCI Centre have been identified based on primary interactions during the field visit, discussions with international consultants and through secondary research. These include bio-diversity for the MRCI Centre, water quality required to be maintained at the MRCI Centre, selection of flora and fauna for each tank, sources for obtaining the flora and fauna, transportation of flora and fauna to the MRCI Centre site and replicating the natural habitat. These have been analyzed in the context of the identified location for GEC.

Key technical considerations have been identified for setting up an MRCI Centre based on the interactions with technical experts and aquarium equipment contractors - national as well as international and secondary research. These considerations include acrylic panels, life support systems, interior and exterior decoration and support infrastructure. Each of these has been studied to understand the key requirements for setting up a successful and efficient MRCI centre.

Key regulatory considerations for setting up the MRCI Centre have been studied based on which a list of clearances required was identified. Also, key regulatory risks have been identified including difficulty in meeting laid out norms and standards, ambiguity in

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applicability of regulations and difficulty in getting the approvals. These however can be mitigated by partnering with international contractors with established credentials and involving relevant authorities initially itself to obtain their buy-in.

Demand Assessment, Pricing and Final Concept for the MRCI centre

A primary market survey was commissioned to Market Search India Pvt. Ltd to understand the high level potential interest for the MRCI centre in the city of Dwarka. A series of face-to-face interviews with the 240 target respondents has been conducted guided by detailed questionnaires. Key analysis drawn from the survey results were the high level demand assessment, price points and favorable features for the MRCI centre. In addition to interviewing respondents, school authorities, tour operators and bus operators were interviewed to understand the interest levels and travel behavior of students and tourists respectively.

Based on the past behavior and intention to visit the MRCI centre, an estimate for footfall for the first year of operation has been arrived at as 3,87,284 and the favorable total package price for adults as INR 225.

In addition, a final concept has been drawn for the MRCI centre. The MRCI centre would have a walkthrough tunnel with 180 degree view, a dolphin show, a restaurant, game zone and a souvenir/ gift shop in the facility. It would also have educational activities targeted at students of grade 5 and above. In addition to this, the MRCI centre would involve conservation and research activities.

Key social, economic and ecological benefits

The MRCI Centre would be contributing towards the social and economic development through education, employment and infotainment and also towards and ecological development of the area and its people through improvement in marine life awareness, conservation and research activities.

Financial Feasibility Assessment

A high level Financial Model has been developed for the MRCI Centre with revenue, operating expenses and profit projections over the next thirty years. The key inputs to the financial model have been based on interactions with national and international technical experts and aquarium equipment contractors as well as primary survey and secondary research.

The revenue increases from INR 6.54 Crore in FY13 to INR 124.35 Crore in FY 42. CAGR for the first five years is 16%. This is primarily driven by increase in footfalls over the initial five years of operation. Revenue grows in a step wise manner because of the step wise growth in ticket price.

Opex increases from INR 5 Crore to INR 83.4 Crore in FY42. CAGR for the first three years is 13%. This is primarily driven by high increase in salary expenses as well as expenses on

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The total project cost at the end of the construction period will be INR 50.61 Crore. Out of this the private party contribution will be INR 20.61 Crore. It has been assumed that the GoG funding is 30 Crores.

The private player will fund INR 20.9 Crore of the first year project contribution. INR 19.96 crore of this is towards Capex, interest during construction on loan and funding the operating losses. INR 15.6 is through long term debt and INR 5.3 is through equity.

The profit after taxes turns positive from FY16. For a footfall of 3,87,284, with a blended price of INR 168.75 and operating expenses of INR 5 crore, the equity IRR is 18.1%.

Public Private Partnership

For a project of such type and scale a public private partnership (PPP) arrangement would be favorable for GEC. Current and upcoming marine facility PPP arrangement show that a Design-Build-Finance-Operate-Transfer (DBFOT)’ PPP arrangement is favorable for this project. The financing arrangements and operating parameters need to be developed in order to adequately address the various project risks.

Implementation Plan

Key steps have been identified for the MRCI centre that defines the way forward. These important steps include

1. Obtaining Agreement on the Pre-feasibility report from key stakeholders, 2. Commissioning development of Detailed Feasibility Report

3. Finalizing and obtaining Agreement on the Detailed Feasibility Report from key stakeholders

4. Obtaining regulatory approvals and procuring the required land 5. Finalizing a Private Partner

6. Signing the Concession Agreement

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2 Objectives of this assignment

Gujarat Ecology Commission (GEC) intends to establish a Marine Research, Conservation and Information Centre (‘MRCI Centre’) and is also evaluating participation of private sector in the same. In relation to this, KPMG is assisting Gujarat Ecology Commission (GEC) in assessing the preliminary feasibility for setting up an MRCI Centre, with private sector participation. (‘the assignment’).

The key objectives of this assignment are:

• To assess the high level potential interest for an MRCI Centre

• To assess the feasibility - ecological, regulatory, infrastructural and financial • To identify the proposed project location between Dwarka to Jamnagar City

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3 Scope of Work

KPMG’s scope of work, as defined in the Terms of Reference, covers the following tasks: • Task A: Identification of Key Concepts for MRCI Centre

• Task B: Selection of a suitable Concept for the proposed MRCI Centre • Task C: Identification of the proposed project location along the Gulf of Kutch

• Task D: Primary survey with end users to evaluate consumer interests and pricing estimates for the selected Concept

• Task E: Assessment of the environmental, technological and regulatory feasibility for the selected Concept

• Task F: Development of the high-level project concept

• Task G: Evaluation of the financial attractiveness for the project

• Task H: Development of a proposal for private sector investment in the project • Task I: Development of an implementation plan

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4 Approach and Methodology

4.1 Overall A&M

We followed a structured approach to conduct this pre-feasibility study. Details are provided in the schematic below:

