(& getting your settings right)
Your Twitter profile is like your shop window, its purpose is to attract people to you and once they’ve found you it should encourage them to ‘come in’ and find out more.
There are several parts to setting up your account and creating your profile. All of these actions are done from your Settings Panel.
nerating Leads with Twitter - www.kljsocialmedia.com
Creating your Twitter profile
(& getting your settings right)
is like your shop window, its purpose is to attract people to you and once they’ve found you it should encourage them to ‘come in’ and find out more.
There are several parts to setting up your account and creating your profile. All of these are done from your Settings Panel.
Page 22 is like your shop window, its purpose is to attract people to you and once they’ve found you it should encourage them to ‘come in’ and find out more.
There are several parts to setting up your account and creating your profile. All of these
Generating Leads with Twitter
Click on Settings and you’ll see a screen similar to this.
1
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nerating Leads with Twitter - www.kljsocialmedia.com Click on Settings and you’ll see a screen similar to this.
Page 23
Generating Leads with Twitter - www.kljsocialmedia.com Page 24 1. Account
Username (part of your visible profile)
This is also known as your @username or your Twitter ID. Choose something that people will recognise you by such as your name, your company name or something that sums up what you provide (e.g. @kljsocialmedia). Try not to include numbers after it (e.g. karenjames1) unless of course your company name has numbers in it!
You have a limit of 15 characters to play with so you might have to be a bit creative!
Once you’ve set your username it’s not set in stone, you can change it at any time without it affecting your twitter account, your followers or your previous tweets.
But if you do change it remember to let your followers know what your new username is a few times in tweets over a couple of weeks till they get used to it.
Email Address
You can only have one Twitter account attached to an email address (so if you wanted multiple Twitter accounts you’d need different email addresses for them).
Your email address isn’t displayed on your profile but you can tick the box to ‘Let others find me by my email address’.
Language
Set Twitter to the language you’re most comfortable with. You’ll then see your Twitter menus in that language. It doesn’t translate other people’s tweets for you but Twitter does have a translation feature here
https://translate.twitter.com/welcome
Time Zone
The time stamps you see on tweets will be the time of the time zone you choose here. So if you choose GMT and you see a tweet from someone in the USA the time stamp on the tweet will have been converted to the GMT time zone.
Generating Leads with Twitter - www.kljsocialmedia.com Page 25 Tweet Location
If you want your location to show up on the Details of your tweet (when someone clicks ‘expand’) then you need to tick the box that says ‘Add a location to my Tweets’. This is turned off by default. If you leave it turned off you can choose to add a location as and when you write a tweet by clicking the location icon under the
‘compose new tweet’ box.
Tweet Media
You can choose to ‘Display media that may contain sensitive content’ or ‘Mark my media as containing sensitive content’. The Twitter Best Practices section quotes sensitive content as images or videos that contain things such as ‘nudity, violence or medical procedures’. https://support.twitter.com/articles/20169200
Tweet Privacy
All tweets are by default ‘public’ and can be seen by anyone on Twitter or may show up in an internet search. For people who are using Twitter for personal reasons you may want to tick the box that says ‘Protect My Tweets’. Anyone wanting to follow you will then have to be approved by you before they see your tweets. A ‘lock’ icon will show up beside your Twitter ID so people know you have tweet privacy. If you’re using Twitter for business then I would advise you leave your tweets public.
Personalization
This is currently being rolled out and is not available to all Twitter accounts yet (as at 18 May 2013). Turning this on will allow Twitter to give you suggestions of people to follow based on the websites you have visited (ones that have integrated Twitter buttons or widgets).
Password Reset
If you forget your password and have to ask for a reset, Twitter will by default ask only for your @username. If you tick the box here you will also be asked for your email address or phone number as an extra verification.
Generating Leads with Twitter Country
Your country setting only affects your browsing you are in some content may be withheld.
https://support.twitter.com/articles/20169222
Your Twitter Archive
You can request a file containing your informa
link will be emailed to you when the file is ready to be downloaded.
Deactivate your account
If you decide you don’t want to use your Twitter account anymore, rather than just let it sit there – deactivate and delete it! A business account that hasn’t tweeted for more than a month may look like the business is no longer around. If you want to delete your Twitter account
account will be held for 30 days and then permanently deleted.
2. Password
Choose this tab if you want to change your Twitter password.
nerating Leads with Twitter - www.kljsocialmedia.com
Your country setting only affects your browsing ability. Depending on the country you are in some content may be withheld.
https://support.twitter.com/articles/20169222
You can request a file containing your information, starting with your first Tweet. A link will be emailed to you when the file is ready to be downloaded.
