Publisher & Contact Information

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LLC

an HMP Communications Holdings Company,

™

www.hmpcommunications.com 70 E. Swedesford Road Suite 100

Malvern, PA 19355

Interventional Oncology 360 is on:

tinyurl.com/IO360Facebook tinyurl.com/IO360LinkedIn twitter.com/InterventOnc360

2016 E-Media Kit

EDITORIAL DESCRIPTION: Interventional Oncology 360 offers original articles, news, blogs, and multimedia to support all

professionals in interventional oncology, including interventional radiologists, oncologists, nurse practitioners, physician as-sistants, nurses, and radiologic technologists. Reflecting the broad spectrum of specialties involved, Interventional Oncology 360 will also address referring physician groups in surgery, medical oncology, and radiation therapy.

Jeff Martin

Vice President/Group Publisher

Cardiovascular Division

(800) 237-7285, ext. 4238

[email protected]

Carson McGarrity

Associate Publisher

Cardiovascular Division

(215) 262-4739

[email protected]

Jeff Benson

National Account Manager

Cardiovascular Division

(484) 542-2254

[email protected]

Lam Wang

Advertising Sales Associate

Cardiovascular Division

(800) 237-7285, e×t. 4205

[email protected]

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2016 E-Media Kit

General Information

EDITORIAL DESCRIPTION: (Mission Statement)

Interventional Oncology 360 is a web-based publication that seeks to inform readers on the latest advancements

in interventional oncologic treatments. It provides an educational resource to increase knowledge and enable

multidisciplinary collaboration in this rapidly growing field. Interventional Oncology 360 is designed for all

profes-sionals in the interventional oncology field, including interventional radiologists, oncologists, nurse

practition-ers, physician assistants, nurses, and radiologic technicians. Reflecting the broad spectrum of specialties involved,

Interventional Oncology 360 will also address this practice as it relates to referring physician groups in surgery,

medical oncology, and radiation therapy.

Articles undergo peer review by members of the advisory editorial board and the clinical editor, Govindarajan

Narayanan, MD. The site features original contributions, clinical reviews, case studies, late-breaking clinical trial

results, product information, facility profiles, multimedia, editorial commentary, blogs, and interviews with key

opinion leaders. Interventional Oncology 360 is available in web, mobile, and tablet application versions.

ESTABLISHED

2013

ADVERTISING ACCEPTANCE & COPY

All advertising is subject to the publisher’s approval.

SERVICES TO ADVERTISERS

Online advertising, reprints, enduring materials, ad testing, meeting planning, email marketing, web archive

pro-grams, list rental, classified and recruitment advertising.

PROMOTION AT MAJOR MEETINGS:

• The Symposium on Clinical Interventional Oncology (CIO) at ISET

(February 6-10, 2016, Hollywood, Florida)

• The Society for Interventional Radiology Annual Scientific Meeting

(April 2-7, 2016, Vancouver, British Columbia)

• WCIO (June 9-12, 2016, Boston, Massachusetts)

• Synergy Miami: A Multidisciplinary Approach to Interventional Oncology

(November 3-6, 2016, Miami, Florida)

ISSUANCE

Online-exclusive publication

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2016 E-Media Kit

FOLD Leaderboard (Banner 1) Block 1 Block 3 Tile 1 Block 2 Tile 2 Tile 3 Banner2 Banner 3 Banner 4 Skyscraper

Size in pixels Rate Notes

160x600 $5,500 Every Page

Leaderboard (Banner 1)

Banner 2 (above fold)

Banner 3 (below fold)

Banner 4 (below fold)

Tile 1 (above fold)

Tile 2

Tile 3 (above fold)

Block 1 (above fold)

Block 2

Block 3

Corner-page peels

Rate Notes

$6,500 Home Page

Additional charges for rich media ad units: expandables, floaters, etc.

Rate

$1,000

File size not to exceed 100k. For video and other rich media ads, please see the technical specifications on page 6.

All sizes shown as width x height.