PH A S E Primary survey with end users Identification of key concepts Evaluation of financial attractiveness Phase 1 TA S K S D G Assessment of envir ., tech. & reg feasibility E Development of high- level project concept F Development of proposal for PPP H Selection of suitable concept

Phase 2 Phase 3 Phase 4

A B Identification of project location C Development of implementation plan I Project planning Phase 0 Information requirements PH A S E Primary survey with end users Identification of key concepts Evaluation of financial attractiveness Phase 1 TA S K S D G Assessment of envir ., tech. & reg feasibility E Development of high- level project concept F Development of proposal for PPP H Selection of suitable concept

Phase 2 Phase 3 Phase 4

A B Identification of project location C Development of implementation plan I Project planning Phase 0 Information requirements

Figure 1 Overall A&M

4.2 Phase-wise details

The various phases have been detailed below in terms of key tasks and their corresponding activities, outcomes and timelines.

4.2.1 Phase 0

The objective of this phase is to initiate the assignment and gather all the data requirements. The key tasks performed under this phase are as below:

• Develop Project Plan outlining the key activities, timelines and deliverables

• Prepare Information Requirement List outlining key data points to be collected through primary research

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4.2.2 Phase 1

4.2.2.1 Task A: Identification of Key Concepts for a Marine Facility

The objective of this task is to study the various marine facilities across the world to gain an in-depth understanding of the various concepts defining a marine facility.

Key Activities Key Outcomes Timelines

Conduct secondary research on international Marine Facilities to understand the concept, best practices, key success factors etc

Conduct secondary research on planned Indian Marine Facilities to understand the concept, positioning etc

Identify high-level concepts for a Marine Facility

Key Concepts for a Marine Facility

Week 1 to Week 2

4.2.2.2 Task B: Selection of a suitable Concept for the proposed MRCI Centre

The objective of this task is to select the most suitable concept for the MRCI Centre out of the list of identified Marine Facility concepts based on certain parameters like vision of GEC for the MRCI Centre, investment outlook etc

Develop a framework for selection of a suitable Key

Concept for the MRCI Centre Framework to test suitability of Concept Implement the framework to assess the various Key

Concepts

Conduct discussions with the client to select a suitable Concept for the MRCI Centre

Suitable concept for the proposed MRCI Centre

Week 2

4.2.2.3 Task C: Identification of the proposed project location along the Gulf of Kutch

The objective of this task is to identify the most suitable location out of the various possible locations along the Gulf of Kutch for setting up the MRCI Centre.

Identify the various locations for setting up the MRCI Centre along the Gulf based on interaction with GEC

Framework to test suitability of location

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Key Activities Key Outcomes Timelines Develop a framework for assessing the suitability of

each location across parameters like importance of location as a tourist destination, flora/fauna availability etc

Implement the framework to assess the various locations

Conduct discussions with the client to select a suitable location for the MRCI Centre

Suitable location for the proposed MRCI Centre

4.2.2.4 Key Deliverables

• Inception Report

4.2.3 Phase 2

4.2.3.1 Task D: Primary survey with end users

The objective of this task is to commission a primary survey with end consumers to understand and evaluate consumer interests towards the Concept and pricing estimates for the selected Concept

Conduct research to understand the demographic profile, behavioral profile, existing competition etc around the project location

Identify the target customer profile for the MRCI Centre

Develop Questionnaire for the primary survey

Questionnaire for the primary survey

Commission the survey though a marketing agency Primary survey

Week 4 to Week 5

4.2.3.2 Task E: Assessment of the environmental, technological and regulatory feasibility

The objective of this task is to understand the various environmental/ecological and technological considerations for the development of the MRCI Centre around the project location. Also identify key legal and regulatory requirements as well as infrastructural requirements for the MRCI Centre.

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Key Activities Key Outcomes Timelines Conduct primary and secondary research to

understand the ecological considerations for setting up the MRCI Centre around the project location

Ecological

considerations for the MRCI Centre

Conduct primary and secondary research to understand the technological considerations for setting up the MRCI Centre around the project location

Technological

considerations for the MRCI Centre

Conduct primary and secondary research to understand the regulatory considerations for setting up the MRCI Centre around the project location • Develop a list of clearances required

Regulatory and legal clearances required for the MRCI Centre

Conduct primary and secondary research to understand the infrastructural considerations for setting up the MRCI Centre around the project location

• Identify the existing infrastructural connectivity • Outline the infrastructural improvements required

for the MRCI Centre

Existing infrastructure at the proposed location and improvements required Week 4 to Week 5

4.2.3.3 Task F: Development of the high-level project concept

The objective of this task is to develop the high-level concept for the MRCI Centre by improvising the initial concept based on the results of the primary survey as well as ecological, technological and regulatory feasibility assessment.

Analyse the results of the primary survey to define the concept

Revised Key concept Develop Mid-Term Draft Report outlining the key

concept

Assess the key risks associated with the MRCI Centre

Mid-Term Draft Report and Workshop to discuss the report

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• Mid Term Draft Report outlining the key concept

4.2.4 Phase 3

4.2.4.1 Task G: Evaluation of the financial attractiveness for the project

The objective of this task is to evaluate the financial attractiveness of the project and viability gap (if any) for the project

Develop high level financials for 7 years outlining: • Demand projections

• Revenue projections based on demand and pricing

• Operating Expenses • Capital Expenses • Income and Cash Flow

Revised Key concept High-level financials for 7 year period

Assess the financial viability of the MRCI Centre Identify the viability gap funding, if any

Viability gap funding, if any

Week 7

4.2.5 Phase 4

4.2.5.1 Task H: Development of a proposal for private sector investment in the project

The objective of this task is to propose a PPP arrangement for the implementation of the MRCI Centre project

Identify the requirement of PPP Identify the key risk sharing principles

PPP arrangement details

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Key Activities Key Outcomes Timelines Identify the arrangement details with respect to

financing, contracting, key risks etc

4.2.5.2 Task I: Development of an implementation plan

The objective of this task is to develop a high-level implementation plan outlining key milestones and timelines for implementation of the proposed project

Develop an implementation plan with key milestones and timelines

Implementation Plan Develop Draft Report outlining the financial

projections, PPP details and implementation plan Draft Report and Workshop to discuss the report

Week 8

• Draft Report

The feedback received during the workshop would be incorporated in the Draft Report and the Final Report would be submitted in Week 9.

