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It is Innovation (i 3 )


Academic year: 2021

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CEA’s flagship publication,

It is Innovation




), showcases all

aspects of innovation in technology, policy, business, and

engineering in the consumer technology industry. It celebrates

the entrepreneurial spirit in inventions and start-ups, the ideas,

strategies and leadership skills that exemplify the industry and

looks at what is coming in the pipeline. Readers include the

professionals that design, manufacture, buy, distribute and

analyze products and trends for this $206 billion industry.

Average Circulation: 64,000+

Includes average print circulation of more than 19,000

and average digital circulation of more than 44,500.

(based on June 2012 BPA Circulation Statement)

Plus 70,000 bonus digital distribution

(based on Publisher’s Own Data)

It is Innovation




) is the only industry publication that will

enable you to:

Increase your visibility before, during and after the

International CES®

Position your brand as innovative and as a leader in its category

Get recognition from top leaders and decision makers of the

entire CE spectrum

About CEA

As the preeminent trade association for the consumer

electronics industry, the Consumer Electronics Association (CEA)®

is the authority on:

Tech and market research and forecasts

Legislative and regulatory news

Engineering standards

Industry shows and events

Training resources

Owns and produces the International CES®

CEA serves more than 2,000 member companies from every

segment of the CE industry. As the leading, global trade




supplies senior leadership within the CE industry

a unique media environment to exchange information and

provides an inside view on trends, issues, policy, technologies and

business news in the consumer technology market.


It is Innovation (i


) readers are the

decision-makers driving the industry


Our readers include the core of the International CES audience – the largest tradeshow in North America and the largest CE tradeshow worldwide.

i3 is the only CE magazine with circulation that covers

the entire CE spectrum:



Content developers

Financial analysts

Venture capitalists





i3 is the only CE magazine that:

Includes international circulation

Connects with Washington policymakers

Is distributed at Reagan National, LaGuardia and Logan Airports

Is the official publication of CEA, the Industry Authority.

Reaches top leaders in the CE industry

Benefits from a premium and exclusive distribution at the International CES

Unique Readership

Highlights of BPA Circulation Statement


Average Total Circulation

(includes print and digital)



Owners/Vice Presidents


Retailers and Distributors


International Consumer

Electronics Industry Subscribers


Global Executives


Manufacturers and Engineering





Consumer Electronics Association

Member Companies

Marketing Engineers Other Executive Management

Global Executives Buying/Merchandising


9,262 3,148

7,925 5,854


Retailers Distributors

Manufacturers & Engineering Companies


3,967 7,861 10,268


Business and Industry

Classification by Title



BPA Circulation Snapshot May/June 2012

CEA Member Companies/Employees Others Affiliated to CE Industry


Eureka Park: Inside Innovation

Integrated Car Tech

Gigabit Coming to your Doorstep?

The Hotbeds of Innovation

International Focus: China



Ninja Innovation

Vision Entrepreneur Award Winner Profiles

Innovations – A look at the winners in the 2013 Innovations Design and Engineering Showcase.

CES Unveiled: A Preview of the Hottest Products at CES

Hot TechZones at the 2013 International CES


CES on the Hill/Digital Patriots Dinner CE Week



CEA Industry Forum/Technology and Standards Fall Forum


CES New york Press Preview featuring CES Unveiled @ Ny



Innovation in Health and Fitness

Economic and Tech Development Zones

Spectrum Moves

Profile: CE Movers and Shakers

International Focus: The Middle East/North Africa (MENA)

Ultra HD/4K

The Mobile Wallet

Privacy and Security in the Cloud

Skilled Immigration Reform

International Focus: Russia

Original Programming on CE Devices

Hotspot 2.0

NFC Devices

Nanotechnology Shake Up

International Focus: India

Internet of Things: M2M

Haptic Interfaces

Apps Drive Innovation

Green Innovation

Audio: Pandora and Beyond

International Focus: Israel


Big Data

Cloud Gaming

Electric Vehicles

Digital Health: Retail Opportunity

Accessories for Geeks

International Focus: Brazil

CES Unveiled @ Ny: A First Look at CES

CES Unveiled: London



2013 International CES®



Editorial Calendar 2013


Ad Sizes

Magazine trim size: 8.25 x 10.875

Full-page spread Live area: 15.5 w x 10 h Bleed: 16.75 w x 11.125 h Trim: 16.5 x 11.875

Full page

Live area: 7.25 x 10 Bleed: 8.5 x 11.125 Trim: 8.25 x 10.875

1/2 page horizontal Live area: 7.25 x 4.625 Bleed: 8.5 x 5.625 Trim: 8.25 x 5.375

1/2 page vertical Live area: 4.75 x 10

Jan/Feb Ad close: Nov 30 Mats due: Dec. 7 Mar/Apr Ad close: Jan 25 Mats due: Feb 1 May/June Ad close: Mar 29 Mats due: April 5 July/Aug Ad close: May 26 Mats due: June 3 Sept/Oct Ad close: July 26 Mats due: August 2 Nov/Dec Ad close: Sept 27 Mats due: October 4 Jan/Feb 2014 Ad close: Nov 25 Mats due: Dec. 2



Dan Cole

Vice President Sales and Business Development Consumer Electronics Association (CEA) 1919 South Eads St, Arlington, VA 22202 703-907-7987




1X 6X 4-color spread $9,000 $6,500

4-color page $4,850 $3,450 4-color 1/2 page $3,000 $1,900



Print Specifications


Agencies: A 15% commission on gross billing is allowed to recognized agencies on space, color and position if paid within thirty (30) days of the invoice date. Production charges, including, but not limited to, insert handling, special binding of inserts or reprints, are non-commissionable.