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2016 E-Media Kit

E-Newsletters

E-Blast

Publication Size in pixels Rate

IO360 $750 per 1,000 Per Distribution Size in pixels Rate

Leaderboard 728x90 $3,000

Banner 2 (above fold) 300x100 $2,500

Banner 3 (below fold) 300x100 $2,500

Banner 4 728x90 $2,000

Leaderboard

Banner 2

Banner 3

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2016 E-Media Kit

Classifieds

Reprints/EPrints:

Please contact Lam Wang, Advertising Sales Associate at:

[email protected] or (800) 237-7285, ext. 4205

Classified/Recruitment:

Please contact Lam Wang, Advertising Sales Associate at:

[email protected] or (800) 237-7285, ext. 4205

Internet opportunities:

www.interventionaloncology360.com

**Runs: 30 days *all prices are net**

Online Rate: Includes service fee, email contact link, and text hyperlink. Must be limited to 200 words.

30 days text only $400

30 days PDF $600

Banner Advertising:

Main Page $3,000

Classified Page $1,000

Tile Advertising:

Main Page $2,000

Classified Page $800

*Please note: HMP Communications.com services require at least five (5) business days lead time to schedule your

online advertising. Files must arrive in electronic form and be web-ready or in PDF format.

E-News:

Classifieds available. Contact representative for details.

E-Blast:

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Technical Specifications

Crea tive U ni t N ame Initial Dime nsions (WxH in pixe ls)

Maximum Expanded _Dime

nsions

(WxH in pixe

ls)

Max Initial _{File Load} Size Max Additional Initial File Load Size for OBA Self-‐Reg Compliance

(N

ote 1)

Subsequent Max Polite File Load

Size Sub sequent Max User-‐Initiated File Load Size Sub sequent Max User-‐Initiated Addi tional

Streaming File Size

Max Video

&

Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length

Au di o Initiation Hot Spo t Z-‐inde x Range Max Pe rcentage of CP U Usage (N ote 3) Mini mum Requi red Controls Labeling Requi rements, Font Size, etc. Subm ission Lead-‐ Ti me Impl ementation N

otes & Best Practices

In -‐B an ner Vi deo (file-‐loaded) 100 KB 2.2 MB for

video file load

N /A 30-‐sec In-‐ Banne r V ide o (streaming) 100 KB N /A

Unlimited for _{Streaming Video}

Expandable/ Retractable

40 KB

5 KB

100 KB

2.2 MB for _{creative files} Unlimited for _{Streaming Video}

24 fp

s

15-‐sec

30-‐sec

Must be user-‐ initiated (on click: mute/ un-‐mute); default state is muted

N

ot to exceed _{1/4 size of} _original

ad

(collapsed size). Only initiated when

cu

rso

r

rests on hotspo

t for at

least 1-‐sec. Must N

OT

initiate audi

o.

5,000 -‐ 1,999,999 (for entire ad uni

t)

30%

Control = “Close X” on expanded panel and "Expan

d" on collapsed pan el Font = 8pt (11px) -‐ 16pt (21px)

Retract Feature = Either Cl

ick to

close/expand

or

Enab

le Mouse-‐Off

Retraction Video must include: Play,

Pause,

Mute

(volume control to zero (0) outpu

t may

be included instead of or in addi

tion to Mute

control)

Ad uni

t content

must be clearly distinguishabl

e

from normal webpage content (i.e. ad uni

t must

have clearly define

d bo rder s and no t be conf used with no rmal page content) Min 6 busin ess

days before campai

gn start Expansi on must be user-‐ini tiated (no te 2). Best Pr actice: For

times when the user

’s br ow se r do es no t suppo rt creative func tional ity (i.e. Flash™ , HTML5),

provide a standard image file the same dim

ensi ons of the original (collapsed) ad di m ens ions . Po p Up s 300x250 550x480

Expansion _{not allowed} for these units

40 KB

5 KB

100 KB

24 fp

s

15-‐sec

30-‐sec

N

ot to exceed _{1/4 size of ad.} _{Only initiated} _when

cu

rso

r

rests on hotspo

t for at

OT initiate audi o. N /A _Pop-‐u ps di spl ay in

their own brow

se r wi nd ow, so po p-‐up ad content has its own z-‐index 30% "Cl ose" control prov ided by br ow se r wi nd ow.