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4.3 Key Timelines and Deliverables

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

Phase 0

Project Initiation Information Requirments

Phase 1

Task A: Identification of Key Concepts for an MRCI Centre

Task B: Selection of a suitable Concept for the proposed GEC MRCI Centre

Task C: Identification of the proposed project location along the Gulf of Kutch

Phase 2

Task D: Primary survey with end users to evaluate consumer interests and pricing estimates for the selected Concept Task E: Assessment of the environmental, technological and regulatory feasibility for the selected Concept

Task F: Development of the high-level project concept

Phase 3

Task G: Evaluation of the financial attractiveness for the project

Phase 4

Task H: Development of a proposal for private sector investment in the project

Task I: Development of an implementation plan

Deliverables Week 3 - Inception Report Week 6 - Mid-Term Draft Report Week 8 - Draft Report

TIMELINES

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5 Findings

5.1 Understanding Marine Facilities

Aquariums across the world have been classified into following generations:

3G

Figure 3 3rd, 4th and 5th generation marine facilities

3rd_{to 5}th_{generation aquariums are large marine facilities which present an ocean habitat with} marine animals, especially large ocean dwellers. They are established mainly for the following purposes: Functions performed by marine facilities Infotainment Conservation Education Research

Figure 4 Functions performed by marine facilities Type of

Aquarium Details

Year of set up 1st generation Fish tank with one side glass 1853 2nd generation Systematically arranged wall tanks 1929 3rd generation Large window giving real sea life experience 1960 4th generation Walk through tunnel having 180° view 1985 5th generation Walk through tunnel having 360° view 1993

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5.2 Key Concepts for a Marine Facility

5.2.1 Features of a Marine Facility

A Marine facility has several features which allow it to perform its various functions. These are as listed below.

• 3rd_{Generation Aquarium: Large} window giving real sea life experience

• 4th_{generation: Walk through tunnel} having 180° view

Core (X)

• Dolphin shows

• Penguin/ Polar animals displays • Seals, Sea lion shows/ displays • Touch Pool

• Coral Reef, kelp Add-ons (Y)

• 4D theatre • Restaurant • Gift shops

• Ball room/ Marriage hall • Game zone

Filler (Z) • Educational programs for kids

• Research contributing to better understanding of the marine life • Conservation of marine life

INFOTAINMENT FEATURES (B=X+Y+Z) EDUCATION, RESEARCH, CONSERVATION (A)

5.2.2 Defining the Concept for a Marine Facility

A combination of features from each category of education, research and conservation (A) as well as infotainment (B=X+Y+Z) would define the ‘Concept’ for a Marine Facility (A+B).

Core (X)

• Dolphin shows

Figure 5 Illustrative concept of a marine facility Illustra

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Core (X)

• Dolphin shows

Figure 6 Illustrative concept of a marine facility

5.2.3 Identified Concepts for a Marine Facility

5.2.3.1 Concept A: Very Large Marine Facility

POSITIONING: Infotainment, Education, Research and Conservation form an integral part of this marine facility

FEATURES:

Table 1 Infotainment features of a very large marine facility

• Walk through tunnel - 4th or 5th generation

• In addition, large 3rd generation aquariums are used for display of certain species (sharks, beluga whales etc)

Core (X)

• Usually feature a variety of additional species apart from the main aquarium

• Have almost all of the below features

• Dolphin shows

• Penguin/ Polar animals displays

• Seals, Sea lion shows/ displays

• Touch Pool

• Coral Reef, kelp etc

Add-ons (Y)

Several filler activities are added to serve as additional sources of revenue

• 4D theatre

• Restaurant

• Gift shops

• Ball room/ Marriage hall

• Game zone

Filler (Z)

Education, Conservation, Research Illustra

tive

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These are an important part of these projects and they constitute the following activities.

• Programs for educating children - special movie screening for children, lecture series, Interactive sessions etc

• Research - contributing to the understanding of the underwater world etc • Conservation - breeding and preserving endangered species

SIZE AND FINANCIALS1:

Table 2 Size and financials of a very large marine facility

Project Cost (INR Cr)

• Standard: ~ 750

• Additional charges for using non-core features

> 500

No of Species

~ 500

Entry Fee (INR) Footfall (MM/yr)

> 2

STRENGTHS AND WEAKNESSES:

Table 3 Strengths and weaknesses of a very large marine facility

• Attractive as well as educative

• Create good identity mark for the city

• Scaling up by adding newer features and displays is easier, which helps to stay ahead of competition

• Plays a vital role in marine animal research and conservation, thus attract associations and funds from different research institutions

Strengths

• Takes a longer time (typically around 10 years) to achieve break even

• Limited expertise in setting up such a huge facility leading to increased risk of time and cost over runs

• Footfalls need to be maintained consistently for meeting the high ongoing expenses (Operation and maintenance)

• Higher technical expertise required to run the facility of this size and scale

Weaknesses

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Concept ‘A’ Case Study 1: Georgia Aquarium, Atlanta2

