Place-branding
Instruments of Place Branding and Regional Dynamics: Guimarães as European Capital of Culture
... of place branding related with a new regional dynamic in the northwest region of Portugal should be ...undertaking place-branding research in order achieve our goals in terms of place ...
13
Clear method cards : a design toolkit to aid local authorities in place branding : [an exegesis in partial fulfilment of the requirements for the degree of Master of Design at Massey University, Wellington, New Zealand]
... regional place branding and building on my own experiences of working on three local regional place brands, I became aware of a number of instances where the local community had not been part of the ...
80
Travel Writing in Place Branding A Case Study on Nantes
... of place branding consultancy exercises. At the outset of a place branding process local knowledge is elicited from internal stakeholders to understand which aspects of a place give its ...
8
Normalising jurisdictional heterotopias through place branding : the cases of Christiania and Metelkova
... Place branding as a bottom-up process communicates symbolic and cultural artefacts of a place and characterizes representational spaces that are embodying spatialised resistances to legal ordering ...
19
The Narrative/storytelling approach in branding a place: an analytical study of Oldham
... in branding a place (Silver and Hill, ...true branding lies in the impact the result has on the stakeholder groups to the place, ...a place presents a challenge that is not common, as ...
371
Travel journalism,cosmopolitan concern and the place branded environment
... that place branding shapes consumerist cosmopolitan discourses in ways that appeal to transnational travel journalists and are consistent with the commercial constraints of the travel media, thereby ...
11
Inclusive policy networks for participatory place branding: enhancing stakeholder engagement using an action intervention methodology
... of place branding grew with the most incredible professional and personal experience that was my time as Deputy Director of the Barcelona Pavilion at the 2010 Shanghai World ...of place identities ...
325
Opportunities and challenges of cross border place branding: The case of EUREGIO
... relevant place branding literature, to review this literature and to extract the findings on theory building in this ...on place branding and cross-border place branding ...
114
How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes
... The CBSI by Fetscherin (2010) presents the following dimensions: Export, Tourism, Foreign Direct Investment, Immigration, and Governance – collected by secondary sources and calculated in 31 countries. A high CBSI score ...
29
A social media approach to evaluating heritage destination perceptions: the case of Istanbul
... the place and country brand ...a place branding strategy that builds a competitive advantage upon their cultural and heritage ...a place and a named individual in the expectation that the ...
21
Branding Stockholm
... that Place Branding is mainly affected by ...a place. But why Place Branding is necessary for some places? There are many places where their negative image does not reflect reality, ...
37
Place Pulling Power: a case of Liverpool’08
... that place branding processes include both acknowledgment and dedication, which is not always the case in the domain of product and service marketing (Pitt et ...of place branding arises ...
12
Does promotion have the magic touch? Matching the 4 P’s with the 4 R’s of place branding
... in place marketing/branding activities will most likely be one where only the positive is explicitly accentuated” (Warnaby & Medway, 2013, ...because place branding in a relationship ...
10
Selling Streetness as Experience The Role of Street Art Tours in Branding the Creative City
... city, place branding This paper examines the street art tours industry, investigating its function in constructing the geographic, economic and symbolic value of street ...as branding strategies for ...
31
Strategic place marketing and place branding: 15 years of mega events in Lisbon
... as place branding is a collective activity for the whole community and the consensus between stakeholders and general public is one of the most significant factors in the process (Zhang and Zhao, ...
28
The role of brand elements in destination branding
... destination branding can be ...destination branding effort and the rather limited potential that these elements have to make a big difference in the final evaluation of the place ...the place ...
42
Branding nations as tourism destinations in the USA
... of branding is increasingly being applied to people and ...destination branding has been proposed by Blain, Levy and Ritchie (2005) which defines Destination branding as follows: ...
238
Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland
... of place and the potential for contradiction in imagery as the people who inhabit and work within a place change over ...the place as visitors may well have expectations that are fi xed in imagery ...
16
Export to expand : a conceptual examination of branding as a deterministic parameter in export performance
... considering branding in the context of business-to-business (B2B), there is a complete absence of international B2B branding research (Mudambi, 2002; Van Riel ...
11
The evolution of destination branding: A review of branding literature in tourism
... destination branding programs, however as Hankinson (2009) argued the approach to destination branding have lacked appropriate managerial ...destination branding theory that would help determine and ...
10