Performance–Driven Media
Genetic Engineering & Biotechnology News
35
th
Anniversary!
Leading The Way in Life Science Technologies
C
L
A
S
S
I
F
I
E
D
2016
GEN Classified
Media Kit
Performance–Driven Media
Website
GENengnews.com• ROS Banner Positions
• NowBar Sponsorship
• Roadblock
• Keyword Sponsorships
Page 8
Showcase your brand
and celebrate the
great achievements
of biotechnology.
35
th
Anniversary!
Leading The Way in Life Science Technologies
Print Magazine
• Display Advertising
• Cover Tip
• Center Spread Foldout
• Page One Strip Ad
• Trade Show Promotions
• Inserts
• Corporate Capabilities
• Application Notes
Page 6
Genetic Engineering & Biotechnology News GENengnews.com
2
Editors’ Picks
Table of
C
ontents Alert
We’ve designed GEN’s content-driven platforms based on the informational
needs of our audience at different stages of the purchasing lifecycle.
GEN’s platforms will deliver your messages and content to potential
customers against the backdrop of our trusted editorial environment.
eNewsletters
TIMELY • RELEVANT • TARGETED• Daily and Weekly Highlights
• TOC Alert
• Editors’ Picks
• New Product Watch
• Tech Focus Suite
Page 10
Lead Generation
CONTENT MARKETING SOLUTIONS• Webinar Sponsorships
• eBook Sponsorships
Highlights
Wednesday Sept. 30, 2015 1:00 pm ET 10:00 am PT DURATION 60 minutes COST Complimentary Speakers Moderator Jeffrey S. Buguliskis, Ph.D. Technical Editor GENPeeking Under the Hood of
Cellular Signaling Machinery with Targeted Proteomics Assays
In order to understand the functional nature of cells, it is imperative to study the regulatory aspects of proteins. Proteomic profiling methods are aimed at quantitatively measuring the differences in protein expression across samples. However, proteomic experiments are often plagued by poor reproducibility and failure to consistently observe desired analytes. These shortcomings make it difficult to take advantage of the many tools and methods developed to analyze genomic and transcriptomic data. To address these issues, scientists have begun to develop completely targeted proteomic assay approaches that provide information about several biological disciplines using automated biochemical platforms that will ensure consistently reproducible data for longitudinal studies.
Recently, several protein and peptide sample preparation workflows were automated using the Agilent AssayMAP Bravo platform, which reduced sample preparation variability, provided a clear path for sample processing scalability, and enabled customized workflow development without the need for in-house automation expertise. Additionally, the development of a high-capacity phosphopeptide enrichment cartridge and integrating its use with the AssayMAP system should decrease overall workflow times while simultaneously increasing reproducibility.
Our panelists for this webinar will discuss their experiences with the phosphopeptide enrichment cartridge and automated AssayMAP sample preparation platform, as well as describe some new assay methodologies and preliminary study results.
Our first presenter, Jason D. Russell, Ph.D., LC/MS scientist for Agilent Technologies, will provide a brief introduction to the development of an Fe(III)-NTA phosphopeptide enrichment cartridge for the AssayMAP platform, as well as describe Agilent’s approach toward automated workflow solutions for LC/MS applications.
The second presentation will be given by Jacob D. Jaffe, Ph.D., director of the LINCS Proteomic Characterization Center for Signaling and Epigenetics at the Broad Institute. Dr. Jaffe will discuss his recent work on drug perturbational profiling of cells and the benefits of scalability via automation, including phosphopeptide enrichment, has yielded for his research.
A live Q&A session will follow the presentations, offering you a chance to pose questions to our expert panelists.
You Will Learn
• How the AssayMAP Bravo platform can streamline your laboratory’s sample preparation. • The benefits of the AssayMAP phosphopeptide
enrichment cartridge for increasing precision and throughput of your proteomic methods. • About the automation solutions that are required
in order to perform proteomic profiling experiments at high-throughput pace and scale.