Positioning

World-class facility that provides infotainment, education, research and conservation of marine life Features – Core (X) 4th Generation Aquarium Large 3rd Generation Aquarium for beluga whales (left) and sharks (Right) Year of start 2005 Year of start 2005

Features – Add-ons (Y)

Features – Fillers (Z) Touch pools

Penguins on display Illustr

ative

• The ball room with more than 1000 seating capacity • Features two spectacular

aquarium viewing windows into aquatic habitats • Catering service

• A multi cuisine restaurant • Café Aquaria opens daily

one hour after the Aquarium opens and closes one hour prior to closing

• Two gift shops are present

• Aquarium apparel, collectibles, toys, etc specially designed for undersea enthusiasts are sold

• 4D Theater employs interactive seats and unique special effects • Holds up to 250

guests per show

Illustr ative

2_{www.georgiaaquarium.org}

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5.2.3.2 Concept B: Large Marine Facility

POSITIONING: Focus on at least two of education, conservation, research and infotainment. Others may be present.

FEATURES:

Table 4 Infotainment features of a large marine facility

• A walk through tunnel - 4th or 5th generation

• And/or a large 3rd generation aquarium for displaying of certain species (sharks, beluga whales etc)

Core (X)

• Limited number of additional features amongst

• Dolphin shows

• Touch Pool

Add-ons (Y)

• Several filler activities are added to provide additional sources of revenue like

• 4D theatre

• Restaurant

• Gift shops

• Ball room/ Marriage hall

• Game zone

Filler (Z)

Education, Conservation, Research:

• Education, Conservation, Research are observed in only some of such facilities

Education, Conservation and Research

• Various education programs structured according to the student grade

• Programs available from preschool to grade 12

• Aims to promote an entertaining learning experience and to teach aquatic bio-diversity and conservation.

Education

• Conducts research to improve husbandry methods, develop innovative and exciting new exhibits, contribute to the understanding of the underwater world and apply new discoveries to the conservation of aquatic life

• Currently working in collaboration with various universities and scientific agencies

Conservation and Research

Size and Financials

Project Cost (INR Cr) ~ 1000

No of Species 500

Entry Fee (INR) ~ 780 Footfall (MM/yr)

~ 2.5 Misc.

Target Segments

• Families and children

• Youth interested in marine bio-diversity and research Future Plans • Plans to introduce dolphins by 2010 (a USD 110 million expansion)

• Advertising and marketing agreements signed with six big companies for sponsorships

• Group discounts, Annual pass facility to attract bulk and repeat customers

Promotion

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• Educational programs like field trips for children, interactive activities (dolphins, seals etc) and sleep over programs

• Research projects undertaken are focused on conservation of biodiversity SIZE AND FINANCIALS3:

Table 5 Size and financials of a large marine facility

• Standard: ~ 700

300-500

No of Species

~ 300

1.5-2

Table 6 Strengths and weaknesses of a large marine facility

• Offers a complete infotainment package on a large scale

• Can serve as a good infotainment identity mark for the city

Strengths

• Limited scope of research than Very Large marine facilities as they keep lower number of

species/specimens

• Very Large marine facility can easily eat up revenues if present in the same city/surrounding area

Weaknesses

EXAMPLES: Epson Aqua Stadium, Tokyo, Japan (Started in 2005), Lisbon Oceanarium, Portugal (Started in 1998)

3_{KPMG Analysis}

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Concept ‘B’ Case Study 1: Epson Aqua Stadium, Tokyo, Japan4

Positioning

All-round family infotainment facility Features – Core (X)

4th

Generation Aquarium

• About 20,000 organisms of 300 different species • Tanks of tropical fish, sharks, ray submarines are special

attractions

Sea lion show in the pool with

393 seats Dolphin show

in the pool with 1350

seats

Other add-ons available are • Penguins

• Coral reefs • Life in icy seas

Year of start 2005 Year of start 2005 Features – Fillers (Z) Theme restaurant Roller coaster

rides Virtual ride

theatre

Concert hall Souvenir and

gift shop

Education, Conservation and Research

• No education, research and conservation related activities present. This facility is for infotainment purposes Illustr

ative

Project Cost (INR Cr) 348

Entry Fee (INR) ~ 900 (including dolphin

pool, sea lion pool) Footfall (mn/yr)

2

Misc.

• Huge, glossy advertisement outside the Prince hotel, in the middle of shopping plaza

Promotion

• Families, kids

• Leisure tourists (is attached to the prince hotel) Target Segments

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Concept ‘B’ Case Study 2: Planned in Kochi, India5

• 250 meters long, 2.4 meters wide transparent curved acrylic tunnel • 360 degree view of the water world • Tunnel will have a slow moving

walkway, so also a fixed platform inside the tunnel for the visitors to step aside if they wish to view a particular species of their interest in detail

Core (X)

• Dolphinarium and aquarium to showcase dolphins

• General aquarium to showcase different variety of fish from all over the world

• Micro-world museum to display small creatures

• Marine museum to display marine animals and plants

• Ponds for tortoises, sharks • Special zones for coral reefs

Add-ons (Y)

• World standard convention centre for holding international marine conferences and seminars related to marine life studies, with a seating capacity for 1000 people • Space for events

• Amphitheatre for sound and light shows

• Books and library • Musical fountain • Food court

Filler (Z)

Features

Asia's largest and most technically advanced marine facility providing infotainment to visitors and research facilities for marine life

Positioning

• 10 acres have been allotted to the Centre for Marine Living Resources and Ecology to shift its research activities • A marine biological research centre will also be set up so that researchers can study marine life and habits at a

closer level

• Tie up with Indian Universities in order to undertake marine research projects in collaboration with similar centres abroad and facilitate local research centre with opportunities to do live research projects in Marine biology and biotechnology

• Marine research is expected to get a big boost as breeding, feeding and observing of the marine life will help in a strong research and development through this built-in study centre.

