Marketing Capability and Performance
Marketing capability and firm performance: an empirical analysis of food processing firms in Nairobi city county, Kenya
... Suggestions for Further Research The findings and inferences made from this study were delimited to the constructs of marketing capability and performance in the context of food processing firms in ...
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The Triangle of Knowledge Sharing, e-Marketing Capability, Marketing Performance
... Today's marketing activities have employed information technology to overcome the challenges of marketing sustainability in getting more resources and meeting greater expectations for building lasting ...
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Marketing Capability: Antecedents and Implications for SME Marketing Performance in Surabaya, East Java, Indonesia
... of marketing capability on marketing performance show a positive and significant influence, therefore these findings support the Vorhies and Yarbrough (1998) statement, that marketing ...
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Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability
... and performance considering the mediating role of environmental innovation strategy and the moderating role of marketing ...financial performance of the firms is used to test the proposed ...
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Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability
... integrating marketing activity (Song et al., 2007). A firm develops its marketing capabilities when it can combine individual skills and knowledge of its employees along with the available resources ...
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Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability
... integrating marketing activity (Song et al., 2007). A firm develops its marketing capabilities when it can combine individual skills and knowledge of its employees along with the available resources ...
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Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability
... operations capability, IT capability, supply chain capability, and financial capability (Day, 1994; Song et ...financial performance using subjective survey based data instead of ...
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Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity
... recent marketing literature identifies market orientation and marketing capabilities as key concepts that firms should use to achieve their competitive ...and marketing capability, and firms’ ...
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Pengaruh Marketing Capability Terhadap Financial Performance Dengan Innovation Capability Sebagai Variabel Intervening Pada Industri Perhotelan Di Surabaya
... dari marketing capability terhadap innovation capability, innovation capability terhadap financial performance, dan marketing capability terhadap financial ...
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Mediating effect of marketing capability and reward philosophy in the relationship between entrepreneurial orientation and firm performance
... firm performance and entrepreneurial resources raises attention to development program with aim of promoting entrepreneurial mindset to the ...firm performance, which involves two mediating variables: ...
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Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)
... business performance in each ...business performance be extended with objective and subjective data collection, testing them in the context of Brazilian small ...orientation, marketing ...
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Innovation capability, marketing capability, and firm performance : a two-nation study of China and Korea.
... strong marketing management systems, including impressive new product launch, intelligently-targeted promotions, close collaboration with resellers, and salespersons’ well- guided skills, to attract customers and ...
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Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan
... This paper contains a model to develop investigation and the combined effect of marketing capabilities & Strategy on business performance. This paper reports a study that there are multiple variables that ...
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Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan
... superior performance for the business (Acker 1988; Kohli and Jaworski 1990; Kotler 1977; Peters and Austin 1985; Peters and Waterman 1982; Shapiro 1988; Webster ...of marketing capabilities, it is necessary ...
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Marketing Capability and the Performance of Mobile Service Provider Intermediary Organizations in Nairobi County, Kenya
... of marketing capabilities on the performance of MSP intermediary ...good performance still ...required marketing capabilities to implement appropriate distribution strategies that will enable ...
Knowledge Sharing, Innovation Capability, Responsive Capability, and Marketing Performance: an Empirical Study at UPN “Veteran” Jawa Timur
... business performance results (Prayogo and Nirawati, ...and marketing undertaken by business organizations and how marketing capabilities affect the performance of the organization's business ...
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Articulating the role of marketing and product innovation capability in export venture performance using ambidexterity and complementarity theory
... that marketing capability and product innovation capability are drivers of export success when they achieve complementarity and the firm can engage in these activities in an ambidextrous ...
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Articulating the role of marketing and product innovation capability in export venture performance using ambidexterity and complementarity theory
... to marketing and new product development managers operating in export markets, especially in developing economies which share similar characteristics to Thailand such as Vietnam and ...in marketing ...
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The Factors Affecting Development of Marketing Capability of Collegiate Sport
... and marketing skills in economic ...of marketing capability of collegiate ...management capability(T=16.06), marketing staff (T=14.81), marketing strategy ...(T=14.57), ...
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An Empirical study on Sales capability and Marketing implementation capability of SMEs in India and their impact on market share
... on marketing capabilities and their linkage with business performance can provide a vital source of knowledge for firms to acquire competitive advantage in an ...sales capability and marketing ...
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