Y Generation

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Y-generation students fail with Google

Y-generation students fail with Google

Increasingly then, academics and students are turning to the Internet as a convenient method of obtaining research material and to keep up to date with the current state of affairs in their particular discipline area. Lazonder et al (2000) agree that the “WWW is increasingly being used as an educational tool”. While students of previous generations whose research was obtained by traditional means such as book and journal article searches were all too familiar with the concept of referencing and plagiarism, the Y-generation students seem to have missed this important concept and according to Professor Sally Brown (2006) of Leeds Metropolitan University they “see nothing wrong with copying other people’s work.”
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Rational or emotional: Russian Y generation interpersonal relationships

Rational or emotional: Russian Y generation interpersonal relationships

Abstract. The results of a two-stage study, in which the socio- psychological portrait of the so-called “Ygeneration (born 1982-1999) was studied in terms of ideas about its rationality and pragmatism, is given. The study (N = 80) revealed that the Y generation tends to perceive romantic relationships more rationally than the X generation (Stage II), but at the same time it finds cooperation in interpersonal relationships rather than competition (Stage I). These results generally correspond to the stereotypical image of the Y generation that has developed in public discourse.
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The influence of parents versus peers on Generation Y internet ethical attitudes

The influence of parents versus peers on Generation Y internet ethical attitudes

Generation Ys (those born between 1980-2000 3 ) were chosen because they are the first generation to grow up with computers, the Internet, cell phones, and a proliferation of computer games (Lippincott and Pergola 2009). This makes them tech-savvy, which distinguishes them from members of other generations (Deal et al. 2010) and means they are more satisfied with the Internet and less risk averse than older generational cohorts (Pew Research Center 2010). Most studies refer to Gen Y (or Millennials) as those individuals born after 1980 (e.g. Baldonado and Spangenburg 2009, Lippincott and Pergola 2009, Alexander and Sysko 2013, Bhave et al. 2013, Wells et al. 2012, Weingarten 2009, Sayers 2007). However, due to the unethical scenarios in the questionnaires, including such delicate subject matter as pornography, young people under the age of 17 had to be excluded. This was also advantageous from a response viewpoint, as we wanted young adults to be free for official parental control so as to be able to explore the fullest range of possible online activities.
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The OTAs Websites: The Opinion Of Generation Y Leads to Organizational Change

The OTAs Websites: The Opinion Of Generation Y Leads to Organizational Change

Several limitations of this study, encompassing the nature of the sample (this study was conducted in Croatia, Pula and was restricted to the higher education sector), data collection procedures, and the identification of factors related to Internet search and purchasing, should be considered when interpreting the study’s results and developing future research to extend and expand its scope. A much larger sample size and more extensive survey are needed to gain an in-depth understanding of this generation. Therefore, outcomes cannot be applied in general. The authors plan to expand the participant pool in the near future to include a statistically significant number of respondents.
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The effects of the reciprocity norm and culture on normative commitment for Generation Y.

The effects of the reciprocity norm and culture on normative commitment for Generation Y.

reputation and bear the brunt of the blame for the ensuing social chaos. With the society's institutions discredited, civic decay sets in and the Third Turning begins. The Nomad generation has a rough and tumble coming of age, as traditional bonds and associations are broken and scattered. Meanwhile, children are raised pessimistically in a dangerous environment, restricted by ever-tightening codes and harsh judgments from their elders. One can see a trend of increasing protection of children in the recent American experience. Zero-tolerance rules and endless political strife over the educational system are all indicators o f the Third Turning child rearing mode. The urgency and concern of adults help to develop a new generation named Hero, which is civic-minded and optimistic, and is destined to provide the politically powerful leaders o f America's next regime. Generation Y is named Millennial by Strauss and Howe. According to their theory, generation Yers belong to the Hero generation persona.
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Sports consumption behaviour among generation Y in mainland China

Sports consumption behaviour among generation Y in mainland China

An understanding of consumer behaviour towards sports consumption is particularly relevant to sports sponsorship. This is imperative in China where in the absence of lucrative television deals (where the bulk of USA team income is derived) teams and leagues are forced to rely more heavily on sponsorships to generate revenues (Balfour 2003). A study of sports sponsorship in China found that difficulties in sports attracting sponsors appears to be due to the gulf between the sports centred approach of sports product holders and the marketing centred attitude of potential sports sponsors (Geng, Burton & Blakerriore 2002). In essence, it has been found that there exist problems in reconciling the expectations of sponsors and those of sports products Indeed, some big sports sponsorships in China have been discontinued in recent years (Balfour 2003). In order to address this problem, China’s traditional ‘social motives/national interest’ approach to sponsorship (quite successful in the past) may have to be replaced by a stronger orientation towards understanding and meeting the needs of the sports consuming public, of which an educated generation Y is an economically significant component.
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Employee satisfaction and citizenship performance among generation X and Y

