STUDENT PROGRAMME HANDBOOK 2014/2015.

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GRAPHIC DESIGN

STUDENT PROGRAMME

HANDBOOK 2014/2015.

VALIDATED BY MIDDLESEX UNIVERSITY LONDON, UK

PROGRAMME LEADER:

Cyriel Vaes

INSTITUTIONAL LINK TUTOR:

Lynn Chislett

MIDDLESEX LINK TUTOR:

David Fern

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 2

Purpose and status of your student handbook

The Student Handbook for your relevant chosen programme of study will give you all of the information you require throughout your studies here at the Marbella Design Academy. You will find the modules that you will be studying, the tutors that will be teaching you and where to go for help and advice.

The purpose of this handbook is to provide you with information about your programme of study and to direct you to other general information about studying at Marbella Design Academy and information about Middlesex University who validate this programme of study.

Please keep this handbook safe. It will become very useful to you.

The material in this handbook is as accurate as possible at the date of production, however you will be informed of any major changes to the information in this handbook in a timely manner.

This handbook must be read in conjunction with the Middlesex University Regulations at

www.mdx.ac.uk/regulations and Marbella Design Academy Regulations at www.designschool.com/students-rights/

Your comments on any improvements to this handbook are welcome. Please put them in writing with the name of the handbook and send it to: [email protected]

Information in alternative format

Elements of this handbook can be found online at: www.designschool.com

If you have a disability which makes reading this handbook or navigating our website difficult and you would like to receive information in an alternative format, please email: [email protected]

We can supply sections from this publication as:

 _{A Word document with enlarged type — sent by email or supplied on a CD or memory stick}  _{A printed copy on non-white paper}

 _{A printed copy with enlarged type}

Other formats may be possible. We will do our best to respond promptly. To help us, please be as specific as you can and include details of your disability.

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Academic Calendar 2014/15

September

15th_{Start of academic year / Term begins - New Students Induction Day}

October

13th_{Spanish Public Holiday Nuestra Señora del Pilar – Academy closed}

November December

8th_{Spanish Public Holiday Inmaculada Concepción – Academy Closed}

11th_{Progression Board}

11th_{Board of Study}

12th_{End of academic year (January intake: EXPO and Graduation Party)}

12th_{End of Term (September intake)}

19th_{Publication of progression decisions and final qualification results}

22th_{December to the 7}st_{January (Inc.) Academy closed for Christmas}

January

14th_{Academic year (January intake)/Term (September intake) begins}

February

23th_{to 27}th_{Winter Holiday}

March

26th_{Board of Study}

27th_{End of Term}

30th_{to April 6}th_{Academy closed for Easter Vacation}

April

7th_{Term begins}

May

1st_{Spanish Public Holiday Dia del Trabajo – Academy closed}

June

10th_{EXPO and Graduation Party}

11th_{Local Bank Holiday – Academy closed}

12th_{End of Term}

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 6 September

1st to 4th_{Re-assessment week}

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 7

WELCOME TO MARBELLA DESIGN ACADEMY

First of all a very warm welcome to Marbella Design Academy – we are delighted and honoured, that you have chosen us for your undergraduate studies. We will endeavour to make your time with us a wonderful experience, which sees you develop into a professional designer with the necessary skills and knowledge to embark on a prosperous career. Our aim is to provide you with the tools and knowledge, and what we ask of you in return is your dedication and hard work to realise your full potential. Below follows a bit of background and information about Marbella Design Academy.

History

Danish designer, Helle Byrn, founded Marbella Design Academy in 1995. Helle graduated from the Denmark School of Design where she received her degree as an interior architect in 1976. In the past she has fronted her own design company, holding international patents in 24 countries. In 1993 she decided to emigrate to Southern Spain. At that time higher education was an undervalued concept, and recognising a demand, she decided to create an international design school.

In 1995 Marbella Design Academy opened doors to its first students. As most new companies do, Marbella Design Academy started out small, offering private diplomas in Interior Design. Helle Byrn recognised the potential of the school however, and lead by demand, she decided to add another two programmes - Graphic Design and Fashion Design. With a clear vision of what Marbella Design Academy could become, she set out to design a purpose built academy building. The aim was to accommodate the growing demand, and create an inspiring place to study and help feed your creative ideas. The building was completed in 2008, and since then Marbella Design Academy has been operating out of its current location.

In 2009 the school obtained state recognition from the Ministry of Education in Spain, and March 17 - 2014 Marbella Design Academy signed the final Memorandum of Cooperation - partnership agreement with Middlesex University in the UK. The Marbella Design Academy programmes are delivered and assessed by Marbella Design Academy, awarded by and quality assured by Middlesex University London. When the 3-year programmes have been successfully completed, students will be awarded official BA (Hons) degrees by Middlesex University London. Each academic year is quality controlled by external examiners appointed by Middlesex University.

Location

Marbella Design Academy is located in Monda, 15km from Marbella in Southern Spain. The surrounding ecological conservation area of Sierra de Alpujata Natural Park is nestled between the mountains and the sea, and yet it is within easy reach of the vibrant and cultural centres of Malaga, Seville, Cordoba and Granada. The local area boasts a multitude of activities, and we thoroughly encourage you to use this opportunity to explore this beautiful region.

Bachelor of Arts Honours Degrees – BA (Hons)

Our three year programme of study, and the subsequent award of a BA (Hons) from Middlesex University, gives you the recognition you deserve, and further enhances your employability in your chosen industry. It

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 8 similarly facilitates your possible admittance to Masters degree level education, for example at Middlesex University in London.

Studying at Marbella Design Academy

We currently have students from almost 40 different countries, and with a maximum capacity of 230 students we are actively striving to expand and evolve. We are determined, however, not to jeopardise our trademark focus on the individual student in the process.

We passionately feel that one key to our success is the emphasis we place on the personal attention you receive. We believe that small classes, direct hands-on tuition and a strong personal ethos in our teaching methods, provides you with the optimum environment to learn and develop.

The academic staff have all had professional careers in their respective industries, and they form a dynamic and professional team with a deep passion for design and teaching as a common denominator. They take pride in nurturing new talent, and will help you grow and develop your individual style.

