BigData 4 Action
Francis DESTIN
September, 2014
A big data strategy could help you to
boost your activity, improve your
sales and re-think your
organization…
But how to? Where to start?...
explore your data...
only for actions!
Why Big Data is So Important?
Business
Intelligence
What do my dashboards and reports tell me today?Big Data
What kind of questions am I going to ask today?
• Most of BI application
answer questions that people ask for
• BI need specific and pre-chewed data
• Good to push the right data to the right people at the right time
• Easy to use and scalable • Key metrics help to take
decisions
About Business Intelligence
• Data can be manage better • A torrent of data flooding • Reconcile your CRM
information with web data • Find more easily new
business opportunity to support strategies
• Analytics as self-services • Data visualization for
everyone
• No pre-defined questions on non qualified topics…
About Big Data
“The Greatest Value Of A Picture Is When It Forces
Us To Notice
What We Never Expected To See”
Why Big Data is So Important?
Are you now able to create a greater
understanding of your world?...
Not so sure…
How to and where to start?
Question I am asking
Question I am not asking Topics I know
Topics I don’t know
BI
Big
Data
I want to achieve my
corporate goals….
How to and Where to Start?
Question I am not asking Topics I know
Topics I don’t know
BI
Big
Data
Some try to…
… move their reports and charts to a
brand new environment with new data…
A BI Big Data?...
Well…
• I’m still thinking as usual… • I’m not sure to fit and achieve my
strategic objectives
• I’m still dealing with my data manager for new KPIs
• Torrent of new data can overtake my ability to take the right
decision Question I am
asking
I want to achieve my
How to and Where to Start?
Big
Data
Which approach is helpful to achieve your corporate goals?
Topics I Know
Question I
am not asking
Topics I dont’ know
Question I
am asking
How to and Where to Start?
Big
Dat
a
European lottery
• Entertain more players • Get a more responsible and
recreational play
• Participate to community life • Ensure players security • Innovation, transformation
engine
Material Distributor
• Get closer to our customers • Improving territorial mesh • Prioritize public works
• Balance internal and external growth
• Commitment to customers on products stocks
Airline Company
• Restore competitiveness • Win back customers • Simplify organization • Redress and reposition
long-haul operations
• Restructure short and medium-haul operations
From your strategy….
And if you have questions…
What do my customers think of our
products? and those of the competitor?
Where to push my product catalog?
Who should I prioritize?
What new product would better work
with clients of all stores of my brand?
How to and Where to Start?
Big
Dat
a
your strategy
Recommendation EngineOur business expertise, Knowledge, and tools, Our technological platform
Your business knowledge, rules, industry regulations, standards, your organization
Marketing
Benefits
• New business models • Weak signals analysis • New way to follow trends
• Watch and drive your e-reputation • New web analytics,
• My customer journey and network • The voice of my customer
Customer Benefits
• Anticipate expectations and uses • Product innovation
• Recognition and personalization • Marketing Optimization
• Suitable pressure management • Prevention
• Found the new right canal
Value for the Company
• Anticipation and optimization of organization and resources • New business opportunities • Act quickly with concrete action
plans
• Optimize your ROI
How to and Where to Start?
Big
Dat
a
Your business knowledge, rules, industry regulations, standards, your organization
Marketing
Benefits
• New business models • Weak signals analysis • New way to follow trends
• Watch and drive your e-reputation • New web analytics,
• My customer journey and network
• The voice of my customer
Customer Benefits
• Anticipate expectations and uses • Product innovation
• Recognition and personalization • Marketing Optimization
• Suitable pressure management • Prevention
• Found the new right canal
Value for the Company
• Anticipation and optimization of organization and resources • New business opportunities • Act quickly with concrete action
plans
• Optimize your ROI
• New partners for new sales
Knowledge Base
Data
Warehouse Application CRM ERP
Survey Data
Call Center
“ The next decade of competitive advantage and productivity improvements will increasingly involve highly “intelligent” technologies and processes that digitize, analyze, and assimilate the ever-growing realm of data at speeds never seen before. Enterprises that embrace this fact early on will have a head start over their rivals to drive newer growth opportunities” – PWC, Getting Results From Big data
Sell your data and your knowledge! Share your experience
MONETIZED YOUR ENVIRONMENT
Do not forget data quality…
Select and Clean your data and sources Knowledge base should be a knowledge base
MANAGING DATA
What is the best next offer for your customer? What is the next need of my customer? And what about my competitors? Online and Real-time
CUSTOMER RELATIONSHIP
Ask for help
A new consultant: A data scientist Select where to process: in-database?
ANALYSING BIG DATA
Never forget it!
STRATEGY IS THE MAIN ENGINE
Inside your company To your customer With your partner
REPORT EVERYWHERE
BigData 4 Action
BigData4Action Solutions
ESSENTIAL
Synthesize,
Evaluate and
Report
GOLD
Act, One-to-one
marketing
PREMIUM
Model your
Performance
We offer a full range of services for BigData Marketing Analytics, by putting BigData to serve the statistical analysis for marketing action, with customer management and market analysis.
Data visualization, web reporting
Hightly available, standardize, adjustable
Sentiment analyzis
Understand and anticipate
Set goals
Monitor and control processes
Action plan by POS, business unit
One-to-one marketing
Customer management
Access and share knowledge
operationally
Observed and predictive performance
Build a model to explain
of desired performance
Enable automatic triggering
of individual action
AUDIT
Analytics
Online & social
Who is it? Which sales? Which usage? Which Experience? Who say what? Potential Value LoyaltyBeahviours
Socio-demographic
BD4A
Solutions
Who know who?BigData4Action Solutions
Measure customer
value
Forecasting
Performance & effectiveness
reporting
Trusted, analytical-based decisions are needed across the organization
BigData4Action Solutions
My final thoughts:
Impact spans the entire organization
A flexible enterprise architecture that supports many data types and usage patterns
Real-time visualization and advanced analytics to accelerate understanding and action
Common analytical framework across the enterprise and the use of analytics to optimize data relevance
