CSR communication
Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements
... a CSR message and eWOM ...interactive CSR communication can influence attributed humanlike brand ...traits. CSR can function as a signal to consumers that a company is behaving as a “ good ...
10
CSR communication in the business to business context : an exploratory study
... examining CSR communication by business-to-business ...mostly CSR enthusiasts because – in most cases – CSR was on the corporate ...identified CSR message characteristics could be cast ...
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Employee awareness and engagement as a gateway to creating value from corporate social responsibility (CSR): The strategic role of internal CSR communication in Finnish Firms
... on CSR practices from the company webpages and published documents, such as sustainability reports, was simultaneously reviewed and integrated into the primary data (mostly regarding the content of ...of ...
131
How to appear responsible? Legitimizing CSR communication on corporate Websites - A study of the 100 largest companies in Finland
... companies’ CSR communication really is not that straight ...the CSR communication of most of the companies studied was shallow and lacking a deeper ...the CSR issues that are truly in ...
101
CSR communication : a study of multinational mining companies in Southern Ghana
... in CSR communication, including CSR commitment, its impact, motives and how it fits into company’s ...However, CSR communication message content is frequently determined by the ...
363
CSR in the Digital ERA – a Access on the CSR Communication of Companies and Identification of Services for CSR
... the CSR activities would affect the ...its CSR also called as Social Environmental Responsibility (SER) model and after including technology into its CSR model (SER ...of CSR ...
5
Using the right CSR communication strategy: The impact on consumer attitude and behavior
... of CSR which are an enhanced national visibility for the brand, countering negative publicity, greater brand awareness and brand image reinforcement, incremental gains in new sales, and customer advocacy, which ...
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Impact of corporate social responsibility on brand extension success via organizational trust: moderating role of the CSR communication
... the CSR generally focuses on its consequences on different firm level ...how CSR perceptions of consumers influence their attitude and behaviors ...the CSR actions of a firm influence consumer ...
15
Insights regarding the applicability of semiotics to CSR communication research
... decade, CSR debate seem to have shifted from the question of whether to report on CSR activities to what should be the actual content of the ...of CSR reports (CSRR), research into the content and ...
32
How Personal Values Influence Romanian CSR Managers` Involvment in CSR Campaigns
... the CSR campaigns are made within a department that creates a link between the Executive Director’s office (CEO - Chief Executive Officer) and the CSR ...making CSR decisions, consisting of Board ...
20
Communication of CSR activities
... its CSR communication (www, Arla, 6, ...the CSR report based on the components of the triple bottom line concept, supply chain, and product ...understand CSR aspects more clearly. It also ...
75
CSR as Corporate Power. A Communication View Facebook Approach: An Exploratory Study
... corporate communication and the main strategies that Romanian companies use to communicate their CSR campaigns on ...corporate communication indicators of power within CSR communication ...
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Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha
... It is very essential to study the consumers’ behaviour towards the religious product in order to find out the attitude and behaviour of consumers. The SMEs executives are consumer of various products. Their religion, ...
12
Environmental policy and CSR: How climate change is interpreted in CSR reports of Greek companies
... The bottom line from the brief analysis on these two CSR reports is the fact that although they develop a satisfactory environmental CSR strategy yet in the field of CSR there are more. One of these ...
14
CSR Inflections: An Overview of CSR Practices on Financial Performance by Public Listed Companies in Malaysia
... of CSR awareness between companies from developed countries and those from the developing ...higher CSR level of awareness and faced no difficulty in disclosing their CSR activities relatively to the ...
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Does CSR pay? – The Impact of CSR on Financial Performance A Comparison between Germany and the US
... variable. CSR and ROA of the total sample are positively correlated at the 99% level of ...Consequently, CSR and ROA are related, just like the industry variables AUT and ...general CSR seems to be ...
11
The importance of CSR message content in the globalizing world : effects of CSR initiative proximity, company country of origin, and CSR initiative fit on consumer responses
... To test the influence of CSR initiative proximity (global vs. local), company country-of-origin (international vs. national), and CSR initiative fit (high vs. low) on consumer responses a 2x2x2 experimental ...
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FOM International CSR Research Conference Implementing Sustainable CSR Management Solutions
... Ethics Regulation and Risk Management, partnership with Greater Pittsburgh Compliance Roundtable. Career Insights for Women in Finance, hosted on campus for professionals and stude[r] ...
20
Composition of CSR Activities In India
... Ever since, The Companies Act, 2013 was passed by the Indian Parliament in August 2013, the legislation regarding Corporate Social Responsibility (CSR) has been capturing the interest and imagination of ...
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Corporate Governance and CSR: Their Interrelationship
... of CSR that considers business as responsible vis-à-vis a complex web of interrelated stakeholders that sustain and add value to the ...various CSR scholars emphasize the need to uphold the highest ...
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