Service-dominant logic and resource integration
Resource-based view and Service-dominant logic: Similarities, differences and further research
... S-D logic moves forward from goods-dominant logic’s tenets and offers a different mindset for marketing discipline by stressing value co-creation and resource ...to resource-advantage (R-A) ...
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SERVICE INNOVATION: A SERVICE-DOMINANT LOGIC PERSPECTIVE 1
... the service platform may lead to the design of an offering that facilitates inno- vative resource integration but without the complementary support for establishing and maintaining a network of ...
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Service dominant logic as a framework for exploring research utilization
... S-D logic to the call for better theoretical frameworks to understand research utilization in business and ...S-D logic framework is not tied to any particular research method or way of working and has ...
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Servitization and operations management : a service dominant logic approach
... Research Proposition 3: Delivery of availability and outcome value propositions requires customer resource integration. Further analysis of the archival data and employee interviews found that the value ...
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Transitioning from a goods dominant to a service dominant logic: Visualising the value proposition of Rolls Royce
... understand resource integration in the VCAs, actual resource data was collected from a number of secondary data sources including five years of ERP data on problem types, date/time of query, ...
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Transitioning from a goods dominant to a service dominant logic : visualising the value proposition of Rolls Royce
... understand resource integration in the VCAs, actual resource data was collected from a number of secondary data sources including five years of ERP data on problem types, date/time of query, ...
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Value co-creation at the front-end of project management: a service-dominant logic perspective
... interactions; resource integration; holistic design; an innovative service ...a service logic with a focus on value (old habits may appear though); (d) careful attention should be paid ...
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A Discussion Of Goods-Dominant Logic And Service Dominant Logic: A Synthesis And Application For Service Marketers
... measurable cost control processes commitment to supplier diversity (Regions website, 2012). A personal interview was conducted with the Regions Bank president, Joe Dunham, to determine the relationships between the 10 ...
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Service-Dominant logic of marketing
... The Service-Dominant (S-D) logic of marketing (Vargo and Lusch, 2004) asserts that service experience is what customers aim to buy, anywhere, ...still service interaction in the ...
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B2B relationship calculus: quantifying resource effects in service-dominant logic
... instrumental service or interpersonal ...services resource domain have different associations with customer-specific ...operand resource, seems to have little influence on either a customer ’s ...
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Transitioning from a Goods-dominant to a Service-dominant logic:
... and service of Lumberjack machines in Sweden and this study concentrates on the service part of the ...nationwide service workshop and spare parts service are managed at 19 Lumberjack-owned ...
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Reconceptualising service through a service dominant logic
... and integration) functionality (Ren, ...of service through S-D Logic could not have come at a more appropriate ...around service-oriented architectures ...
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Gamification: A platform for transitioning from Goods - dominant logic to Service - dominant logic : Case of Nike+ Fuelband
... performance, the ability to challenge others and a forum for discussing and sharing the ideas (Saponas, Lester, Hartung, & Kohno, 2006). Nike has also launched an application called Nike+, a GPS App for Apple and Android ...
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Service-Dominant Logic and Licensing in International B2B Markets
... Inspection of Figure 1 reveals that over time float glass became dominant design in the flat glass industry. Benecol and the global food industry The term functional food leads to think of a food with a specific ...
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Servitization and Operations Management: A Service-Dominant Logic Approach
... effective service, but of actually integrating service and production ...through service in apparently neat evolutionary stages and such stages are often reflected across the PSS literature ...
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Service design in the context of service - dominant logic for healthcare: a design project
... a service system concept in healthcare and taking elements of that forward to implementation is very complex, because of the intricacies of the current ...the service concept as a foundation for the ...
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Study on Information System Architecture Based on Service Dominant Logic
... channel service management and business management, which con- sists of five parts: channel service management system, business operation center, business sales management system, customer relationship ...
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Rethinking Social CRM Design: A Service-Dominant Logic Perspective
... dynamic service eco-systems; it broadens the scope of customer data collection, views customers as resources, and taps into customers’ networks for co-creation of ...G-D logic informed ECRM only recognizes ...
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Forgoing ownership in exchange: Customer choice and Service-Dominant Logic
... overcoming resource shortages and environmental degradation (Hawkens, 1993; Daly, 1996; Lovins, Lovins and Hawkens, 1999; McDonough and Braungart, 2002; Mont, ...on service provision rather than selling ...
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Service-Dominant Logic: A Framework for Managing Co-Creation of Value
... S-D logic is grounded “on process management” ...S-D logic suggests that marketing should be viewed as a set of processes and resources with which the company creates value ...
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