Data Driven
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Data Management
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Data Appends / Analysis
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Data Visualization
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Target Solutions
Data Management
Data Warehousing Creation / Maintenance
Providing expertise from a marketing perspective about what data will work towards ROI saves time and headaches in any customer centric process. We are certified in Data Warehousing Methodology and Planning.
Data Cleansing
Merge/Purge multiple source data CASS, DPV and LACS processing NCOA updating to 48 months Match-coding
List Suppressions
Data Consultation
Case Study
Huguley Memorial Medical Center
HMMC began opening satellite medical clinics throughout the southern part of Tarrant County and into Johnson County, which created multiple new strategic needs. We consulted with them through the
discovery process, which assessed their current data, marketing objectives, and goals over the next few years with this new undertaking called Huguley Medical Associates or HMA.
SOLUTION:
Analyzed emergency room patients and other operational data to establish a core trade area. Established an 11 zip code core trade area; in which approximately 89% of clients reside. Established a data warehouse of every address in that core trade area.
Appended demographics and HMA touch point data to access as needed and created an HMA model for to prepare for site selections.
This included a five mile radius, number of households, demographic thresholds, etc.
Each time a prospective site was identified, the model was run to determine the site quality. As clinics came online, the models were revised using actual clinic data blended with
HMA Demo Report
Identifies each Postal carrier route (CRRT) in the radius, the
demographics of each route, total households/population in each route, totals for the site as well as the
Data Append / Analysis
APPEND
Append Consumer Demographics / Lifestyle Data
Append e-mail addresses
Append Business “Firmagraphics”
Append Segmentation codes (Prizm, Mosaic, etc.)
Create Custom Segmentation (Client Specific)
ANALYZE
Aggregate and analyze the data within the database
Overlay any segmentation to the primary market
Compare data to base market, identify trends / gaps
Create Regression, RFM, or other need specific models
360 WEST MAGAZINE
360 West Magazine is a monthly upscale publication with a mailed circulation to
27,000 high-end households west of the Hwy 360 corridor in Tarrant, Johnson,
Parker, and Hood counties. They were looking for additional revenue streams and
to further build brand awareness.
SOLUTION:
Purchased appended e-mail addresses to the mailing list.
Completed the electronic opt out process to satisfy spam requirements.
Net 9,324 new marketable e-mail addresses.
Combined new e-mail addresses with internal email lists.
New e-mail list of approximately 11,000.
Offered this e-mail database and HTML design services to advertisers to
send e-blasts about special events, new merchandise lines, and special
offers for additional revenue.
Data Visualization
Show “Spreadsheet” data visually
These data visualization techniques are outstanding, as they allow clients
to take in information in ways other than spreadsheets.
1. Distance Radius and Drive Time Maps.
2. Point Coded Maps.
3. Thematic Demographic Maps.
4. Create Site Selection Expertise when combined with
demographic analysis.
Local Spa & Skin Care Practice
A local spa had been marketing equally to all the zip codes that touched their location zip code. It mapped out to as much as 8.5 miles from their location. As 2009 came in with a resounding recession, they wanted to cut costs but not lose market share.
SOLUTION:
We performed a geographic analysis of their database. Found that over 90% of clients only traveled 3.8 miles.
Concluded they were wasting their money mailing to the remainder of the list. They had e-mail addresses of roughly 33% of their clients.
They mailed a newsletter to each client every quarter, so we merged-purged their data lists, combined into 1 functional list and electronically delivered the
newsletter to those with an e-mail, and reduced their mail costs by mailing only the net names.
Provided them with an accurate data model of their “ideal customer”.
Provided a list of all prospect households that matched within the new 3.8 mile viable geographic boundary.
Target Solutions
When the marketing challenge calls for prospect
data lists, we surpass all others in expertise:
Consumer Lists
Equifax and Axciom compiled data at the address level.
E-mail Lists
E-mail lists appended to your data to expand your target capabilities.
Business Lists
Dun & Bradstreet / Info USA data, premier sources for business lists.
Specialty Lists
We access and offer many specialty lists, including New Movers,
Nurses, Fitness Interest, Foreign Travelers, Magazine subscribers,
Downtown Bank
Locally Owned Downtown Bank, with four locations in Tarrant County, was looking for a way to get a jump on new businesses coming into our market by contacting them about banking services before the new business got the doors open.
SOLUTION:
Dun & Bradstreet and Info USA update their data lists quarterly.
In addition, they have to find the business through discovery before adding them to their database. Businesses would be 6-9 months old, before being in their database. This solution would have to come from out of the box. We remembered that New Sales Tax Permits and New Corporate Charter filings were public record.
We purchased an online subscription to the State of Texas database, then downloaded all new permits weekly. We sorted the data into market
segments for each location and provided the client a spreadsheet of the new business information including, contact name, address, first expected
business day, NAICS code to indicate industry type, and what location number this was for that business.
