Sustainability Workshop
Theme 1: Communication
Success looks like: Everyone knows about the Coverdell program and available resources
What is the Story Behind the Curve? • Positives
o Education materials
o Bus ads
o Increased awareness of “BE” o EMS distributing materials
o Some EMS are sharing education with other EMS providers • Negatives
o This team has not heard the radio ads
o Community does not know where BEFAST came from
o Community is exposed to competing messages of FAST vs BEFAST Who are the Key Partners?
• Current o RWHC o WHA o WORH o Genentech o Medtronic o AHA o WEMSA o Some Hospitals o Some EMS • Not Current
o Local government and city officials
o Senators
o Schools of all levels
o ACEP
o ENA (Emergency Nurses)
o AANN
o All hospitals
o All EMS
o Hotel chains
o Big businesses with at/high risk employees
o Bar Association/Tavern League
o Restaurants
o Lions/VFW/Moose/Elks Clubs
o Grocery stores
o Police
o Gas stations-KWIK Trip
o Cost Cutters
o Social media
o Tech colleges
o SNF’s/Assisted Living/Group Homes
o Nursing schools
o Food pantries What Would Work to Turn the Curve?
• Grocery stores/Rx’s
o BEFAST on bags or fliers • Tavern League or restaurants
o Posters in BR/behind the bar
o Placemats/napkins/coasters • KWIK Trip
o Magnets
o Commercial on the pump
o Employees wear BEFAST buttons • Public radio/TV
o Announcements
• EMS
o Full coverage of state § Monthly podcast
o Part of required training-partner with Tech Colleges
o Pocket card for reference (i.e FAST ED) • Social Media
o FB
o Instagram
o You tube • Schools
o Add stroke to CPR training What is the Action Plan to Turn the Curve?
• EMS
o Educate EMS state-wide § Monthly podcast § Partner with Tech Colleges § Part of standardized state training § Reference pocket card
o EMS filter education to the community • KWIK Trip
o BEFAST ad on pumps ($)
o Magnet on the counter/in bags/on the pump/on the coffee station • Schools
o Add stroke to CPR or Stop the Bleed Training Theme 2: Health Equity
Success looks like: Messaging is expanded to different populations (Minority Populations, young populations) through non-traditional or conventional messaging
What is the Story Behind the Curve? • As above
Who are the Key Partners? • As above
What Would Work to Turn the Curve? • As above
What is the Action Plan to Turn the Curve? • EMS-as above
o Educate EMS state-wide § Monthly podcast § Partner with Tech Colleges § Part of standardized state training
§ Reference pocket card
o EMS filter education to the community • School fair or Orientation
o Distribute BEFAST materials
o Hands-on activities • Food Pantries/Festival Foods
o Magnet on the counter/in bags • Social Media o FB o Instagram o Twitter o You tube THEME 3: SUSTAINABILITY
What is the Story Behind the Curve? How are we doing?
• We know the core groups that are engaged – State Office, Hospitals and Stroke Coordinators, EMS (maybe target EMT-P services more)
• Have some evaluation data from EMS and Hospital records
• Have some subjective data from EMS grant reports, web hits and Success Stories • Need more visibility and need to build more infrastructure. Question is how?
• Should revisit 2015 “charter” and see how we did and what should change going forward
Positive/Negative Contributors
• Positives
o Local champions
o Local advocates in hospitals and ems
o EMS becoming more involved • Negatives
o Funding
o Ongoing commitments with staff resources and turnover
o Difficult to expand Coverdell Partner list with existing resources
Who are the Key Partners?
• Current
o RWHC
o WORH o Genentech o Medtronic o AHA o WEMSA o Some Hospitals o Some EMS • Not Current o WI ACEP o Trauma Regions
o HERC Regions (WI Healthcare Emergency Preparedness Program)
o Communications/marketing people
What Would Work to Turn the Curve?
• Include Coverdell information (WI Stroke Coalition) in medical school and nurse training • Use existing communication means to raise Coverdell visibility
o Include in hospital communications/newsletter outreach • Schools
o Add stroke to CPR training
• Provide additional training webinars that can be accessed “on-demand” for viewing flexibility • Develop two documents: 1) Why Coverdell is a financial “win” and 2) A real scenario of Coverdell
impacting a patient
What is the Action Plan to Turn the Curve?
• EMS
o Educate EMS state-wide § Monthly podcast § Partner with Tech Colleges § Part of standardized state training § Reference pocket card
o EMS filter education to the community • Schools
o Add stroke to CPR or Stop the Bleed Training – Check with EMS Office • Infrastructure
o Look for opportunities to piggyback on existing regional activities (RTAC, HERC, etc.)
o Investigate stroke categorization and possible funding for it
o Pursue hospital and EMS award program for the Spring 2020
• Market and communicate better
o “Post Card” of key Coverdell talking points
o Develop Monthly communication pointing people to existing materials such as Success Stories and EMS Funding Report summaries AND connect it with Coverdell Program
o Have local EMS push their success stories to local newspapers
o SCOW develop post acute stories
o More training webinars
• Develop and promote Hospital & EMS recognition program in Spring 2020
General Topics
• Identity Crisis
• Mixing data with personal stories • Talking points on what Coverdell is • EMS Highlight of Michael from Froedert • Statewide commercial
• Learfield Sports package • National Night Out
Action Items:
• EMS education with providers
• EMS education, having Coverdell materials available when traveling
• Help with continued messaging – transitions to acute care, conversations with primary care providers
• Include poster presentations and hospital success stories in Advocacy Day at the capitol. March 18, 2020. 1,000 people are in Madison for an AM speaker, panel and lobby in the afternoon. This year will include a poster presentation in the rotunda.
• Recruit in the white spaces
• Continue to work on getting feedback back to EMS to stay engaged. Sue offered to help with the GWTG download coming
• Stress importance of awareness and resources and continue to promote stroke in the school settings
• Discover more opportunities to determine what is happening in the community and how to connect.
• Draft communications plan and touch base with the EMS Office to discuss how we could add stroke into administrative rule
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