tools and actionable data to help firms do more and WIN more!
Our Mission
Provide professional service firms with the necessary
tools to help win more business
!
Problem
THE SALES PROPOSAL / RFP RESPONSE
Arguably the single most important document to a firm, yet the Proposal process within many of these firms is extremely inefficient and not given the attention it deserves. The end results often lead to proposals getting more NOs then YESES!
A lot of Firms have no consistent process, centralized content and systems in place to automate, create, manage, and provide powerful analytics on their Proposals and
associated Content.
Solve the problem and firms will WIN more business and gain back 30% of their teams’ time.
Solution
Real-Time Team Collaboration Centralized Content Hub Advanced Branding Editor Business-Driving Analytics Content API Automation With Legal Publish andNext Gen Proposals firms can automate, create, manage and track their Proposals and RFP Responses
Solution
Our platform provides a powerful solution that helps
professional service firms:
u Do more proposals and WIN more business u Gain 30% of their team’s time back
u Provide a consistent and professional look and feel with every proposal u Centralize all their proposals and related content
u Collaborate in real-time (no more emailing Word docs around) u Automate the entire proposal process
u Track effectiveness of proposals and associated content
u Use detailed analytics to help drive decisions and better understand
proposal/content performance
Competitive Advantage
u Team has years of experience building marketing applications for professional service firms
u Built by a professional service firm for professional service firms u Experts in SaaS and Cloud services (AWS, Google, Azure)
u Unique real-time collaboration tools
u Key insights into return on investment (ROI)
Our Team
Eric Diamond (CEO/CTO & Founder)
Over 25 years of experience in the technology sector with a successful exit on one of his early companies SalesOffline. He spent years in the media and technology space working for Turner Broadcasting, Time Out Publications, Omnicom and of course, his very own digital agency
Tribeca Digital working with brands such as Sesame Workshop, Wyndham Hotels,
Scholastic and some of today’s top law firms.
Taras Fedorniak (Lead Developer)
Leads the development of the platform and has spent years working on open source projects and delivering for global brands
Morgan Rodd (Acting CFO)
Over 25 years of experience in the
technology industry as an investment banker, corporate development executive, venture capitalist and CFO. Morgan executed over 40 public equity offerings as an investment
banker, and he has advised and executed over 30 M&A transactions as a banker,
corporate development and private company board member.
CRAIG DIAMOND (Co-Founder & VP Product)
Has been with LP since inception and has been instrumental in creation and delivery of the
current offering. Craig owns the product
roadmap and oversees all functional and user testing.
TECHNOLOGY TEAM
Currently we have a dedicated team of very talented front-end and back-end developers, database architects and cloud implementation and support teams located in Eastern Europe
Phase 1: Legal Publish
Legal Publish started out a few years ago as a marketing services firm that also offered a SaaS platform specific to Law Firms (Proposal Generator, Experience Manager, Content Manager and Social Media Manager). We
successfully signed on law firms for some key marketing services, along with our platform. Over time we learned that our most popular module and our greatest selling point was our Proposal Generator. We then decided to focus our time and roadmap specifically on that piece.
Product Evolution
“The team was very impressed with the proposal generator. It’s enabled us to manage all our content in one central place and greatly increased our efficiency.”
— Nora Shearer, National Director of Marketing & Business Development, Norton Rose Fulbright US
Phase 2: Platform Rebuild & Additional Brand
Platform Rebuild - We are now in the process of rebuilding the Legal
Publish Platform utilizing current, more flexible technology. We are utilizing Google Cloud (GCP) and implementing a secure multi-tenant model that will enable us to quickly deploy customers and scale as needed.
Additional Brand – NextGenProposals.com has also been recently
launched to help us widen our sales and marketing efforts and capture other professional service firms, such as financial services, insurance agencies, construction companies, real estate, advertising agencies and more.
