2
Olympic Games Rio 2016
The facts
• The Olympic Summer Games will take place from
August 5th to 21st 2016 in Rio.
• Das Erste will broadcast on 9 and ZDF on 8
programming days. The opening ceremony will be
broadcast by Das Erste and the closing ceremony by ZDF.
• The time difference is 5 hours: 3 pm in Rio = 8 pm in Germany.
• Live broadcasts will begin in Germany at 2 pm.
• Events from during the night will be summarised
Olympic Games Rio 2016
The facts
• The Olympic Summer Games will be the
main topic in Germany for 17 days.
• Non-stop Olympics – live and almost
around the clock: ARD and ZDF will report on alternating days for more than 15 hours live from Rio, from 2 pm non-stop until about 5 am the next morning.
• A total of more than 260 hours of top-level
4
Olympic Games Rio 2016
The facts
• The Olympic Summer Games guarantee more
attention for your television commercial
because perimeter and shirt advertising are
not permitted.
• Thus your appearance in our advertising breaks
ensures precise brand communication.
• Sports-related Mainzelmännchen animated figures provide additional exclusive packaging.
Olympic Games Rio 2016
Exciting broadcasts
• There will also be up to 6 live streams for a
maximum of 60 hours per day.
• The broadcast time for core Olympic sports
that are of interest to the European market will be aligned.
• Thus these decisions will be taken within the
framework advertising programme – 2 pm to 8 pm. E.g. shot put (David Storl), discus
6
Olympic Games Rio 2016
The performance
• An average of 3.25 million viewers were
reached in the advertising breaks associated with the 2012 Olympics.
• The CPM was 6.82 € (E 14+)
• Approx. 80% of German television viewers
regularly follow the Olympic Summer Games broadcasts.
Olympic Games Rio 2016
The programming days
Day Date Broadcaster/note
Fri 05.08.2016
Das Erste / opening free of
advertising Sat 06.08.2016 Das Erste
Sun 07.08.2016 ZDF / free of advertising
Mon 08.08.2016 Das Erste
Tue 09.08.2016 ZDF
Wed 10.08.2016 Das Erste
Thu 11.08.2016 ZDF
Fri 12.08.2016 Das Erste
Day Date Broadcaster/note
Sun 14.08.2016 Das Erste / free of advertising
Mon 15.08.2016 ZDF
Tue 16.08.2016 Das Erste
Wed 17.08.2016 ZDF
Thu 18.08.2016 Das Erste
Fri 19.08.2016 ZDF
Sat 20.08.2016 Das Erste
Sun 21.08.2016
ZDF / Closing ceremony free of
8
Olympic Games Rio 2016
An Olympic advertising day on ZDF (classic advertising breaks)
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8.
Exemplary Setting Time Code 1‘‘- gross 20‘‘- gross Olympia live from 2.05
pm Shooting, Swimming, Basketball,
Judo, Rowing
2.55 pm 22 81 14 90 500 € 10,000 €
High diving, Archery, Judo, Weightlifting, Basketball
4 pm 22 83 16 91 625 € 12,500 €
5.30 pm 22 85 17 92 750 € 15,000 € Hockey, Tennis, Weightlifting,
Basketball
6.30 pm 22 87 18 93 1,000 € 20,000 € 6.55 pm 22 88 18 94 1,100 € 22,000 € Shooting, , Water Polo, Fencing,
Canoe, Handball, Hockey
7.20 pm 22 89 19 95 1,200 € 24,000 € 7.50 pm 22 90 19 96 1,450 € 29,000 €
Olympic Games Rio 2016
The Solo Spot Package A
Exemplary Setting Time Code 30‘‘- gross
heute Xpress /
Shooting, Swimming, Basketball
2.05 pm 75 80 14 10 13,500 € heute Xpress /
High diving, Archery, Judo
3.05 pm 75 82 15 11 16,500 €
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8.
12 placements à 30 seconds (twice daily)
10
Olympic Games Rio 2016
The Solo Spot Package B
Exemplary Setting Time Code 30‘‘- gross
heute Xpress /
High diving, Weightlifting, Basketball
5.05 pm 75 84 17 12 19,500 € Hockey, Tennis,
Weightlifting, Basketball
6 pm 75 86 18 13 27,000 €
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8.
12 placements à 30 seconds (twice daily)
Olympic Games Rio 2016
The Solo Spot Package A & B
Exemplary Setting Time Code 30‘‘- gross
heute Xpress /
Shooting, Swimming, Basketball
2.05 pm 75 80 14 10 13,500 € heute Xpress /
High diving, Archery, Judo
3.05 pm 75 82 15 11 16,500 € heute Xpress /
High diving, Weightlifting, Basketball
5.05 pm 75 84 17 12 19,500 € Hockey, Tennis,
Weightlifting, Basketball
6 pm 75 86 18 13 27,000 €
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
12
Olympic Games Rio 2016
Useful information
• No additional fee will be charged for shorter spot
lengths. Prices will be calculated on a linear basis (price per second multiplied by spot length).
• Your spot will be ‘individually packaged’ by the
sport-relevant Mainzelmännchen inserts between the spots, which gives them a high level of attention and
a unique position.
• Placements within the advertising breaks will be made
in accordance with the ‘fair-share principle’. The placements will be decided based on the investment in the setting.
Olympic Games Rio 2016
Useful information
• IOC TOP Partners and DOSB-Sponsors are
entitled to an exclusive first access right to this offer for 45 days.
• This deadline ends on 15.01.2016.
• All other market players can make their booking
requests from now on at our planning office in
Mainz (Tel. 06131 / 701 4031) and the confirmations will follow once the above deadline has passed.
14
Olympic Games Rio 2016
Useful information
• Bookings made on the basis of this offer are discount
applicable and eligible for rate discounts on the basis
of the total volume.
• Confirmed bookings are fixed bookings.
• The rate discounts for ZDF advertising television are valid
in accordance with the price list from 1.1.2016. Information
on this is also available online at www.zdf-werbung.de.
Your Contact Persons
Olympic Games Rio 2016
Christoph Lüken | Marketing
Tel 06131 - 70 15679
Fax 06131 - 70 12518
Heike Fisseler | Planning
Tel 06131 - 70 14031
Fax 06131 - 70 12518