The academic facilities at Marbella Design Academy include spacious classrooms, a cinema/lecture room, a photography studio and a library. The restaurant serves good non expensive food and drinks throughout the day. The restaurant also serves as a social gathering point, with various events such as barbecues, exhibitions and the graduation ceremonies taking place here throughout the academic year.

We are confident that you will enjoy your time here with us at Marbella Design Academy, and we are honoured that you have chosen us for your undergraduate BA (Hons) degree awarded by Middlesex University. We look forward to following your progress over the next three years and beyond.

Student Rights and Responsibilities

As a registered student at Marbella Design Academy, you can find a copy of our Student Rights & Responsibilities on the link below:

Rules, Regulations and Students Rights at the Marbella Design Academy

http://designschool.com/student-rights/

Student Feedback

Student feedback is collected after the completion of each unit, and at the end of each academic term. Your feedback is crucial to Marbella Design Academy and enables us to make continuing improvements to the way our modules are delivered and the content within them. The Marbella Design Academy aims to provide you with the highest level of education, and we need your help to achieve this.

All student feedback is assessed and evaluated, and any suggestions that we believe will improve our programmes, and the way we do things, will be implemented in a timely and efficient manner. In all cases, feedback on the outcome of suggestions will be communicated through the student representatives.

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 9 Student Counselling Service

 _{Student Support Office Opening Hours: Monday to Friday from 9am to 4pm}  Disability Advisory Service

 _{International Student Support including help optaining Student VISAS.}  _{Spanish Procedures for Authoritative Purposes}

 _{Renewal of the Student Card}  _{Accommodation Issues}  Health Insurance

 _{Understanding Academic Procedures}

Financial Advisory Service

 _{Finance Department Opening Hours: Monday to Friday from 8am to 2pm}

Welfare & Support Services

Studying away from home is exciting, and especially so in an international environment with students from all over the world.

The Academy is very experienced in supporting students in this journey, and has a number of services available to provide you with any financial, practical or legal support if you are experiencing difficulties during your time at the academy.

In pursuit of its mission the Marbella Design Academy is committed to:

 _{Encouraging equality of opportunity by creating a diverse learning environment within which}

individual characteristics are recognized and valued.



_{Eliminating unfair discrimination in recruitment and admissions processes and in assessment}

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INTRODUCTION TO MARBELLA DESIGN

ACADEMY AND OUR PARTNERSHIP WITH

MIDDLESEX UNIVERSITY

You enrol at and attend the Marbella Design Academy, on the Graphic Design programme which is validated by Middlesex University. You will be awarded an official BA (Hons) degree by Middlesex University on completion of the 3 year Marbella Design Academy programme.

Being a Marbella Design Academy student on this by Middlesex University validated programme means, in brief, the following:

 _{When you have successfully completed and graduated the Marbella Design Academy validated}

programme you will receive the Middlesex University qualification of BA (Hons) Graphic Design awarded by Middlesex University London.

 You may attend the appropriate Middlesex University graduation ceremony.  _{You receive a Marbella Design Academy student ID card}(not a Middlesex ID card).

 _{You are a member of the Marbella Design Academy Students´Union}(not the Middlesex University Students’ Union)

This list is not exhaustive and therefore please contact Lynn Chislett if you have any questions about your entitlements.

The Middlesex University Regulations

Although it is not necessary to read the Regulations in their entirety you should know where you can find them and also be aware of the following key details:

Appeals As Marbella Design academy has a partnership agreement with Middlesex University you should be

familiar in particular with the Appeal Regulations and Procedures (Section G) as the Marbella Design Academy and you have to act in accordance with these procedures if you submit an appeal:

http://www.mdx.ac.uk/aboutus/Strategy/regulations/sectiong.aspx

Academic Misconduct

You should be familiar with the Infringement of Assessment Regulations/Academic Misconduct regulations (section F) as Marbella Design Academy and you have to act in accordance with these procedures in the case of any alleged academic misconduct: http://www.mdx.ac.uk/aboutus/Strategy/regulations/sectionf.aspx

Also available for consultation are the following important documents:

 _{Quality Assurance Agency for Higher Education (QAA) UK Quality Code, chapter B10;}

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 11 The QAA is an independent agency appointed by the UK Government to be responsible for safeguarding quality and standards in UK higher education. To ensure standards are comparable across the UK they have produced the UK Quality Code, which outlines the key principles that all UK Universities should operate in accordance with. The most relevant to you is the chapter on collaborative programmes as it describes how Middlesex should go about ensuring that both your student experience and the award you get are comparable and equivalent to a student studying at the university. (The Marbella Design Academy validated programmes live up to this standard for UK collaborative programmes.)

This chapter of the UK Quality Code can be viewed online at the address given below, however the indicators contained Quality Code are thoroughly embedded within this collaborative

programme; http://www.qaa.ac.uk/Publications/InformationAndGuidance/Documents/Quality-Code-Chapter-B10.pdf

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WELCOME FROM THE FOUNDER AND CHAIRMAN, HELLE BYRN, TO

NEW STUDENTS AT THE MARBELLA DESIGN ACADEMY

On behalf of our great team, I would like to welcome you to Marbella Design Academy. We are always at your service, working with passion and dedication to offer you an academically-comprehensive and personally rewarding education. All we request of you in exchange is that you make an equal effort to invest passion and dedication into your studies. With this exchange you will be on track towards a very successful lifetime career in the creative field of design.

Marbella Design Academy is more than just a design school. We produce unique professional designers. Besides attending daily lectures our students all have a great deal of personal contact with the academic staff. It is our desire and goal to nurture the students’ different personalities and ideas from their first sketches to their finish project.

Students enrol here from over 40 different countries. You cannot avoid making lifelong friends and

contacts. Our aim is to lead each one of you on to reach the highest standards of professionalism during your 3 years of study. It is as well our aim to help you enjoy this journey to the fullest.

In March 2014, Marbella Design Academy signed a partnership agreement with Middlesex University London; therefore, as a student of Fashion Design, Graphic Design or Interior Architecture at the

Academy you are enrolled on a programme that is validated and quality assured by Middlesex University. Marbella Design Academy is proud to collaborate with Middlesex University who oversee your

programmes. Middlesex University has an enviable reputation in the UK and across the world, with similar partnership agreements with educational institutions in many countries, so you are part of a thriving global community.