Who Should Attend
• Proteomics Researchers • LC/MS Scientists • Protein Biochemists • Bioanalytical Scientists • R & D Scientists
Free Registration!
www.GENengnews.com/proteomicsWebinars
Produced with support from
Jacob D. Jaffe, Ph.D.
Director, LINCS Proteomic Characterization Center for Signaling and Epigenetics Associate Director, Proteomics Platform, Broad Institute Jason D. Russell, Ph.D. LC/MS Scientist Agilent Technologies
View the GEN Classified Media Kit online
www.GENengnews.com
2016
2001
1981
35
thAnniversary!
New
Opportunities
EMERGING PLATFORMS• GEN Touch Mobile App
• Promoted Social Posts
• BioPerspectives Native Advertising
GEN Throughout
the Years
All Rates & Specs
start on Page 12
Reach the most influential buyers in the life sciences. Target our engaged
audience by product and a variety of key demographic categories.
Audience Leader
Source: BPA Brand Report December 2014
Sources: BPA Brand Report June 2015, Publisher’s own data, Google Analytics, audience database 2014-2015
• Magazine
. . . .
49,931
Digital
. . . .
14,639
TOTAL
. . . .
64,570
• Website
Average Monthly Browsers
. .
156,581
Registered
Users
. . . .
26,977
• eNewsletters
Unique
Subscribers
. . . .
149,967
• Mobile App
Unique
Users
. . . .
11,566
Total Audience Reach
409,661
Top Job Functions
•
43.8
%R&D Research
•
19.8
%Executive & Corporate Management
•
15.2
%Lab Management
•
9.9
%Production/Validation/QA/QC
•
2.7
%Clinical Researcher (MD/PhDs)
Organization Type
•
53.6
%Pharmaceutical/Biotech
•
26.3
%University/Academia
•
7.4
%Clinical Research/Hospitals
•
6.0
%Government
•
5.6
%Private Research Institutions
•
1.1
%Finance/Law Firm
Top Technologies
•
63,012
Cell-based technologies
•
39,564
Cancer research technologies
•
30,075
Gene expression
•
29,518
Molecular biology
•
26,938
Biomarkers
Pharmaceutical/Biotech
University/Academia
Clinical Research/Hospitals
Government
Private Research Institutions
Finance/Law Firm
Organization Type
Top Job Functions
•
43.8
%R&D Research
•
19.8
%Executive & Corporate Management
•
15.2
%Lab Management
•
9.9
%Production/Validation/QA/QC
•
2.7
%Clinical Researcher (MD/PhDs)
Organization Type
•
53.6
%Pharmaceutical/Biotech
•
26.3
%University/Academia
•
7.4
%Clinical Research/Hospitals
•
6.0
%Government
•
5.6
%Private Research Institutions
•
1.1
%Finance/Law Firm
Top Technologies
•
63,012
Cell-based technologies
•
39,564
Cancer research technologies
•
30,075
Gene expression
•
29,518
Molecular biology
•
26,938
Biomarkers
R&D Research
Executive/Corporate Management
Lab Management
Production/Validation/QA/QC
Clinical Researcher (M .D ./Ph .D .)
Top Job Functions
Magazine
Website
Mobile App
North America
73
%
54 .4
%
39
%
Europe
24 .3
%
26
%
15
%
Asia
1 .6
%
15 .4
%
41
%
Oceania/Africa
1
%
4 .2
%
5
%
Geographic Breakdown
35
thAnniversary!
Genetic Engineering & Biotechnology News GENengnews.com
Purchasing Power
*
GEN provides you with unrivaled exposure to key
decision-makers.
9 out of 10
*
have the money and
authority to make purchasing decisions. Their average
expenditure on R&D is $1,160,000, a net increase of
nearly 5% over the previous year.
