Media and Audiovisual Action Plan: implementation updates

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Media and Audiovisual Action Plan: implementation updates

The European Commission has adopted the Media and Audiovisual Action Plan to support the recovery and transformation of the media and audiovisual sector.

The Action Plan focuses on three areas of activity and 10 concrete actions, to help the media sector recover from the crisis by facilitating and broadening access to ﬁnance, transform by stimulating investments to embrace the twin digital and green transitions while ensuring the sector's future resilience and empower European citizens and companies.

The diﬀerent actions will be launched and implemented throughout 2021 and 2022.

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Action Update Timeframe Action 1 — Easier access to EU

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A new interactive tool guiding media companies through the various support instruments

• Meeting with stakeholders held 18th February • Beta version is temporarily hosted on the website of KEA as ﬁnal development and improvements are undergoing

A beta version is available since May 2021

Action 2 — MEDIA INVEST aimed at boosting investment in the audiovisual industry

A dedicated equity investment to foster European audio-visual productions and distribution strategies

• Publication of the call for expression of interest for MediaInvest planned for Q4 2021

As of H1 2022

Developing an investment pipeline through capacity building for investors and investment readiness for companies

• Investor conference and promotional activities Q4 2021

Action 3 — 'NEWS': an initiative to bundle actions and support for the news media sector

Better access to ﬁnance, through loans and a pilot equity initiative

• Loans part updated at the adoption of 2021 InvestEU

• Pilot equity based investment initiative under InvestEU

As of H1 2022 As of Q4 2021 Capacity building among

investors and media

• Development of technical assistance tools under InvestEU

As of H2 2021 Support for news media to work

on collaborative transformation

• First yearly call launched (see: Commission launches ﬁrst-ever call for journalism

partnerships worth €7.6 million)

As of H2 2021

European News Media Forum

• First ENMF on Safety of Journalists took place from 23 to 25 March

• A second ENMF will be organised by end-2021, focusing on industrial transformation topics. Multiple discussions with European news media associations beforehand.

As of H1 2021

Action 4 — Unleashing innovation through a

European media data space and encouraging new business models

Create a Media Data Space to support media companies in sharing data and developing innovative solutions

• To be updated at the adoption of Horizon

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Action 5 — Fostering a European Virtual and

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Augmented Reality (VR/AR) industrial coalition

VR/AR industry coalition to stimulate cooperation across industry sectors and ensure European leadership

• Ongoing preparatory work

• Consultations planned for Q2 and Q3 2021 • Strategic paper due Q4 2021

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Launch a VR Media Lab on projects for new ways of storytelling and interacting

• Horizon Europe programme adopted • To be funded through Horizon Europe topic ‘HORIZON-CL4-2021-HUMAN-01-06: Innovation for Media, including eXtended Reality (IA)’ • Call closure 21 October 2021 17:00:00 (Brussels time)

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Action 6 — Towards a climate-neutral media sector

A structured cooperation Forum with the industry and

(sub)national ﬁlm and audiovisual funds

• Structured dialogue with the audiovisual industry was launched in Q2 2021

• First meeting held 30 June 2021; following meetings in Sept and Nov 2021.

• Objective: To exchange best practices, to agree on common tools and common standards.

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Action 7 — Towards a broader availability of audiovisual content across the EU

Launch a dialogue with the audiovisual industry in order to agree on concrete steps to improve the access to and

availability of audiovisual content across borders in the EU

• Preparation ongoing

• Dialogue to be launched in H2 2021

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Action 8 — Fostering European media talents

New mentoring programmes for Europe’s media talents

• To be funded through Creative Europe MEDIA ‘Fostering European Media Talents and Skills’ • Call for proposals launched in June

• Deadline for proposals 26 August 2021 17:00:00 (Brussels time)

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MEDIA boot-camps providing hands-on intensive training for young media professionals

• To be funded through Creative Europe MEDIA ‘Fostering European Media Talents and Skills’ • Call for proposals launched in June

• Deadline for proposals 26 August 2021 17:00:00 (Brussels time)

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Campaign on diversity: Promoting all talents

• Campaign launched with VP Jourova at press conference during Cannes Film Festival, 9 July 2021

• Campaign live on dedicated website

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MEDIA market gateway to scout Europe's most promising startups active in the media sector and help them thrive

• To be implemented through the Creative Europe MEDIA programme. Implementation postponed to H2 2021 due to the cancellation of physical markets

• Ongoing preparatory work

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Creative Innovation Labs open to startups and scaleups

• Call for proposals launched

• Deadline for proposals 05 October 2021 17:00:00 Brussels time

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Action 9 – Empowering citizens

Practical application of the new media literacy obligations of the AVMSD (media literacy toolbox and guidelines to Member States)

• A media literacy toolbox focusing on video-sharing platforms prepared together with the European Group of Audiovisual Regulators (ERGA) and other experts will be adopted • The Commission will issue guidelines to

Member States deﬁning the scope of their media literacy reports due at the end of 2022

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Support the creation of alternative media content aggregation services

• Based on the call Horizon Europe ‘Trustworthy

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Action 10 — Ensuring the functioning of the European media market

Strengthen the cooperation framework among European media regulators within the European Regulators Group for Audiovisual Media Services (ERGA)

• Throughout 2021, the Commission will continue to take stock of best practices in cross-border cooperation and closely monitor the performance of ERGA’s Memorandum of Understanding (MoU)

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Follow the Commission's work on media @MediaEU

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fundamental rights of LGBTIQ people

The Commission is launching infringement

procedures against Hungary and Poland related to the equality and the protection of fundamental rights.

Strengthened Code of practice on disinformation: Commission and signatories call for broader participation

The Commission and the signatories of the Code of Practice on Disinformation are launching a joint call today inviting interested parties to become signatories of the strengthened Code of Practice on Disinformation. New signatories are expected to help shape the revised Code together with current signatories.

Commission launches ‘CharactHer' campaign to empower all talents in the ﬁlm and media industries

Today, at the Cannes Film Festival, the

Commission is launching an awareness campaign aimed at fostering diversity and inclusion in the ﬁlm and news media industries and at highlighting gender equality and the role of women in the sector. The campaign, titled ‘CharactHer', is the ﬁrst initiative with a clear focus on diversity and inclusion launched under the framework of the Media and Audiovisual Action Plan.

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Big Picture

European Media and Audiovisual Action Plan

The Media and Audiovisual Action Plan (MAAP) aims to boost European media and help maintain European cultural and technological autonomy in the Digital Decade.

Media and Audiovisual Action Plan: implementation updates