This really IS a simple process, once you get the hang of it.
Let’s review Wordtracker’s 4-step process:
1. In Step-1, enter a search word that best describes your chosen industry, such as “wine racks”.
2. Peruse the list that appears in the left window and select those, which seem appropriate.
a. This opens a window on the right with the exact count and precise phrases surfed at the search engines in the prior month.
b. Choose the best ones by clicking on them once. You will see the numerical total in
shopping cart counter increase after each click.
Before adding to your shopping cart, ask yourself: “Would my site make sense to someone surfing THIS phrase?”
And, “Does it meet my count total criteria?”
3. Then go back to the left column and select another word. Keep doing this – going back and forth – until you’ve built up a list of 50-300 different keywords. Choose keywords with at least 10 searches.
4. Proceed to Step-3 and give your list a final review, before deleting any keywords that might not seem appropriate upon further consideration.
Baby step #7:
Check for competing web pages
Note that I say “web pages” here and not “websites.” That is because every page on your new site (which is built
around a single keyword) competes with other pages on the Net for the top spot.
In fact, it’s a common misunderstanding that search engines rank websites; when, in actual fact, they rank each page on a site individually.
This said, let’s get in the right frame of mind here. It’s time to start ‘thinking pages, NOT sites’.
Now, as you follow through Wordtracker’s step #4, you will check for the number of pages on the Net that will be
competing with your page for a particular keyword on your keyword list.
Rest assured, these few steps are going to put you ahead of the game! You see, most website owners never go to this extreme (mainly because they don’t know how). They fail (and you will not) to check the competition and never realize that this small amount of work would give them the strong competitive advantage they need to achieve top placement.
You are not going to make this same mistake. Instead, let’s keep moving forward on the path to achieving YOUR online success.
Here’s the procedure:
1. Select the Google check box 2. Set the KEI Analysis to ‘Yes’
3. Set the Quotes to ‘No’
4. Click ‘Proceed’ to generate the list
I know this may look a bit confusing. Again, worry not. For now, let’s just spend some time collecting the keywords and I will provide you with a brief overview of what to look for here so that it all becomes crystal clear!
What you are looking for in this report follows (with short, easy-to-understand definitions). If you feel you need additional definitions or further clarification as you review the report, simply click on the (?) link on the Wordtracker page.
As you progress, keep these important words and definitions in mind:
1. KEI (Key Effectiveness Index) Analysis – The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.
A little background on this: Sumantra Roy, a respected Search Engine Positioning specialist from http://www.1stSearchRanking.com allowed
Wordtracker to incorporate his KEI (Keyword Effectiveness Index) into the program.
The KEI compares the Count result (number of times a keyword has appeared in our data) with the
number of competing web pages to pinpoint exactly which keywords are most effective for your
campaign.
In a nutshell: Look for the keywords near the top.
The higher the KEI, the more popular your keywords are, and the less competition they have. Which
means you have a better chance of getting to the top.
2. Count – Number of times search phrase appeared in the Wordtracker database in the past 100 days.
3. 24 Hours – This is the predicted daily traffic for each keyword in this search engine only. So, if you see the number 33 in the 24Hr column, this tells you that we estimate this particular keyword to be
queried 33 times today in this engine.
4. Competing – Number of pages listed in Google with the exact keyword phrase. The lower the number in the competing column shown below, the easier you will find it to reach the top using this keyword.
Note: The graphic below will undoubtedly provide the clarity you need here to feel comfortable with this new information.
You’re getting the hang of it now!
Once you have run your report, scroll to the bottom of the list and either Export, Email or View the results.
Next, print the list and add to the appropriate file folder.
I’ll give you instructions and guidelines for evaluating your keyword report in Step-5, Add Keyword-Focused Content.
While on this site, let’s go ahead and work through these same easy steps for your other two topics.
I know that this is all new to you and provide you with a video tutorial now so you can walk through these steps with great ease.
IMPORTANT FINAL STEP: Before creating another list for a separate topic, – remember, you need 3 lists, – you
must hit the Clear all link in the shopping cart window, otherwise these new words get mixed in with the others.