Research

Project Cost (INR Cr) ~ 350 Area (Acre) ~ 50 Model of Investment Public Private Partnership model Shareholding Private parties 51% Government of Kerala, Ministry of Earth Science

and GoI 49% 5 http://www.livemint.com/2009/02/17114713/India8217s-first-Oceanarium.html; http://www.zimbio.com/Tourism/articles/26/Asia+largest+most+technically+advanced+Oceanarium

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• The required land for the project (~50 acres) has already been acquired and surveying has also been completed • Feasibility assessment is under study by the Kerala State Industrial Infrastructure Development Corporation

Status and Way Forward

Current Status

• Post the feasibility assessment study, global tenders would be called to appoint a consultancy for the project • Plan to start the construction work by this year end

• Expected to complete the project by the end of 2010

Way Forward

5.2.3.3 Concept C: Medium Sized Marine Facility

FEATURES:

Table 7 Infotainment features of a medium sized marine facility

• Either a walk through tunnel - 4th or 5th generation

• And/or 3rd generation aquariums

Core (X)

• Usually feature one or two of the additional features as star attractions

• Dolphin shows

• Touch Pool

Add-ons (Y)

• Few filler activities are added to serve as additional sources of revenue.

• Commonly observed ones

are

• Restaurant/ cafes

• Gift shops

• Game zone

Filler (Z)

Education, Conservation, Research:

• Education initiatives such as sleep over programs, field trip, marine life related workshops typically are to attract school groups

• Conservation and breeding practices are also prevalent among few medium sized Marine Facilities

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SIZE AND FINANCIALS6:

Table 8 Size and financials of a medium sized marine facility

• Standard: 550-750

80-300

No of Species

250-300

1-1.5

Table 9 Strengths and weaknesses of a medium sized marine facility

• Serves as a good infotainment destination for the city • Faster break even due to lower initial investment and

high footfalls due to presence of star attractions Strengths

• Limited scope for research activities as they keep only attractive species

• Larger marine facilities can easily eat up revenues if present in the same city/surrounding area

Weaknesses

EXAMPLES: Underwater world, Sentosa, Singapore (Started in 1991), Busan Aquarium, Korea (Started in 2001), Shanghai ocean world, China (Started in 2002), Melbourne aquarium, Australia

Concept ‘C’ Case Study 1: Busan Aquarium, Korea7

6_{KPMG Analysis}

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Positioning

To provide an educational and entertaining experience to visitors Features – Core (X)

• Underwater tunnel that extend over 80 meters in length. • Large 3rd Generation Aquarium

• Main tank houses sharks and rays and thousands of fish in 3,000 ton water • A total of 35,000 kinds of fish, algae, reptiles, and amphibians belonging to

about 250 species are on display

• 40 separate exhibits which include penguins, otter, piranha, sea jellies

• Notable attractions include electric eels and deep coral reefs, 2.5-meter- long shark and giant turtle • Star Attractions:

• Grey nurse shark - the largest gray nurse shark captive colony in Korea • Jackass penguin - the largest jackass penguin colony in captivity in Korea • Chinese giant salamander - the first appearance to the public in Korea • Touch tank for a close up look at a variety of sea creatures

• Boat trip in the largest aquarium including fish feeding Illustr ative Year of start 2001 Year of start 2001 Features – Fillers (Z) Education The Ocean School provides service to schools who visit the Aquarium

• A trained education officer with the school group throughout the visit • Student worksheets to capture their learning

• Program for different grades

•E.g. kinder program - helps children learn about aquatic animals through songs, games, play and dance •E.g. high school- helps learn classification, behaviors etc

• Apart from these, it also has Resting place and Outdoor Park • Special attraction

• Simulator • Shark dives Illustr

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Project Cost (INR Cr) ~ 150

Entry Fee (INR) ~ 550 Footfall (MM/yr)

~ 1 Misc.

• Designed by a combined Australian and Korean team led by Aquaria 21, company incorporated by Oceanic Group, specialist in marine technology

• Two years of construction

• Developed on a BOT basis with Aquaria 21 as the sole investor

• As per the agreement, Aquaria 21 will operate the aquarium for a period of 20 years with an option for another 10 years before donating it back

Development Details

Target Segments • Visitors from all over Korea and the

world

Promotion • Group discounts to attract bulk customers

• Yearly marketing (and supporting six monthly) action plans • New and innovative campaigns are developed around key events,

festivals and new exhibits

Concept ‘C’ Case Study 2: Underwater world, Sentosa, Singapore 8

Positioning

To provide an entertaining and educational experience to visitors Features – Core (X)

4th_{Generation Aquarium}

• Over 2,500 marine animals of 250 species

• 83 metre long travelator that moves visitors along a submerged 6.0 mm thick acrylic-windowed tunnel from which they can look at an array of marine life including coral reef, string rays, moray eels, turtles, sharks, and other fishes

Dolphin lagoon

• Dolphin Lagoon - several "Meet-the-Dolphins" sessions are held daily to allow visitors to enter the waist-deep pool and interact closely with the dolphins • Various Dive & Swim Programs with dugongs, seals etc

• Unique activity at Fish Reflexology with gentle feet nibbling session done by a school of spa fish

Year of start 1991 Year of start

1991

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Features – Fillers (Z)

• Two souvenir shops with gifts ranging from sea animals backpacks, mugs, exclusively designed T-shirts, huggable soft toys to educational marine life guide

• 2-3 small restaurants and many food & beverage kiosks

Education and Conservation

• Educational programs for school visits like Living in the Ocean Sleepover, Hands-on Educational Fun Workshops, and the Ocean Ambassador, encouraging fun learning and understanding of the undersea life

