subjective norm
The Effects of Attitude, Subjective Norm and Islamic Moral Norm on Customer Intention to use Islamic Microfinance: An Empirical Evidence in Côte D’Ivoire
... The survey questionnaire of this study consists two sections namely; demographic questions that are just discussed and the questions are about the constructs. This section rates the level of the respondents’ agreements ...
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Social Learning, Self-Efficacy, and Subjective Norm in Exploring Betel Nut Chewing in Taxi Drivers in Taiwan
... The betel nut chewing habit of taxi drivers has shown that can promote companionship, relaxation, and emotional stability at work. 19.3% of betel nut behaviors are instigated by an invitation among drivers to engage in ...
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IMPACT OF SUBJECTIVE NORM ON THE PURCHASE INTENTION OF COUNTERFEIT MOBILE PHONES IN KENYA
... that subjective norm has no influence on the purchase intention of counterfeit mobile phones in ...by subjective norm. Standardized coefficient Beta (β) for subjective norms was ...
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The Impact of Personal Attitude, Subjective Norm, and Perceived Behavioural Control on Entrepreneurial Intentions of Women
... In the last decade, female entrepreneurship has been identified as one of the most important unutilised sources of economic growth. Entrepreneurial intention of women has become a key element in establishing a new ...
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Attitude, Subjective Norm, and Whistleblowing Intention on Higher Education
... However, the results of the study conducted by Putra (2014) show different results that attitudes and perceived behavioral control do not influence on intention. Likewise with Alfani (2016) who stated that ...
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Maintenance of health-promoting behaviours : the role of social interaction, attitude, intention, and subjective norm
... The following section reviews the literature regarding the role of social interactions in the adoption and maintenance of health-promoting behaviour, and concludes by proposing social in[r] ...
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Intention to watch television: analysis of advertising, social media and bandwagon effect through brand equity
... and Subjective Norm as forming variable Intention to ...to Subjective Norm as the indicator of Intention to Watch which value ...that Subjective Norm can be formed by Bandwagon ...
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What Derives People to use Reporting Functions on Social Networks?
... of subjective norm, perceived responsibility, and evaluation apprehension is that participants might have responded to the items without understanding the statements of the ...
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Intention to use hearing aids: a survey based on the theory of planned behavior
... analysis of the questionnaire revealed very good internal con- sistency for the measures of “subjective norm” and intention, whereas it was clearly lower for “attitude” and “behavioral control”. Thus, when ...
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Moderating effects of pro-environmental self-identity on pro-environmental intentions and behaviour: A multi-behaviour study
... self-identity (Model 1d) significantly reduced the deviance statistic compared to Model 1c, χ 2 (16) = 4115.35, p < .001. Significant moderating effects of self-identity were only found for past behaviour (the ...
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Behavioural links and limits of disaster risk management and climate change adaptation: demand and supply-side evidence from Caribbean coastal tourism
... From the above, similar to Kates’ (1971), experience and/or knowledge or alternatively a combination of both experience and knowledge has been shown to influence the size of the awareness set. For example, respondents ...
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Volume 5, Issue 6, 2019
... explain approximately 31% of the variance in healthcare professionals’ behaviour (Godin, Belanger-Gravel, Eccles, Grimshaw, 2008). The TPB recognizes that an individual’s behaviour is influenced by his/her intention to ...
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Understanding the determinants of Australian hospital nurses' hand hygiene decisions following the implementation of a national hand hygiene initiative
... hygiene practices in hospitals and other contexts [6-8, 17-19]. For instance, in a study of 104 hospital-based healthcare workers, attitudes (and personal responsibility) predicted hand hygiene intentions, with ...
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Healthcare professionals' intentions to use clinical guidelines: a survey using the theory of planned behaviour
... the subjective norm the strongest indicator of intention to use the asthma guidelines and the attitude toward the behaviour the strongest indicator of intention to use the antibiotic guidelines among ...
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Applying theory of planned behavior to predict exercise maintenance in sarcopenic elderly
... Japan); height (Seca Leicester Portable Height Measure; Seca GmbH & Co KG, Hamburg, Germany); and waist and mid upper arm circumference (Seca Measuring Tape; Seca GmbH & Co KG). Handgrip strength was also mea- ...
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Malaysian Individual Investors: What Are the Factors That Influence Their Financial Statement Usage?
... surprisingly, subjective norm proved to be the strongest predictor variable, thus demonstrating the profound influence that family and friends exert on Malaysian individual investors’ financial statement ...
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Application of the theory of planned behavior to fraudulent returning
... to abuse the return policy and to take advantage of it is less and the performing this behavior is less frequent. The relative importance of perceived behavior control in comparison to attitude and subjective ...
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User intentions to adopt mobile payment services: a study of early adopters in Thailand
... of subjective norm in behavioral intention suggests that individual social connections and the social status of group affiliation, such as family members, friends and colleagues, lead to the adoption of ...
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Consumer green purchasing behaviour : from attitude, perceived controllability and normative influences to purchasing behaviour : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Communication, Journalsim and Marketing at Massey University, Wellington, New Zealand
... attitude, subjective norm (i.e. injunctive norm, or the perceived expectations of others) and perceived behavioural ...behaviour, subjective norm and perceived behavioural control, can ...
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Assessing behavioural intention of small and medium enterprises in implementing an HIV/AIDS policy and programme
... and subjective norm with behavioural intention to implement an HIV/AIDS policy and programme, then it will imply that SME's (owner-managers) need to understand attitudes and its influence in shaping ...
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