Marbella Design Academy was founded in 1995. In 2008 we moved to our new campus, which has been created with passion and dedication for Marbella Design Academy to be more than just a design school. The beauty of the environment has been an important issue in the creation of our new Academy as we strongly believe it is important for our students to study in a location where nature stimulates all their senses.

It has been our goal to build our new building within easy reach of Monda, where nearly 80% of the students live during their studies. Our students do not need to spend valuable time traveling to and from their accommodation to their classes; they walk in the sun through olive and almond fields – a great start to the day. As a modern design academy, the building lives up to all the demands of both the Ministry of Education in Spain and Middlesex University UK. The campus has been designed as an inspirational place to think, create and learn.

When graduated from the Marbella Design Academy you will be awarded a BA (Hons) degree by Middlesex University London. The programmes have been developed over 19 years of experience, delivered and assessed by Marbella Design Academy, awarded by Middlesex University. Once you have been awarded your BA (Hons) degree by Middlesex University your are welcome to apply for a master’s degree at the Middlesex University London or another university of your choice.

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 13 I am certain that your forthcoming period of study will be challenging, rewarding and, above all, enjoyable. We hope your time at Marbella Design Academy will be one of the best times in your life. I am equally certain that solid achievement on your Marbella Design Academy programme will provide you with a positive start in your chosen career when you graduate as a professional designer.

At Marbella Design Academy the tuition is given in a professional but friendly environment where the individual student and his/her cultural background and creative expression is respected and nurtured with huge care. We educate professional designers who strongly believe in their own personal style. Our excellent tutors give you the tools and help you on the way by giving you self-confidence and support for you to solve your projects within the demands given. We do not create clones of the tutors, our biggest challenge is to educate you to be among the world’s future success full designers in your own right. Allow yourself to think outside of the box and not to follow mainstream opinions. Follow your design dreams through hard work, dedication, research and by making the most use of all your senses. Be innovative and just go for it!

I send you all my best wishes on your journey. Helle Byrn. Chairman and Founder of Marbella Design Academy

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WELCOME TO OUR GRAPHIC DESIGN

PROGRAMME

Graphic Design Programme Leader’s Welcome

CYRIEL VAES

Welcome to our Graphic Design programme. In an increasingly specialised world where differentiation is the key to compete and clearly position our products, concepts and services, graphic design is an integral contributing factor of success.

Graphic Design is a place where creativity, aesthetics and advanced theories in perceptual psychology team, up with the latest progresses in information technology and advertising, to turn our students into graphic designers with the capacity to enter the professional world, or go on to further study at Masters Degree level.

During the three years, you will have the opportunity to work on case studies, real life project provided by reputable companies, and participate in international graphic design competitions.

You will learn the principles of Gestalt, understanding typography, packaging, advertising guerrilla tactics, branding and creating logos and corporate identity manuals. Additionally, you will gain a range of skills including proficiency in editorial design programs, advanced photo editing, storyboarding, video and audio editing and web page creation. All these skills will be reinforced by a thorough knowledge of graphic styles, the History of Art, photography and freehand drawing.

At Marbella Design Academy we have a keen focus on improving our training programs, and continuously update the content of our modules to ensure that our students are kept up to date with industry advances and current market needs.

Marbella Design Academy strives to nurture creative talent by teaching you, not only the rules and principles of design, but also how to break and influence them by introducing new approaches and perspectives that challenge stereotypes and industry conventions.

We focus on creative minds and spirits that dare think outside the box, as we believe these the people that shape the trends and fashions of the future.

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 15 together they can offer you a wealth of solid experience and knowledge of the graphic design industry as a whole. Being industry professionals they are up to date with technological advances in the field, and seek to always be at the front line of the latest trends and developments. Their aim is to pass on their passion for design and promote self-criticism, questioning of the established and guide you in the search for new perspectives and approaches

The strong ties of the academic staff to the professional world has allowed our students to successfully participate in international design competitions, and has helped develop Marbella Design Academy´s reputation as hub of creative ideas and new approaches in the business communication field. Marbella Design Academy thanks you for having chosen to be part of this community, and we look forward to your involvement in transforming and renewing society using your creative talent – our mission is provide you with the tools for you to achieve this mission successfully.

We hope you will enjoy your studies here and we will do all we can to ensure that your time at Marbella Design Academy is as rewarding as possible

Cyriel Vaes

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Programme staff list and contact details

The following members of staff are those who have a major input into your programme. Chairman at Marbella Design Academy Helle Byrn

Telephone +34 682 200 583

[email protected]

CEO - Institution Link Tutor – Course

Director Lynn Chislett _{Telephone: +34 952 45 70 90 Ext 2}

[email protected]

Principal Gualberto Cerron

Telephone: +34 952 45 70 90 Ext 5

[email protected]

Middlesex University Link Tutor David Fern

Telephone: +44(0) 208 411 2807

[email protected]

Teaching Staff:

Programme Leader and Head of Department Cyriel Vaes

[email protected]

Lecturer Ana Almagro Serrano

[email protected]

Technician Wayne Chasan

[email protected]

Lecturer Chandy Haggett

[email protected]

Administration Staff:

Chairman at Marbella Design Academy

CEO - Institution Link Tutor – Course Director Principal Helle Byrn +34 682 200 583 [email protected] Lynn Chislett Telephone: +34 952 45 70 90 Ext 2 [email protected] Office hours 08.30 – 16.30 Gualberto Cerron

Telephone: +34 952 45 70 90 Ext 5 Office hours: 08:30 – 16:30

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 17 Office Manager [email protected] Dewi Pietersz +34 952 45 70 90 Ext 1 [email protected] Office hours: 08:00 – 16:00

Finance Director Charlotte McLaren

+34 95 245 70 90 Ext 4 - Office hours: 08:00 – 14:00

[email protected]

Marketing Stuart Matthews-McRae

+34 952 45 70 90 Ext 3

[email protected]

Office hours 08.00 – 16.00

Student Support Dewi Pietersz

+34 952 45 70 90 Ext 1 [email protected] Office hours: 08:00 – 16:00 IT +34 952 45 70 90 Ext 3 [email protected] Office hours: 08:30 – 13:30

Your contact and personal details

You should ensure that we are kept up to date of your contact details to ensure that all-important communication reaches you.

