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Fast moving consumer goods

Portraying managerial dynamic capabilities : a case study in the fast moving consumer goods industry

Portraying managerial dynamic capabilities : a case study in the fast moving consumer goods industry

... This paper presents a case study describing the managerial dynamic capabilities of a firm in the highly competitive fast-moving consumer goods industry and their effects in the performance of ...

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A Study on Rural Consumer Buying Behaviour towards Select Fast-Moving Consumer Goods in Coimbatore District

A Study on Rural Consumer Buying Behaviour towards Select Fast-Moving Consumer Goods in Coimbatore District

... rural consumer buying behaviour with special reference to select FMCG (Fast Moving Consumer Goods) ...multinational consumer durable and Fast Moving Consumer ...

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Supplier Assessment and Order Allocation Determination for Fast Moving Consumer Goods

Supplier Assessment and Order Allocation Determination for Fast Moving Consumer Goods

... come from two experts, first expert is Manager purchasing analyst in and Manager of raw material in Fast Moving Consumer Goods company. The election of two experts is based on consideration ...

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Fast Moving Consumer Goods Brand Extension Impact On Customer Perception In Melaka

Fast Moving Consumer Goods Brand Extension Impact On Customer Perception In Melaka

... The cost of launching a totally new product or brand is usually very high accompanied by risk of failure of new brands in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. ...

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Empirical Analysis of Operating Efficiency and Firm Value: A Study of Fast Moving Consumer Goods and Pharmaceutical Sector in India

Empirical Analysis of Operating Efficiency and Firm Value: A Study of Fast Moving Consumer Goods and Pharmaceutical Sector in India

... The above literature reviewed of past research studies brings out the fact that the previous research studies have been confined to banking sector only and no such attempt has been made in context of other economic ...

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LEVEL OF CONSUMPTION OF FAST MOVING CONSUMER GOODS BY RURAL CONSUMERS – AN ANALYTICAL STUDY 

LEVEL OF CONSUMPTION OF FAST MOVING CONSUMER GOODS BY RURAL CONSUMERS – AN ANALYTICAL STUDY 

... Licensed under Creative Common Page 2 between”. Rural consumers are behaving like urban consumers towards the urban lifestyle, fashion, taste, preferences, etc. Marketing planning exercise of all leading and social ...

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The status of internal controls in fast moving consumer goods SMMEs in the Cape Peninsula

The status of internal controls in fast moving consumer goods SMMEs in the Cape Peninsula

... The selected data collection methodology was that of a questionnaire as this research study fell predominantly in the positivistic research paradigm (quantitative research). According to Saunders, Lewis and Thornhil ...

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Impact of Role Portrayed by Women in Indian Television Commercials on Buying Behavior of Fast Moving Consumer Goods

Impact of Role Portrayed by Women in Indian Television Commercials on Buying Behavior of Fast Moving Consumer Goods

... Marketers are using television advertisement as their basic tool to create awareness about their product in the mind of the customers. The major specialty of advertisements is that, they are capable of creating the need ...

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INFLUENCE OF PACKAGING ON CHOICE OF FAST MOVING CONSUMER GOODS AT THE POINT OF PURCHASE AMONG SHOPPERS IN SOUTHWEST, NIGERIA

INFLUENCE OF PACKAGING ON CHOICE OF FAST MOVING CONSUMER GOODS AT THE POINT OF PURCHASE AMONG SHOPPERS IN SOUTHWEST, NIGERIA

... Fast Moving Consumer Goods (FMCG) are products that are sold quickly at relatively low ...plastic goods, paints and small size food items in ...

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A STUDY ON FAST MOVING CONSUMER GOODS MARKETING WITH SPECIAL REFERENCE TO SAKTHI MASALA PRODUCTS

A STUDY ON FAST MOVING CONSUMER GOODS MARKETING WITH SPECIAL REFERENCE TO SAKTHI MASALA PRODUCTS

... Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged ...(fast moving consumer goods) is a term that is used to refer to ...

