television commercials
Automatic classification of television commercials
... classify television commercials. When thinking about different commercials we most likely think about certain objects occurring in the various ...of commercials we have chosen to accept the ...
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Impact of Role Portrayed by Women in Indian Television Commercials on Buying Behavior of Fast Moving Consumer Goods
... Advertising plays an important role in carrying the message to the consumers about the product very effectively. The role of women in the recent era is changing and decision making power of women is also increasing. This ...
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Portrayals Of Cultural Diversity In Australian Television Commercials: A Benchmark Study
... Although Australia is a multi-cultural nation, there has been little research on the portrayal of cultural diversity in television advertising. By contrast, other multi-cultural nations including Canada, the ...
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Using Television Commercials As Video Illustrations: Examples From A Money And Banking Economics Class
... vintage television commercials exists on the internet, making them easy to ...for commercials include YouTube ...vintage television commercials is adViews, a digital collection of ...
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THE ROLE OF TELEVISION COMMERCIALS ON CHILDREN FAMILY PURCHASE DECISIONS
... through television commercials. The centrality of television in children‘s lives is indicated by the fact that 9 out of 10 children watch it almost every day (Shoham and Dalakas, ...
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A Study on Effect of Emotional Appeals Used in Television Commercials of FMCG Sector on Brand Registration
... • The above findings state that 53 % of respondents always register the brand at the because of emotional appeal used in the TV commercials. This finding relates with study of Aanchal Ashra (2017).She has also ...
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Evaluating the Influence of Presentation Modality on the Communication of Pharmaceutical Risk Information in Direct-to-Consumer (DTC) Television Commercials.
... television program on the likelihood of reading warnings on antacid bottles. Participants watched a television program that included three commercial breaks. Each commercial break included two 30-second ...
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The Impact of Television Commercials on Health-Related Beliefs and Behaviors of Children
... were asked for their conclusions ( inferences ) , if they be- lieved the message, and if either they or their parents used the product advertised.. Two hundred and eight students be- lie[r] ...
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Female power portrayals in ads: Dimensions and consequences
... or television commercials) and the time ...and television ads differ in their audience demographics, audience involvement, accessibility, and impact (Krugman 1966), so it is important to ...
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PORTRAYAL OF WOMEN IN INDIAN TELEVISION ADVERTISING: A CASE STUDY OF THREE DECADES
... addressed. Television advertising is one of the powerful mediums that connect masses around the ...centric television commercials of different decades and traces the transformation in the portrayal ...
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Mathematical Model For Television Commercial Allocation Problem
... Allocation television commercials is a problem of selecting advertisements from a set of reservations that advertisers have specific target groups aimed to ...
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An Empirical Analysis of Television Commercial Ratings in Alternative Competitive Environments Using Multinomial Logit Model
... compare television channels during the first minute of ...of television commercials in each television channels by using multinomial logit ...given television channel during the first ...
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Delivery and evaluation of a pilot obesity prevention project for urban Appalachian children
... during television commercials (such as scissor kicks, dancing, and jumping jacks) and ideas for reducing time spent being sedentary or in front of a television or com- puter ...
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GENDER BIAS IN PAKISTAN TELEVISION PRIME TIME COMMERCIALS: A CONTENT ANALYSIS
... of television advertisement run by three popular entertainment television channels of the country; GEO, ARY and ...the television commercials while the independent variables are the models ...
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Food Commercials Increase Preference for Energy-Dense Foods, Particularly in Children Who Watch More Television
... All television commercials were re- corded from children’s and family pro- gramming broadcast on popular chan- nels between October and December ...for commercials, and the first 10 food and toy ...
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SHOULD OUR CHILDREN PAY FOR THE CIGARETTE COMMERCIALS?
... concerning the unfavorable health effects of cigarette smoking is most striking when a person has been a fairly heavy smoker over a long period of years.. Obviously, this.[r] ...
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Evaluation of TV commercials using neurophysiological responses
... Most previous neurophysiological studies on TV com- mercials have sought for neural correlates of various contents and evaluations of TV commercials. However, marketers may need much diverse information from ...
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This is the Way the World “Friends”: Social Network Site Usage and Cultivation Effects
... A social network prime, in the form of a brief questionnaire about usage and attitudes, produced significant increases in the Friendly World Syndrome measure, relative to a similar television prime or none. This ...
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Violent commercials: children's responses and parental mediation
... violent commercials influences their mediation of violent ...violent commercials? Thus, the first essay of this dissertation provides a richer understanding of parents’ perspective on violent ...
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Television Reliant Attitudes among Rural Women in Tamil Nadu
... Grable (2006) in her study explained that individuals' utility of television is focused on social interaction and life satisfaction characteristics. People tend to use television to get psychological ...
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