Coverdell Stroke Program Stroke Awareness Campaign: Key Informant Interviews
Thank you for taking the time to talk with me today.
My name is Jessica Link. I am conducting this interview as a part of my research for my dissertation requirements at the University of North Carolina – Chapel Hill and am here as a member of the Wisconsin Coverdell Stroke Program.
The purpose of this interview is to determine the perceptions of stroke care providers on the factors that influence implementation of stroke awareness campaigns in their community. I will ask you questions about what you think are barriers and
facilitators to implementation of stroke awareness campaigns in your local
community. There are no right or wrong answers to these questions – we want to hear your opinions so we can improve stroke awareness campaigns. We will focus specifically on efforts since March of 2018.
The interview has been scheduled for 30 minutes, though the length may vary,
depending on our conversation. It will be completely confidential and your name will not be connected to your answers in any way. Any information you provide will be released as a summary or combined into general themes.
Furthermore, your organization will remain blinded and will not be listed by name
but as a ‘Hospital X’ or ‘EMS X’. With your permission, I would like to record our
interview. Digital audio files and transcripts will be confidentially destroyed at the end of the research study.
o Are there any questions you have about the research study or the interview? o May I record the interview?
I am going to start with a few introductory questions to better understand your organization.
1. Please provide the following information.
Date ___________________________________________________ Hospital/EMS Name_________________________________________ Name ___________________________________________________ Position _________________________________________________ Number of total runs per year or total hospital beds____________________ Number of stroke runs per year or stroke admissions ___________________ 2. Do you provide community stroke awareness education?
o Yes o No
3. Can you tell me about your experience implementing the BE FAST Bella Stroke Awareness Campaign in your setting?
_______________________________________________________ _______________________________________________________ _______________________________________________________ 4. How does BE FAST Bella Stroke Awareness Campaign compare to other similar
stroke awareness campaigns in your setting?
_______________________________________________________ _______________________________________________________ _______________________________________________________
a. What advantages does Bella have compared to existing programs?
_______________________________________________________ _______________________________________________________ _______________________________________________________
b. What disadvantages does Bella have compared to existing programs? _______________________________________________________ _______________________________________________________ _______________________________________________________
5. How does BE FAST Bella Stroke Awareness Campaign compare to other
alternatives that may have been considered or that you know about?
_______________________________________________________ _______________________________________________________
a. What advantages does Bella have compared to these other programs? _______________________________________________________ _______________________________________________________ _______________________________________________________
b. What disadvantages does Bella have compared to these other programs?
_______________________________________________________ _______________________________________________________ _______________________________________________________
6. What is your perception of the quality of the materials provided for stroke
awareness?
_______________________________________________________ _______________________________________________________ _______________________________________________________
7. What supports, such as online resources, marketing materials, or a toolkit, are
available to help you implement and use Bella?
_______________________________________________________ _______________________________________________________ _______________________________________________________
8. How do available materials affect implementation in your setting?
_______________________________________________________ _______________________________________________________ _______________________________________________________
9. To what extent do you network with colleagues outside your organization?
_______________________________________________________ _______________________________________________________ _______________________________________________________
10.To what extent does your organization encourage you to network with colleagues
outside your own setting?
_______________________________________________________ _______________________________________________________ _______________________________________________________
11. How do you think your organization's culture (general beliefs, values, assumptions that people embrace) will affect the implementation of Bella? _______________________________________________________ _______________________________________________________ _______________________________________________________
a. Can you describe an example that highlights this?
_______________________________________________________ _______________________________________________________ _______________________________________________________
12.How well does Bella fit with the values and norms within your organization?
_______________________________________________________ _______________________________________________________ _______________________________________________________
a. Values relating to interacting with individuals served by your organization,
e.g. shared-decision making vs. being more directive?
_______________________________________________________ _______________________________________________________ _______________________________________________________
13.How well does Bella fit with existing work processes and practices in your
setting?
_______________________________________________________ _______________________________________________________ _______________________________________________________
a. What are likely issues or complications that may arise?
_______________________________________________________ _______________________________________________________ _______________________________________________________
14.What level of endorsement or support have you seen or heard from leaders?
_______________________________________________________ _______________________________________________________
15.What kind of support or actions can you expect from leaders in your organization to help make implementation successful?
_______________________________________________________ _______________________________________________________ _______________________________________________________
a. What kind of support can you expect going forward? Can you provide
specific examples?
_______________________________________________________ _______________________________________________________ _______________________________________________________
b. What types of barriers might they create?
_______________________________________________________ _______________________________________________________ _______________________________________________________
16.Do you expect to have sufficient resources to implement and administer the BE
FAST Bella Stroke Awareness Campaign?
a. [If Yes] What resources are you counting on? Are there any other
resources that you received, or would have liked to receive?
b. [If no] What resources will not be available?
_______________________________________________________ _______________________________________________________ _______________________________________________________
17.What have you done to get a plan in place to implement the BE FAST Bella Stroke
Awareness Campaign?
_______________________________________________________ _______________________________________________________ _______________________________________________________
18.Can you describe the plan for implementing the intervention?
_______________________________________________________ _______________________________________________________ _______________________________________________________
19.Outside of the stroke team, are there people in your organization who are likely to champion (go above and beyond what might be expected) the intervention? _______________________________________________________ _______________________________________________________ _______________________________________________________
a. Were they formally appointed in this position, or was it an informal role?
_______________________________________________________ _______________________________________________________ _______________________________________________________
b. What position do these champions have in your organization?
_______________________________________________________ _______________________________________________________ _______________________________________________________
20.Did you partner with your local hospital/EMS agency to implement the BE FAST
Bella Stroke Awareness Campaign?
a. How did they get involved?
b. What is their role?
c. What kind of activities will they be doing?
d. How helpful do you think he/she/they will be? In what ways?
_______________________________________________________ _______________________________________________________ _______________________________________________________
21.What is your communication or education strategy for getting the word out about
the intervention?
_______________________________________________________ _______________________________________________________ _______________________________________________________
a. What materials/modes/venues do you plan to use?
_______________________________________________________ _______________________________________________________ _______________________________________________________
b. What process do you plan to use to communicate? For example, going to staff meetings, talking to people informally?
_______________________________________________________ _______________________________________________________ _______________________________________________________
22.Who are the key individuals to get on board with the intervention?
_______________________________________________________ _______________________________________________________ _______________________________________________________
23.What kind of information do you plan to collect as you implement the
intervention?
_______________________________________________________ _______________________________________________________ _______________________________________________________
a. Which measures will you track? How will you track them?
_______________________________________________________ _______________________________________________________ _______________________________________________________
b. How will this information be used?
_______________________________________________________ _______________________________________________________ _______________________________________________________
24. What do you feel was your level of participation in the BE FAST Bella Stroke Awareness Campaign? How involved was your organization with stroke awareness education? _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________
25. Please share any opportunities you see for improving the BE FAST Bella Stroke Awareness Campaign or stroke awareness campaigns in general.
_______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ 26. Have you received any feedback or data on stroke patients' outcomes to inform
your own practices regarding stroke awareness campaigns? Please explain how you have used this information to inform your own practices.
_______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ 27. Please elaborate on how you measure effectiveness of your stroke awareness
campaign. _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ 28. Please share any opportunities for improvement on the effectiveness of stroke
awareness campaigns in your local community.
_______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________
APPENDIX 4: DEPARTMENT OF HEALTH SERVICES HUMAN