Education

• Committed to the conservation and breeding of marine life through active involvement in several environmental projects

Conservation

Entry Fee (INR) ~ 736 Footfall (MM/yr) 1.5 Misc. Target Segments • Families, kids

• Tourists from outside Singapore

Competition

• Upcoming marine life park and integrated resort called Resorts World

Future Plans • To launch new displays

5.2.3.4 Concept D: Small Marine Facility

FEATURES:

Table 10 Infotainment features of a small marine facility

• A walk through tunnel of 5th generation

• Or a walk through tunnel of 4th generation

• Or 3rd generation aquariums

Core (X)

• Usually feature one or two of these features as star attractions

• Dolphin shows

• Touch Pool

Add-ons (Y)

• The filler activities are main sources of revenue.

• Commonly observed ones

are • Restaurant/ cafes • Gift shops • Game zone Filler (Z) Infotainment

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• Conservation activities are prevalent among few small sized facilities • Education activities taken up primarily to attract school children groups SIZE AND FINANCIALS9:

Table 11 Size and financials of a small marine facility

• Standard: 600

<80

No of Species

~100

~0.4

Table 12 Strengths and weaknesses of a small marine facility

• These aquariums have a large portion of their revenues from non-aquarium sources like restaurants, gift shop etc

Strengths

• These do not help to create the identity mark for the city.

Weaknesses

EXAMPLES: Nanjing Underwater world, China (Started in 2000), National Aquarium of New Zealand (redevelopment in 2002), Underwater World Pattaya, Thailand (started in 2003) Concept ‘D’ Case Study 1: Nanjing Underwater World, China10

9_{KPMG Analysis}

10_{http://www.synotrip.com/nanjing/tourist-Attractions/underwater-world-507.shtml}_;

(32)

Positioning Infotainment facility Features – Core (X)

• Underwater World features an array of aquariums which contain about 100 different species

• The highlight is a pedestrian walkway that tunnels through a large aquarium that includes sharks, rays, fish and one very big turtle.

Artic foxes

• Features apart from the aquariums include live performances by dolphins and sea lions.

• In 2007, they started a new exhibit called "Polar World". This includes a polar bear, arctic foxes, penguins and reindeers

Penguins Polar bears

Year of start 2000 Year of start 2000 Features – Fillers (Z) • Food court • Games floor • Gift shops

Project Cost (INR Cr) 41.2

Entry Fee (INR) ~800 Footfall (mn/yr) NA Misc. Target Segments • Families • Kids

(33)

Positioning

Infotainment, education and conservation Features – Core (X)

• National aquarium of New Zealand features a 50 m long, 180 degree under water tunnel through which over 1500 fish can be seen.

• Apart from this, the facility has plenty of smaller tanks with sea creatures, reptiles, exotic fish and native birds

• Swimming with the sharks and sting rays • Touch pool and rock pool

Year of start Redevelopment in 2002

Features – Fillers (Z)

Fishbowl Cafe Gifts available in

the Aquarium Gift shop

Getting married in the tank

• Educational programs are created and presented by a fully trained teaching team. Various educational facilities are made available like AV room, laboratory, library, behind the scenes technology area etc

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No of Species >50

Entry Fee (INR) Adult 445, Child 230 Footfall (MM/yr) 0.150 Misc. Target Segments • Families • School Children

Concept ‘D’ Case Study 3: Underwater World Pattaya, Thailand12

Positioning Focus on infotainment and education. Few conservation efforts

Features – Core (X)

• Over 2,500 marine animals of 250 species

• 100 meter long underwater tunnel which showcases shoals of fish, predators and other marine creatures

• Various Dive & Swim Programs with sharks and sting rays • Touch pools • Reef Tanks Year of start 2003 Year of start 2003

(35)

Features – Fillers (Z) • Restaurant

• Gift shop

• School visits are supported, and new educational programs are constantly being developed • Underwater world Pattaya is involved in marine conservation activities

Project Cost (INR Cr) 42.6

Entry Fee (INR) Adult 639, Child 355 Footfall (MM/yr)

~0.475 Misc.

Target Segments • Families, school children • Tourists from outside Thailand

Concerns

• Decreasing footfall due to political uncertainties in Thailand

Future Plans • Aggressive marketing

• Introduction of innovative activities

5.2.3.5 Summary of Key Concepts

The identified concepts have been summarized below:

<80 80-300 300-500 >500

Georgia Aquarium, USA (Started in 2005) Epson Aqua stadium, Tokyo

(started in 2005) Sentosa, Singapore

(started in 1991) Nanjing underwater world,

China (Started in 2000)

Example Nanjing underwater world, _{China (Started in 2000)} Sentosa, Singapore _{(started in 1991)} Epson Aqua stadium, Tokyo _{(started in 2005)} Georgia Aquarium, USA _{(Started in 2005)} Example

Around 500 species Several filler features like restaurants, gift shops, ball room, etc usually available Variety of add-on features like dolphin shows, seal/ sea lion shows, penguins, polar animals etc 4th or 5th generation aquarium along with 3rd generation aquariums for certain species Education, research, conservation and infotainment form an integral part of the facility

Around 300 species Restaurants, gift shops, game zone, rides added to increase alternate sources of revenue.

Limited number of add-on features.

4th or 5th generation aquarium and/or large 3rd generation aquarium. Focus on at least two of education, conservation, research and infotainment. Others may be present.

Around 300 species Restaurants, gift shops, game zone, rides added to increase alternate sources of revenue.

Limited number of add-on features.

4th or 5th generation aquarium and/or large 3rd generation aquarium. Focus on at least two of education, conservation, research and infotainment. Others may be present.