To update your contact information please fill out the Updating Contact Information form, which can be found in the Student Support office. Once the form is complete please hand it to the secretary.

You may be contacted from time to time via email and therefore it is recommended that you check your emails on a daily basis to ensure that you receive any communications from Marbella Design Academy.

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Giving your feedback – suggestions and complaints

We welcome your positive feedback as well as your suggestions on how we might improve your

experience of Academy life, even when this takes the form of a complaint. If something goes wrong we aim to put it right as quickly as possible. If you have a suggestion or a complaint about any aspect of life at the Marbella Design Academy then please raise it with the person concerned in the first instance. If you are not satisfied with the outcome you can progress the matter through informal and formal procedures step-by-step up the management structure of the Marbella Design Academy.

You should follow the College´s chain of command, which in the first instance will be the module leader. If you are not satisfied with the outcome, the case can be raised with the Head of Department, Cyriel Vaes. Should you still feel this decision is unsatisfactory, you can request that the Head of Department presents the case to the Programme Board, which consists of the Heads of Department, the Chairman, the CEO - Course Director and the Principal. Should the matter still remain unresolved, then Middlesex regulations ¨Complaints in relation to collaborative partner institutions¨will apply

http://www.mdx.ac.uk/Assets/12-13%20Student%20complaints%20and%20grievance%20procedures.pdf

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In case of complaints regarding personal issues, you should consult the Office Manager and Student Counsellor,

Dewi Pietersz. If you are not content with the outcome, the case can be brought before the Programme Board.

Data Protection and Privacy

The information that you provide at enrolment is held on a computerised database and maintained in accordance with the Spanish Data Protection Laws. We ensure that the data is held securely and not disclosed to third parties without your consent, unless we are obliged to do so by law.

Rules, Regulations and Students Rights at Marbella Design Academy

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YOUR PROGRAMME

Accessing your timetable

You are allocated timetabled lectures, labs, seminars, and workshops based upon your module

registrations. You can access you timetable in the Student Area, which you will be given access to on arrival at Marbella Design Academy.

If you have any queries about your timetable then please contact CEO and Course Director Lynn Chislett:

[email protected]

Programme structure

This is the study plan for the Graphic Design programme. You can find the modules identification (ID), name of the module and the credits assigned. Also listed is the name of the components, which will give you an overview of the content, included in each module.

Level 4

MODULE ID NAME CREDITS

GRA41 FUNDAMENTALS OF DESIGN 30 credits

Fundamentals Of Creative Design History of Art

History of Graphic Design

Fundamentals of Graphic Design

GRA42 DESIGN APPLICATIONS 40 credits

Brand Design Editorial Design Freehand Drawing 1 Photoshop 1 Illustrator 1 Indesign 1

GRA43 DESIGN PROJECTS 50 credits

Project 1 Group Project Final Project

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Level 5

GRA51 GRAPHIC EXPRESSION 50 credits

Editorial Design 2

Graphic Expression Techniques Theory of Publicity

Audio & Video Editing 1 Web Media

Packaging Design

GRA52 DESIGN COMMUNICATION 20 credits

Freehand Drawing Illustrator 2

Photoshop 2 Photography Indesign 2

GRA53 DESIGN PROJECTS II 50 credits

Project 1 Group Project Final Project

Level 6

GRA61 GRAPHIC DESIGN PRACTICE 50 credits

Theory Of Publicity 2 3D Design

Editorial Design 3 Audio & Video Editing 2 Print & Design Production Studio Management

GRA62 DESIGN PROJECTS III 20 credits

Project 1

GRA63 FINAL MAJOR PROJECT 50 credits

Final Major Project & Portfolio Work Experience

Educational & Vocational Orientation

Your first year

The modules you will study

Please find a full description of the modules that you will study and the Module Briefs at the end of this handbook.

How you will be taught

The Graphic Design programme will deliver most of its teaching through studio-based projects designed for individual and group development, to provide an understanding of the opportunities and demands of professional practice. Work based learning and/or work experience opportunities will be included as part of the course, and will accommodate the possibility of examining the acquired skills and learning in

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 21 real world hands-on situations. The structured progression implied by the modules comprising the

programme, allow you to generate informed responses to the challenges of the scenarios encountered in the professional field of Graphic Design. The curriculum is designed to teach and develop skills that will enable the use of creative judgment and cement design awareness in a variety of situations. Monitoring and aiding the your development through periodic evaluation and advice, combined with structured teaching and the your own research, will allow you to deal with complex ideas and choose the application of the appropriate techniques and processes to achieve successful solutions to diverse scenarios.

In order to accomplish this, a variety of other teaching and learning strategies will also be used. These will include:

 Lectures - introducing ideas and exploring contextual or critical issues. Briefing classroom

assignments as well as independent projects.

 _{Staff-led Seminars}_{– developing and discussing contextual issues relevant to the curriculum}  Workshops - in which specific skills are analysed, related issues, technical challenges or

problems are taught, and specialized techniques are practiced.

 _{Visiting Seminars & Master Classes}_{- in which you will be exposed to a wide range of issues}

in relation to contemporary practice in the field.

 _{Educational Trips and Visits}_{- to develop an awareness of contemporary practice, and a range}

of references for use in approaching problems in a professional environment.

 _Tutorials_{- used both individually and in small groups, for the close attention to the}

development of each individual’s work and monitoring of their progress.

All teaching delivered at module level is designed to support the development of individual and independent learning and is organized as:

 Supported: taught time, such as lectures, seminars, tutorials etc. where you are offered direct

support for your learning by staff.

 _Directed:_{where you are carrying out assignments overseen by teaching staff.}  _Self-study:_{study or assignment period completely independent of tutors.}

Library

You will have access to the Academy´s library along with online resources. Within each module brief and unit handbook, you will find a list of all required reading and suggested reading. These are not

exhaustive lists, and it is expected that you will research the areas being taught and add to this bibliography.

