Brand Personality
MURFATLAR BRAND PERSONALITY
... of brand evaluation and at conducting a case study at Murfatlar ...The brand evaluation is a problem in the context of competition between brands to have their market share, recognition and ...Murfatlar ...
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An Exploration into the Brand Personality Traits of Social Media Sites
... Brand Personality. The perceived personality traits of Facebook, Twitter, Pinterest, Snapchat, Instagram, and LinkedIn were measured using Aaker’s (1997) brand per- sonality ...the ...
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Development of brand personality measure: An application for Vietnamese context
... real personality traits and came up with the items such as good-looking, healthy, old, new, heavy, and big (Sung and Tinkham, 2005), or cost-effective and financially stable (Venable et ...definition, brand ...
12
Examining the Relationship among Online Brand Elements, Dialogic Communication and Online Brand Personality
... This study used descriptive statistics, confirmatory factor analysis (CFA) and logistic regression. The descriptive statistics was used to analyze the demographic data of the respondents. CFA was used to test whether the ...
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The alignment of self and brand personality traits : an exploratory analysis
... human personality characteristics and are drawn to brands with characteristics that align with their own ...on brand personality, numerous empirical studies have found support for this ...named ...
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Mediators of Development of Brand Personality in Iran Football League
... of brand personality is well known subject in areas related to professional athletic clubs which can help teams increase supporters and attract sponsors ...the brand personality model, define ...
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Influence Of Corporate Image On Brand Personality: A Customers’ Perspective
... perceived personality of the beverage ...of brand personality namely sincerity (down-to-earth, honest, wholesome and cheerful), excitement (daring, spirited, imaginative and up-to-date), competence ...
9
Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
... particular, brand personality plays an important role in differentiating the brand image of a product from that of competing products and in creating a distinctive personal relationship with a ...
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Exploring Online Brand Personality of Ghanaian Universities
... is brand personality. Brand personality has the potentials of creating and maintaining a strong relationship between universities and its stakeholders (Blackston, ...the brand ...
11
Brand personality and its impact on brand trust and brand commitment: An empirical study of luxury fashion brands
... of brand personality (Belaid & Behi, ...of brand trust shows that the relationship between a consumer and a brand could go beyond satisfaction of functional performance (Belaid & Behi, ...
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Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention
... Brand personality for consumers and marketing is beneficial, because it can create a mechanism in order to differentiating and making difference between brands and acts as a key determinant for consumer use ...
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Putting experience marketing to the test: the influence of the type of experience and environment on brand personality, brand attitude and brand activation
... on brand personality, brand attitude and brand activation, the usability of the archetypal model to measure brand personality was ...the brand personality of ...the ...
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Measuring brand personality in charitable giving in a Laos context
... simple to complete. He also suggests some generic guidelines such as not trying to get too many questions on the same page, or arrows and boxes and fancy font styles. Another useful tactic is that of using closed ...
145
The moderating role of brand familiarity and product involvement in the relationship between brand personality and persuasive advertising elaboration
... sustainable personality has become therefore an important objective in the context of brand management (Siguaw et ...the brand personality carefully to be sure that consumers perceive their ...
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A Content Analysis of Online Brand Personality of 4 Universities in Ghana
... understand brand personality and strategically communicate the brand personality they want prospective students and stakeholders to associate ...five-dimensional brand ...
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Halal Brand Personality and Brand Loyalty among Millenials Modest Fashion Consumers in Malaysia: A Conceptual Paper
... between brand personality and brand loyalty (Zentes et ...certain brand there are higher tendency for the consumer to be loyal to the brand (Guo, ...between brand ...
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Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
... mentioned, brand personality increases the consumer's intention and interest as well as the level of their trust and loyalty (Aaker, 1997), and this is while brand loyalty which is an aspect of ...
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The effects of color scheme and brand slogan on the perception of brand personality and brand attitude : a study of the change on CVI elements in the rebranding process of Hansa
... consumers’ brand perceptions and particularly brand personality is ...of brand personality and highlights a strong relationship between those ...and brand logos on the five ...
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Does your mascot match your brand’s personality? An empirical study on how visual characteristics of a brand mascot can function as a tool for transmitting an archetypical brand personality.
... of brand personality and to argue that brands try to create their brand personality through a set of human characteristics associated with the ...measure brand personality ...
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CITY BRAND PERSONALITY OF KUALA TERENGGANU FOR IMAGE AND REPUTATION ENHANCEMENT
... city’s personality trait in the first ...of brand personality for Malaysian city branding, while a Structural Equation Modelling using AMOS 21 was applied to improve a model fix on contributing ...
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