Video must include: Play,

Pause,

Mute

t may

tion to Mute

control)

In the browser bar,

all

Pop Ups

must be clearly labeled with: Name of Network/Advertis er, Pub

lis her, Browser Typ e [i n thi s order] (ex.: "Advertisi ng.com -‐ CBS Marke t

Watch -‐ Microsoft Internet Explor

er

")

Min 6 busin

ess

days before campai

gn

start

Best Pr

actice: For

times when the user

provide a standard image file.

Floating

Variable Initial _Dime

nsions

Expansion _{not allowed} _{for thi}

s unit

80 KB

5 KB

160 KB

24 fp

s

15-‐sec

30-‐sec

N

cu

rso

r

rests on hotspo

t for at

OT

initiate audi

o.

2,000,000 -‐ 2,999,999

30%

Control = “Close X” Font = 8pt (11px)

-‐

16pt (11px)

Pause,

Mute

t may

tion to Mute

control)

Label = "Advertisement" Font = 8pt (11px) -‐ 16pt (21px)

Min 6 busin

ess

days before campai

gn start Bet ween -‐t he-‐Pa ge (aka "Interstitial") Variable

Expansion _{not allowed} _{for thi}

s unit

80 KB

5 KB

160 KB

24 fp

s

10-‐sec (ad

di

spl

ays for only

10 sec and

di

sapp

ears if no

interaction) 30-‐sec only if use r

interacts _{within first} 10 sec o

f di spl ay (otherwise ad di sapp ears)

N

cu

rso

r

rests on hotspo

t for at

OT initiate audi o. N /A U nle ss

the ad covers content on the target page,

then

use range for overlays: 6,000,000+

30% "Cl ose" control prov ided by br ow se r wind

ow if ad displ

ays

in its own browser wind

ow. If overlaid on

target page, include "Cl ose X" button. Font = 8pt (11px) -‐ 16pt (21px)

Pause,

Mute

t may

tion to Mute

control)

Label = "Advertisement" Font = 8pt (11px) -‐ 16pt (21px)

Min 6 busin

ess

days before campai

gn

start

Duration of display: 10-‐sec max if no use

r interaction; up to 30-‐sec wh en u ser

is engaged with ad within

first 10 sec.

Abbreviations:

px = pixel

sec = seconds

Rich Media Ad Guidance

Min 6 busin

ess

days before campai

gn

start

Best Pr

actice: For

times when the user

provide a standard image file.

300x250 to 600x250 160x600 to 600x600 728x90 to 728x315 Ad uni t content

must be clearly distinguishabl

e

from normal webpage content (i.e. ad uni

t must

have clearly define

d bo rder s and no t be conf used with no rmal page content) 300x250 728x90 Expansion _{not allowed} for these units

40 KB

5 KB

24 fp

s

15-‐sec

N

cu

rso

r

rests on hotspo

t for at

OT initiate audi o. 0 -‐ 4,999 30% Controls = Play, Pause,

Mute (volume control to zero (0) outpu

t may

tion to Mute

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Technical Specifications

Unit Type

Dime

nsions

(WxH in Pixels)

Maximum File Load Size

Aud io/Video Ini tiated Close Box Po p-‐ Up 300x250 Pop-‐Up Large 550x480 Specifications 40 K B Initially 100 K B Subsequ

ent Polite File Load

2.2 MB for User-‐Ini

tiated File Load

Unlimited User-‐Initiated Streaming Video

User-‐Initiated

Controlled by browser

Po

p-‐Up

Gu

id

el

in

es

Crea tive U ni t Nam e Initial Dime nsions (WxH in pixe ls)

Maximum Expanded _Dime

nsions

(WxH in pixels)

Max Initial _{File Load} Size Max Additional Initial File Load Size for OBA Self-‐Reg Compliance

