Advertising Appeals
The Impacts of Materialistic Value and Advertisements of Different Product Category on the Advertising Appeals Effectiveness among Consumers in Kolkata
... An advertising appeal is the basic ideas behind an advertisement or the basic reason why audience should ...of advertising appeals which are mediated and moderated by the situational (product ...
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Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude (Case Study: Student Users of Mobile in the Area of Tehran)
... rational advertising appeals on brand attitude and attitude toward advertising of Hamrahe Aval Company as a main operator of Mobil phone in ...rational appeals have a significant influence on ...
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Analysis of the Influence of Product Quality, Price Perception and Advertising Appeals on Purchase Decision of Gbumin
... and advertising appeals on purchase decision of ...and advertising appeals provides influence towards purchase decision partially (per variable) and simultaneously (all ...and ...
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Impact of Advertising Appeals on Purchase Intention
... in advertising are marketing appeals, that advertisers use in order to influence the way consumers perceive products and in order to convince them that they are useful for them, leading to the purchase ...
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Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S.
... CSR appeals yield similar or different effects among consumers in both ...humane-oriented appeals in advertising developed by Diehl, Terlutter and Mueller (2015), which proved to be valid for the ...
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The impact of advertising appeals on consumers' perception of an ad in the context of technical products
... for advertising a smartphone as an expert, a suit, a button-down shirt, and a tie were chosen as the clothing for the person representing the software developer to further emphasize the status of being an ...
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The Emotional Advertising Appeals and Brand Trust towards Commercial Banks: A Study in Private Sector Commercial Banks in Sri Lanka
... Emotional Advertising is considered as an important determinant of brand recall success and extension acceptance towards Brand ...emotional advertising has also been shown to directly link with attitude ...
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The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences
... 2009). Advertising, which is a emotional appeal, often persuades the audience through a heuristic processing (or edge path) model, and ads for rational appeal often persuade the audience through a systematic ...
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Appeals in Green Advertising- A Study of Factors Affecting the Persuasiveness of Appeals
... consumers. Advertising appeals are the persuasive pressures that stimulates person to buy product or service according to his/her desire or ...them. Advertising appeals used in communications ...
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A content analysis of the newspaper advertisements westernization in China
... suitable advertising appeals in line with the characteristics of their products, industries, and ...soft-sell appeals in their ...of advertising will be more acceptable to Chinese ...
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Effects of Message Strategy and Need for Cognition (NFC) on Consumer Attitudes: A Case of Corporate Social Responsibility (CSR) Advertising
... of advertising have long been a topic of interest for scholars of advertising and ...an advertising message, differences in NFC lead them to per- form different levels of message processing on the ...
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Collecting User Preferences from User Activities on E-Commerce Web-Site Focusing on Sending Targeted Advertisements
... and advertising were provided for him/her that it was found that, the users' interest in that product is more than the other ...targeted advertising and period of 6 months after the implementation of ...
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STUDY OF CONSUMPTIONS' BARRIERS OF ARTISTIC AND CULTURAL GOODS Shokouh Soltani, Shirin Tabrizi , Nahid Sharifi, Saeed Sharifi
... political advertising is synonymous with propaganda, but it must be said: the political propaganda is a specific type of advertising that is dealing with people's ...
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Online social network member attitude toward online advertising formats
... toward advertising, the media in general, attitude toward advertising in each of the five media (catalog/direct, radio, internet, television, and magazine/newspaper), the degree of agreement with the ...
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Internet Advertising
... Marketing achieved through the use of SMS - Short Message Service, is becoming increasingly popular at the beginning of the new century. Promotion in this way, is gaining momentum, so that the average per user, reads one ...
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FUNDAMENTALS OF POLITICAL ADVERTISING & ITS ROLE IN SOCIO-ECONOMICAL SYSTEM: AN INDIAN SCENARIO
... political advertising is to get the assurance of the overall public for their affirmation of musings and, by political campaign advertising, to affect their ...Political advertising fluctuates from ...
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INFLUENCE OF ADVERTISING VALUE ON ATTITUDE IN INCREASING REPURCHASE INTENTION
... Supriyadi,Edy dan Lies Putriana, 2010. Pengaruh Entertainment, Irritation Dan Informativeness Iklan Di Website di Kalangan Mahasiswa Fakultas Ekonomi Universitas Pancasila. Journal The Winners, Vol. 11, No. 2, ...
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Internet Advertising Trends in India
... Internet advertising is also called Online Advertising, Web Advertising ...This advertising uses internet to deliver message to ...Internet advertising is one of the upcoming and ...
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Extending the explanatory utility of the EPPM beyond fear-based persuasion
... In addition, only one message for each particular emotional appeal type was used. It is possible that the effects found were contingent on idiosyncratic feature/s of the particular messages used. While manipulation ...
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Advertising
... SPECIAL MAILING CHARGES: BACK ISSUES MAILING $ calculate number of volume-years times $6 for U.S., Canada, and Mexico calculate number of volume-years times $12 elsewhere.. PROCEEDINGS: [r] ...
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