51 Essential SEM Tools

51 Essential SEM Tools

DFWSEM Association,

Oct. 2007

www.dfwsem.org

About The DFWSEM Association

• Established February 2004 by a group of 12 North

Texas based SEMs

• The first and longest running local SEM association

and meet-up event

• Dedicated to education, promoting the SEM industry,

networking, and recognizing the value of search

Past presenters

2007 Board of Directors

• President: Rob Garner, iCrossing

• VP: Tony Wright, Wright IMC

• Chairperson: Christine Churchill, Key Relevance

• Vice Chair: Dan Sturdivant, IMC2

• Vice Chair: Bill Hartzer, MarketNet

• Vice Chair: John Bagwell, Bagwell Marketing

• Vice Chair: Mark Jackson, Vizion Interactive

• Treasurer: Jeff Martin, CardsDirect.com

51 Essential Tools

• List assembled by the board members of DFWSEM

• Both SEO and SEM tools are included

• We chose each tool based on one or more of the

following criteria:

– Commonly used by a wide range of SEMs

– Useful or essential to one or more board members

– Helped solve a specific problem that SEMs often face

– It was very useful

SEOdigger.com

• What it does

– Competitive ranking report tool, shows

ranking history in Google

• Cost

– Free

• Location

• What it does

– Provides visual link maps from Google “similar pages”

• Cost

– Free

• Location

– www.touchgraph.com/TGGoogleBrow ser.html

Yahoo! Site Explorer

• What it does

– Shows accurate picture of back links and indexed pages

• Cost

– Free

• Location

SEO Toolbar

• What it does

– Provides data on sites in one easy place through your Firefox browser. Turn images and CSS on/off, disable javascript, and many more.

• Other features

– See full feature list at

tools.seobook.com/firefox/seo-for-firefox.html

• Cost

– Free

• Location

Trellian’s Keyword Discovery

• What it does

– Provides keyword ideas and aids in brainstorming

• Other features

– Provides popularity numbers from multiple databases

– Shows seasonal trends

• Cost

– $69.95 monthly

• Location

We Build Pages' Toolset

• What it does

– Free Internet Marketing and SEO Tools – Backlink and anchor text checker

– Class C Backlink analyzer – Keyword density analysis tool – Spider viewer – Many more

• Cost

• Location

Deep Link Ratio Checker

• What it does

– This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase.

• Other features

– For each phrase you enter, this tool will calculate the deep link ratio of the top 10 search results.

• Cost

– Free

• Location

WebConfs.com KW Density Checker

• What it does

– Checks keyword frequency at the page level

• Other features

• Cost

• Location

• What it does

– Real-time pay per click reporting, auditing and fraud monitoring

• Other features

– Build custom reports and export data in a variety of formats

• Cost

– Free

• Location

– www.vericlix.com

• What it does

– Displays Google search results across different data centers

• Cost

– Free

• Location

• What it does

– Free multivariate and A/B testing tool, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images)

• Cost

– Free

• Location

Google Adwords Editor

• What it does

– Allows for easy update of Google Adwords accounts

• Other features

– Download your AdWords account to your computer, make your changes, then

upload your revised campaigns. Work off line, Copy and paste, do bulk changes then upload all at once

• Cost

– Free

• Location

• What it does

– Checks natural search engines rankings

• Cost

– $149/5 domains; $389/unlimited domains

• Location

Agent Web Ranking

• What it does

– Ranking software particularly useful for international search engine optimization work. A substitute for WebPosition.

• Cost

– From $50-$500 per month, see pricing at

www.agentwebranking.com/pricing.htm

• Location

– www.agentwebranking.com/

Other Features

Searches through Google

API, most like “manual

searches” for ranking reports,

customized reporting features

OptiLink

• What it does

– Checks natural search engines rankings

• Other features:

– Incoming link popularity. – Link text (keyword ratio).

– Keyword density ratio on the web page. – Keyword density ratio in the title tag.

– Google PageRank rating (if Google is the selected search engine).

• Cost

– $149

• Location

• What it does

– Search engine ranking software that emulates manual search through each search engine to produce reliable and accurate website positioning reports.

• Other features

– Built for SEOs, custom reports, find trend rankings and compare against competitors.

• Cost

– $99-$399

• Location

• What it does:

– Allows you to see how your website links evolve in time. You can compare the evolution of your site with the evolution of your competitors using data from the most popular search engines.

• Other features:

– Query most search engines for back links to any URL/domain and then query site info for each linking site

• Cost:

– $59-$149

• Location

CombineWords.com

• What it does

– Keyword list expansion tool

• Cost

– Free

• Location

Server Header Checkers

• What It Does

– This free Server header checker tool allows you to check the HTTP status returned by a server. Useful for checking redirect status (301, 302, etc.).