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Attendance requirements

You should attend all scheduled classes and prescribed activities to be eligible for summative assessment. We expect 100% attendance in order for you to take full advantage of all the opportunities offered to you. However, you must achieve a minimum of 75% attendance – inclusive of extenuating circumstances

(illness etc.) – in order to achieve the Learning Outcomes and pass the module.

Where your attendance fails to meet the minimum required to meet the learning outcomes of the module, you may be excluded from the assessment and be graded G in the module. The definition of the X grade is “Fail – incomplete without good reason: may not be reassessed”. It is your responsibility to ensure that your attendance fulfils the published attendance requirements.

The X grade is applied if you fail to participate in the learning processes of a module for which you are registered. It is not a “punishment” for poor attendance, but recognition that you have not been able to prepare yourself for assessment in the content of the module.

If you receive a X grade you may have the opportunity to take the whole module again with permission from the Programme Leader. Your grade will not be penalised, but you will have to pay the module registration fee. You may only do this at the end of your programme.

Marbella Design Academy has agreed to follow the Middlesex University regulations for attendance, which are available on line at: http://www.mdx.ac.uk/aboutus/Strategy/regulations/sectioncug.aspx

Policy on late arrival

Arriving late for any briefing, tutorial, seminar, lecture and/or workshop is unprofessional and disturbs classmates and tutors alike. If you are late you may be excluded from that teaching session or activity, and you will be marked as absent.

Feeding back on your programme

Board of Study and student representation

The purpose of a Board of Study is to provide a forum for discussion between your student representatives and staff involved in all aspects of your Programme.

The membership of a Board of Study includes:

 Student representatives (for more information about being a student rep see below)  Head of Department

 Middlesex University Link Tutor  Marbella Design Academy Link Tutor

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 _{Programme leader and other academic staff involved in the delivery of the programme and/or}

modules

 Student Support

Your student representative is responsible for notifying the Board of Study of any issues that have been brought to them by you. Minutes are made of the discussions and decisions of each meeting and these are circulated to members with their outcomes. Marbella Design Academy and the Middlesex University - School of Art and Design during an annual review period, also consider the minutes. The minutes will be made available to you at the Student Support office.

Student representatives

Student representatives are elected from each year group of each programme to ensure that the interests of all students on the programme are adequately represented (they represent their particular programme), and to feedback the outcomes of any meeting they attend to you. A list of the student representatives can be found published in the Student Area.

Being a student representative can be immensely rewarding - much of the experience you gain can be linked to personal development and employability. The graduate market is very competitive, and

prospective employers are looking for people who stand out and can demonstrate, with real examples, skills listed on their CV. As a student representative you get to put skills into action, such as

communication, leadership, teamwork, problem solving and time management.

As well as attending Board of Study meetings, student representatives are often asked to give their feedback on other issues relevant to you through focus groups or other committee meetings, which are organized on a more ad-hoc basis.

Marbella Design Academy recommends that elected Student Representatives consult the NUS (National Union of Students) website for online training and support:

http://qualitymatters.nus.org.uk/ End of Term Questionnaire

The End of Term Questionnaire takes place towards the end of each academic term and is anonymous. The aim of this feedback process is to give you the opportunity to give your views on the quality of your programme, and your satisfaction overall.

It is important that you complete this survey as it helps us to identify what you think we do well, and what you think we can do better, in order to improve the student experience for you and future students. Results of the survey are made available by the start of the new term, and each programme is expected to produce a brief report or action plan to resolve any problems that have been identified. This action plan will also be discussed during the Board of Study meeting with student representatives.

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Employability

Marbella Design Academy is committed to supporting you in enhancing your employability and helping you to develop the required professionalism in your chosen field. Employers constantly tell us that they are looking for polished graduates, who not only have a good degree, but who also have the right skills, attributes and values to support their knowledge.

Employability and your programme

The development of employability skills – for example, team work, self-management, business and

customer awareness, communication, literacy and numeracy – are all integral parts of the Graphic Design programme. This may not always be evident to you however, as they will not always be presented as such.

During the Graphic Design programme you will be asked to complete real life assignments and create projects to professional industry standards. You will also be asked to produce a professional portfolio, which will be used when pitching to clients and when going for interviews. You will also complete a work experience unit as part of their programme; this provides an opportunity to use the acquired skills in a real world setting.

Although this highlights how employability has been embedded in the Graphic Design curriculum, it is still your responsibility to actively seek out these skills and identify what is covered where.

Placements

You are required to complete a compulsory placement that lasts for six weeks during your third year. Placements are provided by the Academy, however, if you wish to organise your own placement, this will need to be agreed by the Academy to ensure the quality and relevance of the placement. A member of your programme staff will be assigned to make contact with you during this placement. Whilst every effort will be made to help you get a suitable placement, the Academy cannot guarantee a place, and an alternative ´live project brief may be given.

You will receive feedback from your employer as well as from the Academy. The employer will complete a feedback form that will be part of the assessment of the placement. You are also required to complete a portfolio of the work completed during your placement.

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LEARNING, TEACHING AND ASSESSMENT

The learning, teaching and assessment approaches used throughout your programme will encourage you to be actively involved in your learning, and to co-operate with other students. We aim to give you

prompt feedback on your learning, as well as opportunities to reflect upon, and learn from, that feedback.

Learning and teaching methods

You will be actively involved in a range of learning, teaching and assessment approaches as part of the Graphic Design programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities, and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.

Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme will be facilitated using a variety of media and online tools (podcasts, wikis, etc.), which will allow you flexible access to a diverse range of online resources, quizzes and learning materials, as well as collaborative tools with which you can engage and learn with your peers. Not confined by the time and space associated with traditional teaching methods, you may take part in online discussions and learning activities from wherever you are studying.

By engaging with e-learning you will also be developing skills, which are essential for your learning and are highly valued by employers. These include, but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.

Assessment methods

Assessment Schedule Throughout the module units, you will be required to complete assignments; the tutors will assess these

as part of the formative and summative feedback process. Each unit handbook will clearly state the deadline for completion of the work required. The mark that is given at this stage may be subject to change following an assessment period at the end of each year of the programme.

