ORGANIZED BY SUPPORTED BY

(1)

(2)

www.sviaz-expo.ru

Ministry of Industry and Trade of the Russian Federation

SUPPORTED BY

Ministry of Telecom and Mass Communications of the Russian Federation

Moscow City Government Rossvyaz Federal Communications Agency Chamber of Commerce and Industry of the Russian Federation

UNDER AUSPICES OF

ORGANIZED BY

(3)

NO.1 TELECOMMUNICATIONS

SHOW IN RUSSIA

The best exhibition in all nominations in the Information and Communications Category of the Russian National Exhibition Rating 2013–2014 Exhibitors

363 31,527

Exhibition space

2 m

Visitors

43,000

Statistics 2015

(4)

A clear view of the competition

The largest number of customers from Russia

and the Commonwealth of Independent States

at one time and place

The largest meeting point for industry professionals

to exchange experience

Key trends and market novelties

New opportunities for business development

Support from relevant ministries and departments

The key event of the IT and telecommunications

industry

(5)

IT equipment market (in monetary terms)

110 114 140

154 165 175

2009 2010 2011 2012 2013 2014 Increase in commercial data centers

29 26 16 14 8 4 3 Peripheral devices Personal computers Network equipment Tablets

Smartphones and mobile phones

Servers

Data storage systems

Trends in the Russian IT market Mobility

Decrease in PC sales in B2C sector, increase in sales of portable mobile devices

Virtualization of servers, data storage systems and

network infrastructure allows allocating computing resources more evenly

Switch to convergent systems of “all-in-one” kind

from one supplier

Data Centers

Services for development, operation and maintenance of DPCs in the coming five years is one of the rapidly growing segments of the Russian IT market (thanks to the law on storage of personal data of Russian citizens on the territory of the Russian Federation)

RUSSIAN MARKET OF IT AND TELECOMMUNICATIONS

%

(6)

52 32

16

%

IT services market (in monetary terms)

19 17 17 13 ₁₂ 10 9 3

Software for applications development

Infrastructure software Applications

Software market (in monetary terms)

Trends in the Russian software and IT services market

SaaS – software as a service

Gradually all basic applications can be accessed via Internet and not acquired as resident programs installed on specific computers

Access to applications via mobile devices

Software run in phones and tablets based on iOS, Android or other operation systems

16,4%

Development of custom software IT outsourcing

Setup and support

Consulting and customization System integration

IT consulting

Network integration and consulting IT education and training

%

RUSSIAN MARKET OF IT AND TELECOMMUNICATIONS

(7)

Consumption of IT equipment and services by industries

Dynamics and forecast of consumption of IT equipment, software and services

39 21 11 10 8 4 2 5 Manufacture Transport, communications, Government Finances Home users Retail / wholesale Services Other

Equipment Software IT services

Source: IDC 2015 Review

%

RUSSIAN MARKET OF IT AND TELECOMMUNICATIONS

(bil

lion USD

)

(8)

Turnover of Russian market of cloud services

Main users of cloud services are small and

medium sized businesses. Large companies still prefer to own a major part of IT infrastructure and software.

HRMS, PLM and MES continue to be in demand. System integration also becomes an important step to cloud architecture and consequently cost saving.

SaaS PaaS IaaS

Source: IDC 2015 Review

RUSSIAN MARKET OF IT AND TELECOMMUNICATIONS

(mi

llion USD

(9)

“Our key task is to create beneficial conditions for a widespread use of information and communications technology, and development of communications infrastructure throughout the Russian Federation. “

Nikolay Nikiforov

Minister of Telecom and Mass Communications of the Russian Federation

600

At the IT Forum in August 2015, Russian President Vladimir Putin announced that

over 600 billion rubles would be allocated to the State Strategy of IT Development in

the Russian Federation in 2014-2020 and up to 2025, and to the Information Society state program. Mr Putin also stressed that Russia had to cooperate with BRICS countries, especially China, to develop its information technologies.

Source: www.ifmo.ru, www.pcweek.ru

will be allocated to development of IT and telecommunications in Russia

billion rubles

(10)

SMARTPHONE SALES IN RUSSIA*

*Source: GFK, IDC

From 15,000 to 25,000 rubles More than 25,000 rubles From 7,500 to 15,000 rubles

Less than 7,500 rubles .

