destination marketing
An exploratory study of food in destination marketing
... specific destination apart from the rest in terms of the experience it provides and the value for the customer dollar it ...to destination marketing and provide core leadership functions, rather than ...
385
Destination Marketing through a Utility Business Model: The Case of Cyprus
... electronic marketing business model deployment, today the question that needs to be answered is how to optimise the deployment of electronic marketing business models to survive competition and maximise the ...
18
Destination marketing organizations’ social media usage: a research on Balkan countries
... their marketing efforts. For Destination Marketing Organizations (DMOs) have used these sites to promote special offers, for customer service and strengthen their existing brands; however, little is ...
7
Festivals and destination marketing: An application from Izmir City
... and destination attraction factors and they are very ...city destination. Thus, festival marketing efforts usually have a direct impact on city marketing ...festival marketing potential ...
7
THE EXAMINATION BALI DESTINATION MARKETING CHAIN MODEL BASED ON TOURIST MOTIVATION
... From the analysis and finding, can be answering the research problems clearly as follow: There isn't noteworthy connection between the push inspiration and the visitor fulfillment. Connection between push inspiration ...
5
Popular culture as a powerful destination marketing tool: an Australian study
... find destination marketing organizations (DMOs) all around the world becoming increasingly interested in the subject of ...inbound marketing campaigns, most notably in the UK, USA, Canada, New ...
421
Investigating the use of social media tools by destination marketing organisations.
... which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the ...travellers. Destination marketers must, therefore, embed a ...
20
Geographical or behavioural segmentation? The pros and cons for destination marketing
... segmentation approaches have in the context of destination choice and illustrates these using empirical data from the Guest Survey Austria. By doing so, it attempts to illustrate that there is no single best way ...
8
Destination Marketing Organizations\u27 Stakeholders and Best Practices
... 22 Stakeholders fall into different categories: government bodies, tourist and hospitality firms, tourists (the key pieces to the tourism industry) and local residents (Timur & Getz, 2008; Sun, 2007). Under ...
55
Destination Marketing Organizations and Climate Change The Need for Leadership and Education
... This research supports previous research [31,33,34] in that there is a lack of knowledge by the consumer and industry. DMOs noted that although they see an increased interest by consumers in environmental travel, most ...
16
Destination Marketing to Promote Tea Tourism Socio-Economic Approach on Community Development
... and marketing of tea-producing destinations as contemporary tourists seek out authentic and unique ...media marketing to popularize brand “Ceylon Tea”, waste management system on sustainable tourism ...
8
Keywords: Muslim travellers, Halal tourism, Islamic tourism, Muslim friendly, destination marketing
... The knowledge of Muslim tourist behaviour in the context of Halal tourism is pertinent to industry players, marketers, and policy makers alike in developing Halal tourism infrastruc- ture and facilities, Halal travel ...
14
IN THE CONTEXT OF DESTINATION MARKETING, RECALCULATION OF THE FACTORS OF TRAVEL AND TOURISM COMPETITION INDEX BY WEIGHTING THEM
... In calculation of TTCI scores, unweighted average of sub factors was taken into consideration (WEF, 2015). However, factors have different weights across destination or within a specific market segment in terms of ...
11
Destination Marketing Organisations’ Use of Humour and Co-Creation: An Exploratory Study from Croatia
... The factors that affect tourism now will affect it in the future too, but with a few changes. These are the demographic changes, aging of the population, declining fertility and increasing life expectancy. Changes are ...
11
Social media influencers in destination marketing. A case study of Visit Tampere, Finland
... specific destination, digital word-of-mouth communications have become more preferred as travel information source than destinations’ official online communication resources (Fili & Krizaj, 2016; Kiráľová ...
108
Tourism planning and destination marketing : towards a community-driven approach : a case of Thailand
... Level or status of community participation in tourism planning and marketing Available tourism plans from national, and local (three selected destination areas) levels were content[r] ...
265
Celebrity Endorsement Solving the Destination Marketing Puzzle
... hospitality/tourism destination endorsements as the transactions in these sectors are high in the quality of experience (Ibok, ...tourist destination or a hotel will be considered reliable to stand for the ...
26
Word of mouth communication in destination marketing: a comparative study of the caravan and backpacker markets in Cairns
... While the lack of a specific framework may be a perceived weakness of case studies, it allows the researcher flexibility in the selection of the most appropriate methods. For example, academics have noted the length of ...
309
Influence of Marketing Strategies on Tourists’ Choice of Destination Area in Cross River State, Nigeria
... tourism destination has the potential of enhancing the destination’s image and increase tourists traffic to the ...in destination where tourists visiting the area will receive higher quality service which ...
16
Destination Image and Tourism Satisfaction: The Case of a Mediterranean Destination
... influence destination image as well as to explore relation between destination image and tourism ...on destination image. Also, the results indicate that destination image positively ...
7