Integrated Marketing Communication
Analysis of the End User Responses on Integrated Marketing Communication in Cognitive, Affective, and Conative Stages (Case Study on PT Go-Jek Indonesia)
... through integrated marketing communication (IMC) conducted by Go-Jek (ie: advertising, sales promotion, events and some occasions, public relations and news, events and some occasions, personal ...
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E Integrated Marketing Communication and Its Impact on Customers’ Attitudes
... 1990s, integrated marketing communication (IMC) has gained prevalent significance as a strategic marketing management approach (Zavrsnik and Jerman, 2011) [19] due to the effectiveness of the ...
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INTEGRATED MARKETING COMMUNICATION IN POLITICAL CAMPAIGNING: A SUCCESS STORY OF BJP IN 2014 LOK SABHA ELECTION
... the marketing tools into the main stream Indian politics in a big ...the marketing tactics used by the BJP’s IT and marketing machinery which worked round the clock to connect the voters with the ...
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Integrated marketing communication: What are the barriers to integration?
... While some mainstream marketers have prescribed integrated marketing communication as the cure-all for common marketing challenges, this paper has shown that the reality for many organ[r] ...
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The Implementation Word Of Mouth As Part Of Integrated Marketing Communication At Beauty Clinic Giva Skin Care, Medan
... its marketing strategy, it applies Integrated Marketing Communication (IMC) and Transmedia Branding through varied new media which contribute ideally to develop the brand of Klinik Kecantikan ...
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Integrated Marketing Communication Project for American Aerogel
... a marketing plan for a specific company “American Aerogel” to increase sales and to penetrate Clinical Research Organizations; thus, the project considered the comprehensive integrated marketing ...
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Influence of Integrated Marketing Communication and Sales Performance of Commercial Banks in Kenya
... the integrated marketing communication is an important promotion concept, both the advertising industry and marketer had to face with in recent years, and emphasized that the integrated ...
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The Influence of Customer Value, Integrated Marketing Communication and Customer Trust on Brand Equity: A Study on Green Cosmetic Product in Bandung, Indonesia
... “integrated marketing community represents the combination of direct marketing, advertisement, promotion, and public ...“integrated marketing community is a concept which becomes the ...
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Measuring integrated marketing communication by taking a broad organisational approach : the firm wide IMC scale
... that communication flows adequately – not only vertically and horizontally within the organisation but also between the organisation and external partners and agencies – to generate a healthy climate of ...
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Conceptual Work of Integrated Marketing Communication to Improve the Brand Awareness and Sales of “Delizea”
... The implementation way to improve the marketing communication of brand awareness is creating a company profile. New display and concept make Delizea simpler and more elegant. Now, Delizea has a dessert such ...
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Global Banks Marketing Communication in Jordan: Standardisation or Adaptation – Developing an Effective Integrated Marketing Communication Model to Target the Jordanian Market: A Study of Global Banks in Jordan
... relations, marketing, advertising, sales promotion, departments’ managers and employees do not meet or share information with counterparts from other ...overall marketing communications ...some ...
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Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
... trending marketing tools employed online to reach more targeted customer, accomplish more task and saves the organisation an enormous ...online marketing tools is video content ...trending marketing ...
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INTEGRATED MARKETING COMMUNICATION IN HEALTHCARE & BRAND BUILDING
... Finance; Marketing; Human Resource Management; General Management; Banking; Economics; Tourism Administration & Management; Education; Law; Library & Information Science; Defence & Strategic Studies; ...
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Will the use of virtual reality lead to a revolution in marketing communication?
... Both marketing theoreticians and practitioners agree that the key condition for the effectiveness of marketing communication is the integration of all its ...All communication activities must ...
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Marketing event outcomes : from tactical to strategic
... of marketing events is pertinent given the prevalence of integrated marketing communication, and the necessity for organisations to activate a proliferation of mediums to 'reign supreme' ...
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ABSTRACT
... It is seen that each year Starbucks has done minimum 1 to maximum 4 product placements in films. Though not much data is available about the cost sharing or sponsorship money given by Starbucks for the product placement, ...
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Study on Computer Generated Electromagnetic Effects on Computer Users
... the communication methods requires to consider the different factors such as market type, product nature, product life cycle stage, price, and the availability of funds for ...the integrated ...
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Integration Of Marketing Communication Options And Their Impact Towards Brand Equity Of Local Muslimah Clothing Product
... Hence the gap not has many literatures about the brand equity of local Muslimah clothing products and to fill this gap, the researcher has designed this study about local Muslimah clothing products because local brand ...
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Designing and Managing Integrated Marketing C...
... The marketing communications mix consists of five major modes of communication: advertising, sales promotion, public relations and publicity, personal selling and direct ...effective marketing ...
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A proposal for an integrated marketing framework for emerging high technologies
... An integrated new body of knowledge in strategic high tech marketing mix focusing on the themes derived from marketing environmental forces and framing an innovative solutions for the sustainability ...
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