250-300 species Few filler activities are added to serve as additional sources of revenue. Commonly observed ones are Restaurant/ cafes, Gift shops and Game zone One or two add on features as star attraction 4th or 5th or large 3rd generation aquarium Focus on at least two of education, conservation, research and infotainment. Others may be present.

Around 100 species Few filler activities are added to serve as additional sources of revenue. Commonly observed ones are Restaurant/ cafes, Gift shops and Game zone One or two add on features as star attraction 4th or 5th or 3rd generation aquarium

Focus on at least two of education, conservation, research and infotainment. Others may be present.

Around 100 species Few filler activities are added to serve as additional sources of revenue. Commonly observed ones are Restaurant/ cafes, Gift shops and Game zone One or two add on features as star attraction 4th or 5th or 3rd generation aquarium

Focus on at least two of education, conservation, research and infotainment. Others may be present.

D e ta il s o f th e fa c ili ti e s Project Cost (INR Crore) Project Cost (INR Crore)

Concept D (Small) Concept C (Medium) Concept B (Large) Concept A (Very large)

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5.3 Selection of suitable Concept for the proposed MRCI Centre

5.3.1 Framework for selection of Concept

Each of the Key Concepts for a Marine Facility can be assessed for suitability to GEC based on sync with objectives and enabling factors. The framework for assessing the suitability is as shown below.

Vision for the MRCI centre

(primary focus to be education, research, conservation and

infotainment)

Appetite for Investment Business Motive for the MRCI

centre

(faster breakeven)

Private sector interest Past experience in handling projects of equivalent scale

HIGH SUITABILITY

LOW SUITABILITY MEDIUM SUITABILITY

MEDIUM SUITABILITY

Enabling Factors (Location Independent)

Low Medium High

Sync w it h objec tives Lo w M e d ium Hig h

Figure 8 Framework for selection of concept

5.3.2 Selection of a suitable Concept

Four Key Concepts were discussed with GEC. Each of the Concepts has been rated on the parameters identified in the framework. Evaluation across the identified parameters reveals the difference across suitability levels for each Key Concept. An overall rating shows the suitability levels of the Concepts to GEC.

Based on the discussions with GEC and other stakeholders, this would be a private sector investment subject to flexibility of PPP model. The viability gap funding would be done by the Government of Gujarat.

(37)

Appetite for Investment

Private sector interest

Past experience in handling projects of equivalent scale

Overall Capability

OVERALL

Overall Sync with objectives

Vision, Mission for the MRCI Center (primary focus to be education, research, conservation and infotainment)

Business Motive for the MRCI Center (faster breakeven) SMALL (D) MEDIUM (C) LARGE (B) VERY LARGE (A)

Appetite for Investment

Past experience in handling projects of equivalent scale

Overall Capability

OVERALL

Overall Sync with objectives

Vision, Mission for the MRCI Center (primary focus to be education, research, conservation and infotainment)

Business Motive for the MRCI Center (faster breakeven) SMALL (D) MEDIUM (C) LARGE (B) VERY LARGE (A)

Very High High Medium Low Very Low

Concept Parameters

Figure 9 Evaluation of suitability of concept

Based on the above rating the most suitable concept has been selected. While C and D were both in the most favourable quadrant, concept D was finally chosen due to relative ease of private participation for this Concept. Concept D can also be considered with the flexibility to upgrade to Concept C in the medium term based on the success of the MRCI Centre.

Enabling Factors (Location Independent)

Sy nc w ith o b je ctiv e s

Vision for the MRCI Center

(primary focus to be education, research, conservation and

infotainment)

Appetite for Investment Business Motive for the MRCI

Center

(faster breakeven)

Past experience in handling projects of equivalent scale

C

D

B A

Low Medium High

Lo w M e d iu m Selected Concept

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5.4 Location Assessment

5.4.1 Identifying the potential locations

Various locations have been identified across the Gulf of Kutch as potential locations for setting up the MRCI Centre. The identified locations are as below:

• Dwarka • Shivrajpur • Okha • Positra • Narara

Figure 11 Potential locations for the MRCI Centre

5.4.2 Framework for assessment of locations

Each of the locations can be assessed for suitability for setting up the MRCI Centre based on several parameters. Each location would be rated as low/medium/high based on its performance on the parameters. The aggregated rating would help to arrive at the overall suitability of the

(39)

The various parameters have been highlighted below

Infra- Class and abundance of hotels Future Prospects Location Infra- Connectivity Importance as a tourist location

Infra- Class and abundance of hotels Future Prospects Location Infra- Connectivity Importance as a tourist location High Medium Low High Medium Low

Figure 12 Framework for assessment of locations

5.4.3 Evaluation of locations

Evaluation of the locations across the identified parameters has been done based on the field visit, primary interaction during the field visit as well as secondary research.

5.4.3.1 Location 1: Dwarka

a) Importance as a tourist location

• Dwarka is a prominent tourist destination and has the third highest number of tourists in Gujarat.

• About 8.3 lakh tourists visited Dwarka in FY0713

• The temple darshan timings are 7 am – 12:30 pm and 5 pm – 9: 30 pm. Hence, the tourists have lot of free time during the day. Therefore it is a good location to start a tourist attraction to tap into the large number of tourists.

Gomti Ghat Dwarkadhish Temple Sunset point

Figure 13 Tourist spots in Dwarka

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b) Infrastructure – connectivity

Road:

• Dwarka is well connected through state transport buses, private buses and taxis with major cities and towns in Gujarat including Ahmedabad (450 Km), Jamnagar (148 Km), Porbandar (120 Km), Rajkot (234 Km).

