community - based social marketing
Social License to Operate and Adaptive Co-Marketing: Exchange, Social Capital and Community-Based Social Marketing
... above social marketing utilizes a number of elements of the traditional marketing model but while adopting many of the tools of marketing does so for the public ...of community and ...
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Community based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania
... Case study: Controlling air pollution in Romania The objective of this study is to analyze the capacity of the Romanian public authorities to use community-based social marketing in orde[r] ...
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Developing programs for sustainable transportation through community-based social marketing
... 2007 Transport Planning and Environmental Assessment: Implications of Induced Travel Effects, International Joumal of Sustainable Transportation, Volume 1, Issue 1 , pages 1 - 28 Potter,[r] ...
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Behaviour change programs for water efficiency: Findings from North West and Metropolitan Residential Programs in Western Australia
... Community Based Social Marketing (CBSM) was used to create and sustain a positive change in behaviour whilst assisting individuals to overcome barriers to ...any social concerns and ...
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Social Marketing
... contraceptive social marketing as a means to reduce fertility particularly among rural areas of four selected districts from three states ...rural based distributers/village level vendor were ...
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Community-Based Social Economy – Social Capital and Civic Participation in Social Entrepreneurship and Community Development
... ‘Allozaur’ social enterprise is a type of community center to which ‘Bałt’ and ‘Delta’ associations delegate the ...of marketing, promotion and establishing common ...
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Social marketing based strategy for sun protection interventions
... This is perhaps the most well known programme, having originated in Australia in the 1980s and then been adapted for use in other countries including New Zealand and England. The Australasian campaigns have received ...
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Volume 03 Issue 04: (2014) July-August 2014
... inevitable. Based on this concept, which is expressed as social responsibility concept, the business can fulfil its own purposes only as long as it meets the individual and community ...requirements. ...
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The Current State of Corporate Social Responsibility Behavior in National Collegiate Athletic Association Division-I Athletic Departments
... Corporate Social Responsibility (CSR) is the main issue that is investigated in this paper as it pertains to the actions of the Division I athletic ...athletics based on the ability to offer more athletic ...
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Social marketing based strategy for obesity interventions
... - Social, cultural and organisational level ...of social support from family members, friends, co-workers and peers, and also cultural beliefs related to physical activity and ...changing social or ...
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Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital
... of Community-based Enterprise (CBE). CBE involves a community acting cooperatively as both entrepreneur and enterprise in pursuit of the common good by creating and operating a new enterprise ...
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Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”
... (individual, community and systems based change) to create and sustain healthy lifestyle and physical activity for ...this social issue; service station choice and availability of food, management ...
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Digital Marketing Insights and Opportunities in Kosovo
... about marketing in Kosovo, especially from small businesses; the thought that companies who advertise their product/service, do so because their product/service lacks ...
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Sustainable Marketing: A Marketing Revolution or A Research Fad
... Sustainable marketing research is relatively a new concept in business and marketing literature, but it is already proving to be a game ...sustainable marketing. From an environmental and ...
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Social Marketing
... 17 American firefighters, coronary heart disease in case study 176-7 American Marketing Association 99 Andreasen, A.R.. 195 binge drinking see under alcohol campaigns Bitner, B.J..[r] ...
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Impact of Earnings per Share on Market Price of Share with Special Reference to Selected Companies Listed on NSE
... The ignition to the digital e-marketing has been added by the demonetization and the ambitious ‘Digital India’ project of Prime Minister Narendra Modi which has always been in news for all the good reasons. The ...
5
Future Prospects of Online vs Traditional Media in Marketing Communication
... The purpose of this paper is to point out the future prospects of online media in marketing. The paper examines the role of the Internet in marketing research and its implications on the business ...
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Social Marketing
... Contents 7 Conducting research in social marketing 141 Overview of research Research ethics Qualitative, quantitative and mixed methods techniques Quantitative techniques Qualitative tec[r] ...
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A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity
... in marketing led to a commercialisation of street art (Twitchell, ...of marketing campaigns, led to an increase of creative thinking in the modern marketing ...unconventional marketing forms, ...
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Exploration of the motivations and existing behaviour of bike rail integrators to inform future promotional interventions
... Railway stations are traffic generators and have similar issues to workplaces around car parking. The increasing demand for rail travel has led to an increase in demand for parking at stations (Passenger Focus 2007) and ...
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