Programme Assessment Schedule

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 26 IMPORTANT: Please note that assessment deadlines do occasionally change, and while every effort has been made to ensure this is correct at the time of publishing, you should ensure you check your

academic calendar to ensure that you are aware of any changes.

Assessment is an integral part of learning, and you may hear it referred to as formative or summative. Formative assessment is developmental in nature and designed to give you feedback on your

performance and how it can be improved. As a result you will get detailed feedback on formative assessment, but not a grade. Formative assessment is an important part of the learning process, and has been shown to contribute to enhancement of learning and the raising of standards.

Summative assessment is designed to measure the extent to which you have achieved the intended learning outcomes of a module, and therefore the appropriate grade to be awarded. Summative assessment should assess achievement of all learning outcomes in a secure, fair and accurate manner and on the Graphic Design programme this will mainly comprise of design projects, essays and portfolios. Please see the module briefs in this handbook for more detail about the assessment for each module.

Personal Development Planning (PDP)

PDP will provide you with an opportunity to assess the value of the skills and knowledge you are developing and identify your future learning and development needs. It offers a structured way to reflect on what you are good at, and what you need to develop further. You will learn to review your own skill levels, and what you have learned from different situations and environments, including your studies, part time work, voluntary work and other activities. You will record your reflections, and use them to help you think about and plan your future development.

This is an important part of your personal development, and reflects the working environment where employers encourage new graduates to assess their own continuous professional development (CPD) using a portfolio. You can also use your record of PDP as a valuable aid for marketing your skills to employers in future recruitment and selection processes.

You will receive a PDP tutorial at the end of each term with the Head of Graphic Design, to enable you and staff to monitor and track your personal development progress. These meetings will culminate in the final year with the production of a professional portfolio.

Submission, receipt, marking and return of assessment

Submission and receipt of coursework

Within every module you will be provided with specific deadlines for coursework, and how the coursework should be presented. If these deadlines are not met, you may fail the module.

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Assessment Feedback

Feedback on your assessment (both formative and summative) provides the opportunity for you to reflect on it, and to use this feedback as the basis for learning and to improve your work.

Feedback can take many forms and may be informal. For example, it may be given and discussed in the classroom, or it may be more formal and delivered in written or audio form from peers or academic staff. Understanding your feedback is very important, and to achieve this you are encouraged to discuss feedback with your peers and academic staff.

Receiving feedback on your work is an essential, and important part of learning, and therefore all

programmes provide regular opportunities for formative assessment. The purpose of this is to get detailed feedback on your performance so you get a regular update on how you are developing, and to prepare you for any summative assessment.

Feedback on summative assessment will be offered in a variety of forms, and all work will be marked and moderated in line with the University Regulations’ Code of Assessment Practice which can be found online at:http://www.mdx.ac.uk/aboutus/Strategy/regulations/sectionm.aspx

and is described in detail below (Marking, second marking and marking moderation).

Feedback will come in written form, with comments on your performance for that component.

Marking, second marking and marking moderation All students’ work will be marked by the subject tutor, and will then be internally audited by a second

marker, usually the Programme Leader if they are not the subject tutor. The external examiner will moderate a sample of all work at Level 5 and Level 6 including all fails and firsts.

Return of coursework

You will have your coursework returned after the module has been moderated. You are advised to keep copies of your work in more than one place, and if possible digitally.

External Examiners

External Examiners are one way we assure the academic quality of your programme. They are subject experts who help assure that your Middlesex award is comparable to that at other UK universities by reviewing the programme curriculum, the assessment and the learning resources. Among other things they approve all exam papers before they are taken, attend the assessment board and write a report at the end of the year. You can obtain a copy of this report by contacting your programme leader, Cyriel Vaes.

The External Examiner for the Graphic Design programme is: Mark Gower, Programme Director,

Faculty of Humanities, Arts and Social Sciences at Regent's University.

IMPORTANT: It is inappropriate for you or any other student to make direct contact with an External Examiner. The appeal and complaints systems exist to allow you to express any concerns you have, including the marks you have been given for your performance.

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 28 You can read more about the role of External Examiners and quality assurance on the QAA website:

http://www.qaa.ac.uk/AssuringStandardsAndQuality/what-is-quality/pages/default.aspx

Progressing on your programme

Academic Levels

Each module that you take will have one of the academic levels below assigned to it:

Academic level

Description

3 Foundation level

4 Certificate level (e.g. Cert HE)

5 Intermediate level (e.g. FdA or Dip HE)

6 Honours level (e.g. BA, BSc)

7 Masters level (e.g. MA, MSc)

Academic levels reflect how complex and demanding the learning will be, as well as the depth of study, and how independent you are expected to be as a learner. The University module level descriptors describe the characteristics of each academic level at Middlesex, and can be found online at; http://www.mdx.ac.uk/regulations/moduleleveldescriptors.aspx

It is suggested that you read these to get an idea of how each academic level is different, and to some extent what will be expected of you.

Your grades

Marbella Design Academy has a 1-100 grading scale, with grade 1 being the lowest grade, and 100 the highest. The minimum required grade to achieve a pass is 40. The chart below illustrates how the grading scale equates to the level of classification:

Pass

80-100

A

First

65-79

B

Upper second

50-64

C

Lower second

40-49

D

Third

Fail

35-39

E

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15-34

F

0-14

_X

If you have any questions about what your grades or status mean, you should email the Course Director Lynn Chislett, [email protected]

Re-assessment Although no one anticipates failing a module, it is important that you are aware of what happens if you

do. Normally you would be entitled to one re-assessment opportunity if you fail a module, and there is no financial cost. You should however contact the Course Director Lynn Chislett, [email protected]

Deferral of assessment

If there are personal or exceptional circumstances, that through no fault of your own are preventing you from completing all, or part of your assessments for a module, then you may seek permission to defer all, or part of the assessment in a module to the next available opportunity. Deferred submissions may affect your ability to progress on the programme. You will not be able to progress or graduate if you have not acquired the full 120 credits before the start of the next academic year.

Deferral requests should be submitted to the Student Support Office in writing with any supporting documentation, e.g. medical certificates. The final deadline to request a deferral is 2 weeks after the assessment deadline. Once this request is received, the course director and programme leader will review it and if agreed, you will be allowed to defer submission of your assessment(s) to the next available opportunity.