* A Purchasing Intention Audit of the GEN Audience: 2014; Martin Akel & Associates
Antibodies and immunoassays
76
Biochemicals and reagents
82
Bioinformatics tools
68
Bioprocess systems/accessories
66
Cell culture related equipment/reagents/supplies
72
Cellular analysis instruments/reagents
76
Chromatography/separation instruments/reagents/accessories
76
Contract, consulting, or pharmaceutical services
75
General lab equipment
92
Lab products/accessories
82
Molecular biology & gene analysis instruments/reagents
86
Molecular diagnostics systems/reagents
80
% of Labs/ Facilities Using
This Category
Purchasing Power
Source: "A Purchasing Intention Audit of the GEN Audience", Martin Akel & Associates, April 2011
Antibodies and immunoassays
76
Biochemicals and reagents
82
Bioinformatics tools
68
Bioprocess systems/accessories
66
Cell culture related equipment/reagents/supplies
72
Cellular analysis instruments/reagents
76
Chromatography/separation instruments/reagents/accessories
76
Contract, consulting, or pharmaceutical services
75
General lab equipment
92
Lab products/accessories
82
Molecular biology & gene analysis instruments/reagents
86
Molecular diagnostics systems/reagents
80
% of Labs/ Facilities Using
This Category
Purchasing Power
Source: "A Purchasing Intention Audit of the GEN Audience", Martin Akel & Associates, April 2011
•
Molecular Biology
•
Drug Discovery
•
Cell Biology
•
Chromatography
•
Immunoassays
•
Cell-Based Assays
•
Imaging
•
Proteomics
•
Bioprocessing
•
Cancer Research
•
Sample Prep
•
Filtration
•
Sequencing
•
PCR
•
Gene Expression
Top Technologies
35
thAnniversary!
Unmatched
Audience
Penetration
of
top 50
of
top 50
of
top 50
Pharma
Biotech
Universities
100%
100%
100%
of
top 50
of
top 50
of
top 50
Pharma
Biotech
Universities
100%
100%
100%
of
top 50
of
top 50
of
top 50
Pharma
Biotech
Universities
100%
100%
100%
5
Print Magazine
Top business publications continue to showcase print’s solid
underpinning in the media mix . In a feature article that appeared
on CNNMoney’s website in March
2015, industry experts cited print
as being the key influencer in
purchasing decisions .
Print is experiencing a renaissance
as marketers (re)-acknowledge its
critical branding and credibility
power, especially when tied to web
properties . GEN print is a prime example
of this tactic . While continuing to be the
loyal reader’s medium of choice, GEN is
deeply integrated with both established
and emerging online channels .
Top reasons to advertise in print:
Because Print Matters
The cornerstone of every successful advertising campaign is a
strong brand…and it begins with print .
GEN’s print format showcases your advertising among the
most relevant content and has been recognized as the most
powerful life science media brand for driving researchers
through the brand adoption process . As an integral component
of any media campaign, GEN print connects you with
64,570*
readers around the world who have money to spend on your
products and the authority to make purchasing decisions .
Reach
64,570
*
Frequency
21
times a year
on both print and digital platforms
Bonus Distribution
Over
75
top conferences per year
* BPA Brand Report December 2014
35
thAnniversary!
Tangible
Credible
Engaging
Branded
Genetic Engineering & Biotechnology News GENengnews.com
6
High-Impact Opportunities
GEN offers a number of high-impact display advertising opportunities designed
to make your ad stand out from the crowd . Showcase your ads in a highly visible
environment utilizing premium positions and innovative creative concepts .
•
Cover Tip – For maximum impact and high visibility . This false cover over
the entire magazine garners unparalleled attention .
•
Center Spread Foldout – Prominently showcase your ad or technical
content, such as workflow solutions or application notes, in a high-impact
four-page center spread foldout . Strategically placed at the center of the
magazine, this foldout is the perfect way to ensure your message stands
out and drives response .
•
Page One Strip Ad – Borrowed from the newspaper industry, this
front cover attention-grabbing spot provides a road map to a featured
promotion inside the issue .
