dominant logic
Transitioning from a goods dominant to a service dominant logic : visualising the value proposition of Rolls Royce
... underlying dominant logic away from tangible output or functional processes as the central focus of exchange, a central tenet of the goods-dominant ...
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Aligning the value in use of B2B and B2G segments with a fitting value proposition from a Service Dominant Logic perspective
... Against this background, the alignment between the concept of value-in-use of the different customer segments and a fitting value proposition based on S-D logic was made. The analysis reveals that the organization ...
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Study on Information System Architecture Based on Service Dominant Logic
... service-dominant logic, especially in the logistics industry, the re- search of group information system architecture at the operational level is less, which remains to be further ...
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Transitioning from a goods dominant to a service dominant logic: Visualising the value proposition of Rolls Royce
... a dominant logic is based upon the concept of business schemas, which provide the linkages between a manager’s mental representation of the world, as constructed from their experience, and their likely ...
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Innovative Service Business Models and International Market Resistance: Insights from Service-Dominant Logic
... service-dominant logic (SDL) of Vargo and Lusch [2004] is used to explain this ...goods- dominant to a service-dominant logic in business and ...service- dominant logic ...
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Adoption of Unified Communications and Collaboration from the Perspective of Diffusion of Innovation and Service Dominant Logic: A Preliminary View
... Abstract — Unified Communications and Collaboration (UC&C) is a platform that has become increasingly popular in recent years and used in organizations. The service could increase flexibility, interoperability, ...
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Influences on teleconsultation project utilization rates: the role of dominant logic
... both dominant logics, the objective of teleconsulta- tion projects was to increase access to and quality of healthcare delivery to medically underserved areas and populations in a cost efficient ...mechanistic ...
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Resource-based view and Service-dominant logic: Similarities, differences and further research
... service dominant logic (Vargo and Lusch 2004, 2006, 2008a) – has ...S-D logic suggests that the traditional concept of a ‘good’ as a productive factor that creates value for the client should be ...
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Service-Dominant Logic and Licensing in International B2B Markets
... Lusch 2004) The service-logic in contrast implies that marketing is a combination of social and economic processes that focus on operant resources. The company identifies its core competences, the fundamental ...
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Exploring Moderation In Service Dominant Logic-Service Innovation Relationship In Tourism Sector-A PLS Analysis
... S-D logic views the customer as an operant resource which is capable of acting on other resources, a partner who participates in the co-creation process with the firm [30] and encourages a ―market with‖ ...goods ...
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Service-Dominant logic of marketing
... service-dominant logic is a service marketing orientation that has the potential to challenge and change the way marketing is ...service-dominant logic was held here in ...
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Developing a dominant logic of strategic innovation
... SI is yet to be established by academia. The rich variety of concepts in the field spans the themes of creativity, strategic orientation, cooperation, internal capabilities, strategic implementation and environmental ...
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Developing a Dominant Logic of Strategic Innovation
... Strategic innovation (SI) is an emergent field in academic literature that is in its growth stage, characterized by a diversity of themes and sub themes. A universally accepted thematic framework of SI is yet to be ...
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Reconceptualising service through a service dominant logic
... goods-dominant logic may not help further the understanding of how consumers create value from combinations of ‘goods’ and ‘services’ and the interactions between them (Grönroos 1994; Kotler 1997; Normann ...
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A Perspective of Service-Dominant Logic on Customer Participation: A Meta-Analysis Approach
... service-dominant logic perspective. Based on S-D logic, strategy is about choosing the best way to facilitate and enhance value co-creation with network partners ...
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An e-ticketing Service Innovation based on the Service-Dominant Logic: The Case of Accuvally Inc.
... This case aims to help students to analyze how Ac- cuvally Inc. innovates on e-ticketing. The case can be used in courses such as e-commerce, management information systems, and technology and innovation management. In ...
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A Discussion Of Goods-Dominant Logic And Service Dominant Logic: A Synthesis And Application For Service Marketers
... Vargo and Lusch’s fundamental premise #6 purports that the customer is always the co-creator of value. According to Vargo and Lusch, “the key premise of S-D logic is that value-in-use is generated by a ...
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Under what conditions do end users perceive high value of HR Shared Service Centers?: A Service Dominant logic perspective
... S-D logic, Lusch and Vargo (2006) used the term co-creation instead of co-production (Lusch & Vargo, 2004) to conceptualize this interaction, and thereby caused confusion in ...
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Servitization and operations management : a service dominant logic approach
... S-D logic lexicon perspective, and when given the implied exogeneity of product design within PSS, it could be suggested that the term PSS should be changed to service systems, specifically, value creating service ...
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Service Mediator Model for Value Co Creation Based on Service Dominant Logic
... faction. Noll [5] in the previous theory suggested media- tion theory to be “the nature of the conflict dictates the mediation process to be used and the conflict’s likely outcome”. This definition is close to G-D ...
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