Deactivate your account
If you decide you don’t want to use your Twitter account anymore, rather than just deactivate and delete it! A business account that hasn’t tweeted for more than a month may look like the business is no longer around. If you want to delete your Twitter account for any reason you must first deactivate
account will be held for 30 days and then permanently deleted.
Choose this tab if you want to change your Twitter password.
Page 26 ability. Depending on the country
tion, starting with your first Tweet. A link will be emailed to you when the file is ready to be downloaded.
If you decide you don’t want to use your Twitter account anymore, rather than just deactivate and delete it! A business account that hasn’t tweeted for more than a month may look like the business is no longer around. If you want to
for any reason you must first deactivate it here. Your
Generating Leads with Twitter 3. Mobile
From here you can download the Twitter app for your phone. You can also activate Twitter Text Messaging here
don’t have a charge from Twitter but you may be charged by your mobile phone provider depending on your service plan.
4. Email Notifications
nerating Leads with Twitter - www.kljsocialmedia.com
From here you can download the Twitter app for your phone. You can also activate Twitter Text Messaging here – you will receive tweets and notifications by text which don’t have a charge from Twitter but you may be charged by your mobile phone provider depending on your service plan.
Page 27 From here you can download the Twitter app for your phone. You can also activate
you will receive tweets and notifications by text which don’t have a charge from Twitter but you may be charged by your mobile phone
Generating Leads with Twitter - www.kljsocialmedia.com Page 28 You can opt to receive a notification by email when:
• Your tweets are marked as favourites or retweeted
• Your tweets get a reply or you’re mentioned in a tweet
• You’re followed by someone new (this may be interesting when you first set up your account but as you start to get more followers it could get a little annoying!)
• You’re sent a Direct Message (private message only seen by you)
• You can choose to receive email notifications about top tweets, stories and updates from your network.
• You can also choose to receive email notifications about updates to Twitter.
Generating Leads with Twitter 5. Profile
nerating Leads with Twitter - www.kljsocialmedia.com
Your Twitter profile box will look similar to this but it won’t include the two pictures on either side of your photo
Header which I’ll explain shortly)
Page 29 Your Twitter profile box will look similar to this but it won’t include the two pictures on either side of your photo – this is part of the Header which I’ll explain shortly)
Generating Leads with Twitter - www.kljsocialmedia.com Page 30 Photo (part of your visible profile)
The recommended size for your Twitter Photo is 81px x 81px. Your photo will show up next to every tweet you make. If you’re a one-person businesses it’s a good idea to have a professional head and shoulders shot of yourself as people like to put a face to a business (and they’ll recognise you if you decide to meet up offline). If you’re not a one-person business (i.e. there’s more than one of you in your company) your logo may be a better option. Choose one of these options rather than just leaving the generic Twitter egg photo!
Header (part of your visible profile)
The recommended size for the Twitter header is 1252px x 626px with a maximum file size of 5MB. This header contains your profile photo and your bio so the picture you choose to upload needs to make these stand out. If you’d like a header
designed but don’t have graphic design skills then a website called
http://fiverr.com is useful. You can get a decent header designed for only $5!
(Note mind was done in Microsoft PowerPoint and saved as a jpg file)
Name (part of your visible profile)
If you’re a one-person business then your own real name should be added here. If you have several people in your business then your company name would be better.
You want people to be able to find you in a search so don’t use something obscure!
Location (part of your visible profile)
If you’re a local business and want to show up in a search then adding the town where you’re based is a good idea. If it’s not essential that people know you’re in a specific town then you can be a bit more generic and use the county or even the country where you’re based.
Generating Leads with Twitter - www.kljsocialmedia.com Page 31 Website (part of your visible profile)
Twitter allows you to put a link to a webpage in your bio. This will show up in your header box. It doesn’t have to be your website’s home page you send people to, in fact it’s probably better to make the link to a blog page or even a dedicated landing page for Twitter followers that showcases a compelling free offer.
Bio (part of your visible profile)
You only have 160 characters here so take some time to think about what you want to say. Remember to include some keywords here so your Twitter account shows up in searches for the product or service you provide. (Use the keyword list you created in the free ebook: Generating Leads with Social Media or alternatively see the
Keyword exercise at the end of this section). As well as saying what your business does it’s a nice touch to add something personal e.g. hobbies, interests – we don’t always have to talk business! This is also your pitch to encourage people to follow you once they’ve found your profile. Can you explain what you do, who you do it for and how it benefits them, all in 160 characters?