• Cost

• Location

SEO Quake

•

What it does

– Extension for both Firefox and IE that provides a quick look at many SE parameters, including

backlinks, indexed pages, Alexa rank, quick DomainTools.com lookup, and others

•

Other Features

– Also allows for downloading of SERPS into Excel with many data points included – great for link building

•

Cost

– Free

•

Location

Overture’s Keyword Selector Tool

• What it does

– Provides popularity numbers from Yahoo

• Other features

-

• Cost

– Free

• Location

– inventory.overture.com/d/searchinvento ry/suggestion/

Hitwise

• What it does

– Provides competitive insights on keywords

• Other features

-

• Cost

– $60,000 a year

• Location

WordTracker

• What it does

– Provides new keyword ideas

• Other features

-

• Cost

– $299 a year

• Location

MSN adCenter Tools

• What it does

– Toolbox of advertising and keyword research tools.

• Other features

-

• Cost

– Free

• Location

Quintura

• What it does

– Visual search engine navigation tool that extracts keywords from search results and builds a word cloud.

• Other features

-

• Cost

– Free

• Location

Google Cheat Sheet

• What it does

– 2-page quick reference guide to Google search products and useful operators

• Other features

– List of execs, all Google CCTLDs,

advanced and basic operators, “search by number” shortcuts

• Cost

• Location

Google Sitemap Generator

• What it does

– Quickly spiders sites and creates XML sitemaps that adhere to the standards set forth at

www.sitemaps.org

• Other Features

– Will automatically update sitemap based on parameters set by you

• Cost

– Free

• Location

Marketleap

• What it does

– Comprehensive backlink checking tool

• Other features

– “Search Engine saturation” report shows number of indexed pages across various engines

– Competitive reports

• Cost

• Location

Archive.org

• What it does

– Historical web page archive

• Cost

– Free

• Location

– www.archive.org

W3 Code Validator

• What it does

– Validates HTML code to current standards

• Cost

– Free

• Location

Watchfire - WebXACT

• What it does

– Site diagnostics tool. Assess broken links, checks meta tags, code

validation, etc.

• Other features

• Cost

• Location

ISAPI Rewrite

• What it does

– Rewrites URLs at the server level for IIS

• Cost

– Full version, $99

• Location

Joost de Valk’s

Non-personalized results Plugin

• What it does

– Allows you to remain logged-in to Google Services while viewing non-personalized search results

• Cost

– Free

• Location

– www.joostdevalk.nl/seo-tools/disable-personalized-search-plugin/

PageRankBot

• What it does

– Sitewide PageRank filtration and supplemental results analysis tool – Provides more control over internal

PageRank distribution.

– Helps to visualize internal link structure from a PR perspective

– Helps solve supplemental results issues

• Cost

– Free

• Location

Google Toolbar

• What it does

– Check PageRank, shortcuts to various Google properties

• Other features

• Cost

• Location

Google Webmaster Central

• What it does

– One-stop shop for webmaster resources

• Other features

-

• Cost

– Free

• Location

Google Analytics

• What it does

– Free analytics program

• Other features

-

• Cost

– Free

• Location

Google Base

• What it does

– Helps searchers find products you sell

• Other features

-

• Cost

– Free

• Location

Google’s Traffic Estimator Tool

• What it does

– Provides quick traffic estimates of keywords

• Other features

-

• Cost

– Free

• Location

– https://adwords.google.com/selec t/TrafficEstimatorSandbox

Google Adwords Keyword Tool

• What it does

– Provides new keyword ideas

• Other features

-

• Cost

• Location

Google Suggests

• What it does

– As you type into search box, Google guesses what you’re typing and offers suggestions in real time.

• Other features

-

• Cost

– Free

• Location

– www.google.com/webhp?complete= 1&hl=en

Google Trends

• What it does

– Show trends in search popularity.

• Other features

-

• Cost

– Free

• Location

ClickTracks

• What it does

• Other features

• Cost

– Packages from $79/month and up

• Location

Lead Maverick

• What it does

– A content management system ties to a search engine optimized

directory that allows small businesses to quickly create optimized Websites

• Other Features

– Provides full analytics – Great for lead generation

• Cost

– Free to several hundred per month – only sold through certified re-sellers

• Location

Bruce Clay SE Relationship

Chart

• What it does

– Visual diagram of search engine distribution relationships

• Cost

– Free

• Location

Other tools

• Firefox Plugins

https://addons.mozilla.org/en-US/firefox/

• Compete -

http://www.compete.com

• Ranks.nl –

http://www.ranks.nl

• Atlas One Point –

http://www.onepoint.com

• Elixir Site Assessment Tool

-http://www.elixirsystems.com/tools/linkpopularity.php

Thank you. Send your own search tool

suggestions to [email protected]