Marketing capabilities
Market and entrepreneurial orientation's effect on organisational performance through marketing capabilities
... a marketing philosophy which primary goal is to place satisfaction of customer needs, at the forefront of their entrepreneurial activity (Kirca, Jayachandran, & Bearden, ...innovative marketing ...
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MARKETING CAPABILITIES FOR INNOVATION- BASED COMPETITIVE ADVANTAGE IN THE SLOVENIAN MARKET
... of marketing within the competitive advantage is ...specific capabilities that enable the firm to carry out activities necessary to move its products or services through the value ...distinctive ...
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Institutional Differences, Foreign Ownership Modes, Marketing Capabilities and Domestic Technological Catch up: Evidence from India
... and marketing capabilities of FOAs and institutional distance between the home and host country of ...Higher marketing capabilities in foreign affiliates also plays an important role in ...
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THE IMPACT OF PARTNERSHIP PROGRAM TO THE MARKETING CAPABILITIES ON FOSTERED SMEs
... the Marketing Capabilities On Fostered ...their marketing capability, specially in monitoring and training ...on marketing by focusing on Digital Marketing and ...
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The Effect of Export Marketing Capabilities on Export Performance: Moderating Role of Dysfunctional Competition
... organizations, capabilities and activities become unique to the firms and are therefore likely to be difficult to imitate by export market ...export marketing capabilities become a source of superior ...
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Influence of Relational Capability and Marketing Capabilities on the Export Performance of Emerging Market Firms
... This is an author produced version of Influence of Relational Capability and Marketing Capabilities on the Export Performance of Emerging Market Firms.. White Rose Research Online URL [r] ...
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
... export marketing context has been identified as an important attribute that contributes to an exporting firm’s marketing capabilities (Morgan et ...
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How marketing capabilities and current performance drive strategic intentions in international markets
... rm's marketing capabilities and re- cent performance results. Marketing capabilities are complex co- ordinated patterns of skills, knowledge and activities by which fi rms transform available ...
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An Interoperable B2B e-commerce Framework for e-marketing Capabilities
... e- Marketing practices for SME managers to capitalize on the opportunities provided by B2B e-Marketplace by integrating electronic elements with their existing marketing channels and communications to ...
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The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition
... export marketing capabilities and export performance is conditioned by perceived dysfunctional ...and capabilities among firms is fundamental in explaining firm performance (Barney, ...
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
... export marketing context has been identified as an important attribute that contributes to an exporting firm’s marketing capabilities (Morgan et ...
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The Effect of Marketing Capabilities and Distribution Strategy on Performance of MSP Intermediary Organisations’ in Nairobi County, Kenya
... the marketing capabilities of the MSP intermediaries which are critical in performance are also being shaped in manner that boosts competitive abilities and thus ...the marketing capabilities ...
Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition
... that capabilities are influenced by organizational predispositions to think and act in a particular manner (Gavetti and Levinthal, 2000), this study examines how the thinking and actions of key decision-makers ...
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Marketing capabilities, innovation and firm performance
... the marketing and innovation literatures as levers to a firm’s internal ...innovative capabilities and thereby dynamically shape how firms actually grow over ...and Marketing VPs with objective ...
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THE IMPACT OF MARKETING CAPABILITIES AND STRATEGIES ON INTERNATIONAL BRANDING
... of marketing capabilities and marketing strategies on international ...of marketing capabilities (customer orientation, competitor orientation and innovation orientation) has formed the ...
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THE EFFECT OF COMPETITIVE INTELLIGENCE ON MARKETING CAPABILITIES AND ORGANIZATIONAL PERFORMANCE
... The marketing and strategic management literature is well-documented regarding the drivers of competitive intelligence (CI) and how they are gathered, its organization, and dissemination through the ...
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Dynamic marketing capabilities, foreign ownership modes, sub national locations and the performance of foreign affiliates in developing economies
... dynamic capabilities to help firms navigate turbulent and competitive business environments is well-established (Kogut and Zander, 1992; Teece, ...Dynamic capabilities theory suggests that the acquisition ...
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How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey
... proper marketing capabilities as the firms are more focussed on technology and only use marketing as a tactical tool to market their ...with marketing capabilities to understand ...
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Design Education in Tanzania; Design Skills & Marketing Capabilities for a Developing Economy
... Microsoft PowerPoint design education in Tanzania 5 [Read Only] [Compatibility Mode] University of Huddersfield Repository Sinha, Pammi, Cockroft, Laurence and Carr, Chris Design Education in Tanzania[.] ...
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The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource based perspective
... 2005). Marketing capabilities include knowledge of the competition and of customers, as well as skill in segmenting and targeting markets, in advertising and pricing, and in integrating marketing ...
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