Employee satisfaction and citizenship performance among generation X and Y

Various findings have queried deeper into inclinations of Intrinsic and Extrinsic Motivation Factors for Generation X and Generation Y. Compared to elder generations Generation Y employees have heavier needs in Extrinsic Motivations from their jobs.For examples, Ringer and Garma (2006) stated that Generation X was found to display higher preference for intrinsic motivations compared to Generation Y. In addition, it was concluded by Jang (2008) that Generation Y employees seem to be more motivated by extrinsic motivation than their elder generations. The chances of them leaving jobs are more likely when another company provides better Extrinsic factors such as pay and benefits.In addition, Leahy et. al. (2011) also concluded that Generation X have higher preferences on Intrinsic Motivation Factors, while Generation have mixed preferences for both Extrinsic and Intrinsic Motivation Factors. Alley (2011) also supported that Generation Y is motivated by Extrinsic Factors than Intrinsic Factors and they are highly oriented towards achievement value. A similar statement was arrived by Lourdes et. al. (2011) that Generation Y give their priorities to Extrinsic Motivations such as fixed working hours and job security, while Generation X give greater importance to Intrinsic Motivation Factors such as Recognitions for their work and sense of Achievements received from their community. In a more recent study conducted by Zhou (2012) found similar result in which Gen Y’s are largely discontented with their work, significantly more than their elder generations. Lastly, a recent research that focuses on total of 370 individuals for Work Preference Inventory, Shea (2012) has suggested that Generation Y were greatly motivated by Extrinsic Motivation Factors compared to Generation X. Vice versa, they are less intrinsically motivated than their previous generations.
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Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia

Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia

Due to the prevailing preference of online sources of information used before purchase, the main communication channel to the Generation Y should also be online. Marketers should focus on the quality of information on the websites of the companies. The position in web search engines (especially Seznam.cz in Czech Republic and Google in both countries) is essential for engaging the attention of Generation Y individuals. The importance of traditional reference groups is still remained, with the higher infl uence of friends than family members. However, own experience is perceived as the most important, so the ability to keep customer satisfi ed is essential. Loyalty programmes off ers can help with this. It is no surprise that the overall quality of products off ered in the store, lower prices and wide off er of merchandise were evaluated as the most important attributes in store selection. Retailers that keep this in mind can be attractive for Generation Y with follow-up success in the market. It would be interesting to compare the attitudes of Generation Y with the overall attitudes in both countries and look for some common features or diff erences.
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Factors Influencing The Mobile Application Utilisation Among Generation Y

Factors Influencing The Mobile Application Utilisation Among Generation Y

The scope of this research is to identify the element of mobile application know as apps benefit, attraction from that apps, capability and mobile apps of education tools that may learn from that mobile application and the different between free apps and payable apps in medium of smart phones also to examine a little different between play store and apps store in android and iOS system. The research more to investigate the factors that affect from mobile application to generation y in the daily life and some of relationship between usable that mobile application as social platform or field in the job. This research just more focus to generation y handle and utilisation that variable of apps and function that mobile application among them and to measure the level of satisfaction among Gen Y in scope of research
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AIA Y-Club Energises Outstanding Generation Y Financial Planners Mega Recruitment Initiative Y-Club Sky 100 Returns

AIA Y-Club Energises Outstanding Generation Y Financial Planners Mega Recruitment Initiative Y-Club Sky 100 Returns

Mr. Jacky Chan, Chief Executive Officer of AIA Hong Kong and Macau, said, “In line with our “Premier Agency” strategy, AIA Hong Kong is committed to grooming the next generation of young and professional financial planners. We are proud of Y-Club’s tremendous achievements since its establishment. They are enhancing the brand image of AIA Hong Kong as an energetic and innovative company while winning over the younger generation as their life partners by providing the right solutions.”

