Sponsor Planning Webinar

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Sponsor Planning Webinar

Program Updates & Next Smart Campaign

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Today’s Agenda

Sponsorship Program

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Upcoming Dates & Deadlines

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Program Updates

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Limited Sponsorship Add-ons

Visual Walkthrough

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Sponsor Page 1:1 Messaging

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Coming Soon

Next Smart Campaign

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Marketing Your AWS Competency

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Executing Pre, During and Post Event Campaigns

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Guest Speaker: Ashia Johnson

Add-on Sponsorship Workshop

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Virtual Swag by AWS Marketplace Sponsors

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Upcoming Dates & Deadlines

Deadline

Milestone

Oct. 19

Last Call to Submit Assets

Oct. 19 - Nov. 2

Test Recordings for 30-Minute VOD Session

Oct. 23

Platinum & Gold Sponsors – Push Notifications

Nov. 2

All Sponsors – Text for Sponsor Page “Learn More Section”

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Program Updates

Sponsor Portal

• New task view - re-grouped for better UX

Attention Plaintum & Gold Sponsors

• Banner ads submitted before 10/9 not received

• Presentation decks overdue. Submit ASAP

Ancillary Event Requests

• Sponsoring partners may host their own events outside of the AWS re:Invent Platform on

Mondays or Fridays during 3-week event (except Nov. 30)

Oﬃcial Event Add-on Sponsors

• Sponsoring partners may host their own event during 3-week event except Tue - Thur from

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theCUBE Specialized Programming | $20,000

Thought Leadership Benefits

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One (1) 10-minute interview, hosted by a tech industry expert, and produced for theCUBE simulive channel in main event platform

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Feature up to two (2) company representatives

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Unlimited usage rights for sponsor

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VOD asset hosted on an external microsite and available to view for the duration of re:Invent

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Sponsor logo and link to company’s website or webinar included on external microsite to provide a lead generation opportunity

*Subject to AWS Review & Approval

Description

AWS re:Invent will deliver specialized programming and viewing experiences on specific days when prominent Keynote and Leadership sessions will headline the agenda for attendees. The thematic content will be delivered during peak hours through theCUBE channel in the main event platform . The content is intended to enhance the viewing experience for our APN Partner, Marketplace, and Public Sector communities, allowing Partners and

Customers alike to go deeper and learn more. The executions deliver additional sponsorship and content creation opportunities for sponsoring Partners to engage their targeted audiences on one of the days listed below:

Thursday, December 3

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APN Partner Experience

✓

AWS Marketplace

Wednesday, Dec. 9

✓

Public Sector

10 Opportunities

Per Day | APN Select+ Partners

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AWS What’s Next Sponsor Segment | $15,000

Sponsorship Benefits

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One (1) 10-minute sponsored segment, hosted by a technical host, and produced for the AWS

What’s Next channel in the main event platform

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Feature a company representative who engages in a conversation with the host about news and demos of the latest AWS launches

Description

AWS What’s Next is a show for viewers who want to dive deep into AWS launch announcements.

For re:Invent 2020, we have 3 Partner segments scheduled each week on the AWS What’s Next channel. Sponsoring Partners will join a host and record segments each morning during re:Invent where they talk through the Keynote announcements. Recorded interview segments will then

appear in the afternoon as simulive content on the AWS What’s Next Channel that will appear as a tab for attendees to watch in the main event platform. AWS What’s Next attracts a developer / engineer audience.

9 Opportunities

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Keynote Livestream Sponsorship | $175,000

Sponsorship Benefits

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Banner ad on Keynote video entry page; directing attendees to sponsor page

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Sponsor video played during the pre-roll to the Keynote

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Sponsor announcement resources featured in the ‘attachments’ tab underneath the Keynote video entry page player

Description

Align your brand with the most viewed and sought after content that attendees watch during AWS re:Invent every year. During Week 2 of the conference, Peter DeSantis, VP of AWS Global

Infrastructure and and Swami Sivasubramanian, VP, Machine Learning will deliver their respective keynote addresses. Take advantage of the opportunity to sponsor both Keynote events that

generate hundreds of thousands of views through live and video-on-demand. The Keynote Livestream Sponsorship provides your company brand awareness and an opportunity to drive significant traﬃc to your sponsor page within the main event platform.

2 Opportunities

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Sponsor Page 1:1 Messaging

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Coming Soon - October 28 Webinar

Best Practices to Engage

Customers Through Your

Sponsor Page

• Virtual room and features

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Marketing Your AWS

Competency

Guest: Ashia Johnson

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Next Steps

Coming Up Next in Webinar

• Virtual Swag by AWS Marketplace Sponsors Hang Tight

Be Aware of Deadlines Past Due

• Submit all your pending assets into the Sponsor Portal

• Last call Oct. 19

Knowledge Base

• Past webinar recordings and visual examples of key deliverables

• Rate the content and suggest new articles

Additional Questions

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Q&A

Session

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