I’ve been throwing a lot of new stuff at you in this module, so I thought I’d pause a bit for some clarification.
That’s because many of my entry-level readers are probably scratching their heads right now, – wondering how the heck they are going to do what’s required.
And probably some of you pros are seeing a different picture emerging here, too.
So let me define a few common Webmaster expressions in addition to some of my own terminology.
And as you read these definitions, please keep in mind that you will be given precise instructions on how to execute each throughout the remainder of this module.
For now, simply read to get a better grasp of this more technical aspect of word organization. When it comes to applying it, I’ll be there to walk you through it.
The important thing for now is that you work to just get acquainted and get comfortable with the following
industry-specific jargon/words:
1. Keyword list – A list of words generated through research into the precise words and phrases that are most often searched by Internet surfers bearing some relation to your industry.
2. Spiders – Search engine programs that scour the Net collecting page content data for use in matching this data to searches done by its users.
3. Primary keyword – The single word or phrase chosen from your keyword list that is fully optimized as ‘spider food’ for any page you add to your site by giving it top priority across-the-board.
4. Tier-1 secondary keyword – One or two other keywords (the next best) that are partially
optimized as ‘spider food’ for any page you add to
your site by including them with the Primary keyword wherever possible.
5. Tier-2 secondary keyword – A group of 15-20 additional keywords, which are kept in mind as you write your content. No attempt is made to fully or partially optimize them for the particular page you are writing. They are used editorially and included in the text, as they would naturally appear, instead of forcing their repeated occurrence, as you do when fully or partially optimizing the Primary and Tier-1 secondary keywords. If spiders detect them, – then all the better.
6. Product pages – Fully optimized for a Primary keyword and partially optimized for one or two Tier-1 Secondary keywords. You will generally select these words from the top positions of your keyword list because you want the greatest possible exposure for these pages, which are limited to only 5-6 per site and contain links to your merchants.
7. Navigation bar button – Named after a Primary keyword, they perform the task of alerting your visitor to the main topic of your 5-6 product pages.
8. Merchant – Sometimes called an advertiser, these vendors are the main purpose for developing
websites if you are intending to succeed with affiliates programs. Links to them appear only on product pages.
9. Publisher – Sometimes referred to as a Webmaster or affiliate, – these are the people being sought by the ever-increasing number of company’s embracing a pay-for-performance model of advertising. It’s what you DO as an affiliate marketer, – publish well-researched information to the Net, while displaying a graphic or descriptive text in order to advocate that your visitor click-thru to one or more featured merchants bearing some relation to your content.
10. Affiliate program – Sometimes called associate, reseller or referral programs, these are one or two-tiered commission structures that enable vendors to
compensate affiliated publishers by setting cookies (a tracking program) on each visitor’s browser that identifies the referring publisher so a commission can be tracked and paid.
11. Sponsored link program – Ad serving technology that serves ads relevant to a pages content and compensates publishers for each click generated.
12. Article pages – 250 to 300 words of text, fully optimized for a Primary keyword and partially optimized for one or two Tier-1 Secondary
keywords. By default, any keyword that did not rank as one of the Primary keywords for a Product page can be used as the Primary keyword for an Article page. Every Article page links back to one of your Product pages. You can write as many as your list of keywords allows. No sense in writing for keywords that got searched less than 10 times, though.
13. Page optimization – Your attempts to alert the search engine spiders as to the main topic of each page of your site by strategic placement of pre-determined words and phrases (keywords) into both the hidden “HTML view” and the “text view” seen by visitors. In addition to embedding your keywords into the HTML, as described later, – you will more fully optimize each page by doing the following also:
a. Bolding and hyperlinking each pages Primary keyword once to a related product page or merchant, – preferably near the top.
b. Italicizing each pages Primary keyword once somewhere near the top of the page,
preferably in your headline or sub-headline.
c. Optimizing each page for keyword density by including your Primary and Tier-1 Secondary keywords:
1. Primary Keyword: Once in your headline. Once in the first paragraph.
Used nowhere else on the page.
2. Tier-1 Secondary Keywords: Once in the first or second paragraph. Used nowhere else on the page.
3. Use Keyword Variations: These are individual words that are based on your Primary & Secondary keywords.
(Further explanation and examples to follow) They should be used repeatedly in the following density.
1) 300 word article: no less than 24 times – no more than 36 times 2) Extrapolate the above ratio on
longer articles
d. Randomly included your Tier-2 Secondary keywords throughout the text in no particular density, but added only as they would naturally appear editorially.
e. Following the new internal linking guidelines fully described in Step-8, Boost Your Rankings With Link-Popularity.
14. Title tag – Every web page has a title, which is clearly visible in the browsers’ colored bar at the top of the page. Usually limited to 64 characters, this Title Tag is written with Primary and Tier-1
Secondary keywords in mind.
15. Meta Description tag – Also embedded into the HTML, – this is a one or two sentence description written with keywords, but also bearing in mind that most search engines copy this description into the view seen by surfers. Best to limit it to 20-30 words.
16. Meta tags – Although not as important as they used to be, these are your Primary, 1 and Tier-2 Secondary keywords embedded into the meta-tag area of the HTML.
17. Alt tags – These refer to pictures or graphics on your page. Usually hidden from view, unless the
cursor is held above them. It’s to your advantage to name each graphic or picture after that pages
Primary keyword.
18. Heading 1 (H1) – By adding the H1 tag to the headline in the Basic HTML Editor view in the ez-WebBuilder.
19. Heading 2 (H2) – Follow the same procedure for the sub-headline or second headline.