Phase two of the field research has provided the study with the opportunity to follow two critical aspects of Grounded Theory approach. Firstly, continue to build and develop emerging ideas and concepts from the rich data collected. Secondly, provide an opportunity to implement the spiral approach, to review and develop the ideas and concept proposed from the earlier stages of the study. Phase two systematic data analysis identified three key emergent themes which have arisen from this particular phase of the study. These being Purpose (Driving force behind what organization is established for), End Product (What is seen by others through organizational actions and manner in which actions are carried out) and Compact (A compact of shared values and goals), each theme evolved from the data with quite specific descriptions and focus. Purpose theme emerged as a factor which influenced the individuals within the participating organizations. In this context the purpose of the organization seemed to particularly influence those individuals within the study. This played a critical part in the model proposed in the latter part of this phase. Nevertheless, it became quite clear, organizational purpose influenced staff in why they worked and continued to work for the organizations they did.
End Product theme it would appear is not just how staff interact, but incorporate the actions of the organization in the decisions made and behaviours carried out, which may be seen by those inside and outside the organization. Therefore, suggesting this is not just an internal factor, but one which has a broader influence. The interesting observation relating to these particular two themes which have emerged at this stage of the research relate to the potential organizational process the two themes can be
associated with. Purpose being the philosophical foundations the organizations are established for, whilst the End Product being how that purpose is transformed into actions and behaviours. However, what this observation highlighted is there would appear a considerable gap between the appreciation and understanding between the two themes.
Nevertheless, the continued analysis of the data produced during Phase 2 of the research provided the opportunity to examine other areas which may provide an insight into the gaps discussed. The theme which emerged through the continued analysis of Compact provided an opportunity to begin some theoretic development around such relationship/interactions. The Compact theme would appear an important development which unexpectedly emerged. Particularly, with the Compact being an informal mechanism which acted as a process to provide opportunities to share goals and values, which may be stated a supporting the values alignment. The nickname given to the Compact for the purposes of the study was Alignment since the values
Compact provided a mechanism to bring together the broader organizational values and those values held by the individual within the organization. During the literature review Branson (2008) had identified values alignment as the fit between personal values and those of the team and organization. The current research would agree with this proposition but would add the mechanism in which this is facilitated within an organization is based around the Compact identified. This will be discussed in greater detail once the study has completed the review of emerging themes and concepts. The continued emergency of several of the themes from the earlier phase of the research provided further support to begin some theoretic development to examine the gaps between Purpose and End Product. The initial modelling acted as a mechanism to propose various relationships and associations between the themes in an organic manner. Nevertheless, as with the previous phase a critical review of model allowed development of the elements and how the elements interact within the model.
The initial model although organic in its development provided some interesting links between the themes which emerged through the data analysis. Inspired and Purpose
provided an opportunity to link the organization and individuals within the
organization. This did appear to bring values into the fold which in turn allowed the
Compact theme to interact particularly around the relationship between the Compact
and End Product. However, this organic approach did raise some questions around the Values Compact Model, particularly when acknowledging the individual and
elements within the model, it seemed practical and useful to review the Values Compact model against these Individual and Organizational Aspects.
This approach supported the refining of the relationships between the themes whilst providing a clearer pathway through the proposed model, which linked two of the leading themes which emerged during this phase of the research. Particularly, when recognising the gap which was identified between the themes of Purpose and End Product, which was touched upon earlier within this section. The Organizational Values Drivers model, allowed the individual and organizational aspects to be clearly identified, whilst recognising the differing values of individuals and organization. In turn, allowing the introduction of the Values Compact into the research. The values
Compact would appear to be the link, which facilitated the alignment or misalignment of values within the organizations. In turn directly influencing the End Product theme, which addressed the gap identified earlier between Purpose and End Product by providing a pathway through the themes.
The study would state at this phase of the research the emergent themes and concepts are beginning to take shape. However, before moving into a more in-depth discussion around these theoretical ideas; the research had previously identified some further field research phases. Therefore, the study would continue to follow this outline to ensure the Grounded Theory methodology and spiral approach allowed the research to reflect and develop these ideas further before embarking on the discussion.
8.0 Phase Three
The research has continued to follow the approach of reflecting on the data analysis at each phase of the research, as outlined in the Spiral Approach being implemented with the study. Phase 2 of the research would appear to have added to the emerging
concepts identified during the initial phases of the research. Indicating, the approaches utilised during the earlier phases have been useful in delving into the emerging themes within the study, whilst providing the opportunity to hone and develop some initial theoretical concepts and ideas. Therefore, the study has made a conscious decision to follow the format outlined in these earlier stages. Firstly, outlining some emerging ideas and concepts within this particular part of the field research. Whilst, reviewing some of the collective themes which have been consistently identified or have re- emerged during this phase of the study. Following the ideas and themes review, the latter part of the section pulls together the ideas and themes in proposing some further emerging concepts and models.
As within the last chapter the study is not starting with a clean sheet, therefore, concepts and models from earlier phases may be incorporated or referred back to, in supporting the rationale behind the developing theoretical ideas proposed. Critically, the research is attempting to build the concepts and ideas systematically in order to provide an audit trail back to the data.