© 2009 IBM Corporation
Innovation for a smarter planet
Rational Telecom Cloud Positioning
Irv Badr
Global GoToMarket Manager - Rational Software Communications Sector
2
INSTRUMENTED
New abilities to measure, sense and see the exact condition of everything.
INTERCONNECTED
People, systems and objects can interact with each other in entirely new ways.
INTELLIGENT
Processes and things can respond to changes quickly and accurately optimizing for future events.
3
Lengthy on-boarding Acquiring, installing,
configuring and managing environments
Low utilization rates Cost inefficiencies Poor LoB oversight
Weak project governance Lack of domain expertise
Lack of standardized tools and processes
85%
of computing capacity sits idle
Most test servers run at less than
10%
utilization
70¢ per $1
spent on maintaining current IT
infrastructures
1.5x
growth in storage shipments every year
Delivering smart products and services is a challenge
Silos of people,
process, and projects
* “Industry Developments and Models – Global Testing Services: Coming of Age,” IDC, 2008 and IBM Internal Reports
4
Optimize Business Processes through Virtualization,
Standardization and Optimization, leveraging the Cloud
IBM provides both Value and Capabilities at each step in the roadmap.
Simplified
Consolidate
Reduce infrastructure complexity
Reduce staffing requirements
Improve business resilience (manage fewer things better) Improve operational costs/reduce TCO Shared Virtualize
Remove physical resource
boundaries
Increased hardware utilization
Allocate less than physical boundary
Reduce hardware costs Simplify deployments Dynamic Automate Standardized, Centralized Services
Dramatically reduce deployment cycles
Granular service metering and billing
Massively scalable
Flexible delivery enables new processes and services
Self-Service
Elastic
Automatic service metering and billing
Industrialized service delivery
Economies of scale
Cloud
Optimize
5
Cloud computing delivers IT and business benefits
Automated
Faster cycle times
Lower operating expense
Optimized utilization
Improved compliance
Optimized security
End user experience
Standardized
Easier access
Flexible pricing
Reuse and share
Easier to integrate
Virtualized
Higher utilization
Economy of scale
benefits
Lower capital expense
Higher quality services
Doing more with less
Breakthrough agility
and reducing risk
6
Business and IT benefits from cloud computing are real…
Test provisioning
Weeks
Minutes
Change management
Months
Days/hours
Release management
Weeks
Minutes
Service access
Administered
Self-service
Standardization
Complex
Reuse/share
Metering/billing
Fixed cost
Variable cost
Server/storage utilization
10–20%
70–90%
Payback period
Years
Months
SOURCE: Based on IBM and client experience.
Increasing
speed and
flexibility
Reducing
costs
7
But, How do I optimize applications to run on the cloud?
Problems deploying cloud applications
Complicated application deployments are
expensive, and error-prone
Development, test and ops each have to deploy the application
Manual, time-consuming, error-prone
No shared understanding of deployment across groups
No shared automations
Configuration errors are often a source of invalid defects
No reuse of previous successful cycles
Physical test infrastructure is
Time consuming to acquire and configure
Expensive to manage and maintain
Evolving IT Deployment
Manual Labor
Free-Form data
Poor Communication
Many Manual Tasks
Long bring-up times
Automation
Repeatability
Poor Communication
Manual workflow
setup
Automate by Design
Standardize Data
Rich Communication
10
IBM delivers solutions across the cloud lifecycle
Clouds
IBM
CloudIBM Smart Business Development & Test Cloud
IBM CloudBurst Private Clouds Plan
Enterprise Architecture Management
IBM Deployment Planning and Automation
Build
IBM Rational Software Delivery Services for Cloud
Computing IBM Rational AppScan
Deliver
IBM Rational Software Delivery Services for Cloud
Computing
IBM Rational Load Testing on the IBM Cloud
11
12
Example: Cloud for Mobile Telecom
Mobile
Platform
Services
Mobile Technology
Support
Telco and
Enterprise
13
Cloud for Devices: Mobile Platform Services
Model Execution capability enables virtual prototyping through
interactive
mobile/design simulation
Automatically validate
applications to meet customer expectations
through model based testing.
Agility in the development workflow through incremental testing
reduces
overall development cost
and
improves product quality
Multi-level
support for, e.g.
Multicore platform
at Scheduling and
application levels (e.g. Virtualization and Load balancing)
14
Create Telco cloud development, usage and testing solutions
IBM offers cloud based managed service
components
Help CSPs and Telecomm vendors create cloud
based services
Collaborative Team workflow tools provides a seamless
collaboration environment
Rational tools speed up SaaS creation and increase time to market of cloud based
services by up to 30% faster
Leverage a partner ecosystem of 200+ partners in a Linux/Java environment
IBM tools speed up SaaS creation and increase time to market of cloud based
services by up to 30% faster
Allowing customers to try-before-they-buy
Train remote employees who cannot access real hardware
Developing applications for unavailable platforms
High cost of conformance and certification testing
Geographically Scattered Teams requiring Varying access control
Testing applications when the runtime system
15
Mobile Case study
Remote devices in
the cloud
16
What’s smart?
Testing of simulated handsets to learn how a
proposed mobile device will interact with the network in a SaaS environment
Ability to execute a wide range of operational
scenarios early in the product development process
Smarter business outcomes
Reduced deployment errors to near zero by using a virtualized test environment
Provided engineers the ability to share test cases between countries, improving the quality of solutions
How Rational enables smarter products
Global collaboration across distributed teams
increases productivity and reduces integration errors Model-driven development significantly increases
developer output
Case Study: A leading handset manufacturer
Smarter mobile device development
“Working with IBM software, we are giving (our manufacturer client) an
exact view of how the network is performing, right down to the
