The Elaboration Likelihood Model, Petty and Cacioppo, 1986
Clearcut Persuasion? Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model
... of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media ...
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Persuasion Processes in Consumer Intent to Read Online Product Reviews: A Study Based on the Elaboration Likelihood Model
... the elaboration likelihood model (ELM) (Eagly & Chaiken, 1993; Petty & Cacioppo, 1986) of persuasion to identify these processes, to discern which of these process is most ...
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Structure of persuasive communication and elaboration likelihood model
... maximum elaboration, whereas, un- der conditions of low message elaboration, the persuasiveness of the message content has no persuasive effect on the message ...
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Considering the Elaboration Likelihood Model for simulating hate and counter speech on Facebook
... speech, Elaboration Likelihood Model, Facebook, simulation Zusammenfassung: Gegenrede wird als mögliche Maßnahme wahrgenommen und auch von sozialen Netzwerken empfohlen, um die Auswirkungen von ...
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Using values to communicate agricultural science: An Elaboration Likelihood Model approach
... the Elaboration Likelihood Model (ELM), people process messages in one of two ways, using either the peripheral route or the central route (Rucker & Petty, ...& Petty, 2015; Rucker ...
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The Effect of Celebrity Endorsements on Gift-Giving Purchases: An Application of the Elaboration Likelihood Model
... The experiment seeks to find if there is any effect that the independent variables— product involvement (high versus low), spokesperson (celebrity versus non-celebrity), and gift recip[r] ...
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Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability
... Moreover, previous studies on review helpfulness focus more on the correlations whereas little is known yet on the comparative influences of factors in predicting review helpfulness. The prediction of review helpfulness ...
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Examining Individuals’ Ads Click Intention in the Wechat Moments: A Lens of Elaboration Likelihood Model
... Conclusions and Future Research Directions Drawing upon ELM, this study develops a research model to examine the antecedents and impact mechanisms of users’ ads-click intention in the context of mobile social ...
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The Word of Mouth Communication of Cake Products Through Online Media: Application of the Elaboration Likelihood Model
... H 2 . Source credibility has positive influence on persuasive e-WOM message. 2.4 Source Attractiveness Source attractiveness refers to the extent message receivers identify an interesting source (Khong and Wu, 2013). ...
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A Tale of Two Internet News Platforms-Real vs. Fake: An Elaboration Likelihood Model Perspective
... Internet. Elaboration Likelihood Model (ELM) was used as a theoretical framework to investigate information presentation mechanisms used by real and fake content generators to persuade ...
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Specifying the ELM The Elaboration Likelihood Model and the Sleeper Effect: An Assessment of Attitude Change over Time
... The underly- ing assumption of attitude change re- sulting from the central processing route requires that “recipients’ think- ing about issue-relevant information is viewed as bei[r] ...
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Sold a dream: An experimental test of the predictions of the Elaboration Likelihood Model of Persuasion in a predatory student lending scenario
... conducted and found no significant mediation in the model (-.721, SE = .048, p = .471). Discussion – Experiments 3 and 4 In contrast to predictions, there were no significant differences in loan quality ratings or ...
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Identifying Central And Peripheral Dimensions Of Store And Website Image: Applying The Elaboration Likelihood Model To Multichannel Retailing
... the model cannot be used to classify all of the image dimensions tested, it nonetheless demonstrated its usefulness for identifying with certainty a number of dimensions associated with retail channels, whether as ...
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MEET ME MONDAY: CASE STUDY ON A COMMUNITY HEALTH PROGRAM THROUGH THE LENS OF THE ELABORATION LIKELIHOOD MODEL
... the likelihood of healthy behaviors and avoidance of chronic disease associated with obesity and a sedentary lifestyle, meets the requirements for inclusion on the community benefit report that helps to maintain ...
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The elaboration and empirical evaluation of a partial talent management competency model
... the likelihood of selecting the right person for the ...the likelihood of such an individual leaving the ...The model can further be used to guide the selection of the most appropriate psychometric ...
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Modification, elaboration and empirical evaluation of a psychological ownership structural model
... lower likelihood of distributional violations, higher ratio of common-to-unique factor variance, and more, tighter and more-equal ...lower likelihood of correlated residuals and dual factor loadings, lower ...
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Elaboration and empirical evaluation of the De Goede learning potential structural model
... implementing affirmative action skills development opportunities in order to equip previously disadvantaged Black individuals with the skills, knowledge and abilities they require to allow them to competently fill those ...
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A Study on Consumers’ trust Formation Model Toward Recommendation Agents: Elaboration Likelihood Model
... This study is based on Elaboration Likelihood Model (ELM) to examine how consumers’ (1) (central routes) degree of cognitive effort are affected by providing product-related infor[r] ...
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Development of a Model for Technology Strategy Elaboration
... proper model, the most pertinent to their own ...appropriate model, we should be able to compare different models and be aware of their strengths and weaknesses and their limits of ...
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Elaboration of a MATLB Program to Model Axisymmetric Shells
... The finite element CAXI_L [5] is a truncated element with two nodes, its formulation is based on the theory of Reissner-Mindlin theory. The model used for this element is the mixed model in transverse ...
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