Comparative Advertising
Comparative Advertising as an effective tool for Brand Wars
... questioned advertising strategy include Horlicks & ...brought comparative advertising into the ...direct comparative advertisement targeting ...
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Comparative Advertising, Product Disparagement vis-a-vis Trademark Infringement
... of comparative advertising, it is hoped that a limited exaggeration on the part of an advertiser by overly asserting about its product’s superiority is acceptable, but denigration, slander or defamation of ...
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Comparative Advertising: The role of prices
... parative advertising than previous papers that model it as the disclosure of differences in product ...of comparative advertising matters from a policy ...that comparative advertising ...
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The relationship between non comparative advertising toward brand loyalty the mediated role of product quality atribut
... non- comparative ad ...of comparative advertising is used in eastern cultures such as ...non comparative advertising to brand loyalty mediated by the quality attributes of the product ...
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Non-Comparative and Comparative Advertising in Oligopolistic Markets
... their advertising intensities as the market competition becomes ...and comparative advertising intensities are U-shaped with ...the comparative advertising intensity starts increasing ...
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Push Me Pull You: Comparative Advertising in the OTC Analgesics Industry
... Other brands are a¤ected when brand j attacks brand k. First, the push-up e¤ect on brand j hurts all other brands l 6= j, and the pull-down e¤ect on brand k bene…ts all other brands l 6= k. The net e¤ect (see (15) above) ...
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Push me pull you: comparative advertising in the OTC analgesics industry
... Other brands are a¤ected when brand j attacks brand k. First, the push-up e¤ect on brand j hurts all other brands l 6= j, and the pull-down e¤ect on brand k bene…ts all other brands l 6= k. The net e¤ect (see (15) above) ...
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Amended proposal for a European Parliament and Council Directive concerning comparative advertising and amending Directive 84/450/EEC concerning misleading advertising. COM (94) 151 final, 21 April 1994
... ' Concerning comparative advertising and amending Directive 84/450/EEC concerning misleading advertising AMENQED paoposAL INITIAL PROPOSAL THE COUNCIL OF THE EUROPEAN COMMUNITIES THE EUR[r] ...
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The Legal Regulation of Comparative Advertising
... To further reinforce the comparison, we propose to take two cases where the advertiser was held to have engaged in misleading or deceptive con- duct in breach of the Trade Practices Act[r] ...
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Comparative Advertisement In India
... of comparative advertising Havells ...allowed comparative advertisement on one side and on the contrary does not address the issue in a direct or comprehensive manner in any ...
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BALANCING ACCEPTABLE COMPETITIVE BEHAVIOUR AND LAW OF DISPARAGEMENT IN INDIA: AN ANALYSIS
... The very essence of comparative advertising in India has often been disregarded by companies while promoting their products and services. In Procter & Gamble Home Products v. Hindustan Unilever Limited, ...
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INFO/C: [Consumer Policy and Health Protection] Special Issue, March 1996
... Acces of consumers to justice Advertising misleading, comparative Advertising for tobacco products After-sales services 15, 16 14, 15, 16 18 15 C.C.C 6 Child safety 11,13,17 Communicatio[r] ...
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Frontier-free Europe November-December 1997 No. 10
... Η Road transport: more harmonisation Β Comparative advertising from 2000 By spring 2000 at the latest, all EU Member States must allow comparative advertising in line with the terms and [r] ...
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Online social network member attitude toward online advertising formats
... of advertising in online social networks and the cluttered online advertising environment dictates that the advertising industry be concerned about how online social network members view online ...
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FUNDAMENTALS OF POLITICAL ADVERTISING & ITS ROLE IN SOCIO-ECONOMICAL SYSTEM: AN INDIAN SCENARIO
... to advertising but more to favourable market ...time, advertising hasn’t reversed declining sales of such items as hats, fur coats, and manual ...typewriters. Advertising can help get new products ...
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USER PERCEPTION TOWARDS WEB, TELEVISION AND RADIO AS ADVERTISING MEDIA: COMPARATIVE STUDY
... and advertising in large cities and ...radio advertising with communication appeal related to the efficacy of products and psychosocial enhancement of consumers at retail ...
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INFLUENCE OF ADVERTISING VALUE ON ATTITUDE IN INCREASING REPURCHASE INTENTION
... by advertising through the Instagram ...of advertising value on advertising attitude, the influence of advertising attitude on brand attitude, influence advertising attitude on ...
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349_lect13.pdf
... of advertising with an unequivocally positive impact on welfare is price ...advertising. Advertising that conveys information on price is good for ...that advertising about price reduces ...
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Designing of Supply Chain Coordination Mechanism with Leadership Considering (RESEARCH NOTE)
... Today competitive markets in supply chains force members to become more efficient and cost-effective. Generally a supply chain is composed of independent members, who are concerned for optimizing their individual ...
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Effects of Message Strategy and Need for Cognition (NFC) on Consumer Attitudes: A Case of Corporate Social Responsibility (CSR) Advertising
... an advertising strategy that many scholars believe can effectively achieve brand differentiation and establish product value [9] ...printed advertising re- lated to CSR in magazines in Germany grew by ...
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