(N

ote 1)

Subsequent _{Max Polite File} Load Size Subsequent Max User-‐ Initiated File Load Size Subsequent Max User-‐Initiated Additional _{Streaming File Size} Max Video & Animation Frame rate Maximum Animation Length (i.e. Flash™)

Max Video Length

Au di o Initiation Hot Spo t Z-‐inde x Range Max Pe rcentage of CP U Usage (N ote 3) Mini mum Requ ired Controls Labeling Requ irements, Font Size, etc. Subm ission Lead-‐Time Impl ementation N

otes & Best Practices

Medium Rectangle

300x250

Expansion not allowed for this unit

40 KB

5 KB

N

ot allowed _{for this unit}

N

ot allowed for _{this unit}

24 fp

s

15-‐sec

Video no

t

allowed for this uni

t

see "In-‐Banner Video" & Rich Medi

a uni

ts

below

Must be user-‐ initiated (on click: mute/ un-‐ mute); defaul

t

state is muted

N

cu

rso

r

rests on ho

tspo

t

for at least 1-‐ sec. Must N

OT initiate audi o. 0 -‐ 4,999 20% N /A Ad un it content

must be clearly distingui

shab

le

from no

rmal

webpage content (i.e. ad un

it must

have clearly defined

bor der s and no t be

confused with normal page content) Min 3 business days before campaign start

Best Pr

actice: For

times when the user

’s br ow se r do es no t suppo rt creative fun ctio nali ty (i.e. Flash™, HTML5), provid e a standard image fil e. Wi de Skyscraper 160x600

40 KB

5 KB

N

24 fp

s

15-‐sec

Video no

t

a uni

ts

below

t

state is muted

N

cu

rso

r

rests on ho

tspo

t

OT initiate audi o. 0 -‐ 4,999 0. 2 N /A Ad un it content

shab

le

from no

rmal

it must

Best Pr

actice: For

times when the user

’s br ow se r do es no t suppo rt creative fun ctio nali ty (i.e. Flash™, HTML5), provid e a standard image fil e. Le ade rboar d 728x90

40 KB

5 KB

N

24 fp

s

15-‐sec

Video no

t

a uni

ts

below

t

state is muted

N

cu

rso

r

rests on ho

tspo

t

OT initiate audi o. 0 -‐ 4,999 0. 2 N /A Ad un it content

shab

le

from no

rmal

it must

Best Pr

actice: For

times when the user

’s br ow se r do es no t suppo rt creative fun ctio nali ty (i.e. Flash™, HTML5), provid e a standard image fil e. Abbreviations: px = pixel sec = seconds

Universal Ad Package (

UAP)

Guidelines last updated: 01/31/2012 -‐ Versio

n: FINAL_v2.2 (

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Technical Specifications

HTML5 Best Practices Notes

(Best practices are provided in more detail in IAB’s “HTML5 for Digital Advertising” guide for Ad designers & Creative Technologists)

“Improve Initial Display

HTML5 ads are like mini-web pages. You can improve the initial display by following a few guidelines:

• Provide inline css and use HTML to deliver initial display resources as much as possible.

• Limit initial dependencies on any render-blocking .js or .css. • Load interactive elements as a deferred or secondary

subload, but keep them efficient using techniques such as caching.

• Defer heavy file weights until user initiates interaction. • Use techniques such as byte serving to download partial

content and to optimize for autoplay video. • Avoid any unnecessary downloads.”

“Improve time-to-visual start and complete download

In order to provide the fastest time to a visual experience: • Combine all supporting files (e.g. JavaScript toolkits,

libraries, HTML, and CSS) whenever possible.

• Use well-distributed, cached libraries to provide supporting files instead of providing them with the ad.

• Check device bandwidth, and tailor supporting files and other elements to the environment and experience.”

“Image Assets

• Consolidate images wherever possible.

• Use sprite sheets for multiple display assets and animation. • Cache all reusable objects.”

“Video Assets

• Defer heavy payload until user interaction.

