Tweetchats
In the last section I mentioned Industry tweetchats. These are an excellent way of showcasing your expertise. If you haven’t found a relevant tweetchat in the lists (links I gave you in the ‘Building your Relationships’ section), try browsing the tweets of industry leaders to see if they mention any.
People who join industry tweetchats will include other experts but also people who want to learn more about these topics.
By contributing to an industry tweetchat you’ll raise your profile with industry leaders (always a good thing), and with people who need your product or service.
It also means you’ll be tweeting more and probably using relevant keywords which is good for search engine optimisation and will attract new followers.
To follow the thread of the tweetchat type the hashtag into your search box and the conversation will update in the search result stream. If you use a Twitter application such as Hootsuite you can add the tweetchat stream to your dashboard and follow it directly from there. (See Bonus Section on Hootsuite for details).
Generating Leads with Twitter - www.kljsocialmedia.com Page 64 Curating Content
Answering questions and getting involved in industry tweetchats are a good way of establishing expert status but you’re relying on others to ask the questions.
Tweeting links to content on the internet, that helps your followers, is adding more value.
(I’m talking about other people’s content here – more about your own content shortly).
If you point your followers in the direction of valuable blogs, articles, videos, infographics etc. that you’ve found on the internet, connected to your area of expertise, then you start to become associated with that topic, even though it’s not your own content. Followers will begin to rely on you as a good source of helpful information. You’ll also get noticed by the people whose content you’re sharing, who will appreciate it and possibly reciprocate.
There are various places to find good content to share.
alltop.com: An excellent site that collects the headlines of the latest stories from the best sites and blogs that cover a topic and then groups them together in collections.
google.com/alerts: A great way to find news, blogs and discussions around your topics.
Enter a keyword or phrase related to your topic into the Search box. Don’t forget to put
“quotation marks” around two words to search for them together. (Google Alerts has an excellent Help Section for more hints and tips http://bit.ly/googlealertshelp)
Generating Leads with Twitter
In the Type box, choose to search for those keywords across Everything Discussions, Blogs, Videos or Books.
In the How Often box, choose to receive updates of your search query ‘As It Happens’,
‘Once a Day’, or ‘Once a Week’.
In the How Many box, choose to receive ‘Only the best results’ or ‘All results’. It’s worth choosing All results first then checking with the sample that comes up on the right hand side of the page to see what you get. If it’s too varied then select Only the best resul
In the Deliver To box enter your email address and then
You’ll then get your search results delivered to your email box to browse for content.
Blogs: If you come cross blogs you find useful bookmark them or subscribe to their to get updates to your email.
If you’re tweeting a link to someone else’s content I recommend you credit the link to the person who created the content (see below)
nerating Leads with Twitter - www.kljsocialmedia.com
box, choose to search for those keywords across Everything or just in News, Discussions, Blogs, Videos or Books.
box, choose to receive updates of your search query ‘As It Happens’,
‘Once a Day’, or ‘Once a Week’.
box, choose to receive ‘Only the best results’ or ‘All results’. It’s worth choosing All results first then checking with the sample that comes up on the right hand side of the page to see what you get. If it’s too varied then select Only the best resul
enter your email address and then click Create Alert.
You’ll then get your search results delivered to your email box to browse for content.
: If you come cross blogs you find useful bookmark them or subscribe to their
If you’re tweeting a link to someone else’s content I recommend you credit the link to the person who created the content (see below)
Page 65 or just in News,
box, choose to receive updates of your search query ‘As It Happens’,
box, choose to receive ‘Only the best results’ or ‘All results’. It’s worth choosing All results first then checking with the sample that comes up on the right hand side of the page to see what you get. If it’s too varied then select Only the best results.
lick Create Alert.
You’ll then get your search results delivered to your email box to browse for content.
: If you come cross blogs you find useful bookmark them or subscribe to their RSS feed
If you’re tweeting a link to someone else’s content I recommend you credit the link to the
Generating Leads with Twitter