In volume terms, million pcs.

In monetary terms, billion rubles

As early as 2015 Russian market can

rank 4th_{in terms of the number of} people using smartphones, ahead of Japan and behind only China, the USA, and India.

42.1

million devices

Total number of smartphones sold in 2019

26 million

sold in 2014

Forecast for 2019**

93%

share of smartphones

in total mobile device sales in 2019

61%

in 2014

**Source: J’son & Partners Consulting

Total: 19.43 0.65 0.93 3.11 14.72 Total: 16.64 0.79 0.93 2.56 12.36 Total: 113.33 19.72 18.04 34.67 40.90 Total: 115.61 31.19 17.53 27.30 39.59 Q1-Q2 2015 Q1-Q2 2014 Q1-Q2 2014 Q1-Q2 2015 www.sviaz-expo.ru

Despite drop in smartphone sales in the first half of 2015, the Russian smartphone market has grown in monetary terms. The market is expected to continue growth trend in the coming years as expensive American and European devices are replaced with more affordable Chinese and South Korean ones.

(11)

POTENTIAL OF RUSSIAN SMARTPHONE MARKET

Internet availability

Smartphone availability

82

million

Internet users

Internet penetration rate**

97

**Population 16+

*Among them 11.8 million people use Internet only via smartphones and tablets

50

million

mobile Internet users*

devices with mobile broadband access million Smartphone penetration rate 76% 40% 2015 2020 81%

Million plus cities 71%

Smaller cities and towns

62%

“We expect Apple volumes to drop after the boom in 2014. Cheaper Android handsets will undoubtedly do well this year as consumers cut outlays.”

Simon Baker, IDC

Moscow

(12)

Strong growth of smartphone share in the total market of mobile terminals

The share of smartphones increased from 37% to 67% in 2013 Q1 and 2015 Q1 accordingly.

Drop in sales of flagship models of mobile devices

Due to increase in their cost, the average price of flagship models grew by 41% in 2015 (the average price of smartphones increased by 21% totally).

Interest growth in the gadgets made by Chinese manufacturers

Due to euro and dollar rates increase, prices for American and European smartphones exceeded psychologically comfortable level of Russian consumers. This leads to a growing popularity of Chinese gadgets in all price segments.

Increase in the number of Chinese manufacturers of mobile devices in 2014–2015

The number of Chinese manufacturers briskly increased (up to 45%). They offer functional and well equipped devices at lower prices. The market has the necessary conditions to substitute the US manufactured smartphones for those made in China and South Korea.

TRENDS OF RUSSIAN SMARTPHONE MARKET

(13)

SVIAZ PRODUCT SECTORS*

2.5. Banking payment systems, applications

Vendors. Comprehensive _{Pav. 2.1.}

Telecommunication equipment telecommunications and IT solutions

Pav. 8.2. Mobile communications and _{Pav. 2.2.}

Data centers. Cloud solutions and services Pav. 2.3.

and equipment. Mobile payments Pav. 2.3. Information and infrastructure security Pav. 2.3. Startups. Innovations and

solutions that change the world Pav. 2.4.,

IT and telecommunications in logistics

Sviaz 2016 Forum _{Pav. 8.2.,}

8.3 Navitech 2016 – Navigation Systems _{Pav. 8.1.}

Expocentre Fairgrounds Layout

2.1.

2.2.

2.3.

2.4.

2.5.

8.1.

3

7

1

7

4

5

Congress Centre West Entrance South Entrance Management Forum Vy st av o chn ay a, D el o vo y Tse nt r m et ro st at io ns Krasnopresnenskaya naberezhnaya

8.3.

2.6.

Pav. 8.2.

8.2.

* Find the full list of product sectors at our website

telecommunications

(14)

www.sviaz-expo.ru 78 19 3 Type of company Job title 27 26 19 19 9

55%

Decision makers

VISITORS*

34 34 27 17 12 10 6 3 Industry sector Commercial company State-run company Self-employed Software development Service providers

Setup / maintenance of equipment Distribution / wholesale / retail Development / production / supply of equipment R&D, education Finances Government / administration Manager Top executive Mid-level executive Engineer / administrator

CEO _{Every second}

visitor is in search of suppliers

*2015 statistics

%

_%

(15)

WHAT TO SEE AT SVIAZ 2016?