•
Trade Show Cover Tip/Post It® Note – This is a limited
distribution promotion geared to specific trade shows directing
traffic to your booth, workshop, or event .
Ask us about high-visibility ad
positions in the digital edition.
Cover Tip
Page One Strip Ad
Trade Show Cover / Post It® Note
Center Spread Foldout
YOUR AD
HERE
YOUR AD
HERE
YOUR
AD
HERE
YOUR AD HERE
35
thAnniversary!
Website
GENengnews.com covers recent
research advances, drug development
partnerships, and important life science
collaborations with a focus on the tools
and technologies that improve
workflows and lead to enhanced
productivity .
Ad Coverage
Every ad slot is strategically placed for
optimal viewing . All ads are run-of-site
for maximum exposure and designed for
specific targeting goals .
•
NowBar: Time-sensitive promotions
•
Leaderboard: High visibility
•
Pushdown: Rich media capable,
high visibility
•
Medium Rectangle: Strategic placement
adjacent to editorial content
Key Monthly Metrics
*
Average Unique
Browsers
156,581
Registered Users
26,977
Page Impressions
337,572
User Sessions
215,090
* Sources: BPA Brand Reports December 2014 and June 2015 combined, Publisher’s own data
35
thAnniversary!
Genetic Engineering & Biotechnology News GENengnews.com
Powerful ROS Ad Options
Homepage
NowBar
NowBar
300 x 250
Medium
Rectangle
300 x 250
300 x 250
300 x 250
NowBar
300 x 250
Pushdown 970 x 90
Leaderboard 728 x 90
35
thAnniversary!
Meg Duskin
Marketing Communications Manager, MaxCyte
I love seeing our name in GEN.
There simply is nothing better.”
“
eNewsletters
Choose from a variety of GEN eNewsletters catering
to your specific goals .
•
Deliver your message to a highly-engaged audience
•
Focus your message at a specific time or throughout
the month
•
Target your audience
Highlights
High Frequency — High Impact
GEN Highlights flagship eNewsletter is deployed 6 days
a week (Mon-Sat) . Your message is pushed out each day
for a week alongside breaking news, industry analysis,
webinar listings, new job postings, etc . Perfect for
time-sensitive promotions .
ADVANTAGES
•
Week-long exposure
•
High ad clicks
•
A/B testing
•
Additional reporting
90,000
18,000 Mon-Fri
35,000
Saturday Edition
125,000
Delivered per week
+
=
NEW for 2016
DOUBLE YOUR EXPOSURE to 250,000
Extend your campaign with an additional send .
35
thAnniversary!
GEN Highlights
Leaderboard 728x90
Position
1
300x250
Position
2
300x250
Genetic Engineering & Biotechnology News GENengnews.com
10
New Product
W A T C H Editor’s Select PackageEditors’ Picks
Table of
C
ontents Alert
Editor’s Select Package
Prolonged Exposure
Stretch your ad buy with a single package purchase of three unique
eNewsletters . This includes three individual content-rich eNewsletters,
each deployed within a separate week across the entire month .
•
eTOC (magazine preview) – 23,500 subscribers
•
Editors’ Picks (top curated content of the month) – 28,000 subscribers
•
New Product Watch (your product/service listed with a detailed
description and corresponding image) – 23,600 subscribers
23,600
New Product
Watch
28,000
Editors’ Picks
23,500
eTOC
+
+
75,100
Delivered per month
=
Single Sponsor MultisponsorPosition
1
300x250
Position
2
Position
3
Tech Focus
M U L T I S P O N S O RTech Focus
S I N G L E S P O N S O RPrimary 468x60
Text
Tool Box
Section
35
thAnniversary!
ADVANTAGES
•
Month-long exposure
•
High ad clicks
Tech Focus
Precision Targeting
Each eNewsletter is topic-specific and deployed to
that relevant audience .
