Executive Summary
Market
Overview
Drivers and
Challenges
Competitive
Landscape
Drivers:
Reduction in IT Expenditure
Growth of Broadband Internet
Connectivity
Increase in Mobility due to Smartphones
Demand from SMEs
Government Initiatives
Elimination of Technology Obsolescence
Challenges:
Data Security
Lack of Willingness to Adopt Cloud Services
Transaction and Service Related Issues
Major Players
Player A
Player B
Player C
In 20--, overall value of cloud computing services in India was INR x1, being largely driven by
factors such as scalability, flexibility and time-to-market
SaaS comprises the largest cloud segment in India, with some applications such as ERP and CRM
enjoying highest availability and popularity among customers
Owing to various challenges faced by them, SMEs have shown high inclination towards cloud
services and in an effort to make their businesses more viable and customer friendly
•Macroeconomic Indicators
•Introduction
•Market Overview
•Applications of Cloud Computing
Sector-wise Outlook
Case Studies
•Drivers and Challenges
•Competitive Landscape
•Strategic Recommendations
•Appendix
Market Overview – India (1/4)
Indian Cloud Computing Market – Size and Growth
• Cloud computing market in India was valued at INR x1 in 20--
It is expected to reach INR y1 in 20--, growing at a CAGR of z1% between 20-- and 20--
• SaaS comprises the largest cloud segment in India, followed by IaaS and Business Process as a Service (BPaaS)
SaaS market in India was worth INR m1 in 20--, and is expected to reach INR m2 in 20-- In terms of market share, SaaS, IaaS and BPaaS comprise a1%, a2% and a3% of the Indian cloud services market, respectively
• Growth is being driven not only by mid-sized organizations, but by large enterprises as well looking to reap some
of the benefits of cloud computing such as scalability, flexibility and time-to-market
Indian cloud computing market is driven primarily by SaaS
applications, with growing adoption among SMEs
n1 n2 n3 n4 n5 n6 100 200 300 400 500 INR units p1
Drivers
Reduction in IT Expenditure
Growth of Broadband Internet
Connectivity
Increase in Mobility due to
Smartphones
Demand from SMEs
Government Initiatives
Elimination of Technology
Obsolescence
Challenges
Data Security
Lack of Willingness to Adopt Cloud
Services
Transaction and Service Related Issues
Drivers and Challenges – Summary
SAMPLE
Public: Domestic Company – Company A
(1/4)
Key People
Products and Services
Company Information
Offices and Centres – India
Corporate Address Company A, Street A City B State C Tel No. 91 124 7239 Fax No. 91 124 4734111 Website www.company.co.in Year of Incorporation 1767 Ticker Symbol 123456
Stock Exchange ABC
Name Designation Person A MD, CEO Person B. Director Person C Director Head Office City B Category Products/Services
SAMPLE
Financial Snapshot
Key Ratios
Financial Summary
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR mn) u Total Enterprise Value (INR mn) v EPS (INR) w PE Ratio (Absolute) x
Particulars y-o-y change
(2011-10) 2011 2010 2009 2008
Profitability Ratios
Operating Margin Net Margin
Profit Before Tax Margin Return on Equity
Return on Capital Employed Return on Working Capital Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales) Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio Cash Ratio
Leverage Ratios
Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover
Public: Domestic Company – Company A
(2/4)
Improved Decline Net Profit/Loss Total Income 0 5,000 10,000 15,000 20,000 -1,000 -500 0 500 a R1INR units INR units
20-- d R4 20-- c R3 20-- b R2 20--
The company incurred a net loss of INR d units in FY 20--, as compared to net loss of INR c units in FY 20--
The company reported total income of INR R4 units in FY 20--, registering an increase of m% over FY 20--
The company earned an operating margin of f% in FY 20--, an increase of g percentage points over FY 20--
The company reported debt to equity ratio of d in FY 20--, a decrease of h% over FY 20--
SAMPLE
Key Business Segments
Key Geographic Segments
Business Highlights
Public: Domestic Company – Company A
(3/4)
0% 50% 100% 20-- Y4 X4 20-- Y3 X3 20-- Y2 X2 20-- Y1 X1 100% 50% 0% 20-- c4 a4 b4 20-- c3 a3 b3 20-- c2 a2 b2 20-- c1 a1 b1 N M L B ADescription
News
Overview
•
Headquartered in Mumbai, Company A primarily engages in enterprise management solutions•
Its area of operation includes Asia, North America and Europe•
The company has managed to mark a major presence in the cloud computing category in IndiaSAMPLE
T
O
W
S
Public: Domestic Company – Company A
(4/4)
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