C1. Research content and information architecture
• Content is properly indexed and prioritized • Content is mapped to customer
requirements
• Content is reviewed for relevance to the mission
• Content clearly conveys required information
• Effective user interactions with content are clearly identified
• Site resources are organized to facilitate usability
• Knowledge of content indexing and organization techniques
• Knowledge of mapping techniques • Knowledge of content sources • Ability to relate content to mission • Knowledge of information organization
such as key words, intuitive pathways and navigation aids
• Knowledge of web site architecture • Ability to organize information for
maximum usability
• Ability to interpret communication and compare multiple viewpoints • Ability to apply creative thinking to
new situations
• Ability to examine task and technology relationships
• Ability to implement new technologies and applications
• Ability to visualize integrated events and outcomes
C2. Coordinate content development from multiple contributors
• Consensus regarding content elements is achieved and maintained
• Content development is effectively coordinated with appropriate organizational units
• Design goals and standards are met through application of consistent graphic and technical elements
• Development environment facilitates maximum value from contributors’ efforts • Standards and frameworks for content
development are established and maintained
• Knowledge of group dynamics and collaboration methods
• Knowledge of organizational structure • Ability to apply graphic and technical
elements with consistency
• Ability to create and maintain productive working environment
• Knowledge of content development practices and frameworks
• Ability to interpret, communicate and compare multiple viewpoints • Ability to think creatively while
solving problems
• Ability to set well defined, realistic goals that align with project needs and follow proper procedures
• Ability to willingly help others and establish rapport
C3. Develop and present concept alternatives
• A variety of concepts is presented to relevant stakeholders
• Concepts incorporate the organization of information and look and feel as determined by stakeholders • Conflicts among stakeholders are
effectively resolved
• Knowledge of concept development options and methodologies
• Ability to implement features and functions • Knowledge of content organization
methods
• Knowledge of web technology
• Ability to demonstrate creative thinking while problem solving and apply creative solutions to new situations
• Ability to evaluate alternative solutions and formulate a plan of action • Ability to present complex ideas
KEY ACTIVITY
PERFORMANCE INDICATORS
TECHNICAL KNOWLEDGE
EMPLOYABILITY SKILLS
How do we know when the key activity is performed well? Skills, Abilities, Tools SCANS Skills and Foundation Abilities
Critical Work Function: Develop, Deliver and Manage Content
C4. Create or adapt content
• Content sources are thoroughly researched • Subject experts, writers, editors and
producers are consulted as required • Drafts are produced in a timely manner • Content is reviewed in accordance with
company procedures
• Content meets customer requirements • Content is clear, concise, consistent and
grammatically correct
• Content is reviewed according to agreed upon specifications
• Knowledge of sources for content • Knowledge of company procedures and
specification for content review • Ability to manage specialized and
expert resources
• Knowledge of information mapping techniques
• Knowledge of web technology and its capabilities
• Ability to create original documents and synthesize information
• Ability to follow policies/procedures and work with minimal supervision • Ability to interpret and clarify
communication
• Ability to paraphrase, summarize and generalize existing ideas and demonstrate creative thinking process while problem solving
• Ability to prioritize daily tasks and monitor/adjust task sequences C5. Produce graphics,
layout elements and applicable code
• Graphical user interface meets technical specifications • Information is presented clearly
and contextually
• Artistic elements are aesthetically pleasing • Graphics meet customer requirements and
company standards
• Sources of graphic images are researched and make-or-buy decisions are made appropriately
• Required code is functional and free of errors
• Knowledge of graphical applications and sources of graphic images
• Knowledge of principles of graphical layout • Ability to test and refine usability
• Knowledge of user requirements and web development
• Knowledge of content clearance and copyright considerations
• Ability to develop and test supporting code
• Ability to mentally picture outcomes • Ability to think creatively and solve
problems
• Ability to judge aesthetics of graphics, animation, audio and video content • Ability to judge content and form and
reconcile to overall project image • Ability to compare multiple viewpoints
and formulate plan of action • Ability to generate and evaluate
alternative solutions C6. Update content • Site/application is tested and staged after
content is updated to ensure integrity • Updates occur according to established
processes and schedules
• Updates are performed in accordance with application requirements
• Updated content is timely and accurate • Links are periodically reviewed
and updated
• Knowledge of website maintenance and updating methods and tools
• Knowledge of work flow
• Knowledge of application requirements • Knowledge of website development rollout
and logistics
• Ability to develop and implement update processes and schedules
• Ability to follow rules/policies/procedures and work with minimal supervision • Ability to efficiently manage time and
prioritize daily tasks
• Ability to follow specified maintenance procedures and correct malfunctions/ failures
• Ability to identify and recommend system modifications/improvements
• Ability to set well defined, realistic goals and apply self-management skills
KEY ACTIVITY
PERFORMANCE INDICATORS
TECHNICAL KNOWLEDGE
EMPLOYABILITY SKILLS
How do we know when the key activity is performed well? Skills, Abilities, Tools SCANS Skills and Foundation Abilities