•
Multi sponsor: Choose a pre-selected topic that
targets the audience you want to reach .
•
Single Sponsor: You pick the topic and GEN provides
the content . Engage the relevant audience with a
custom, focused deployment .
FEATURED TOPICS
•
January – Next-Gen Sequencing
•
February – Stem Cells
•
March – Digital PCR
•
April – Continuous Bioprocessing
•
May – CRISPR/Gene Editing
•
June – Transfection
•
September – Epigenetics
•
October – Protein Expression
•
November – RNAi
ADVANTAGES
•
Focused reach
•
Long shelf-life
NEW for 2016
Tech Focus Resource Alert
see insert for details .
Rates: Black & White
Size
1x–3x
4x–6x
7x–9x
10x–12x
13x–15x
16x–18x
19x–21x
Tabloid
$5,789
$5,563
$5,374
$5,122
$4,996
$4,817
$4,628
Standard
4,723
4,475
4,328
4,150
3,967
3,687
3,498
1⁄2 Tabloid
4,723
4,475
4,328
4,150
3,967
3,687
3,498
2⁄3 Page Standard
3,320
3,172
3,021
2,869
2,711
2,542
2,327
1⁄2 Page Standard
2,769
2,664
2,589
2,443
2,322
2,186
2,033
1⁄4 Page Tabloid
2,474
2,243
2,164
2,086
1,991
1,907
1,776
1⁄3 Page Standard
2,359
2,133
2,054
1,970
1,881
1,783
1,666
1⁄4 Page Standard
2,259
2,206
2,143
2,006
1,907
1,771
1,603
1⁄6 Page Standard
1,954
1,881
1,801
1,723
1,681
1,539
1,350
3 – inch
1,676
1,655
1,634
1,623
1,603
1,581
1,560
2 – inch
1,182
1,176
1,161
1,151
1,140
1,124
1,113
1 – inch
693
683
678
673
667
667
657
For four color add $1,500
Print Rates
Print Specs
35
thAnniversary!
Print Specs
Electronic Files: GEN works on a Macintosh® platform and can accept many different file types (see below). Additional charges may be incurred if ads are supplied in other formats.
File Types Accepted: Adobe Photoshop 5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater (EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat PDF 4.0 or greater (press quality). PDF files cannot be altered by our office and must be supplied with fonts embedded.
Graphic Files: All color graphic files must be supplied in CMYK (not RGB), as close to final size as possible, with a resolution of 300 dpi or higher. If Illustrator or EPS files are supplied that include type, make sure type is converted to outlines. Include crop marks at least 1⁄4” away from actual trim.
Media: We accept the following forms of media for file submission: CD-ROM or DVD-ROM disks.
Submitting Ads by email or FTP: All ads that are emailed cannot exceed 3 MB in size and should be “stuffed” or “zipped”. Please specify publication month and date in your email subject line. If you wish to upload an ad to our FTP site, please email to request instructions. Mail or fax a proof that represents the ad as it should print. The Publisher will not be responsible for quality of reproduction if materials provided do not meet the listed specifications.
Email Ads to:
[email protected]
Mail All Materials to:
Genetic Engineering & Biotechnology News Director of Advertising Production 140 Huguenot Street, Third Floor New Rochelle, NY 10801 914-740-2100
Insert Requirements
Inserts must arrive at the printer no later than three weeks preceding publication of issue.
Trim: Live-matter specifications, allow 1/4” bleed.
Various stock weights acceptable: Maximum weight is 100 lb. book.
