Social Media

Participation in social media should follow all applicable federal and provincial laws and university policies. The use of university facilities and equipment is also governed by University of Saskatchewan policies, including but not limited to:

participants could develop a ‘rhythm’ and notice that the probability of a No-Go trial is low. Therefore, participants could be distracted during the SART and still make few errors. The working memory task (i.e. OSpan) that Ward et al. (2017) used does not have this issue. It required continuous processing. This allowed Ward et al. (2017) to find an impact of smartphone presence on cognitive functioning. Since Study 2 used the SART, it faced issues similar to those discussed by Ward et al. (2017). Participants’ performance did not differ between conditions (i.e. social media priming or not). In comparison, the OSpan task could be sensitive enough to show whether participants are distracted during the task. Ward et al. supports the argument that the SART has inherent flaws for Study 2’s goals; however, this was published after Study 2 was designed and completed. Future research should explore other measures for executive functioning (i.e. attention, working memory, etc.).

 Act quickly if it all goes wrong. Sometimes human error creeps in and the person tweeting or updating a Facebook status gets mixed up between their personal and institutional accounts. Inappropriate content (most usually simple opinions or anecdotes) can be inadvertently shared via social media and when this happens, respond quickly, honestly, and apologise with the appropriate level of seriousness. A little slip does not require a huge and sombre apology that only draws attention to what has happened and makes people over-estimate A O

The consumption of conflicting information from social media (Kaplan and Haenlein, 2010) is not exclusively limited to interactions between acquaintances, co-workers, family and friends. This narrative is consistent with the literature maintaining that, selectivity of information is restricted because users of social media platforms are exposed to all types of information on conflict resolution and crime prevention from friends and acquaintances (Brundidge, 2010). As recently explained by Barberá (2015), in accordance with the Pew Research Centre, as of 2013, approximately half of the users of social media (i.e. Facebook and Twitter), received information from a plethora of sites while about 78% of the underlying users were exposed incidentally to information. In summary, a social media platform is a mechanism by which friendly interactions and ideological moderation can assuage violent intensions. The medium of exchange and moderation has been generally supported by the mainstream literature on this channel. Most notably: (i) Burke and Kraut (2014) who concluded that there is a considerable overlap between offline and personal networks; (ii) Gilbert and Karahalios (2009) and Jones et al., (2013) who remarked that social media interactions facilitate the consolidation of interpersonal relationships (iii) Mutz, (2006) who asserted that online information sharing platforms promote ties between social media users (iv) Messing and Westwood (2014) who suggested that friendly recommendations by social media users are indications that reduce conflicting situations and (v) Barberá, (2015) who proposed that individuals are more likely to use information from people sharing the same social media platform even if they disagree with them. Such diversity in views provides a gateway to ideological moderation.

Social media are fundamentally scalable communications technologies that turn Internet-based communications, (i.e., smart phones, PCs, tablet computers, portable media players, etc.) into an interactive dialogue platform. Social media platforms, such as; Delicious, Digg, Facebook, Flickr, LinkedIn, My Space, Reddit, Second Life, StumbleUpon, Twitter, Wikis, and You Tube all exist as a result of Web 2.0 (Kaplan & Haenlein, 2010). Web 2.0 is the second evolutionary stage of the World Wide Web that collaboratively harnesses the collective intelligence of its users and emerged soon after the turn of the new millennium. The inherent value of Web 2.0 is based on its users who co-create its content that in effect increases its value with increased use. The more users a social media platform such as Facebook or You Tube has, the more useful it becomes to its community, (Karlgaard, 2005). Web 2.0 is all about the collaboration and participation between its users rather than about the developers as Web 1.0 was.

Speech of workers on social media platforms garners little protection in the UK. The matter is made more stark by disconnect between these decisions and recent legislative and common law movement regarding UK defamation law. The distance in protection of speech for workers versus media must be critically engaged. It is a troubling distinction when the law protects free speech in the tort of defamation for writing about a range of matters; while workers’ remarks may also fit under the same heading but are not considered in a similar manner. An underlying difficulty is the categorisation of social media as a lower form of speech, thereby intimating that mainstream media is worthy of protection. This is a subject for another analysis. For the present, social media has the potential to challenge such a

With regards to the traditional approaches of marketing, Social Media platforms allows communication and interaction among varieties of people which in turn helps in building brand loyalty concluding to better brand awareness, brand recognition and brand recall of the products and services and a thread of online followers of the same. Researchers have claimed that marketing strategies including promotions, marketing intelligence, public relations, consumer and product management and marketing interactions must explore and leverage social media platforms because of its increasing inclining curve of users, also it is observed that customers have a tendency to consider opinions and information communicated by other similar customers rather than the information released directly by the producers, this takes place because customers know that the producers have the hidden interest of increasing their sales but if a trusted third party provides a feedback of a product used, there is no hidden interest these similar customers have which therefore makes them trustworthy.