Twitter gives you the option to connect your account to your Facebook account and share your tweets to your Facebook personal profile or Facebook business page. I don’t recommend you do this as tweets include symbols and terminology that only apply to Twitter and may only confuse your Facebook fans.
Generating Leads with Twitter 6. Design
nerating Leads with Twitter - www.kljsocialmedia.com Page 32
Generating Leads with Twitter
Twitter gives you a choice of generic backgrounds to use on your account. The default one being the light blue cloud background. The background design is visible to you when you’re browsing Twitter and to other people when they click to view your profile. There’s also an option on this page to
choice of free background templates. Try not to choose a colour that’s very bright as it can be hard on the eyes.
You could also customise your Twitter background to ref
your own images to make your Twitter account reflect the branding on your website and other social media accounts
background.
If you’d like a customised Twitter background designed yo if you don’t have graphic design skills.
nerating Leads with Twitter - www.kljsocialmedia.com
Twitter gives you a choice of generic backgrounds to use on your account. The default one being the light blue cloud background. The background design is visible to you when you’re browsing Twitter and to other people when they click to view
ile. There’s also an option on this page to sign up to Themeleon for a bigger background templates. Try not to choose a colour that’s very bright as it can be hard on the eyes.
ustomise your Twitter background to reflect your brand. Upload your own images to make your Twitter account reflect the branding on your website and other social media accounts. Example below of Mari Smith’s Twitter
If you’d like a customised Twitter background designed you can try if you don’t have graphic design skills.
Page 33 Twitter gives you a choice of generic backgrounds to use on your account. The default one being the light blue cloud background. The background design is visible to you when you’re browsing Twitter and to other people when they click to view
sign up to Themeleon for a bigger background templates. Try not to choose a colour that’s very bright
lect your brand. Upload your own images to make your Twitter account reflect the branding on your website
. Example below of Mari Smith’s Twitter
u can try http://fiverr.com
Generating Leads with Twitter 7. Apps
Any application you have used that has requested access to your Twitter account can be found in here. If you no longer want the app to have access to your account then click Revoke Access.
8. Widgets
Add a Twitter stream to your website from here. You have the options to add the following streams:
User Timeline: This is a live st website get the most up
Favourites: Show a stream of the tweets you’ve added to your Favourites. If you get a lot of people recommending you in tweets, then favourite th
instant social proof on your website.
Lists: Choose to show a stream of tweets from one of your lists. If you’ve got an
‘Industry Expert’ list set up then streaming their tweets on your website would be very beneficial to your
help promote their businesses.
nerating Leads with Twitter - www.kljsocialmedia.com
Any application you have used that has requested access to your Twitter account can be found in here. If you no longer want the app to have access to your account then
Add a Twitter stream to your website from here. You have the options to add the
This is a live stream of your own tweets – let people who view your website get the most up-to-date information from you.
Show a stream of the tweets you’ve added to your Favourites. If you get a lot of people recommending you in tweets, then favourite these and you’ve got instant social proof on your website.
Choose to show a stream of tweets from one of your lists. If you’ve got an
‘Industry Expert’ list set up then streaming their tweets on your website would be very beneficial to your viewers. Or maybe you want to stream your clients
help promote their businesses.
Page 34 Any application you have used that has requested access to your Twitter account can be found in here. If you no longer want the app to have access to your account then
Add a Twitter stream to your website from here. You have the options to add the
let people who view your
Show a stream of the tweets you’ve added to your Favourites. If you get ese and you’ve got
Choose to show a stream of tweets from one of your lists. If you’ve got an
‘Industry Expert’ list set up then streaming their tweets on your website would be viewers. Or maybe you want to stream your clients’ tweets to
Generating Leads with Twitter
Search: If you’ve got your own #hashtag tweetchat going then include a stream of tweets from that.
nerating Leads with Twitter - www.kljsocialmedia.com
If you’ve got your own #hashtag tweetchat going then include a stream of
Page 35 If you’ve got your own #hashtag tweetchat going then include a stream of
Generating Leads with Twitter - www.kljsocialmedia.com Page 36 Keyword Exercise
Choose FIVE words or short phrases you think most people would type into a search box when they’re looking for what you provide
Consider: location, benefits, problems, questions, product/service name etc.
1.
2.
3.
4.
5.
Use https://adwords.google.com/o/KeywordTool to determine popularity for your keywords. (Tick the box ‘exact’ match when searching)
Look at the other keywords ideas – are there any that are more popular that you hadn’t thought of?
Adjust your list of 5 to reflect what you find.
You’ll need these when filling out your social media profiles, writing posts &
searching social media platforms for opportunities
Generating Leads with Twitter - www.kljsocialmedia.com Page 37