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Social Contagion

Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship

Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship

... on social contagion, particularly in the context of ads ...on social contagion requires analysis of social diffusion data on the dyadic ...of social diffusion data on the dyadic ...

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We study how opinion leadership and social contagion within social networks affect the adoption of a new

We study how opinion leadership and social contagion within social networks affect the adoption of a new

... how social contagion and opinion lead- ership affect new product ...there social contagion operating over social ties such that bet- ter connected adopters exert more influence than less ...

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Medical Innovation Revisited: Social Contagion versus Marketing Effort 1

Medical Innovation Revisited: Social Contagion versus Marketing Effort 1

... for social con- tagion has long been recognized ...by social contagion but also by mass media exposure and by companies’ marketing ...of social contagion in innovation diffusion by ...

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Social Contagion An Empirical Comparison of Seeding Strategies for Viral Marketing

Social Contagion An Empirical Comparison of Seeding Strategies for Viral Marketing

... that social contagion occurs mostly at the awareness stage also implies that there is no disproportionate persuasiveness of hubs on their peers’ probability of forwarding messages or adopting the ...

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The impact of own and others' alcohol consumption on social contagion following a collaborative memory task

The impact of own and others' alcohol consumption on social contagion following a collaborative memory task

... including social contexts ...is social contagion, whereby one group member alters their recollection of an event to be consistent with another group member’s erroneous account of the same event ...

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Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news

Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news

... Another, more critical, section of the literature on social contagion emphasizes that highly connected individuals tend to show sub-optimal viral reproduction rates. 3 In a theoretical study, Golub and ...

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Mathematical analysis of the emergence of communities based on coevolution of social contagion and bonding by homophily

Mathematical analysis of the emergence of communities based on coevolution of social contagion and bonding by homophily

... of social contagion (Levy and Nail 1993) and bonding by homophily (McPherson et ...2006). Social contagion implies that the stron- ger two persons are connected, the more they will become ...

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Creating Social Contagion through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

Creating Social Contagion through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

... on social contagion at a granular ...of social contagion, but our findings also provide valuable guideline for firms seeking to manage such online social interactions through message ...

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Influencers in Multiplayer Online Shooters Evidence of Social Contagion in Playtime and Social Play

Influencers in Multiplayer Online Shooters Evidence of Social Contagion in Playtime and Social Play

... a social matchmaking service for Destiny players operating outside the game ...on social structures formed around games [47], not only for external services, but also distribution platforms such as Steam ...

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Modeling the obesity epidemic: social contagion and its implications for control

Modeling the obesity epidemic: social contagion and its implications for control

... In the present study, we investigated epidemiological models that describe the obesity epi- demic, spreading via social contact and acquired due to non-contagious reasons. We assessed and compared the ...

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The Magaluf Girl:a public sex scandal and the digital class relations of social contagion

The Magaluf Girl:a public sex scandal and the digital class relations of social contagion

... the hedonism of working-class youth. This act took place in the holiday resort commonly known as ‘Shagaluf’ and the connection that was made with reality television perhaps related to the grainy quality of the image and ...

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Mathematical modelling approaches for spreading processes : zoonotic influenza and social contagion

Mathematical modelling approaches for spreading processes : zoonotic influenza and social contagion

... First, we investigate zoonotic influenza transmission at a local scale, our example being H5N1 in Bangladesh. It is vital to devise new models incorporating zoonotic transmission, and establish the factors enabling both ...

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On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity

On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity

... of social contagion has been introduced in the form of a social phenom- enon – as opposed to a biological one – explaining why and how certain forms of behavior soak through society (for early work ...

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On Estimation of Contagion-based Social Network Dependence with Event Time Data.

On Estimation of Contagion-based Social Network Dependence with Event Time Data.

... the social correlation might involve three factors: homophily, social contagion and external ...is social contagion, or social influence, which occurs when one’s emotions, ...

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Liquidity and financial contagion.

Liquidity and financial contagion.

... If the domino model of fi nancial contagion is the relevant one for our world, then defaults on subprime mortgages would have had limited impact. This is because the exposure to the subprime sector is small ...

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ETFs, Arbitrage, and Contagion

ETFs, Arbitrage, and Contagion

... Authorized Participants: - Buy underlying securities - Create ETF shares in kind - Sell ETF shares in the market4. Authorized Participants: - Buy ETF in the market.[r] ...

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ETFs, Arbitrage, and Contagion

ETFs, Arbitrage, and Contagion

... More direct evidence that arbitrage is taking place between the ETFs and the underlying securities comes from the positive link between the number of times that ETF shares outstanding [r] ...

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On currency crises and contagion

On currency crises and contagion

... Why did the financial crises of the 1990s hit various economies almost simultaneously; why were they mostly regional; and why were they so much more severe than economic conditions warranted? – These questions have drawn ...

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A Primer on Financial Contagion

A Primer on Financial Contagion

... Baig and Goldfajn (1998) analyze the stock market returns, interest rates, sovereign spreads, and currencies of ¿ve Asian countries in order to verify the occurrence of excessive co-movements of these variables during ...

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Contagion: How to Measure It?

Contagion: How to Measure It?

... comes relatively more important explaining their common component. Moreover, the larger the heteroskedasticity is, the higher the downward bias is. Second, when the loadings are compared across different degrees of ...

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