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Why Is This So Difficult? Taking Payments the Easy Way

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Cheryl  Pa*elli,  City  of  Boulder,  CO    

Robert  Gongwer,  Wells  Fargo    

Joe  Helmy,  MasterCard    

Rebecca  Villareal-­‐Mayer,  City  and   County  of  San  Francisco  

  Moderator:     Speakers:    

Tuesday,  June  2  

10:20  –  12:00  

2  CPE  

Why  Is  This  So  Difficult?  

(2)

GFOA  Best  PracRce:  Electronic  Payment  

and  CollecRon  Systems  

o

Types  of  Electronic  CollecRon  Methods  

–  Fedwire,  ACH,  Credit  Cards,  Electronic  Check  Conversions    

o

Advantages  

–  Accelerate  receipts  and  availability  of  funds.  

–  Ease  of  payment  and  customer  convenience.  

–  Reduce  cashiering  and  accounts  receivable  costs.  

–  Enhance  bank  reconcilia@on.  

–  Reduce  return  check  processing  cost.  

o

Disadvantages  

•  Paring  electronic  collec@on  systems  with  A/R  systems.  

•  Internal  controls  moves  to  informa@on  technology  controls.  

•  Many  small  banks  may  not  offer  the  level  of  sophis@ca@on  

(3)

GFOA  Best  PracRce:  Electronic  Payment  

and  CollecRon  Systems  

o

     GFOA  Recommends  Governments  

 Perform  Cost/Benefit  Analyses,  

 Implement  Safeguards  and  Frequently  

 Evaluate  Systems  and  OpportuniRes  on  

 All  Aspects  of  Electronic  Payment  

(4)

GFOA  Best  PracRce:  AccepRng  Payment  

Cards  and  SelecRng  PC  Providers  

o

Many  Benefits  

o

Establish  Payment  Card  Acceptance  Program  

Compliant  with  federal,  state  and  local  laws  

Establish  scope  of  program  needed  

Evaluate  Costs/Benefits  

Fee  Structures  –  KEY  component  

Understand  all  of  the  FEE  structures  associated  with  a  program  

Discount  rate,  interchange  fees,  bank  fees,  administra@ve  

fees  

Program  structures  differ  with  each  type  of  payment  card  vendor  

Know  all  issues  related  to  using  third  party  payment  provider  

(5)
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Discussion  Topics  

o

Growing  Payment  Segments  

o

From  Windows  to  Windows  –  AccepRng  Payments  in  Person  and  on   Devices  

o

ACH  vs.  Debit  Card  vs.  Credit  Card  

o

Steps  to  Consider  When  StarRng  or  Revamping  Your  Electronic  Payment   Receivables  Program  

–  PCI  

–  Billing  to  Cash  approach  

(7)

Growing  Payment  Segments

 

79  Million  Gen  Y  consumers  

First  Genera@on  IMMERSED  in  technology  

Use  Social  Networking  to  vet  decisions  

Technology  is  an  expecta@on,  not  a  benefit  

(8)

Growing  Payment  Segments  

(9)

Growing  Payment  Segments  

trend  

Mobile   ApplificaRon  

trend  

trend  

  Cashless  Society  

trend  

  Social  Shopping  

trend  

T-­‐Commerce  
(10)

Growing  Payment  Segments  

Insurance  

Healthcare  

U@li@es  

Governments  

Non-­‐Profits  

Property  Management  

Educa@on  

Child  Care  

Membership  Organiza@ons  

(11)

Growing  Payment  Segments  

1)  Mail-­‐in  payments  declining  

2)  Biller  direct  is  preferred  

3)  Card  payments  s@ll  growing  

4)  The  underbanked  need  alterna@ves  

5)  Finally  embracing  e-­‐bills  

(12)

ACH  vs.  Debit  Card  vs.  Credit  Card  

ACH  

•  Request  for  funds  

•  WEB/TEL/PPD/CCD  

•  Business  to  Business    

•  Addenda  records  

included  for  certain   types  

•  More  cost  effec@ve    

•  Ideal  for  bill  payments  

Debit  Card  

• Auth  “captures”  funds  if  

available  

• Consumer  driven  

• Interchange  capped  by  

Durbin  Amendment   • Ideal  to  accept  cards  at  

lower  costs  

Credit  Card  

• Auth  “holds”  funds  

• Consumer  driven  

• Level  2  data/Level  3  

data  

• More  costly  

• Ideal  for  general/retail  

purchases  

(13)

Steps  to  Consider:  Electronic  Payment  Receivables  Program  

o

Payment  Card  Industry  Data  Security  Standards  

o

Industry  tools  and  measurements  to  ensure  the  safe  

handling  of  sensiRve  informaRon  

o

Applies  to  

all  

merchants  and  third  party  service  providers  

(14)

Steps  to  Consider:  Electronic  Payment  Receivables  Program  

Processing  

Storing  

Transmidng  

(15)

Steps  to  Consider:  Electronic  Payment  Receivables  Program  

COST  OF  NON  

COMPLIANCE  :                                                  

If  a  Level  3  merchant  is   found  to  be  non-­‐ compliant  they  can  be   fined  up  to  $25,000  per  

month.  