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The Roles Of Product Attributes Towards Generation Y Shopping Interest

The Roles Of Product Attributes Towards Generation Y Shopping Interest

According to Park et al. (2006) Many researchers have provided theoretical frameworks for examining the passion of shopping related to psychological variables (e.g. personality, self-regulation), hedonic experiences (e.g. shopping enjoyment, emotional state, mood) and situational variables (e.g. available time, money). Kang & Park-Poaps (2010) mentioned that shopping behaviors are deeply rooted in emotional and psychological which are primarily driven by utilitarian and hedonic reasons hedonic motives that includes adventure, gratification, role, value, social, and idea shopping motivations. Therefore, Generation Y shopping tendencies can be narrowing into particular demographic and psychographic characteristic and marketers are certain that their shopping behavior relates to demographic groups which is defined as measurable, substantial, accessible, and actionable (Kinley et al., 2010).
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Participation in the Labour Market - Generation Y and Other Age Groups

Participation in the Labour Market - Generation Y and Other Age Groups

The objective of the Europe 2020 strategy is to achieve the employment rate in 2020 on level of 75% for the European Union. Strategic objectives for the Member States are different. In Poland in 2020, the employment rate should reach 71%. Employment rates differs depending on age groups, gender and country in which it is measured. There are also many factors that mobilizing generations to maintain employment. These factors determine the level of employment rate. They also cause that determination of the participation of social groups in the labour market is a multi-dimensional task. The aim of the study is to examine the labour market participation of people from generation Y in comparisons to other age groups. People in this age group are guided by other values in lifestyle than older people. To achieve the objectives of the study were used statistical analysis methods adequate to the scale of measurement of factors observed on the labour market.
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Motivation and citizenship performance of generation X & Y in electric and electronic industry

Motivation and citizenship performance of generation X & Y in electric and electronic industry

According to Donald et.al. (2010), literature review should be done before the actual commencement of the study. Knowledge acquired from previous related researches not only prevents researchers in making repeated studies, at the same time it will provide ideas for researchers to define a frontier results in the field of studies. Hence, this chapter review the existing literatures in the several related fields of technology manufacturing backgrounds, generation characteristics, motivation factors, and Citizenship Performance. The topics covers in this chapter are divided into four sections as in figure 2.1.
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Millennials at Work: Investigating the Specificity of Generation Y versus Other Generations

Millennials at Work: Investigating the Specificity of Generation Y versus Other Generations

It should be underscored that most of the studies regarding the Generation Y have been undergone in the United States of America. Thus, the characteristics depicted in the following section of this paper are mostly representative for the people in this generation who live in the American culture. Speaking of the Romanian Gen Y members, there are few studies to relate to, but the extant research results encourage us to state that the youngsters in Romania share similar values to the ones in the US or Europe. A recent research shows that Romanian youngsters feel that they share certain things with their coevals from all over the world (Petre & Săvulescu, 2015). However, there are elements specific to the local context that influence the way these youngsters think and act, and perhaps the most important of the factors that put a gap between the Romanian Gen Y members and the members of the same generation living in other parts of the world concerns the Romanian lag in the realm of digital technology use, compared to other western countries.
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BEHAVIOURAL CONSEQUENCES OF FACEBOOK USAGE AMONGST GENERATION Y OF MUMBAI CITY

BEHAVIOURAL CONSEQUENCES OF FACEBOOK USAGE AMONGST GENERATION Y OF MUMBAI CITY

Facebook, enables its users to present themselves in an online profile, accumulate ‘‘friends’’ who can post comments on each other’s pages, and view each other’s profiles. Facebook members can also join virtual groups based on common interests, see what classes they have in common, and learn each others’ hobbies, interests, musical tastes, and romantic relationship status through the profiles. The original incarnation of Facebook was similar to the wired Toronto neighbourhood studied by Hampton and Wellman (e.g., Hampton, 2002; Hampton & Wellman, 2003), who suggest that information technology may enhance place-based community and facilitate the generation of social capital. The social network platform Facebook was not only larger in terms of population than most of the world’s nations, by early 2010 it was second only to the search engine Google in number of daily hits, and users spent much more time on it. Generation Y (those born in 1976 and up to 1999) is now using Facebook extensively. In February 2010, while Google got 154 million people for an hour, according to A.C. Nielsen research, 118 million people spent 6.5 hours each on Facebook (Arington, 2010), making Facebook a much “stickier” (i.e., where people spent the most time) site than Google. This research aims at studying cause & effects of all those psychological changes which happens during and due to it usage of facebook amongst its young users at Mumbai city. Psychology is the key to understand the implications of technology and Facebook now a days changing people’s psychology. The fact is that hundreds of millions of individuals use Facebook as a part-time activity. And, the advance of technology in the form of everywhere and every-time connectivity has further facilitated its use and this makes this study even more important.
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Knowledge acquisition of generation Y entrepreneurs: Antecedents of entrepreneurs’ learning choices

Knowledge acquisition of generation Y entrepreneurs: Antecedents of entrepreneurs’ learning choices

