headline
10. No pictures without a caption (complete sentence with a benefit)
11. You can’t have a weak close and feel bad about selling your product.
You provide something of value and people PAY YOU FOR IT.
If you have a product that solves a problem, then shame on you if you don’t make the case for him/her to buy and shame on you for not making him feel like there is no risk and that it’s the next most effective step
So there you have it, my top 11 strategies you could learn from John Carlton’s Copywriting Sweatshop 2.
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T T h h e e T T o o p p 7 7 S S t t r r a a t t e e g g i i e e s s I I L L e e a a r r n n e e d d F F r r o o m m D D a a n n K K e e n n n n e e d d y y ’ ’ s s $ $ 1 1 2 2 , , 7 7 0 0 0 0
I I n n f f l l u u e e n n t t i i a a l l W W r r i i t t i i n n g g C C o o u u r r s s e e
Dan’s Influential Writing Seminar was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how to talk to your customers in a way that encourages them to bring you their money year after year after year so that you can keep spending it on shiny objects.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from Influential Writing…
1. Four Essential Ingredients To Influence
They must be fascinated with you (or the people you write about).
This goes far beyond interest
They must feel they share common values with you. It’s very difficult to influence people without this
People must believe you care about them. Whether you do or not they must believe you do. They must feel you have personal concern for them.
You must care about the small percentage that does do well. They must get value from the relationship they perceive they have with you. Value as they define it.
2. People want simplistic ideas, not complex ones
They also don’t want to hear specifics. Master the Art of Over-simplification.
Influential writing is not about writing about things better, it’s about simplifying things in a better way. Make people feel good with what you serve up.
3. What You Stand For: People want to find out value connections not resume connections.
An influential writer has, and advances their personal philosophy. This is only a
partial list - it might expand for you, and for what you are trying to accomplish, to two to ten times this many subjects . . .
Philosophy
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page43
T T h h e e T T o o p p 7 7 S S t t r r a a t t e e g g i i e e s s I I L L e e a a r r n n e e d d F F r r o o m m D D a a n n K K e e n n n n e e d d y y ’ ’ s s $ $ 1 1 2 2 , , 7 7 0 0 0 0
I I n n f f l l u u e e n n t t i i a a l l W W r r i i t t i i n n g g C C o o u u r r s s e e
Dan’s Influential Writing Seminar was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how to talk to your customers in a way that encourages them to bring you their money year after year after year so that you can keep spending it on shiny objects.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from Influential Writing…
1. Four Essential Ingredients To Influence
They must be fascinated with you (or the people you write about).
This goes far beyond interest
They must feel they share common values with you. It’s very difficult to influence people without this
People must believe you care about them. Whether you do or not they must believe you do. They must feel you have personal concern for them.
You must care about the small percentage that does do well. They must get value from the relationship they perceive they have with you. Value as they define it.
2. People want simplistic ideas, not complex ones
They also don’t want to hear specifics. Master the Art of Over-simplification.
Influential writing is not about writing about things better, it’s about simplifying things in a better way. Make people feel good with what you serve up.
3. What You Stand For: People want to find out value connections not resume connections.
An influential writer has, and advances their personal philosophy. This is only a
partial list - it might expand for you, and for what you are trying to accomplish, to two to ten times this many subjects . . .
Philosophy
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page43
T T h h e e T T o o p p 7 7 S S t t r r a a t t e e g g i i e e s s I I L L e e a a r r n n e e d d F F r r o o m m D D a a n n K K e e n n n n e e d d y y ’ ’ s s $ $ 1 1 2 2 , , 7 7 0 0 0 0
I I n n f f l l u u e e n n t t i i a a l l W W r r i i t t i i n n g g C C o o u u r r s s e e
Dan’s Influential Writing Seminar was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how to talk to your customers in a way that encourages them to bring you their money year after year after year so that you can keep spending it on shiny objects.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from Influential Writing…
1. Four Essential Ingredients To Influence
They must be fascinated with you (or the people you write about).
This goes far beyond interest
They must feel they share common values with you. It’s very difficult to influence people without this
People must believe you care about them. Whether you do or not they must believe you do. They must feel you have personal concern for them.
You must care about the small percentage that does do well. They must get value from the relationship they perceive they have with you. Value as they define it.
2. People want simplistic ideas, not complex ones
They also don’t want to hear specifics. Master the Art of Over-simplification.
Influential writing is not about writing about things better, it’s about simplifying things in a better way. Make people feel good with what you serve up.
3. What You Stand For: People want to find out value connections not resume connections.
An influential writer has, and advances their personal philosophy. This is only a
partial list - it might expand for you, and for what you are trying to accomplish, to two to ten times this many subjects . . .
Philosophy
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page44
Money
Family
Business
Work ethic
Play by the rules/break the rules
Success
The mental imprint is the idea that sticks the most. Such an imprint gives permanent, solid foundation to keep building on, so you never have to start over from scratch to persuade someone.
The story sticks most, not the core content, principles, or anything else. The story is the way you can imprint about you. You can sit and spend time and try to convince people but tell them the right story and you don’t have to do anything.
Everybody knows the Napolean Hill story of how “Think and Grow Rich” came to be but almost no one remembers all 17 Principles he talks about in the book. Story sticks.
5. Principle of SPECIFIC DESIRES MET
It is extremely useful to know who it is you are attempting to influence with your writing. Too much energy is devoted to influencing, not enough to understanding.
Without a detailed profile of who you are writing to/for, and what makes them tick, you are
"playing blind archery."
Most people don’t have a good emotional, experiential (day to day existence) or
psychological profile of the people they want to influence. The building of the profile will work backwards and help with the principles before this. It needs to be a living and breathing profile.
6. Principle of TRANSPARENCY
Never have skeletons in the closet.
Everyone has flaws in their propositions, products and themselves and when they drip out to a group of people you are trying to influence over time it does irreparable damage.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page44
Money
Family
Business
Work ethic
Play by the rules/break the rules
Success
The mental imprint is the idea that sticks the most. Such an imprint gives permanent, solid foundation to keep building on, so you never have to start over from scratch to persuade someone.
The story sticks most, not the core content, principles, or anything else. The story is the way you can imprint about you. You can sit and spend time and try to convince people but tell them the right story and you don’t have to do anything.
Everybody knows the Napolean Hill story of how “Think and Grow Rich” came to be but almost no one remembers all 17 Principles he talks about in the book. Story sticks.
5. Principle of SPECIFIC DESIRES MET
It is extremely useful to know who it is you are attempting to influence with your writing. Too much energy is devoted to influencing, not enough to understanding.
Without a detailed profile of who you are writing to/for, and what makes them tick, you are
"playing blind archery."
Most people don’t have a good emotional, experiential (day to day existence) or
psychological profile of the people they want to influence. The building of the profile will work backwards and help with the principles before this. It needs to be a living and breathing profile.
6. Principle of TRANSPARENCY
Never have skeletons in the closet.
Everyone has flaws in their propositions, products and themselves and when they drip out to a group of people you are trying to influence over time it does irreparable damage.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page44
Money
Family
Business
Work ethic
Play by the rules/break the rules
Success
The mental imprint is the idea that sticks the most. Such an imprint gives permanent, solid foundation to keep building on, so you never have to start over from scratch to persuade someone.
The story sticks most, not the core content, principles, or anything else. The story is the way you can imprint about you. You can sit and spend time and try to convince people but tell them the right story and you don’t have to do anything.
Everybody knows the Napolean Hill story of how “Think and Grow Rich” came to be but almost no one remembers all 17 Principles he talks about in the book. Story sticks.
5. Principle of SPECIFIC DESIRES MET
It is extremely useful to know who it is you are attempting to influence with your writing. Too much energy is devoted to influencing, not enough to understanding.
Without a detailed profile of who you are writing to/for, and what makes them tick, you are
"playing blind archery."
Most people don’t have a good emotional, experiential (day to day existence) or
psychological profile of the people they want to influence. The building of the profile will work backwards and help with the principles before this. It needs to be a living and breathing profile.
6. Principle of TRANSPARENCY
Never have skeletons in the closet.
Everyone has flaws in their propositions, products and themselves and when they drip out to a group of people you are trying to influence over time it does irreparable damage.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page45 Call out the elephant in the room.
7. Principle of SELF-AGGRANDIZEMENT
To influence others, tell them they should be influenced.
It isn’t useful to be subtle. You have to do this constantly to remind them of your status. It goes on everything. Testimonials are a great way, having other people telling your prospect that you are a God in your niche.
You can do it humorously – “That’s why I get the Big Bucks!!!”
It should be a key element in your newsletter – remind them of your affluence. If you have fancy cars show them off, or if you live in the Taj Mahal then flaunt it.
Don’t not use what you are pissing away money on in your communication. A lot of people are uncomfortable about this due to childhood or religious conditioning but it is a mistake not to do it.