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The role of leadership in shaping organisational climate: An example from the fast moving consumer goods industry

The role of leadership in shaping organisational climate: An example from the fast moving consumer goods industry

... Therefore, it is essential to improve leadership and the organisational climate that is necessary for improved productivity, market share growth and profitability. This is important, given Orientation: The 21st century ...

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Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?

Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?

... 1991). Fast moving consumer goods (FMCG) companies capitalize on this association and feature the sponsorship relationship on their packaging, advertising and point of sale materials (Couchman ...

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BRANDING FAST MOVING CONSUMER GOODS IN RETAIL CHAIN STORES: CONSUMERS' PERCEPTIONS IN JAMMU AND KASHMIR

BRANDING FAST MOVING CONSUMER GOODS IN RETAIL CHAIN STORES: CONSUMERS' PERCEPTIONS IN JAMMU AND KASHMIR

... of fast moving consumer goods in India and internationally formed the basis of the secondary data ...of fast moving consumer ...

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Mobile applications on the work floor : The use of mobile applications in fast moving consumer goods warehouses

Mobile applications on the work floor : The use of mobile applications in fast moving consumer goods warehouses

... As mentioned, the positive effects; contact with the warehouse floor, faster communication, more involvement of employees and more input for the logistics support department. These effects of Prepchat resulted in a ...

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Strategic Role of Distribution as a Source of Competitive Advantage in Fast-Moving Consumer Goods in Kenya

Strategic Role of Distribution as a Source of Competitive Advantage in Fast-Moving Consumer Goods in Kenya

... by fast- moving consumer goods firm in ...by Fast-Moving Consumer Goods in Kenya can be source of competitive ...by Fast- Moving Consumer ...

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BRAND AWARENESS IN RURAL MARKETS – A STUDY OF FAST MOVING CONSUMER GOODS IN TELANGANA STATE

BRAND AWARENESS IN RURAL MARKETS – A STUDY OF FAST MOVING CONSUMER GOODS IN TELANGANA STATE

... on consumer behaviour has been nominal, not much systematized information is available about the rural ...The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian ...

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A Study of the Factors which Influence Consumers towards Green Fast Moving Consumer Goods (FMCG)

A Study of the Factors which Influence Consumers towards Green Fast Moving Consumer Goods (FMCG)

... (Fast Moving Consumer Goods) sector in India and to exhibit the factors used by companies from the marketing-mix elements (the product, the price, the place and the promotion) that have an ...

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RELATIONSHIP BETWEEN PERSONALITY FACTORS AND WILLINGNESS TO SPEND IN FAST MOVING CONSUMER GOODS – A STUDY ON YOUNG ADULTS OF WEST BENGAL, INDIA

RELATIONSHIP BETWEEN PERSONALITY FACTORS AND WILLINGNESS TO SPEND IN FAST MOVING CONSUMER GOODS – A STUDY ON YOUNG ADULTS OF WEST BENGAL, INDIA

... Fast moving consumer goods (FMCG) sector is the fourth largest sector in India touching everybody’s daily life. This study aims at finding the relationship between personality factors of Neo ...

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Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context

Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context

... Australian Fast Moving Consumer Goods industry (FMCG) is sponsorship leveraged packaging ...impacts consumer behaviour in low involvement ...

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WORKING CAPITAL MANAGEMENT PRACTICES AND PROFITABILITY OF SMALL AND MEDIUM ENTERPRISES IN KENYA: CASE OF FAST-MOVING CONSUMER GOODS ENTERPRISES IN ISIOLO COUNTY

WORKING CAPITAL MANAGEMENT PRACTICES AND PROFITABILITY OF SMALL AND MEDIUM ENTERPRISES IN KENYA: CASE OF FAST-MOVING CONSUMER GOODS ENTERPRISES IN ISIOLO COUNTY

... Isiolo County is a developing county in Kenya. According to sessional paper no. 10 of 2012 it has been identified as a gateway for development of Northern parts of Kenya. Consequently, wholesale and retail trade has been ...

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