Learning needs of generation Y entrepreneurs can be grouped into six categories; five according to Cope’s content dimension of the entrepreneurial learning task and a further category relating to the phase prior to startup. First, learning needs ‘about oneself’ were relevant in the beginning and growth phases of the startup. Hereby, overcoming fears was challenging to young entrepreneurs when they faced unknown situations. Experiences made during prior work and education whereby the individual had to overcome challenges, take responsibilities, handle new situations or complex tasks had a positive effect on the personal development and self-confidence which was transferrable to startup activities. Further, reflection upon past failures and mistakes lead to learnings which could be used for further operations. Cope (2005b) also underlined that learnings occur only if the individual reflects upon critical events and takes actions. Second, learnings about the business were relevant in the beginning and growth phases of the business, learning needs reached from organisational structures, product design and pricing in the beginning to growth-related issues, such as growth strategies, product development and process optimisation in further stages. Hence, learning needs became increasingly more specific. Third, learning needs related to the environment and entrepreneurial networks were relevant from the beginning on; customer- and supplier relationship management was relevant to build customer trust and customer retention. Also, customers and suppliers acted as a valuable source of information and as co-developers of products and services. Fourth, learning related to small business management was relevant in beginning and growth stages. Similarly to the second category, learning needs developed from general, such as business management, to more specific practices; e.g. in the beginning general sales techniques were relevant, in further stages specific negotiation tactics were needed. Also, in the case of HRM, the learning needs became more specific. Where in the beginning selection and dismissing was relevant, in growth stages leadership and employee motivation was important. Another relevant
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Understanding the Workplace Commitment for Generation Y in Hong Kong - A Qualitative Study

Understanding the Workplace Commitment for Generation Y in Hong Kong - A Qualitative Study

There have been many research studies comparing the workplace commitment of different generations, but such research is rare in Asian context. Given the diverse workforce population of Generation Y (Y’ers), it is believed that this generation will have the power to change the workforce. The turnover rate for Y’ers is higher than other generations; hence organizations also struggle to retain the good employees. This paper aims to understand the workplace commitment level of Y’ers working in Hong Kong, so that organizations are able to design measures to help increase their work commitment and thus, reduce employee turnover in the long run. The study concludes with the findings from a qualitative study and suggests measures for organizations to attract and retain Generation Y employees.
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Attitude Differentiates The Brand Selection (From the view of Generation Y people)

Attitude Differentiates The Brand Selection (From the view of Generation Y people)

Abstract: Attitude makes perception about anything, yes it cannot be neglected that in order to make some attitude towards specific brand; previous performance, good word of mouth or suggestion from other, attractive advertising and highly spend on promotional tools are play a vital role. Positive attitude and negative attitude influence a consumer in brand selection but a problem arises, some people also have a positive attitude but they do not buy brand. It was observed that some of people compromise with their family brand. A research was based on to find the relation of that positive and negative attitude toward selection of brand. 240 observations have been taken randomly through questionnaire and taken them into consideration and applied categorical regression or optimal scaling. It was found that generation y people mostly go for their prefer brands rather than compromise with their family brands.
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Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y

Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y

Age 22 to 25 consist the highest percentage and follow from age 18 to 21. It shows a majority of the respondents are at the early stage of Generation Y. This could be due to part of the data collection is conducted in colleges, and most students are in this age range. Also, the finding shows that there are 0% of respondents from the age group of less than 18 and 34 and above. It is due to the targeted sample for this study is on Generation Y, who age from 18 to 33. These two options are made, are meant to ensure that data from samples which do not meet the requirement of Generation Y will not be used, because questionnaires which select one of these two options will be voided. Based on education level, there are 14.4% of respondents in SPM level, 7.2% on foundation level, 32% in diploma level, 39.2% in degree level, 6.4% in master level and only 0.8% in PhD level.
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Running Head: SOCIAL MEDIA RECRUITMENT: GETTING GENERATION Y S ATTENTION. Social Media Recruitment: Getting Generation Y s Attention.

Running Head: SOCIAL MEDIA RECRUITMENT: GETTING GENERATION Y S ATTENTION. Social Media Recruitment: Getting Generation Y s Attention.

organizations use social media to recruit Gen Y employees, it is essential that it is done properly and effectively using best practices. Conducting research on social media recruitment involving Generation Y is important because Generation Y applicants must know how recruiters see their personal online presence and on the other hand, recruiters should understand the outcomes and implications of this recruitment tool. In recruiting through social media, the personal information obtained through the Internet must be properly regulated and safeguarded

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