COST  OF  BREACH  :                   Merchants  bear  the  cost  

of  all  card  replacements   and  card  holder   no@fica@ons.  Cost  per  

breached  record:   between  $100  and  $300.    

COST  OF  CUSTOMERS:                  

The  price  of  your   ins@tu@on's  damaged   reputa@on  is  difficult  to  

quan@fy  ...  

COST  OF  NON  COMPLIANCE   Remove  payment  informaRon  off  of  your  network    

(16)

Steps  to  Consider:  Electronic  Payment  Receivables  Program  

Reduce:

Cost

Complexity

Risk

POS   Web   IVR   Mobile ERP     MOTO  

Single  integraRon  for   mulRple  channels  

Consolidated   reporRng  

(17)

Steps  to  Consider:  Electronic  Payment  Receivables  Program

  post   match deposit bill   deliver order Billing to Cash accounts receivable eReceivables   Print  Services  

Online  Bill  Presentment   Payment  Gateway    

Merchant  Services     ACH  

Mobile  

(18)
(19)

19  

Steps  to  Consider:  Electronic  Payment  Receivables  Program  

Collect  more  quickly  and  

efficiently  

Apply  cash  receipts  faster    

Reduc@on  in  Past  Due  

Reduc@on  of  manual  

interven@on  

(20)

Slow  track  

Aging  

$$$

 

Independent   ReacRve  

Fast  track  

Advanced  

$  

Integrated   ProacRve   Technology   Cost  to  process   Payment  channels  

Time  to  process   CommunicaRon  

Steps  to  Consider:  Electronic  Payment  Receivables  Program

 
(21)

Print  Services   E-­‐Bill  (WEB)   E-­‐Bill  (WEB)   Customer   Ecommerce   Sites  (WEB)   POS   Phone  (TEL)   Mail   Lockbox   Card   Card   and   ACH   Card   and   Mobile   Payment   Gateway   Receivables   Manager   WFPG   Automated   WFPG  API   WFPG  Manual  

Presentment   Vehicle   Payment  Types   ReporRng  

Go

vern

men

t  /

 In

sRt

uRo

n  

Pa

yer  

(22)

Print  Services   E-­‐Bill  (WEB)   E-­‐Bill  (WEB)   Customer   Ecommerce   Sites  (WEB)   POS  /  Mobile   Device   Phone  (TEL)   Mail   Lockbox   Card   Card   and   ACH   Card   and   Mobile   Payment   Gateway   Receivables   Manager   WFPG   Automated   WFPG  API   WFPG  Manual  

Presentment   Vehicle   Payment  Types  

ReporRng  

Pa

yer  

think  …  Billing  to  Cash  

Go

vern

men

t  /

 In

sRt

uRo

n  

(23)

Print  Services   E-­‐Bill  (WEB)   E-­‐Bill  (WEB)   Customer   Ecommerce   Sites  (WEB)   POS  /  Mobile   Device   Phone  (TEL)   Mail   Lockbox   Card   Card   and   ACH   Card   and   Mobile   Payment   Gateway   Receivables   Manager   Automated   Applica@on   Program   Interface   Manual  Pull  

Presentment   Vehicle   Payment  Types  

ReporRng  

Pa

yer  

think  ...  Billing  to  Cash    

Go

vern

men

t  /

 In

sRt

uRo

n  

(24)

E

urocard  

M

asterCard  

V

isa  

Steps  to  Consider:  Electronic  Payment  Receivables  Program  

Has  reduced  “card  present  fraud”  by   84%  in  Europe1    

Liability  for  counterfeit  card  

transacRons  will  shi]  to  merchants   not  supporRng  new  EMV  standards  

1Visa  and  EMVCo  studies   24   The  Rme  for  change  has  come  –  and  the  deadline  is  October  2015    

(25)

Joe Helmy

(26)

Card  Acceptance:  Pricing  and  Fee  Structure  

o

Pricing  Models  

–  Interchange  Plus   –  Tiered   –  Subscrip@on/Membership  

o

Fees  

–  Interchange  Reimbursement  Fees  and  Assessments  

–  Sta@c  Fees  

•  Payment  Gateway  Fees  

•  PCI  Fees  

•  Terminal  Fees  

•  Networks  

•  Others:  Monthly  Fees,  Minimum  Fees,  Online  Repor@ng,                                                                                                                                      

(27)

Credit  vs.  Debit  

Credit  

o  Interchange  Rate:  1.55%  +  $0.10*     Example:  $1000  Charge      Interchange  Only   $15.60  

Debit  

o  Interchange  Rate:     –  Regulated:  0.05%  +  $0.22*  

–  Unregulated:  0.65%  +  $0.15,  capped  at  

$2.00*     Example:  $1000  Charge                  Regulated    Unregulated                        $0.72                                                                                          $2.00  

Shared  Benefits  

o  Next  day  funds,  where  available  

o  Consumer  saRsfacRon,  preferences  are  leaning  

towards  cards  

o  Ease  of  integraRon  online  and  mobile  

(28)

Outlook    

o

EMV  

–  What  is  EMV?  