Recruitment processes are changing and they are changing fast because of technology. Social media has revolutionised the not only the complete process of information exchange but also various ways of engagement. Social media is playing a very important role in personal as well as professional lives of people. The paper is about conducting a survey to understand the recruitment practices in various recruiting agencies and suggesting better recruitment strategies which will help in sourcing good quality candidates. 60 recruiters were interviewed on the basis of a questionnaire which comprised of 14 questions. After analysing the survey, it was found that the use of social media is indeed a good option to traditional methods of recruitment. The response time is less when it comes to recruiting through social media websites. The amount of money that is spent on social media sites is next to nothing when compared to job portals. The recommendations contain a recruitment model which is based on the social networks Facebook, LinkedIn, Twitter, Bullhorn reach – multiple ways to adopt these social platforms, to target different demographics through these social media sites. The paper studies history and past practices in literature, Current practices and views in form of survey, and Future aspects are covered in form of recommendations.

This paper aims to investigate the social media use in enterprises and the complimentary organizational tasks. Furthermore, it has the goal of providing a research framework for IS researchers. A two-stage resource searching strategy was adopted. First, we searched the major academic and practitioner journals in social media related areas (IS, Organization Behavior, and Marketing) in the Jstor and Inform databases using the keywords enterprise social media, enterprise social network, social media, social network, online community, social network site, Enterprise 2.0, and Web 2.0. Journals searched included MIS Quarterly, European Journal of Information Systems, Information and Organization, Information System Management, Journal of Information Technology, Harvard Business Review, Sloan Management Review, Organization Science, and Marketing science. Considering that enterprise social media is a relatively new phenomenon, and OSN’s (Online Social Network) development into a global phenomenon started in about 2003 (Berger et al., 2014), we chose a timeframe from 2000 to date for our literature search. The journals’ tables of content are also scanned to pinpoint other articles not caught in databases. Furthermore, selected conference proceedings including HICSS (Hawaii International Conference on System Sciences) and ACIS (International Association for Computer and Information Science) are examined. In the next phase: 1) we checked the reference lists of the articles obtained through the initial search to uncover additional studies; 2) we searched Google Scholar using the same key words to find more articles as a supplement; 3) we use Google Scholar and aforementioned databases to identify articles citing the focal articles determined in the previous stages to further explore valuable papers. In total, this search yielded 59 papers, and after preliminary review, 15 papers were found to be written from the perspective of consumers or public organizations and were excluded. Thus, this research identified a total of 44 papers (34 empirical and 10 conceptual).

Parents are not the only ones who play an important role in children’s use of social media; significant others like teachers and health professionals can also provide support to or influence children in their social media use. Barone 2012 and Sharples, et al. 2008 discuss how social media can be an education tool. Chang-Kredl and Kozak 2017 takes a different angle and asks teachers what they see in the students that use social media, whereas Davis and James 2013 debates that perhaps educators are not doing enough to help their students navigate social media. Durkin and Conti-Ramsden 2014 provides a summary of the key issues of social media and children with language difficulties. Significant others, such as doctors, also play an important role, as shown in Hill, et al. 2016. Social media connects children with people that matter to them, and Quinn and Oldmeadow 2013 examines how social media impacts on the need to belong to one’s peers.

A good example of a socially directed buying business is a local Sports Shop specializing in running products. Although these running products are readily available at a local store, the consumer has the opportunity to search for information online regarding the pricing and variety of products, as well as the type of expertise and support offered by the sports shop. The consumer can also tap into their social network and ask for recommendations on what products to buy and whether to buy the products online or at a local retail store. They can research the reputation of the retail store through their social media networks or by researching the reviews and comments posted on the Internet.

Explores implications, opportunities and challenges for business and communications professionals using social media and contemporary advertising for organizations. Students will participate in creation of a vast array of social media sites, resources, applications and tools, as well as evaluate the impact, effectiveness and design of various elements of advertising strategy and campaigns.

[COMPANY] recognizes that social media technology – such networking sites, personal sites, and weblogs (“blogs”) – can have very useful applications to the workplace (for business development, lead generation, research, etc.). Certainly, by visiting social networking sites and posting content, employees can develop ideas, share knowledge, and connect with current and potential customers and colleagues. [COMPANY] will allow every associate the opportunity to express and communicate online in ways that cultivate a professional Internet presence.

Social media sites are by definition more open than traditional sites, and therefore it is important to remember that as use of the Web continues to grow and evolve with the adoption of Web 2.0 applications, virus outbreaks and other forms of Web-borne threats known as “malware” continue to grow as well. As such, users must ensure they have adequate web security that protects against Web 2.0 threats, with multi-layered solutions that use an array of analysis techniques (e.g., heuristics, behavioural analysis, anti-virus signatures and network intelligence that can fuel real-time analysis of URLs), including real-time scanning. There are many web security companies specializing in these solutions that can be located on the Internet.

“Combining QVSource with QlikView has allowed us to use an already great tool to monitor and analyze whole new areas in Social Media. The Twitter, Facebook and Klout Connectors give us a new understanding of our customers in real time as well as a full understanding of how competitors and aspirational brands are using Social Media.”