For quantity and shipping information, contact:
Wanda Sanchez
914-740-2168
[email protected]
Inches Millimeters
Width Height Width Height
Cover Tip – first page 7 3⁄4 10 3⁄4 197 273
2nd page is Tabloid size – Live area is 9 1⁄
2” x 13” – allow 1” for gutter on right, 1⁄2” on left
Show Cover Tip – add 1⁄8” for bleed 11 7 279 177
Page One Strip Ad 91⁄
2 11⁄2 242 38 Tabloid no bleed 10 13 1⁄ 4 254 337 bleed 11 1⁄ 8 14 1⁄4 283 362 Standard 7 1⁄ 2 10 1⁄8 190 257 2⁄3 – Standard 7 1⁄ 2 8 1⁄4 190 210 1⁄ 2 – Tabloid Horizontal 10 6 3⁄ 4 254 171 Vertical 5 12 1⁄ 4 127 310 1⁄ 2 – Standard Horizontal 7 1⁄ 2 5 1⁄8 190 130 Vertical 5 7 3⁄4 127 197 1⁄ 3 – Standard Horizontal 5 4 1⁄ 2 127 114 Vertical 2 3⁄ 8 9 5⁄8 61 245 1⁄4 – Tabloid Horizontal 10 2 3⁄ 8 254 61 1⁄ 4 – Standard Horizontal 5 3 1⁄2 127 89 Standard – Spread 16 10 1⁄ 8 406 257 Tabloid – Spread no bleed 21 13 1⁄ 4 533 337 bleed 22 1⁄ 4 14 1⁄4 565 362
Trim size of publication 11 14 279 355
Ad Measurements
Tabloid Standard 2/
3 Standard 1/2 Tabloid Horizontal 1/2 Tabloid Vertical
1/
2 Standard Vertical 1/2 Standard Horizontal 1/3 Standard Vertical;
1/
3 Standard Horizontal
1/
4 Standard Horizontal;
Page One Strip Ad 1/
4 Tabloid Horizontal
Mail All Materials to:
Genetic Engineering & Biotechnology News Advertising Production Manager
140 Huguenot Street, Third Floor New Rochelle, NY 10801 914-740-2100
Genetic Engineering & Biotechnology News GENengnews.com
12
Ad Type
Size
Net CPM Rate
Leaderboard
728x90 $60
Pushdown
970x90 60
Medium Rectangle
300x250 50
NowBar
Size
One Week Sponsorship
Exclusive Channel Sponsorship
300x250
$3,995
Size Price
Leaderboard
728x90
Pushdown
(2) 970x90
Medium Rectangle
(3) 300x250
OR (1) 300x750
Total
$3,995
Roadblock
Exclusive visibility. The Roadblock gives you 100% share of voice on the GEN website for a 24 hour period (excludes NowBar and
Events page). Sponsor receives four to six ad positions. One creative for each ad position.
*Sponsorship duration is 12 months.
Keyword Sponsorships*
Number of Keywords
Per Keyword
1-3
$1,800
4-7
1,700
8-12
1,600
One banner ad per keyword
Your choice of leaderboard, pushdown,
or medium rectangle
Ad Type
Size
Net CPM Rate
Leaderboard
728x90 $60
Pushdown
970x90 60
Medium Rectangle
300x250 50
NowBar
Size
One Week Sponsorship
Exclusive Channel Sponsorship
300x250
$3,995
Size Price
Leaderboard
728x90
Pushdown
(2) 970x90
Medium Rectangle
(3) 300x250
OR (1) 300x750
Total
$3,995
Roadblock
Exclusive visibility. The Roadblock gives you 100% share of voice on the GEN website for a 24 hour period (excludes NowBar and
Events page). Sponsor receives four to six ad positions. One creative for each ad position.
*Sponsorship duration is 12 months.
Keyword Sponsorships*
Number of Keywords
Per Keyword
1-3
$1,800
4-7
1,700
8-12
1,600
One banner ad per keyword
Your choice of leaderboard, pushdown,
or medium rectangle
Website Rates
BANNER ADS
Maximum file size is 40 KB . Be sure to supply URL to use for
link to banner . Special Instructions for SWF (Flash) . (Please
refer your Flash developer to this section .) Flash files must
contain a button instance and the ClickTag code below must
be programmed into the button instance . The button in your
Flash movie cannot contain any click-thru URLs in the
ActionScript . If it does, we will not be able to track clicks .
