PhlatLight
™
Trademark & Logo
Guidelines
C o p y r i g h t 2 0 07
Introduction
PhlatLight — Introduction
The PhlatLight brand name and logo are two of Luminus Devices’ most valuable assets and the most visible symbols of our company and our technology. The following information is intend-ed to provide our partners and customers with specific guidelines for using the PhlatLight™
name and logo to support promotion of this patented technology. These guidelines may be periodically updated by Luminus without notice.
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Copies of these guidelines are available by contacting Luminus Devices and should be distributed to all approved partners, resellers, manufacturers, etc. For art files, agreements, updates to this document, and other information please contact:
Luminus Devices Marketing Department
175 New Boston Street Woburn, MA 01810 (781) 932-7831
Copies are also available for download at: www.luminus.com/branding www.phlatlight.com/branding
The PhlatLight Logo
PhlatLight — Logo
This is the PhlatLight logo. It is a piece of art-work and is intended to be used in its entirety. The PhlatLight logo is trademarked by Luminus Devices.
Never alter the logo in any way and follow the logo guidelines in this document. Use of the PhlatLight logo is permitted by approved part-ners of Luminus Devices and manufacturers / resellers of products which use PhlatLight technology.
Attribution of the PhlatLight trademarks (for brand name and logo) should always be accompanied by a footnote that states:
PhlatLight and the PhlatLight logo are trademarks of Luminus Devices , Inc.
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About the Trademark
PhlatLight — Trademark Use
& Nomenclature
Luminus Devices owns trademark rights to the PhlatLight name and logo. Our rights are pro-tected and strengthened when our trademarks are used properly. When Luminus trademarks are used in advertising and other promotional and documentation materials, their ownership must be acknowledged. Please follow the rules below for appropriate ownership attribution of the PhlatLight name in text.
PhlatLight LEDs are patented and are not like any other LED on the market. Therefore, when referring to the technology, the descriptor should always be "PhlatLight™LEDs”, not just "LEDs.”
The first use of the word PhlatLight™trademarks
in all text must be followed by the trademark (™) symbol and then a generic noun. As with all other trademarks, the PhlatLight™trademark
should be used as an adjective and not as a
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For example: — PhlatLight™LEDs
— PhlatLight™technology
— PhlatLight™illumination technology
— PhlatLight™chipsets
Etc.
Attribution of the PhlatLight trademarks (for brand name and logo) should always be accompanied by a footnote that states:
PhlatLight and the PhlatLight logo are trademarks of Luminus Devices , Inc.
Logo Color Options
PhlatLight — Color Options
Which logo do I use?
The PhlatLight Pantone #431 gray logo is the number one (first choice) product brand logo to be used in all color advertising/promotional, website, and public communications through print or digital media.
The PhlatLight black logo should be used if hard-copy faxing, simple 1-color “quick” printing or digital laser printing of internal communications materials is required.
The PhlatLight reversed /white logo should be used in any situation requiring better readability such as: printing over a photo/texture or a dark solid color. Whenever possible try to locate the PhlatLight logo (gray) on a white, or a clear open area of any document.
Available file formats are: .eps (Adobe Illustrator), jpg, and gif.
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PhlatLight Trademark & Logo Guidelines
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Area of Isolation
PhlatLight — Logo Trademark
How do I measure a “safe zone”?
To ensure the mark’s clarity and importance, adequate space must be left around the mark. The diagram to the right indicates the minimum surround space for the mark. However, when-ever possible, the addition of white space will increase legibility and distinction of the mark.
The minimum area of isolation (a safety zone) surrounding the mark is derived from “x”, the height of the lowercase characters in the logofont. This space should remain clear of any other elements, including text, graphics, other logos, photos, or illustrations.
x
x
x
x
x
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PhlatLight — Logo reproduction size
recommended for print and web
Use the PhlatLight logo digital file at 100% file size as a reference point for determining the correct size appropriate for preparing documents for screen or print presentation.