Product Evolution
Phase 3: Future Roadmap
Product Evolution
Company-wide proposal knowledge hub AI-driven proposal recommendations AI-driven proposal outcome predictor Proposal budgeting and forecasting Full partner integration with Salesforce Download as PowerPoint and other formats Enhanced APIs
Targeted Verticals
Legal Publish § General Corporate § Litigation § Transactional § Criminal § Immigration § Personal Injury § Malpractice NextGen Proposals § Insurance Brokers § Financial Services § Accounting Firms § Retail Banking§ Real Estate Agencies § Construction Firms § Advertising Agencies § It Consulting Firms
Our Technology
Architecture: SaaS Multi-Tenant Model Development Details:
u Backend java springbok + GraphQL on backend as API
u Frontend - React + Apollo GraphQL client (4 Separate Apps - Proposal
Generator, Template Editor, Proposal Editor & Super Admin panel)
u Database: Postgres
Cloud Details: We are on Google Cloud (GCP). With every new customer
we automatically deploy a secure isolated schema to one of our CloudSQL instances and all of their files (PDFs, Word docs and images) are isolated to their own storage block.
Competition
ARR
Qorus PerfectPitch Content Pilot
Microsoft Dependent √ √ √
Real-Time Proposal Editing √ √
Real-Time Commenting √
Centralized Proposal &
Content Hub √ √ √ √
Unlimited Users √
WYWGY Template Editor √
Advanced Content Analytics √ √ √
In-Depth Proposal Analytics √ √
Support team to Create
Templates √ √
3rd Party Syncing √ √ √ √
Business Model
Lifetime Value (SaaS) = 48 Months ($180,000)
Lifetime Value (Ongoing Support) = 48 Months ($72,000)
Ongoing Support Subscription Fees Enterprise SaaS
Business Model - Pricing
Ongoing Support:
u Up to 50 proposals per year $7,500/per year u 50 to 100 proposals per year $15,000/per year
u 100 to 200 proposals per year $30,000/per year (Popular) u 200 to 300 proposals per year $45,000/per year
u 300 to 400 proposals per year $60,000/per year u Over 500 proposals per year $75,000/per year
Platform License:
Legal
Finance
Insurance
(General)
B2B
Addressable Market
firms
Now
Tomorrow
8,000 Firms 15,000 Firms
Providers and agents
100,000+ Firms 12,000 Firms
Providers and agents
On average $48k per customer per year Addressable Market is 135,000+ Firms
Sales Model
Generate 100 Meetings (every quarter)
30% Convert to Opportunities
30 Firms Qualified
Has budget, has authority, has the need and timeline within 2
months. Proposal in-hand
20% Close Rate
Marketing Strategy
ARR
LinkedIn Outreach
Email Marketing Social Media Outreach
Co nte nt Outbound Sales Inbound Sales Partnerships Online Events Rese llers Indu stry Asso ciat ions C on fe re nce s Lu nch & Le arns Google Targeted Ads LinkedIn Targeted Ads Th ou gh t L ea dersh ip In dust ry Up date s Bl ogs Targeted Lists Announcements Dai ly ca lls & em ails De mos zoom meet ings SEO Sp ea kin g En ga gem en ts Tech nica l
Financials – 2019 to Current
ARR
$400k
$1 MILLION
PIPELINE
$1.5 MILLION
Services # of firms $ Sub Totals $ Totals
LP Licenses (ARR) 3 $140,000 $140,000 Marketing Services (SEO, etc) 2 $100,000 $100,000 Ongoing Support 2 $250,000 $240,000 $480,000
* 2019 was start of our selling to law firms
ARR
$400k
Financials – SaaS Projections
2021 2022 2023
# of SaaS Licenses
(law firms & other) 24 51 105
ARR (Year Ending) $720,000 $1,530,000 $4,725,000
Average License Fee
(per customer) $30,000 $30,000 $45,000
# of Support Subscriptions 24 51 105
Subscription Revenue $432,000 $918,000 $1,890,000
Average Subscription Fee
(per customer) $18,000 $18,000 $18,000
Contact
Eric Diamond
CEO & Founder
Legal Publish // Next Gen Proposals
917.757.9528
[email protected]
www.legalpublish.com