Please revise the code to exclude any URLs and use the
ClickTag code below instead .
On (release) {getURL (clickTAG, “_blank”);} Files must
be saved for Flash Player 6 and ActionScript 1 .
*An accompanying .gif or .jpg is required if .swf is used .
Deadline
Creative must be submitted
5 business days prior
to run date
.
Creative should be sent to
[email protected]
RICH MEDIA
Expandable Ads (970 x 90 only)
GEN accepts expandable ads from established services
such as PointRoll
Streaming Video Banner Ads (728 x 90, 970 x 90, 300 x 250)
GEN adheres to IAB guidelines for rich media banners .
Creative must also include a .gif or .jpg as backup . If the rich
media ad does not function properly, the backup creative
will be used for the remainder of the campaign or until the
rich media functionality is re-established . All sound must be
user-initiated and must have video play/stop and sound on/
off controls as standard . Maximum download size: 60KB
Maximum video length: 20 seconds
Maximum looping: 2
Maximum FPS: 24fps
Flash version: 10 .1 or lower
Deadline
All rich media creative must be submitted
10 business days prior
to run date
. This will allow GEN
to properly test the ad functionality prior to going live .
Website Specs
35
thAnniversary!
Leaderboard
( .swf, .gif, .jpg) Target url 728 x 90 banner ad
Pushdown
( .swf, .gif, .jpg) Target url 970 x 90 banner ad
Medium Rectangle
( .swf, .gif, .jpg) Target url 300 x 250 banner ad
Banner Ad Specs
eNewsletters Rates
Leaderboard
Primary
Midway
Base
Frequency
GEN Highlights
$2,495
$2,495
$995
$795
6 deployments per week
Editor’s Select Package
2,495
2,495
995
795
3 deployments per month
(combined)
• Editors' Picks • 1 eTOC
(the 1st of every month except July, Aug., Dec.) • New Product Watch
Tech Focus
$2,495
Refer to planning calendar
for schedule
Sponsored Tech Focus
$6,500
Deployment date based
on availability
(multisponsored) (5 positions)
(single sponsored)
Frequency discounts available. Contact your rep.
Rates are net.
Leaderboard
Primary
Midway
Base
Frequency
GEN Highlights
$2,495
$2,495
$995
$795
6 deployments per week
Editor’s Select Package
2,495
2,495
995
795
3 deployments per month
(combined)
• Editors' Picks • 1 eTOC
(the 1st of every month except July, Aug., Dec.) • New Product Watch
Tech Focus
$2,495
Refer to planning calendar
for schedule
Sponsored Tech Focus
$6,500
Deployment date based
on availability
(multisponsored) (5 positions)
(single sponsored)
Frequency discounts available. Contact your rep.
Rates are net.
Leaderboard
Primary
Midway
Base
Frequency
GEN Highlights
$2,495
$2,495
$995
$795
6 deployments per week
Editor’s Select Package
2,495
2,495
995
795
3 deployments per month
(combined)
• Editors' Picks • 1 eTOC
(the 1st of every month except July, Aug., Dec.) • New Product Watch
Tech Focus
$2,495
Refer to planning calendar
for schedule
Sponsored Tech Focus
$6,500
Deployment date based
on availability
(multisponsored) (5 positions)
(single sponsored)
Frequency discounts available. Contact your rep.
Rates are net.
Leaderboard
Primary
Midway
Base
Frequency
GEN Highlights
$2,495
$2,495
$995
$795
6 deployments per week
Editor’s Select Package
2,495
2,495
995
795
3 deployments per month
(combined)
• Editors' Picks • 1 eTOC
(the 1st of every month except July, Aug., Dec.) • New Product Watch
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Imaging/Microscopy
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96 High Content Screening/Analysis
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70 Chromatography
79 Filtration
59 Process Monitoring
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95 Molecular Biology/Genomics
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76 PCR
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