The PhlatLight Logo at 100% file size will render a 2.5” wide logo.
When reducing the logo file for a collateral/ advertising print environment size use it no smaller than 40% (1”) of the original (100%). The “tagline” text will appear at approximately 5.5 pt.
The PhlatLight Logo should not be printed smaller than the file size of 40% which measures approximately 1” in overall length.
When preparing the logo as a .jpg or .gif file (usually at 72 pixels/inch) for a website, and it is necessary to reduce the logo below the 50% (1.25”) of the file size, choose the “alternate” logo.
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PhlatLight Trademark & Logo Guidelines
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Offset/digital printing
Web environment
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Original file size @ 100%
1.0”
Smallest acceptable logo size for print applications. At 40% (1”) — readability of the “TM” and “tagline” is approximately at 5.5 point. .5” .6” 1.25”
Smallest acceptable logo size for web applications. At 50% (1.25”) — readability of
the “TM” and “tagline” is approximately at 6.75 point.
As demonstrated above, when reducing the logo smaller than1.25” (ie. .75”) for a web application or smaller than 1” for a print application you must choose the alternate version of the
logo which does not contain the “TM” or the “tagline.” The alternate logo should also be used when placing on products. (see page 8)
.75”
Trademark Integrity
PhlatLight — Respect for the logo
What not to do to the logo.
There should be no alteration or misuse of the PhlatLight logo in any way. This includes, but is not limited to, the examples to the right. Any misuse of the logo compromises the integrity and weakens the PhlatLight brand. Only the approved logo/logo files should be used. These digital files are available from the PhlatLight brand site: www.phlatlight.com/brand. If there are any questions on the proper usage of the PhlatLight logo, please contact the
Luminus Devices marketing department.
PhlatLight
photonic lattice T TMM T TMM T TMM T TMM T TMM T TMM
PhlatLight Trademark & Logo Guidelines
This is the only approved logo trademark
Do not change the typeface
Do not stylize the logo by adding texture or
gradiant colors
Do not add a second color to the “chip” graphic
portion of the logo
Do not place the logo in a box or within a border
Do not change the weight of the typeface
Product Placement of Logo
PhlatLight — Product Branding
The approved logo for use on products illumi-nated by PhlatLight LEDs is the alternate version, without the Photonic Lattice tagline.
A permanent logo is usually an embossed or stamped impression designed into the product cabinet housing. A software logo is one which may appear on screen at launch or boot-up.
Placing the logo:
— A permanent logo is etched into the cabinet of the TV or a projector
— A permanent logo should be approximately 15x30mm, or the same size as other 3rd party logos.
— In software applications, the logo should appear for at least 10 seconds during boot-up
— Software logos should appear approximately 15% the size of the screen area
PhlatLight Trademark & Logo Guidelines
Placing the logo on a TV
Placing the logo on a projector
Miscellaneous
PhlatLight — Other Applications
Advertising, Direct Mail, and Collateral
The logo and PhlatLight brand name may be incorporated according to the guidelines in this book into any of the advertising, direct mail, collateral, or other promotional materials for products illuminated by PhlatLight LEDs.
For multiple product advertisements, the logo must be placed next to the product containing the PhlatLight LEDs. As an alternative, you may place an asterisk (*) next to each qualifying product and another asterisk next to the mark with a supporting footnote stating “Illuminated by PhlatLight™technology.”
Web Pages
The PhlatLight brand name and logo marks may be used on a partner company web site. On a web page the guidelines for usage in this
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Documentation
The PhlatLight logo should appear on the front cover and title pages of documentation for products or services that contain PhlatLight chipsets.
Packaging/Shipping Cartons
The PhlatLight logo should appear on the top surface of shipping cartons and other product packaging. The mark should never be placed on the bottom of a shipping or packaging carton or be obstructed by other stickers or tape.
