Retargeting Technology.

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Retargeting Technology

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INTRODUCTION

More than 89% of all visitors leave a website without buying anything.

adrolays retargeting is a qualitati- ve high value solution, that offers potential customers incentives to purchase and entices them back to the website.

adrolays retargeting gives you the opportunity to use personalised advertising to reach customers who have aborted the ordering process.

Reasons for discontinuing an order can vary greatly, for instance, the customer may have not had suffici- ent confidence in the product. If the customer is approached again by means of an adapted offer, there is

a good chance that he or she will return to the website to comple- te their order. The ROI (return on investment) offered by adrolays retargeting campaigns is far superi- or to conventional online marketing measures.

Successful advertising is always formulated according to the mul- tistage AIDA reaction model, as it is assumed that the effect of an advertisement develops in a phase- like process. AIDA refers to the individual stages that a customer passes through when they come into contact with an advertisement.

Attention Interest

Desire Action

In the adrolays targeting campaign, all stages of the AIDA reaction model are passed through so that the customer‘s faith in the product is optimised. By means of personalised advertising combined with innovative marketing techniques that are then implemented on high-value advertising platforms, the conversion rate is increased and the results maximised.

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FUNCTION

While potential customers are infor- ming themselves about products via your website, adrolays marks them with a cookie. This allows adrolays to recognise customers at a later date and to display advertising on some thousands of other websites that are specifically targeted at that customer. The display and place

ment of advertising (for instance personalised product recommen- dations) takes place individually, dynamically and automatically in real time. Based on a number of additional factors, such as the type of website or the origin of the user, the click and conversion rate increases

and the possibility of a completed purchase is maximised. In this way, adrolays offers you the opportunity to address your customers individually even after they have left your website.

myfashion

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Fashion Shoe € 399,-

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Other Website

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myfashion

Other Website

myfashion

1. A potential customer informs himself

or herself about your products 2. The customer is marked by the adrolays retargeting server

3. The customer leaves your site and continues his or her research on other websites

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PERSONAL RETARgETINg A very exact and individual type of retargeting is what is called „personal retargeting“. In this method your customers are shown products that they have already informed themselves of on your website.

Related or similar products are also displayed to the customer. Additio- nally, special offers such as „free

delivery if you order today“ can also be implemented. If your customer clicks on a listed article, he or she will automatically be forwarded to the product list in your online shop.

The customer does not need to search for the article in the shop, but can purchase it immediately.

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PROMOTION RETARgETINg In promotion retargeting, your customers are recognised by adrolays and shown generalised, non-personalised advertising material. This makes sense when, for example, special offers need to be promoted.

It is important in this case that each respective offer is communicated in a clear and poignant manner so that

the customer is enticed to click on the advertisement. This click takes the customer directly to the corres- ponding special offer in your online shop.

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ACCURATE RETARgETINg Personal targeting and promotion retargeting can be implemented with a number of additional options.

If required, customers can be- reached very specifically using this method. The following options are available to you in this case:

- Restriction by internet provider

- Restriction based on city, state or country - Restriction based on date

- Restriction by time of day

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ADVERTISINg MATERIAL The adrolays retargeting banners are available in standard sizes as well as in the following formats:

728 x 90 | 120 x 600 | 160 x 600 und 300 x 250 All retargeting banners can be custom designed and conform to HTML5. This means that they can also be displayed on mobile

terminals (unfortunately this is still not possible with flash banners).

The product information is loaded and integrated into each retargeting banner automatically and in a manner that is adapted to the customer by the adrolays AdServer. The retargeting banners are designed individually in compliance with your CI upon your request.

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EFFICIENCY

adrolays retargeting is highly ef- ficient, as only potential customers who have already seen your website or products are addressed. Thanks to the added personalisation of the advertising banner, the hurdle between the advertisement and the reaction of your customer is

substantially lowered. This type of advertising has a considerably high- er conversion rate than other types of internet marketing.

adrolays allows you to significantly increase the sales and revenues on your website without risk. In terms

of our billing, we offer CPC and CPO / CPL models.

Performance Campaign Performance Campaign

adrolays Retargeting Technology increase by 613% adrolays Retargeting Technology increase by 1.539%

Click-Through-Rate View-Conversion-Rate

Retargeting Campaign Retargeting Campaign www.adrolays.com

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INTEgRATION

adrolays retargeting can be implemented on your website in a very easy and hassle-free manner. Only three steps are required. First, you will receive a line of code that must simply be added to the website.

For the best use of the retargeting, the code should be entered on the product, search and thank you

pages. As a second step, the retargeting banners are designed with your consultation. As a the third step, all that remains is a cooperative test run.

Following the test run, the campaign can be published online.

Other Website

myfashion

1. Embed code 2. Banner design 3. Test run and kick off

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We look forward to your enquiries!

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D 93051 Regensburg Fon +49. 941. 5695 7510 Fax +49. 941. 5695 7519 [email protected]