Extenuating Circumstances

If you do not wish to defer your assessment, but feel that exceptional personal circumstances, for

example ill health, might affect your performance in an assessment, you can submit a claim in writing for extenuating circumstances. This must be handed in to the Student Support Office. The final deadline for submission is the last date of the assessment period. Your circumstances will be kept completely

confidential and summarised by Head of Programme and brought to the attention of the Assessment Board. It is important to note that extenuating circumstances can only be considered when determining the progression, or final classification, of borderline students, and cannot be used to change the grade of a module.

Assessment Boards and results

At the end of each academic year, your results will be considered and confirmed by an Assessment Board. If you have successfully completed your assessment, you will be able to progress to the next year or graduate.

Once the Assessment Board has met, you will be able to view your results and progression status on your Moodle account.

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 30 Certificates

When you have graduated from the Marbella Design Academy, you will be awarded a final qualification certificate issued by Middlesex University and will have the details of your qualification. It will include the words “in collaboration with Marbella Design Academy¨.

Your Degree certificate will be sent to Marbella Design Academy by Middlesex University within 4 months of the date that you have satisfactorily completed – graduated the three year programme of study in Graphic Design at Marbella Design Academy.

Once it has arrived, it will then be forwarded to you at the address we hold for you.

It is therefore very important that you keep Marbella Design Academy updated of your address details if they change at any point.

Full details of the information, which will appear on your certificate are set out in the Middlesex Regulations, section E13.5: http://www.mdx.ac.uk/regulations

Diploma supplement

All students are issued with a diploma supplement verified and awarded by Middlesex University. Your diploma supplement will include the modules you have taken, with grades achieved, and state your

qualification with the classification and title. It additionally contains information on the nature, level, context, content and status of the studies undertaken and successfully completed. Diploma supplements are

intended to help external parties, such as current or future employers or other Higher Education providers, understand more about your programme in addition to your grades.

Academic Misconduct

Attempting to gain unfair advantage over other students in assessment is an extremely serious offence and the Academy will take action against any student who contravenes the regulations through negligence, foolishness or deliberate intent. Academic misconduct an take a number of forms, including:

 _{Plagiarism (See below)}

 _{Collusion: Acing with others to contravene or avoid Academic Regulations}

 _{Cheating in Exams: Breaking examination room rules, including copying the work of another}

student, bringing non-permitted materials into an examination or obtaining outside assistance.

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 31 Academic misconduct is a corrosive force in the academic life of Marbella Design Academy as it

jeopardises the quality of its education and devalues its degrees and qualifications. It is important that you are aware of what constitutes academic misconduct and its potential consequences.

Plagiarism

All designers are inspired of each other and their ideas, designs and technique. There is nothing wrong in being inspired and improve designs in new innovative directions. But, plagiarism is the presentation by a student, as his or her own work, of a body of material (written, visual or oral), which is wholly, or partly the work of another. In fact, plagiarism extends to cover one's own work previously assessed or published, which is also required to be properly referenced. Taking unfair advantage over other authors, students or oneself in this way is considered by Middlesex University and Marbella Design Academy to be a serious offence.

Middlesex University and Marbella Design Academy will take serious action against any student who plagiarises whether through negligence, foolishness or deliberate intent. Make sure written material, ideas, theories, formulae, etc. are acknowledged through the use of quotation marks, references and

bibliographies

Marbella Design Academy follows the Middlesex University Regulations for Academic Misconduct, which apply to the Graphic Design programme. These are set out in the Middlesex University Regulations Section F, which is available on line at: http://www.mdx.ac.uk/aboutus/Strategy/regulations/sectionf.aspx. The terminology may not be familiar in all cases as it refers to Middlesex University staff and Committees. If you are involved in any action under these regulations, and do not understand the process involved, please contact Lynn Chislett as institution link tutor or David Fern as the Middlesex University link tutor.

Appeals

You are able to appeal against assessment board decisions and the outcome of academic misconduct cases. The Middlesex University Regulations for Appeals apply to the Marbella Design Academy programme in Graphic Design and these are set out in Section G of the Regulations which is available on line at: http://www.mdx.ac.uk/assets/12-13%20Section%20G.pdf

The terminology may not be familiar in all cases as it refers to Middlesex University staff and committees. If you are involved in any action under these regulations, and do not understand the process involved, please contact Lynn Chislett as institution link tutor or David Fern as the Middlesex University link tutor.

Academic Support

Although you are expected to be independent, and to take responsibility for your own academic and personal life, there is still a lot of help available to support you throughout your programme.

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 32 Academic staff

Your tutors will direct your studies and ensure that you know what work you need to cover in any given module. Seek advice from academic staff either during their office hours, or by email or telephone. Staff will endeavour to respond to queries within three working days.

Link Tutors

As stated on the front of this handbook, the link tutor at Marbella Design Academy for this programme is Lynn Chislett, [email protected]

and the link tutor at Middlesex is David Fern. Both tutors are jointly responsible for ensuring the programme is delivered according to the arrangements agreed when it was approved. Both link tutors attend the Board of Study meetings where they hear the views of students on the programme, however you can contact either if you have a query or suggestion.

Support services at Marbella Design Academy

Student´s support office

The Student´s support office is where you can go as a first point of call to find out information or to seek advice. It is also where the Student Support is based and this covers all issues ranging from Visas, accommodation, health insurance, banking, pastoral support and much more.

Counselling and Pastoral Support

Studying for your chosen profession is maybe the most exciting time in your life. However, sometimes you may have to deal with a range of personal, practical, academic or financial challenges. To help You deal with these, and any other challenges or problems you might encounter, we have a dedicated confidential counselling service.