Not only see but also test new products

Equipment

• CCTV and access control systems • Monitoring and control systems • Cooling and ventilation systems

• Systems of uninterrupted and guaranteed power supply

• Mobile, landline and satellite communications • Broadband access, FTTB and FTTH

• IT outsourcing and consulting

• Development of software and applications • System integration

• Routing, including structured cabling systems • Data centers

• SaaS and PaaS • Startups • Software

• Information systems

• Information security, data storage and protection • Cloud and advertising technologies

• Big Data

• Virtualization and network computing

And much more ...

• Transmitting, receiving and test equipment • TV and radio broadcasting equipment • Head-end stations

• Radio relay equipment

• Network active and passive equipment • Aerials, masts, towers

• Optic, fiber, copper, coax cables • Servers and data storage systems

• Decoders, switchboards, streamers, connectors, routers

Systems

IT services and products

(16)

www.sviaz-expo.ru Israel Italy Kazakhstan Republic of Korea Kyrgyzstan Latvia Lithuania Luxemburg Mongolia Myanmar Netherlands Norway Poland Russia Spain UAE Abkhazia Australia Austria Azerbaijan Algeria Armenia Belarus Belgium Bulgaria Canada China Cyprus Denmark Germany Greece Hungary India Iraq

visitors

from

35 countries

43 000

*Statistics 2015

(17)

www.sviaz-expo.ru Kazakhstan Republic of Korea Netherlands Poland Russia Sweden Switzerland Turkey United Kingdom USA Belarus China Cyprus Finland France Germany Hungary Italy India Japan

exhibitors

from

20 countries

363 89%

of exhibitors recommend their

colleagues to participate in Sviaz

78%

of exhibitors are

comebacks or regulars

(18)

www.sviaz-expo.ru – The T8 stand at Sviaz 2015

had more than 700 visitors. This year there were more associated events than the previous year.

Elena Dubinskaya, Commercial Director, T8

EXHIBITOR FEEDBACK

– We had many meetings, several successful talks and exchange of opinions. We also signed some mutually beneficial deals. As usual the exhibition was a perfect showcase of the telecommunications market.

Andrey Grigoriev, Director of Product Management Department, Nateks

– Our exposition generated a lot of interest. One of our visitors was Russian Minister of Communications and Mass Media Nikolay Nikiforov. Top executives and experts of Gazprom Space Systems had a lot of meetings and talks.

Gazprom Space Systems – It is very important for us to

participate in this exhibition. It is a great chance not only to showcase our equipment but also to build new business relations. Olesya Khoroshaeva, Sales Manager of Communication Networks Department, Wireless Systems, ABB

(19)

HIGH TECHNOLOGY WEEK IN EXPOCENTRE

More than

50,000

professional visitors over 4 days!

Even more visitors in 2016!

One venue – 3 shows

3

More attention _{from mass media}

More attention from professional community

Three events will be co-located on

(20)

(reports, presentations, workshops and round tables on the most relevant issues)

Organized by Expocentre ZAO

Supported by RAEC Russian Association of Electronic Communications, GLONASS Union

Sviaz 2016

• Internet. Copyright legislation

• Telecommunication, navigation and IT solutions for logistics and transport

• Business software – solutions for business process improvement

10th_{International Navigation Forum}

GLONASS satellite navigation (ERA GLONASS implementation)

STL. Systems for Transport & Logistics 2016

Solutions for storage automation and supply chain management

(21)

SVIAZ MEDIA CAMPAIGN

Press conferences

Widest reach of target audience in federal, industry and business press, industry and news Internet portals

Extensive advertising campaign in search engines, industry websites, social networks, radio, federal and industry press

Advertising campaign

More than 1,000 publications made as part of the advertising campaign 2015

(22)

WHY PARTICIPATE?

Source new business ideas Identify industry and market trends Research competitors and target

audience

Generate sales leads Increase sales of products and

services Establish new business

relationships

Introduce new products Meet partners Enter new markets

(23)

www.sviaz-expo.ru

Venue

Expocentre Fairgrounds

14 Krasnopresnenskaya nab., Moscow, Russia Phone: + 7 (499) 795-37-99

Exhibition Management

Phone: + 7 (499) 795-26-07, 795-29-55

Fax: + 7 (495) 605-60-59; Email: [email protected]