• It is also well connected with other major locations like Mumbai (929 Km)

Dwarka To Jamnagar Within Dwarka

Figure 14 Road connectivity for Dwarka

Rail:

• Dwarka is a railhead on the Western Railway and the rail connectivity is good.

• Directly connected with major cities of Gujarat like Ahmedabad, Jamnagar, Porbander and Rajkot as well as other major cities like Mumbai.

Air:

• Nearest airport is Jamnagar (148 Km/ about 2 hrs by road) from Dwarka • Jamnagar has air connectivity only to Mumbai through Indian Airlines

c) Infrastructure – accommodation

As-Is:

• Accommodation classes available to suite all budgets − Hotels ranging from budget to luxury class

− Several dharamshalas and guest houses provide low cost accommodation facilities − Typical tariff ranges from INR 200 (dharamshalas) to INR 2000 (A/C Suites) • Overall high bed capacity, but limited high class hotels

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− However, only 9 high class hotels with close to a total of 600 beds Table 13 Hotels/Accommodation status in Dwarka

7649 96 Total 3338 3715 596 Bed Capacity 50 Low 37 Medium 9 High Establishments listed 7649 96 Total 3338 3715 596 Bed Capacity 50 Low 37 Medium 9 High Establishments listed

Note: Data as per FY07; Source: Gujarat industrial and technical consultancy organisation

Key gaps:

• Key gap in accommodation facilities include limited number of high class hotels Improvement Steps:

• Encourage private participation for setting up high class motels, cottages and hotels in Dwarka

• Land could be offered at concessional rates

d) Future prospects

Various development efforts are expected to offer new avenues of entertainment to the tourists as well as improved infrastructure

• The local municipal corporation is undertaking few developmental activities around important tourist spot within Dwarka (e.g. sunset point)

− Cement road along the shore

Figure 15 Cement road along the shore

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Figure 16 Open air theatre − Park and Resting places for tourists

Figure 17 Park and resting places for tourists • Development of water sports within Dwarka (e.g. Gomti ghat)

− Water scooter rides started recently

Figure 18 Water scooter rides at Gomti beach

− Scuba diving and sea rafting through prior e-mail appointment. Plans to expand this facility with new activities

− Prospects for setting up more beach and water sports in Dwarka • New motels/ Cottages are also being planned to be set up in Dwarka

5.4.3.2 Location 2: Shivrajpur Beach

• Shivrajpur is a small village located 16 km from Dwarka. The beach is along side this village.

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• It is a good scenic spot. The beach is mostly rocky. The sandy part of the beach is farther and more difficult to reach.

Figure 19 View at the Shivrajpur beach • Few tourists of Dwarka visit this location

• Shivrajpur beach is located 16 km from Dwarka which is about 25 minutes drive from Dwarka

• Although the state highway is good, the connectivity from the state high way to Shivrajpur village is only through a one lane road.

Figure 20 Road connectivity for Shivrajpur

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• However, the tourists visiting this location stay in Dwarka which is close-by

• There are no planned developments for this beach as of now.

5.4.3.3 Location 3: Okha

• Okha is an important tourist location because of its proximity to Bet Dwarka. Bet Dwarka holds a lot of religious significance as it is considered as the residence of Lord Krishna. • Most of the tourists visiting Dwarka visit Bet Dwarka in their free time.

• Okha is 30 km from Dwarka and it takes about 45 – 50 minutes to reach. • The road to Okha is a well maintained two lane state highway

• Trains run from Dwarka to Okha.

• In addition, tourist buses leave in the morning from Dwarka to Okha and cover 3 – 4 religious spots including Bet Dwarka and charge INR 50 per head.

• Typically tourists stay in Dwarka and visit Bet Dwarka for a few hours. Hence there is no demand for accommodation facilities. Accommodation facilities not well established

• There are no planned development activities in Okha as of now

5.4.3.4 Location 4: Positra

• Positra is a good scenic spot but has not been commercially exploited. Very few tourists visit this place.

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Figure 21 View at Positra

• Educational camps are organized in winters as part of awareness creation initiative of the govt. Students stay in tents for a few days and are educated about the marine bio diversity. Coral walking is also a part of these camps.

• Positra is about 35 km from Dwarka and takes about an hour to reach

• The road to Positra comprises a regular two lane road for some distance and then kachcha road thereafter

Figure 22 Road connectivity for Positra

• There is no infrastructure in Positra for providing accommodation to tourists except for a forest department guesthouse.

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Figure 23 Forest department guesthouse in Positra

• Reliance is planning to set up an SEZ in/near Positra

5.4.3.5 Location 5: Narara

• Narara island is part of the marine national park. Lot of nature and marine life tourists visit this place.

• This is famous for the visible marine life (crab, mollusc, fish) and for coral walking • Permission of the forest department is required

Figure 24 Marine life (left) and view (right) in Narara

• Narara is located 35 km from Jamnagar and takes about 50 minutes to reach

• The initial part of the journey is on a well maintained state highway. This is followed by a single lane road with the last 3 km on a kachcha road.

Iczm Oceanarium Prefeasibility Study

Gujarat Ecology Commission

Pre-feasibility Assessment of

Marine Research,

Conservation & Information

Centre

Final Pre-Feasibility Report

Disclaimer

Contents

1

Executive Summary

iv

2

Objectives of this assignment

1

3

Scope of Work

2

4

Approach and Methodology

3

5

Findings 10

6

Appendices 115

1

Executive Summary

2

Objectives of this assignment

3

Scope of Work

4

Approach and Methodology

4.1

Overall A&M

4.2

Phase-wise details

4.3

Key Timelines and Deliverables

5

Findings

5.1

Understanding Marine Facilities

5.2

Key Concepts for a Marine Facility

5.3

Selection of suitable Concept for the proposed MRCI Centre

5.4

Location Assessment