Any new student with personal or emotional problems that may be interfering with their studies and participation in Marbella Design Academy life, is invited to use the counselling service at the Academy provided by our staff, especially the student counsellor Dewi Pietersz, +34 952 45 70 90 Ext: 1

[email protected]

The Counselling service is able to help with any emotional and psychological problems encountered by you. When further help is needed, the counselling service can provide advice in seeking professional help. Disability Advisory Service

If you have a long term medical condition, physical difficulty, sensory impairment, mental health problems or a specific learning difficulty (e.g. dyslexia) that you feel could impact on your studies, and would like information about support provision that can be made available, please contact the Marbella Design Academy´s Disability Advisory Service (Dewi Pietersz, +34 952 45 70 90 Ext: 1)

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GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 33 You are encouraged to make your situation known at the earliest opportunity to ensure due provision is made. Support can include, but is not restricted to:

 _{Advice on Programme related study needs,}

 _{Arranging support such as note takers and personal assistants,}  _{Liaison with tutors and funding authorities}

 _{Arranging special provision for examinations}

Confidentiality will be respected and relevant details will only be disclosed with your permission.

Marbella Design Academy Student Benefits

You are entitled to the following benefits:

Marbella Design Academy – Student card

As a full time student you can apply for a Marbella Design Academy Student Identification Card which will give you discounts on selected travel, shopping and experiences in Andalucia - Spain.

Please email a passport size photo to [email protected]

ISIC cards – full time students only

As a full time student you can apply for an International Student Identification Card that will give you discounts on travel, shopping and experiences worldwide. (http://www.isic.org/issuers/) The ISIC card is available locally from Albergue Inturjoven Marbella:

http://www.inturjoven.com/albergues/malaga/albergue-inurjoven-marbella.es

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QUALITY OF YOUR PROGRAMME AND EXPERIENCE

Quality assurance and enhancement of your programme

To ensure the high standards and quality of Middlesex University provision, all the Marbella Design Academy validated programmes are subject to the University’s academic quality assurance procedures (which include procedures related to programme approval, monitoring and review). A key feature of these processes is the input from external subject experts (external examiners) who ensure that Middlesex University awards are comparable to those of other UK higher educational institutions, and that the programme curriculum, teaching, assessment and resources are appropriate.

You also have a very important role in enhancing our programmes by feeding back, on a regular basis, via student surveys, Boards of Study and other formal and informal mechanisms. Your feedback plays a major role in programme monitoring and review.

Middlesex University, and the Marbella Design Academy programmes, are subject to periodic audit or review by external quality agencies such as the Quality Assurance Agency for Higher Education (QAA). These audits and reviews place confidence in the quality and standards of provision as operated at Middlesex University. The most recent QAA audit of Middlesex University was conducted in 2011 of programmes delivered in collaboration with a partner institution (like this programme). The outcomes were that confidence could reasonably be placed in the soundness of the University’s current and likely future management of the academic standards of its provision, and, of the quality of the learning opportunities available to students. QAA review and audit reports of Middlesex University can be viewed at:

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APPENDIX A

PROGRAMME SPECIFICATION AND CURRICULUM

MAP FOR THE MARBELLA DESIGN ACADEMY

VALIDATED GRAPHIC DESIGN PROGRAMME.

BA (HONS) DEGREE AWARDED BY MIDDLESEX

UNIVERSITY.

1. Programme title Graphic Design

2. Awarding institution Middlesex University

3. Teaching institution Marbella Design Academy

4. Programme accredited by N/A

5. Final qualification BA (Hons) Graphic Design

6. Academic year 2014/15

7. Language of study English

8. Mode of study Full Time

9. Criteria for Admission to the Programme

Academic Requirements:

To be successful in the admissions process a candidate must satisfy the Marbella Design Academy´s Entry Requirements:

FOR INTERNATIONAL AND EUROPEAN (non UK) STUDENTS.

Students who possess a High School Diploma or similar level education can enter the 3 year

programmes in either Interior Architecture, Graphic Design or Fashion Design at the Marbella Design Academy. All International equivalent qualifications will be assessed, and guidance will be taken from the National Academic Recognition Information Centre (NARIC).

Applicants should possess an IELTS (International English Language Testing System) Level 6 qualification before starting the course. However, those that do not have this qualification can follow English classes at the academy in the first academic term and will be required to pass the exam before progression to the second term.

FOR STUDENTS COMING FROM THE UNITED KINGDOM OR STUDENTS WHO HAVE COMPLETED

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Passes in 3 GCSE subjects (A-C), including English. Post 16 qualifications – 220 UCAS points or equivalent. i) Two passes at Advanced General Certificate of Education (AGCE) or

ii) Passes in two six unit modules of Advanced Vocational Certificate of Education (AVCE) or iii) One pass in a twelve unit AVCE.

All students must have a minimum age of 17 years old at the commencement of the course, turning 18 during the first academic year. There is no upper age limit. Please note that we have both a January and September intake.

Exceptions:

In the event a student possesses a proven outstanding artistic talent and/or has documented relevant work experience for an extended period, a discretionary exception from the above rules can be made. In the event that the student does not meet the above requirements he/she can enrol on the 12 week Foundation Course Starting 3 times of every academic year in: March, June and September. A passed Foundation Course gives direct access to the 3 year Marbella Design Academy validated programmes in either Interior Architecture, Graphic Design or Fashion Design and to be awarded a BA (Hons) degree by Middlesex University on satisfactory completion of the programme.

Students enrolled in other universities can transfer their subject specific credits and be accepted at Marbella Design Academy at the applicable level. The Diploma Supplement/official transcript together with 3 to 5 pieces of work, from the students previous education should be scanned and emailed to the: Enrolment Department for further evaluation - email: [email protected]

Marbella Design Academy will sometimes request applicants to undergo an interview with the appropriate

head of department, either in person or via SKYPE.

10. Aims of the programme

 _{To provide a comprehensive understanding of the theoretical, historical and social}

influences that impact on the graphic design environment.

 _{To enable students to develop the knowledge, skills and understanding of ever-changing}

technologies within graphic design, assuring permanent growth of their resourcefulness and creativity.

 To provide students with in-depth training on the professional aspects of graphic design in

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 _{To provide students with profound analytical capacity, critical awareness and intellectual}

independence, stimulating originality of the thought process.

 _{To provide students with the capacity to challenge conventions, and engage in the ground}

breaking evolution of their field, with the means to defend their ideas and decisions with informed conviction.

STUDENT PROGRAMME HANDBOOK 2014/2015.

GRAPHIC DESIGN