•  EMV  chip  technology  is  becoming  the  global  standard  for  credit  card  and  debit  card  payments.  

Named  aler  its  original  developers  (Europay,  MasterCard®  and  Visa®),  this  technology  features   payment  instruments  (cards,  mobile  phones,  etc.)  with  embedded  microprocessor  chips  that   store  and  protect  cardholder  data.  This  standard  has  many  names  worldwide  and  may  also  be   referred  to  as:  "chip  and  PIN"  or  "chip  and  signature."  

–  Liability  shil  date  is  October  1st!  121  DAYS!

 

o

Contactless  Payments:  Apple  Pay  and  Samsung  Pay  

o

eWallets:  MasterPass,  Google  Wallet,  Visa  Checkout,  Serve  

o

Millennials:  Entering  the  workforce  and  becoming                              

tax-­‐payers  and  homeowners  

(29)

Rebecca Mayer

(30)

What  We  Do  At  TTX  

The  Office  of  the  Treasurer  &  Tax  Collector  

serves  two  basic  funcRons  for  the  residents  

of  the  City  and  County  of  San  Francisco:  

The  collec@on  of  taxes  and  other  CCSF  revenue  in  

excess  of  $2  billion  annually  

– 

The  conserva@on  and  oversight  of  monies  before  

disbursement.  TTX  manages  all  city  funds  

including  inves@ng  in  the  City’s  porsolio  of  pooled  

funds  

(31)

Credit  Card  Fee  Structure  

o

FIS  Global  –  Taxpayer  Pays  Convenience  Fee  

Business  Taxes  

•  2.55%  Credit  Cards  (American  Express,  Discover,  MasterCard,  Visa)    

•  $3.95  Flat  Fee  Debit  Cards  

•  Free  Electronic  Checks    

Property  Taxes  and  Delinquent  Collec@ons    

•  2.25%  Credit  Cards  (American  Express,  Discover,  MasterCard,  Visa)    

•  $3.95  Flat  Fee  Debit  Cards  

•  Free  Electronic  Checks    

o

Over  the  Counter  POS  Processing  –  TTX  Absorbs  Fees  

Delinquent  Collec@ons  Limited  

Golf  Cards  

(32)

Payment  Behavior  7/1/13-­‐6/30/14  

Over  the  Counter   8%  

Mail  Remi*ance   79%  

ACH/WIRE   13%  

(33)

Break  Outs  

Over  the  Counter  Break  Out  

Cash,   33,228   Check,   59,326   Paper   Check,  412   Credit  Card,   7827  

Other  Break  Out  

Mail  -­‐   Check,   1,002,518   ACH  /   Online,   158,231   Secured   Wire,  1554  

(34)

Online  Payment  Break  Out  

eCheck,    56,460     American   Express,    8,867     Visa,    29,711     MasterCard,     9,447     Discover  Card,     682     Pinless  Debit,    2,297    
(35)
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Robust  Remi*ance  Engine  

Proposed  Workflow Singles  &  Multi’s August  12,  2014

Data  Completion

CUS  Job (background) Balance  amounts  wth  

Name  and  Address   lookup  to  verify  

amounts

Amount  Due  =   Check(s)?

Anything  on  the  memo   line  to  indicate  taxpayer  

intent?  (AFE) Exceptions Yes Reject No Mark  amount   as  paid And  Kill   Yes p1load Name  Address   Amount   assignment

Mark  amount  as  paid And  Kill   Amt Due < checks ? No Yes No Proposed  Workflow Exceptions  Client August  12,  2014 Load  Into  Exceptions  Client

Item  Missing  Stub  That  Wasn’t  Sent  In  

Or  Inserted? Insert  Stub

Kill

Does  The  Item  Have  A   Donation  Amount  But   MS  Was  Not  Set?

Insert  Art  Fund   Document

Does  The  Item  Appear   To  Be  A  Commingled  

Payment? Send  To   Commingled  Client No No Yes Yes Yes Reject No Revalidate  The   MS  Field

(38)

Roadmap  

• Requirements   Remivance   Improvements   • Discovery   Credit  Card   Expansion   Summer   2015   • Remivance   Tes@ng   • Credit  Card   Equipment   Upgrade   Fall  2015   • Remivance   Enhancement   Go  Live   • Credit  Card   Over  the   Counter   Expansion   Winter   2015/2016  
(39)
(40)

Please  provide  feedback  on  the  session  

o

Quick  Text  Feedback  

1.

Step  1  -­‐  

Text  

GFOA

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to  

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2.

Step  2  -­‐  

Did  the  session  meet  your  expecta@ons  

for  being  high  quality  and  relevant  to  your  job?  

Exceeded  Expecta@ons–  Text  “

T5EXC

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Met  Expecta@ons  –  Text  “

T5MET

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Did  Not  Meet  –  “

T5NOT

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o

To  provide  more  detailed  evaluaRon  on  the  

session  or  full  conference  go  to  

www.gfoa.org/evals  

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