These tiny beasts devour the words of your entire page.
In a nano-second, each page of your site has a “score” and is placed in the appropriate index ACCORDING to that score.
You score high or low, which is based, in part, on the strategic placement of spider food – or by the strategic placement of keywords.
If it finds the words sugar all over the page, instead of, let’s say, university text books, then it concludes, “aha, THIS is a site about sugar”.
Then, it checks it’s database for ALL pages about ‘sugar’
and adjusts it’s rankings accordingly.
Using a mathematical calculation called an algorithm, these spiders determine whether THIS page about sugar is MORE relevant than THAT page about sugar.
And, it’s not as simple as putting your keyword into every sentence.
You need to be careful. Use too many keywords and you’re penalized with a low ranking.
Use not enough and you’re ALSO penalized.
Have too many DIFFERENT words and the spider gets confused – and that’s a BAD thing, too.
In Step-5, Add Keyword-Focused Content, I’ll offer some delightful recipes for spider food that are guaranteed to please the palate of even the most discriminating spider!
Are you ready for some baby steps?
Baby step #1:
Visit Wordtracker
Go to www.wordtracker.com and click “Learn more”.
Baby step #2:
Read more about Wordtracker below
We compile a database of terms that people search for. You enter some keywords, and we tell you how often people search for them, and also tell you how many competing sites use those keywords.
Wordtracker helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered.
You'll find out how popular these keywords really are.
Then for each major search engine, we'll show you the chances of making the top 10.
At this point you can disregard Wordtracker’s other services.
Your MAIN focus is the “keyword phrases” related to the three industries you’ve chosen.
Baby step #3:
Take the Wordtracker Tour
Take a few minutes now to catch your breath, to relax, and to get ready to learn some really interesting (and
profitable) information!
It’s time to take the 6-step Wordtracker tour. I will provide you with an informative video tutorial to help with this, but before you review my tutorial, take some time to work through the tour. Read every word.
Soon, we will go through this together to make sure you understand it and get it right. For now, though, you simply must absorb the important information provided.
The Wordtracker Tour steps include:
Step 1 - What can Wordtracker do for my website?
Step 2 - Use Wordtracker to brainstorm
Step 3 - Discover what people are actually searching for
Step 4 - Cherry pick keywords Step 5 - Manage your keywords Step 6 - Take the free trial
http://www.wordtracker.com/tour.html
Baby step #4:
Take a 1-day subscription
Remember our goal: build “keyword lists” for each of the three topics or industries you are considering.
It is vitally important that you don’t meander on this site – or any of the others that you work on throughout this tutorial – because of the risk of acquiring conflicting information and thereby losing focus.
So, with the three chosen topic files you have prepared in Step-2 handy, – click on Wordtracker’s Order/Pricing link.
The best six bucks you’ll ever spend.
In order to complete your keyword lists you will need a 1-day subscription for only $6.12 US (this is a U.K. company converting pounds into dollars, hence the unusual price) Simply choose the 1-Day option as shown below.
http://www.wordtracker.com/order.html
Baby step #5:
Click-thru to #1. Keyword Universe
As mentioned earlier, all the rest is irrelevant at this point for our immediate purposes.
However, once your site is built, you may want to
familiarize yourself with Wordtracker’s other services or subscribe for a longer period of time to take advantage of other services and benefits.
Baby step #6:
Follow their 4-step process
In Wordtracker’s Step-1 below, you simply enter the name of the industry or topic you would like to research.
This will provide hundreds of possible phrases – although many of them will have no bearing on your industry.
Not to worry, though.
From this long list in the LEFT window you will select the words and phrases that DO make sense, – by clicking on the chosen word or phrase.
This action will automatically generate ANOTHER list in the RIGHT window (as shown in the screenshot that follows).
Those words that appear in the RIGHT window are more specific and become the basis of your eventual keyword list.
Now, let’s take a step back for just a minute.
Before proceeding further with your search, go ahead and select ‘Compressed’ database that is shown in the bottom left hand column of the image above.
In the “wine racks” example that follows, you will see the process more clearly.
Here’s the procedure:
1. In the left window click any words or phrases one at a time that make sense for your industry, as I have done above for the phrase ‘wine racks’.
2. This opens a window on the right.
3. In the right window you will see the precise phrases – as well as their exact count – compiled from a search, by Wordtracker, of many of the
largest search engines in the prior month. These are the keywords that make the difference to your
rankings when strategically placed throughout your site – even if they are misspelled.
a. Note the Keyword
b. Note the Count and Predicted counts 4. Whenever you click on any phrase in this right
window, THAT word gets added to your shopping cart, while a counter tallies them up.
Simply review this list, – selecting words and phrases as you go, that, at first glance, seem relevant to the theme of your potential website.
Each selection will be added to your shopping cart and increase your total cost accordingly.
There is no cost per word, so take as many as you want.
You can review and delete irrelevant choices later.
NOTE: In fact, you may HAVE to avoid using some of your very best keywords due to their massive popularity. So it’s better to take too many at this point, than not enough. In Step-5, Add Keyword-Focused Content, you will be shown how-to do a “backwards link check” at Google before deciding whether to build a keyword-Focused page around any particular keyword. The procedure you will learn, – which is largely unknown, – will allow you to predict with great accuracy exactly what it will take, in terms of link-popularity, to get your page ranked ahead of those who currently occupy the 1st page at Google for any keyword on your list. But, for now, – just build your list, – which
becomes the raw material from which you will ultimately organize your content. Keep going back and forth between left and right windows – selecting one word or phrase at a time from the left window, – then choosing from the right column, which adds them to your cart in preparation for Step-3 (below) of the Wordtracker process.
In Wordtracker’, Step-3 above, your chosen keyword list has now been organized numerically from top to bottom according to each keywords’ popularity at the search engines.
Note the count of 1252 for the keyword: wine racks.
This means that this particular word has appeared 1252 times in the Wordtracker database over a 100 day period.
The keyword ‘wine rack’ (not plural, as it was in the first keyword) just below it, appeared 858 times.
This is GREAT information.