• Use techniques such as byte serving to download partial content and to optimize for autoplay video.

• Avoid unnecessary downloads”

“Assets and Resources Delivery

• Ad servers should strive to maintain a persistent connection to avoid duplicate downloads for each asset.

• Package assets to allow for maintaining a persistent connection.

• All assets and files should be delivered using Gzip and use relative paths.

• Use minification and/or compression where applicable to minimize the file load size.”

Caching: Use CDN-hosted files and caching of static objects as

much as possible.

Video Notes:

HTML5 does not support streaming video, but it can simulate a streaming experience using adaptive bitrate streaming technologies such as HLS and MPEG-DASH.

Use MPEG-4 (MP4) file formats for H.264-encoded video for a more seamless delivery across devices. The H.264 codec should use a Baseline profile to allow for more diverse execution in systems that range from a cellular connection on a mobile screen to a high-speed cable connection on an HTTP-connect TV screen. For audio, AAC is more widely supported (PCM audio is unsupported in Flash players).

At a minimum, the MP4/H.264 file format should be provided, but alternate files using formats such as WebM and VP8 may also be submitted.

Use the web-optimized setting when encoding the MP4 file, which sets the MOOV (movie) atom at the start of the file. Formatting files for adaptive bitrate streaming enables a smoother viewer experience. Adaptive bitrate streaming uses short fragments (2-3 seconds) of the video at different quality leveles and stores them in a playlist file such as M3U8. During playback, the player detects bandwidth at the start of each fragment and plays the fragment at the quality level best suited to the bandwidth and player environment. Common protocols for adaptive bitrate streaming include HTTP Live Streaming (HLS) in the U.S. and MPEG-DASH in the EU.

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Technical Specifications

HTML Email Best Practices

Maximum width of 600-800 pixels.

Design for simplicity using grid-based layers while avoiding complicated elements that require HTML floats or positions. Avoid the use of background images and gradients.

Use basic cross-platform fonts such as Arial and Times New Roman.

Don’t neglect the mobile user.

Code all HTML structure using tables and nested tables for more complicated layouts.

Use element attributes such as valign, cellpadding, and width. Keep CSS simple and avoid using compound style declarations, shorthand code (#000 rather than #000000), complex selectors (descendant and child selectors), and css layout properties such as position and clear.

Make sure all CSS is inline before sending. Use absolute links for images.

Use GIF images rather than Javascript and Flash as they are largely unsupported.

Make email responsive if the design allows for it but keep in mind that not all email clients support media queries.

Do not use background images as they are not supported across all email clients.

Do not use JavaScript, Submission Forms, Layers, or Rich Media (i.e. Flash movies, animation). These cause deliverability issues which can affect the campaign responses, hinder our deliverability for future campaigns, and do not render correctly in many email ISPs.

The more images/graphics there are, the more time it takes for a recipient to download. Potential customers will be lost if they have to wait for images to download in order to read or act on the message.

The higher the ratio of image-to-text area in an HTML, the higher the SPAM score. We recommend no more than 1/3 of the design area be images or graphics, and the rest should be formatted text

Use fonts that are universal on the Internet such as Arial, Verdana, Tahoma, or Times New Roman. Any other fonts will resort to a default font if the recipient doesn’t have it installed on their computer.

Minimize the number of fonts, sizes, and colors used in the design for easy flow and professional look.

When possible, avoid using white (#FFFFFF) text. Spammers sometimes use white text on white backgrounds to prevent visibility of some text, so spam filters may flag usage of white text.

Use ALT tags in the HTML code for each image used in the HTML design.

Headers and navigation menus work well, especially those featuring a brand or logo.

Minimize graphics and images to logos, photos of products, or situational photos that support the message visually. Don’t rely on graphics and images for the main content of the message. Keep the length of the email short, concise, and about one page maximum in length. Newsletters may be longer, but the further details of a message should be left on a hyperlinked web page. Use bullet points to identify key points in the message.

Clearly identify what the call to action is that you want the recipient to make to act on your offer. Buttons work.