Payment Terms: All prepaid invoices receive a 1.5% discount. All invoices outstanding after thirty (30) days will incur a 1.5% per month (18% per year) finance charge. All invoices outstanding after ninety (90) days may be referred to a collection agency. All orders are subject to our credit requirements. Cancellations: Notification of space cancella-tions must be received by the space closing date. The advertiser will be charged for the insertion if space is cancelled after the clos-ing date.




Disks: We support Macintosh - (preferred) and Windows-formatted 3 1/2” floppy disks, 100MB Zip disks, and CD-ROM. Files may also be transmitted to our FTP site. Contact your advertising representative or ad traffic manager for details.

Desktop File Formats: quarkXPress 6.0 and lower versions; PDF, EPS or TIFF.

Proofs: A black-and-white composite proof at 100% size should be provided with all ads. If your ad contains four-color scanned imag-es or builds of three or more colors, provide a high-end digital color proof (Iris, Approval, Polaproof, etc.). CEAis not responsible for color shifts due to differences between the file and the proof.

File Submission: Send ONLy the files to be used in your ad. Include a printout of the contents of your disk.

quark File Construction Guidelines:

Build pages to trim size and extend

elements 1/8” beyond trim if bleed is required.

Include all fonts, images, logos and art-work.

Use only Type 1 fonts—no TrueType fonts or font substitutions.

Do not apply style attributes to basic fonts.

Include fonts for imported graphics, or convert fonts to outlines.

Place all elements at 100% size.

Do not rotate or crop images.

Do not nest EPS files in other EPS files.

All color images must be in CMyK mode;

no RGB images.

All continuous tone images must have a resolution of at least 266 dpi at 100%. Scanned black-and-white line art should have a minimum resolution of 800 dpi at 100% and a maximum resolution of 2400 dpi.

Images should be saved as EPS or TIFF; no JPEG images.

Do not embed ICC profiles within images.

Four-color solids and images should not

exceed SWOP density of 280%.

Supply a quark “Collect for Output” or

similar report. Markzware’s FlightCheck is an excellent tool for collecting and cata-loging all necessary page elements. PDF File Construction Guidelines:

Create page files according to quark File Construction Guidelines above.

Make Postscript files at least 1/4” larger than ad trim size to allow for 1/8” bleed around ad perimeter.

All high-resolution images and fonts must be embedded when the PDF file is distilled. Use Acrobat Distiller’s “Press Optimized” setting or comparable for creating the PDF.

Disclaimer: CEAwill check advertiser’s digital ads. If additional work is necessary to ensure proper output of ads, additional produc-tion charges may apply and the advertiser will forfeit any commission. If delays due to missing font or image files are incurred, late charges may apply.



By submitting advertising materials to CEA (the “Publisher”), the Advertiser and its Agency agree that all terms of this document are binding. No other conditions shall be bind-ing unless specifically

agreed to in writing. No officer, employee or agent of the Publisher has the authority to waive this provision.

All insertion orders are subject to the provi-sions of this card. Rates are subject to change by the Publisher, at which time reserved space may be cancelled without incurring fre-quent-rate penalties. Any other cancellations will result in an adjustment to reflect the actu-al space used at the earned frequency rate. Position specifications stipulated on insertion orders are not treated as binding. No allow-ances are made if position requests are not granted. The Publisher reserves the right to refuse to accept any advertising or to cancel any advertising at any time.

The Publisher is not liable for delays in delivery and/or non-delivery due to causes beyond the Publisher’s control, including, but not limited to, acts of God, labor problems or government regulations.

The Publisher is not liable for (1) any costs related to its failure to publish an adver-tisement or (2) errors in key numbers. The Publisher’s liability shall not exceed the cost of the space ordered.

The Advertiser and its Agency stipulate that they are properly authorized to publish the material they present to the Publisher, and that these materials do not libel any individual or entity or violate the rights of any third party. The Advertiser and its Agency further indemnify the Publisher and its affiliates from any liabilities, damages or expenses (including costs of defense) arising out of the publica-tion of their advertisement.


Katie Mason

Ad Traffic Manager TMG

1129 20th Street NW, Suite 700 Washington, DC 20036 202-721-1481 direct 202-331-7700 main 202-331-7311 fax


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