Social media are fundamentally scalable communications technologies that turn Internet-based communications, (i.e., smart phones, PCs, tablet computers, portable media players, etc.) into an interactive dialogue platform. Social media platforms, such as; Delicious, Digg, Facebook, Flickr, LinkedIn, My Space, Reddit, Second Life, StumbleUpon, Twitter, Wikis, and You Tube all exist as a result of Web 2.0 (Kaplan & Haenlein, 2010). Web 2.0 is the second evolutionary stage of the World Wide Web that collaboratively harnesses the collective intelligence of its users and emerged soon after the turn of the new millennium. The inherent value of Web 2.0 is based on its users who co-create its content that in effect increases its value with increased use. The more users a social media platform such as Facebook or You Tube has, the more useful it becomes to its community, (Karlgaard, 2005). Web 2.0 is all about the collaboration and participation between its users rather than about the developers as Web 1.0 was.

Chapter three, the first dissertation case study, examines the UK’s 2012 London Olympic Games; these were advertised as being the first real social media Olympics, and lamented by some for being the last. While there is credible opposition to claims of being ‘first’, it is unquestionable that London’s Games became pivotal for effectively introducing a wider array of social media and audience voices into the Olympic communications milieu and for strictly codifying their use. In this context I examine the hugely successful #savethesurprise hashtag; a Twitter-enabled campaign launched by the Games organizers to deal precisely with the tension of including social media and thus, audience voices into the Olympic narratives, while maintaining control over the storyline. #savethesurprise launched weeks before the opening ceremony for the London 2012 Olympic Games because details about the £27 million ($42 million) event, including photographs and a music playlist, had already leaked to the press. In turn, the Games organizers had to find a way to keep the remaining details of the opening ceremony, one the most anticipated, expensive, and widely viewed media events in the world a secret whilst simultaneously channeling the image of being the social media Olympics to their live dress rehearsal audiences of over 100,000 people. I critically unpack the specific architectures of participation that allowed for this campaign to work and argue that while strong legal and technological frameworks undergirded the shape of the campaign, it was ultimately a ritualistic sense of creative citizenship through opportunities for fair play and patriotic appeal that rendered #savethesurprise a success.

Today internet and e-commerce have changed the way products and services are purchased and sold. People sitting from their home can order anything from pin to aeroplane through e- commerce sites. These e-commerce sites have brought many benefits to small and medium sellers who find it easier to sell online than opening their own showroom. These e-commerce sites in an attempt to cater to more customers have also introduced the feature of cash on delivery besides online payment mode.To further increase the acceptability return policy is also good and very fast. All these features have led to growth in online business but it is still at nascent stage in India. But the future estimates project a very optimistic and rosy picture. Also now people are more logged onto their smart phones rather than television and newspapers so the businesses also have to think out of box for their marketing activities. They have to focus more on social media marketing.

In 1999 the United Kingdom’s (UK) government presented a plan, this plan stated that in 2005 half al all administrative dealings should be available online and in 2008 all administrative dealings had to be online available. In the year 2000 however, the ambitions of the Blair government turned up, in a new plan the goal of making available all services online (by e-mail, internet, telephone or digital television) in 2005 was set. In 1999 the Office of e-envoy and an e-Minister were established. The UK’s Electronic Communications Act of 2000 made the usage of an electronic signature possible. Grabtree made a report in 2001. This report describes that in that time all political parties in the UK used the internet to reach voters. However, only 2% of the voters said that they would use the internet to get information about the views of the political parties 4 . If they would use the internet, they would not go to the sites of the political parties but to sites of the BBC and other independent organizations. A report by the Hansard Society describes that in 2002 the Members of Parliament of Scotland and North-Ireland for the first time got more e-mails than mails 5 . Of course the developments of the last 15 years, especially the rise of social media changed this completely, the role of internet and the social media has been significant in all major elections in Europe the last decade. All political parties in Europe use the internet and social media to communicate with voters. In the early 2000’s the focus of the UK government was mainly on the e-PS. Plans for e-IC and e-PN were also made in the early 2000’s. The great absentee in almost all government plans is the e-DP.

describe social network as a web based services that allows individual to: constitute a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection and view and traverse their list connection and those made by others within the system. The first known social networking site was Six degrees, launched in 1995. Kaplan and Haenlein (2010) define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated- content “(p. 60). The social media is regarded as alternative source of public communication (Poell and Borra, 2011). Social media differ from conventional media in different ways, including quality, frequency, usability, immediacy, and permanence (Adegbilero and Ikenwe, n.d). Kaplan and Haenlein (2012), posits that social media has become an integral modern method of communicating with one another. Kaplan and Haenlein consider it to be made up of: collaborative projects such as Wikipedia, blogs and micro-blogs (eg.Twitter), content communities (eg. Youtube), social networking sites (eg. Facebook), virtual game worlds (eg.World of Warcraft), and virtual social worlds (eg. Second Life) (2012). The new media is best characterized by its “archive content” that can be easily and constantly accessed (Rajendran and Thesinghraja, 2014). Agber (2017) outlines the features of social media thus: