1. Only sell products and services that are worth a lot more than the money you’re charging for them. Preferably, at least 10x more.
2. If you’re really offering that much value and you can really help prospects that much, then you owe it to them and yourself to use every tool at your disposal to persuade them to invest in what you’re selling with a 100% no questions asked
money back guarantee attached to everything you sell.
Now you can say ‘This thing is worth at least 10x what I’m charging for it, and if you’re not convinced I’ll give you your money back’
Getting the human animal to pull out the wallet and give us money is the hardest skill to learn.
So it’s a skill and challenge that needs to be learned and mastered.
So there you have it, my top 3 strategies you could learn from Eben Pagan’s Guru Conversion Plan seminar.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page72
So what do we do about all this?
1. Only sell products and services that are worth a lot more than the money you’re charging for them. Preferably, at least 10x more.
2. If you’re really offering that much value and you can really help prospects that much, then you owe it to them and yourself to use every tool at your disposal to persuade them to invest in what you’re selling with a 100% no questions asked
money back guarantee attached to everything you sell.
Now you can say ‘This thing is worth at least 10x what I’m charging for it, and if you’re not convinced I’ll give you your money back’
Getting the human animal to pull out the wallet and give us money is the hardest skill to learn.
So it’s a skill and challenge that needs to be learned and mastered.
So there you have it, my top 3 strategies you could learn from Eben Pagan’s Guru Conversion Plan seminar.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page72
So what do we do about all this?
1. Only sell products and services that are worth a lot more than the money you’re charging for them. Preferably, at least 10x more.
2. If you’re really offering that much value and you can really help prospects that much, then you owe it to them and yourself to use every tool at your disposal to persuade them to invest in what you’re selling with a 100% no questions asked
money back guarantee attached to everything you sell.
Now you can say ‘This thing is worth at least 10x what I’m charging for it, and if you’re not convinced I’ll give you your money back’
Getting the human animal to pull out the wallet and give us money is the hardest skill to learn.
So it’s a skill and challenge that needs to be learned and mastered.
So there you have it, my top 3 strategies you could learn from Eben Pagan’s Guru Conversion Plan seminar.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page73
T T h h e e T T o o p p 7 7 T T h h i i n n g g s s I I L L e e a a r r n n e e d d F F r r o o m m E E b b e e n n P P a a g g a a n n ’ ’ s s G G e e t t A A l l t t i i t t u u d d e e
S S e e m m i i n n a a r r
Eben’s event was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how to create a thriving information marketing business that allows you to turn yours or other
people’s expertise into money you can spend on shiny bright objects.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from the Get Altitude…
1. Get the Market and People right, test the hell out of everything and then scale what works
If you get the target market right and products/services you sell to them right, the marketing almost takes care of itself. If you get the right people - they will drive the systems, which leaves YOU to drive the Marketing and People.
2. You have to feel what your customer is feeling to communicate with them so they actually feel
“Wow, someone gets where I'm coming from,”
And the first place you should go do to access this is 'use case thinking' ("if I was this person, this is how I would feel?") Something magic happens when a person feels UNDERSTOOD -when a person really feels understood they have the emotional suspension of disbelief (i.e.
using SPIN selling - situation, problem, implications, payoff).
3. Value IS The emotional drive that you feel when you want deliverance from pain into pleasure. This a form of currency.
You need to translate this 'result/benefit' that the customer wants into a currency you can use.
The common denominator form of currency is 'money'...so how much 'money' would it be worth to have the deliverance from pain? Whatever it ends up being? (i.e. freedom from hip pain). You're looking for where the lines cross and it becomes a no brainer.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page74 Then ask how can you translate that currency into real world terms? How do you describe their pain in a way that lets them know you understand it and it’s something you can trade them money for relief for? You need to create a bridge between these 2 different worlds.
4. The ultimate form of marketing is often allowing your prospective customers to experience your product/service
What can you give away to your prospects as a sample/starter that is easy to distribute is mass quantities but carries massive value?
What are the most valuable silver bullet techniques you're ever discovered? That if you try it, it works every time and you ought to charge a million dollars for it? Write down your magic bullet ideas and techniques.
Now, how could you offer a sample, consultation, free analysis and how could you deliver these at a low cost to masses of quality prospects? Take the best idea/technique and put it in something educational on your website (report, audio, video etc.)
5. You need 4 people in business:
Star customers
Star team members
Star partners / other star business people you work with and have a relationship with / vendors
Star mentors / advisors
Instead of wanting to screw you, star customers, team members, partners and mentors make your life easy since you both want to help each other.
Star customers, team members, partners, and mentors have a totally different outlook on life.
It's the difference between Cause and Effect. C is greater than E.
Stars are separated from the rest of the world in one way because they see themselves at CAUSE, they see themselves as CAUSES happening, “I effect the world” vs. non stars see themselves at the EFFECT of the world which leads to them feeling like powerless victims that can't make things happen...and you can hear and see it in the way they communicate
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page74 Then ask how can you translate that currency into real world terms? How do you describe their pain in a way that lets them know you understand it and it’s something you can trade them money for relief for? You need to create a bridge between these 2 different worlds.
4. The ultimate form of marketing is often allowing your prospective customers to experience your product/service
What can you give away to your prospects as a sample/starter that is easy to distribute is mass quantities but carries massive value?
What are the most valuable silver bullet techniques you're ever discovered? That if you try it, it works every time and you ought to charge a million dollars for it? Write down your magic bullet ideas and techniques.
Now, how could you offer a sample, consultation, free analysis and how could you deliver these at a low cost to masses of quality prospects? Take the best idea/technique and put it in something educational on your website (report, audio, video etc.)
5. You need 4 people in business:
Star customers
Star team members
Star partners / other star business people you work with and have a relationship with / vendors
Star mentors / advisors
Instead of wanting to screw you, star customers, team members, partners and mentors make your life easy since you both want to help each other.
Star customers, team members, partners, and mentors have a totally different outlook on life.
It's the difference between Cause and Effect. C is greater than E.
Stars are separated from the rest of the world in one way because they see themselves at CAUSE, they see themselves as CAUSES happening, “I effect the world” vs. non stars see themselves at the EFFECT of the world which leads to them feeling like powerless victims that can't make things happen...and you can hear and see it in the way they communicate
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page74 Then ask how can you translate that currency into real world terms? How do you describe their pain in a way that lets them know you understand it and it’s something you can trade them money for relief for? You need to create a bridge between these 2 different worlds.
4. The ultimate form of marketing is often allowing your prospective customers to experience your product/service
What can you give away to your prospects as a sample/starter that is easy to distribute is mass quantities but carries massive value?
What are the most valuable silver bullet techniques you're ever discovered? That if you try it, it works every time and you ought to charge a million dollars for it? Write down your magic bullet ideas and techniques.
Now, how could you offer a sample, consultation, free analysis and how could you deliver these at a low cost to masses of quality prospects? Take the best idea/technique and put it in something educational on your website (report, audio, video etc.)
5. You need 4 people in business:
Star customers
Star team members
Star partners / other star business people you work with and have a relationship with / vendors
Star mentors / advisors
Instead of wanting to screw you, star customers, team members, partners and mentors make your life easy since you both want to help each other.
Star customers, team members, partners, and mentors have a totally different outlook on life.
It's the difference between Cause and Effect. C is greater than E.
Stars are separated from the rest of the world in one way because they see themselves at CAUSE, they see themselves as CAUSES happening, “I effect the world” vs. non stars see themselves at the EFFECT of the world which leads to them feeling like powerless victims that can't make things happen...and you can hear and see it in the way they communicate
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page75
6. Track all the important numbers in your business on a visual chart everyday
Chart at LEAST these 5 numbers everyday…
Incoming leads
Conversion rates
Average sale price
Total sales…
Deposits, expenses, etc.
You ought to be able to go into a spreadsheet and see all these numbers. This visual display of quantitative information is key.
7. DAILY MEETINGS to keep important projects on track
To manage, get the team members sending you daily updates. Tell them: Take 5 minutes to send me a daily update everyday with 3 things…”
1. What you did that day and results you got 2. Problems or challenges you ran into 3. Questions you have for me
Keep your pulse on things by reading these each day and you quickly start to learn who someone is when you see consistent information coming in by them.Go over on the phone quickly everyday what you're all trying to do. Every day at assigned time get on the phone and ask, What are we trying to do? What are we up to… quickly - where's everyone at, connect (what are we all trying to do), and boom we're off. So there you have it, my top 7 things you could learn from Eben Pagan’s Get Altitude Seminar.
You Can Find This Report And Many More atwww.mynotetakingnerd.com/NerdStore.html Page76
T T h h e e T T o o p p 1 1 0 0 S S t t r r a a t t e e g g i i e e s s I I L L e e a a r r n n e e d d F F r r o o m m J J o o h h n n C C a a r r l l t t o o n n ’ ’ s s L L i i c c e e n n s s e e T T o o
S S t t e e a a l l S S e e m m i i n n a a r r
John’s License To Steal seminar is a rapid-fire, non-stop barrage of fantastic idea after
fantastic idea on how to write outstanding salesletters. And you’re learning how to do this via John dissecting his most successful ads, so that you see how to make sure all of your sales material has all the key components in them that get your perfect prospect who’s reading them to open their wallets and give you money for the value you offer them.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from the course…