BRAND PLATFORM. 10/11/2014 Chatty Brand Platform

BRAND

PLATFORM

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Core Concept

Your Personal Receptionist – On Demand

This is our secret sauce -- the one word or concept we want to be known for in the

marketplace. This core and underlying message is always communicated by our brand.

1.

Only Chatty has NO MINIMUMS. We

don’t charge a monthly base rate like

other services.

2.

You only purchase what you need.

We’re the perfect solution for start-ups

and entrepreneurs.

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Brand Statement

For start-ups, entrepreneurs and growing businesses,

who wish to project a professional image without incurring the overhead or financial commitment of a hired, full-time position…

Only CHATTY RECEPTION offers an On-Demand Personal Receptionist service that…

• MAKES CUSTOMER SERVICE AFFORDABLE by not charging a base rate or minimum,

• LEVERAGES THE WORLD CLASS INFRASTRUCTURE of the Servantus PACE-SRO-accredited call center,

• PROJECTS A PROFESSIONAL IMAGE that impresses customers, captures leads, and closes more deals, and

• REFLECTS our Christian culture of SERVICE, driven by our passion for fostering human connections.

The success of our approach is evidenced by the satisfaction of our customers, as well as the quality and loyalty of our employees.

Target customers

Problem they seek to

solve

Our unique approach

How we do it

Proof that it works

Who is the Brand for? What is the Brand

product? How is the Brand differentiated?

What is the reason to believe?

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Brand Promise

You can entrust your customers, your prospects and your growing brand to us.

A RELATIONSHIP BUILT ON TRUST

We give personalized attention, deliver exceptional service, and create a quality brand experience for your customers

EXPECT QUALITY

Our “bend over backwards” approach reflects our Christian culture of service. We donate our profits to support those in need.

WE LIVE OUR VALUES

This is how we fulfill our

customer’s expectations, meet

their needs and build their trust

so that they become a customer

for life. It defines what our

customers can expect from our

brand everyday.

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Target Customers

We are well-suited for start-ups, entrepreneurs, small and growing businesses, including

• Solo Attorneys and Law Firms • Real Estate Agencies

• Contractors

• Residential Services

• Financial Counselors and Brokers • Insurance Agencies

• Graphic Designers • Marketing & PR Firms • Business Consultants

SMALL BUSINESS

• Certified Public Accountants • Non-Profits

• Home-Based Businesses

Who is the most likely user of our

service?

Our ideal customer seeks a professional

business image but is either too busy to

take calls or too cash-conscious to hire a

full-time receptionist.

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“I can focus on my work while CHATTY handles my calls

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Brand Position

MOST AFFORDABLE

TRUE VALUE

PROVEN SOLUTION

Our brand owns a position

in the mind of our customer.

Our clear position defines

who we are – and who we

are not.

SERVICE-DRIVEN

BUSINESS ADVANTAGE

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Brand Drivers

• With no minimums, you pay only for what you use.

EVERY BUSINESS CAN AFFORD CHATTY

LEVERAGE WORLD CLASS INFRASTRUCTURE

World-class

customer service

made affordable

for the little guy

• You don’t have to be big to enjoy a big-time call center.

• Our capacity-sharing technology gives small

businesses direct access to world-class customer service.

PROJECT A PROFESSIONAL IMAGE

• We want to see you succeed because small businesses and entrepreneurs represent the heart and soul of America

CULTURE OF SERVICE

• We have a mission to do good in the world • Profits are donated to charitable causes

• Our passion for fostering human connections

reflects our Christian culture of service

These are the key features and emotional benefits that differentiate our brand. The Drivers make our products relevant to our target customer. They articulate our competitive strengths and guide our communication priorities.

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• With no minimums, you pay only for what you use. • Compared to the cost of a hired position, Chatty is

infinitely more affordable.

• You don’t have to be big to enjoy a big-time call center that delivers insightful analytics

• Our capacity-sharing technology gives small

businesses direct access to world-class customer service.

• Look bigger than you are with Chatty add more here

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Brand Character

It’s our job to take your calls in a friendly, upbeat manner. Our brand is friendly and upbeat, too.

WE’RE FRIENDLY

Everything about doing business with Chatty is designed to make your life simpler.

WE’RE EASY

We’re motivated to serve a higher calling and it rubs off on our culture and brand. We treat our people right and do the same for the people most in need.

WE’RE SERVICE-DRIVEN

We treat your customers as our own. We bend over backwards to fit with the way you do business.

WE’RE RESPONSIVE

This is how we define our brand in

human terms. Our personality

shapes the look, feel, voice and

tone of communications and

product design.

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Brand Voice

“Hi, I’m Chatty. When I start handling your incoming calls, your work day will get a whole lot more productive.”

CHATTY SPEAKS LIKE A REAL PERSON

“We’re looking out for you, so that you look good to your customers and prospects. It can be our little secret that Chatty is part of your team.”

WE CARE ABOUT YOU

“We’re all about doing good – doing good for your business and for those most in need. That’s why we donate our profits to charity.

AND WE CARE ABOUT THOSE MOST IN NEED

“You didn’t get into business just to answer the phone. Get out there; make good stuff happen. We’ll handle the front office”

WE CAN BE A LITTLE SASSY

This is how our

brand speaks to

our audiences.

Brand Voice

defines how

language is used

in all messaging.

Hey darlin. I’ve got you covered…

“She talks in that sweet way that only comes from the South. “Hey darlin, when I start taking your calls, you can bet my grits that life is gonna get good!”

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Brand Look (in progress)

We use illustration to keep our look light, friendly and easy to use.

ILLUSTRATION

When we use photos, it is for a “behind-the-scenes” view

This is the visual reflection

of the Brand Personality.

The LOOK AND FEEL will

be developed as part of

the initial design piece

and logo identity project.

“Thanks CHATTY . You make me look good.”

Meet Janie

She loves taking care of our customers.

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Brand Vision

We want to be seen as a total advocate for the unique needs of small business people and entrepreneurs.

ADVOCATE FOR SMALL BUSINESS

The unbeatable combo of “no minimums” and world class infrastructure will set the bar for the best virtual reception value for small business.

BEST VALUE

We want to be seen as a different kind of company – a company where our social-purpose creates strong and positive feelings for our brand.

SOCIAL PURPOSED

We want to be known for being easy to get started and friendly to do business with.

EASY TO DO BUSINESS WITH

We plan to carve out a meaningful

niche in the marketplace. This is

where we see our brand heading.